Knowledge
Glossary of terms
Brand-building concepts: from positioning, content and design, to advertising, competition and visibility in AI. Brief definitions, one sentence per term.
30 terms · last updated: 6 September 2026
Visibility in AIBrand and positioningContentsDesign and brandingAdvertising and campaignsCompetitionData
A
AeloCoinsDataA billing unit within Aelo, included in the subscription as a monthly allowance.See →
AEO (Answer Engine Optimisation)Visibility in AIOptimising the website so that AI cites it as a source for its answers.See →
Brand aliasesBrand and positioningAlternative names and variants under which the brand is recognised.See →
B
BarrierVisibility in AIA lack of evidence, meaning the model has no basis on which to name or recommend a brand.See →
BriefContentsA brief description of the content-related task: topic, aim, purpose and points to be covered.See →
C
CitationVisibility in AISpecifying your domain as the source on which the model bases its response.See →
D
Structural dataVisibility in AIMark-up (schema) that describes content in a way that machines can understand.See →
F
Content pillarsContentsThe main thematic areas around which the brand builds its communications.See →
G
GEO (Generative Engine Optimisation)Visibility in AIOptimising the brand so that the AI mentions it in its responses.See →
Knowledge graphDataA network of interconnected facts about a brand that grows with every scan and piece of content.See →
Target groupBrand and positioningThe audience to whom the brand directs its message and offering.See →
I
Visual identityDesign and brandingA consistent brand identity: colours, typography, logo, style.See →
Search intentContentsThe purpose for which the recipient asks a question: informational, transactional, comparative.See →
K
CreationAdvertising and campaignsReady-made advertising material used to create campaign formats.See →
L
llms.txtVisibility in AIA file that specifies what the AI models should extract from your website.See →
Content gapCompetitionA topic or phrase where your competitors are present, but you are not.See →
M
BrandDataA single entity included in the survey: a company, a shop, a product or a person.See →
N
Neutral scanVisibility in AIA measurement of brand visibility without mentioning the brand name, reflecting the actual situation.See →
P
Pain pointBrand and positioningA specific problem faced by the customer that the brand solves.See →
Full scanVisibility in AIMonthly progress covering the full range of queries, citations, competition, barriers and the audit.See →
Brand positioningBrand and positioningThe position the brand occupies in the consumer’s mind relative to the competition.See →
R
Diagnosis and recommendationVisibility in AIRecognition is when the model is aware of a brand. A recommendation is when the model mentions it in response to a question about a category.See →
S
SentimentVisibility in AIThe tone in which the brand is described: positive, neutral, negative.See →
T
Tone of communicationBrand and positioningThe way a brand communicates with its audience: language, style, character.See →
Brand identityBrand and positioningBrand profile: description, target audience, tone, USP, pillars and keywords.See →
U
proportion of responsesVisibility in AIThe proportion of mentions of your brand compared to competitors for the same set of phrases.See →
USPBrand and positioningA unique value proposition – what sets a brand apart from the rest.See →
W
Citation indexVisibility in AIThe proportion of AI responses in which your domain is cited as the source.See →
MentionVisibility in AIMention of your brand name in the AI model’s response.See →
Z
Frozen query setVisibility in AIA list of questions established during the first scan and kept unchanged for subsequent scans, so that the measurements can be compared.See →
See these terms in your own report
You start with 250 AeloCoins, without a card. That’s enough to run a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. Mentions, citations and barriers are easiest to understand using your own figures.
