Share of voice
Proportion, not number
The total adds up to 100 per cent. An increase in your share means a decrease in someone else’s. These are example figures.
Where can you see this in Aelo?
Questions about participation in the responses
What is ‘share of voice’ in the context of AI?
This is a proportion of all mentions in the category associated with your brand. We calculate this figure in relation to the competitors identified in the Brand Identity, using the same set of search queries and the same models.
How does it differ from visibility?
Visibility indicates how often the brand is mentioned in responses. Share indicates what proportion of attention within the category you receive compared to your competitors. More in the entry reference.
Who should I list as a competitor?
Brands you want to be associated with in your responses, even if they are bigger. You enter them in ‘Brand Identity’, as described in the article How to describe a brand on Aelo.
Can the share fall as visibility increases?
Yes. If your competitors are growing faster, your market share will fall despite an increase in the number of mentions. That is why both metrics need to be considered together.
