Knowledge
AI visibility tools
AI visibility tools check whether AI chats, e.g. ChatGPT, Gemini, Claude and Perplexity, mention your brand, when a client asks about your category. In Poland, three main groups are used: AI modules in SEO tools (Senuto, Semrush, SEOcrawl), add-ons for social media monitoring (Brand24) and platforms created solely for AI visibility (Peec AI, Otterly.AI, Nimt, Profound, Aelo). They differ in terms of which metrics they track, how often, and whether you receive anything other than a graph after the measurement. None of them can guarantee that the AI will start recommending a brand: they show the current status and any shortcomings, but any change depends on the content and mentions.
Author: Patryk Pietrzyk · Last updated: 24 October 2026 · reading time: approximately 8 minutes
Types
What types of visibility tools are there in AI?
Three: AI modules in SEO tools, social media monitoring add-ons and platforms designed solely to improve visibility in AI. They have emerged from different backgrounds, and this is evident from what they measure. Before you compare specific names, check which group they belong to.
SEO moduleAI alongside Google rankingsVisibility in AI responses shown in SEO data, mainly in Google’s search results.SenutoSemrushSEOcrawl
Media monitoringMentions in AI and onlineThe models’ responses, alongside reports in the media and on social media.Brand24
AI platformA tool designed exclusively for these modelsA set of questions, measurement across several models, citation and competitors. Some go the extra mile action plan.Peec AIOtterly.AINimtProfoundAelo
Summary
What AI visibility tools are available in Poland in 2026?
Nine: Senuto, Semrush, Brand24, SEOcrawl, Peec AI, Otterly.AI, Nimt, Profound and Aelo. These are the tools that AI chatbots mention in their responses regarding this category, compared according to the same criteria.
| Tool | Type | Models on the basic plan | What else do you get apart from the result? | Polish manufacturer |
|---|---|---|---|---|
| SenutoPoland | SEO | AI Overviews | Visibility data on Google and in AI Overviews | |
| SemrushUSA | SEO | ChatGPTAI mode in Google+ others | SEO and AI in a single dashboard, a module available as an add-on to your subscription | |
| Brand24Poland | Monitoring | ChatGPTGeminiPerplexityAI Overviews | Position relative to the competition and sources of citations, appendix to the plan | |
| SEOcrawlSpain | SEO | ChatGPTClaudeGeminiPerplexity | Tracking prompts in the SEO package, free AI visibility checker, Polish version | |
| Peec AIGermany | AI platform | ChatGPTPerplexityAI Overviews+ extras | Daily data, competitors, recommended actions, separate plans for agencies | |
| Otterly.AIAustria | AI platform | ChatGPTAI OverviewsPerplexityCopilot+ extras | Cited URLs and GEO website audit | |
| NimtSweden | AI platform | 3 out of 8 models to choose from+ Enterprise | The AI agent prepares content, PR activities and website updates; integrations and the MCP server | |
| ProfoundUSA | AI platform | ChatGPTGeminiAI Overviews+ Enterprise | Comprehensive analytics and content creation tools | |
| AeloPoland | AI platform | ChatGPTClaudeGeminiPerplexity | Tasks by impact, consultants, content and graphics under gaps from the measurement |
yesno+ extrasmodels sold separatelyAs at October 2026, according to information made public by the manufacturers.
Description of each tool
SenutoMore
A Polish SEO platform with a database of keywords for Google in Poland. It measures visibility on Google and on AI Overviews, i.e. in the answers generated above search results. It’s ideal for SEO teams who want to know how much traffic AI answers on Google are taking away. It doesn’t track chatbots such as ChatGPT or Claude as separate channels.
SemrushMore
A comprehensive SEO package with a Polish-language interface. The AI Visibility Toolkit is a separate suite of tools available as an add-on to your subscription: it tracks selected prompts, including in Google’s AI mode and ChatGPT, and displays the brand’s share of responses compared to the competition. For companies and agencies that already use Semrush.
Brand24More
A Polish tool for monitoring the internet and social media. The AI Visibility module, developed under the name Chatbeat, is a paid add-on to the plan. It shows how often and in what context the brand appears in the models’ responses, its position relative to the competition and sources cited by the models.
SEOcrawlMore
A Spanish SEO platform with a Polish-language interface. The prompt tracking module checks how a brand appears in ChatGPT, Claude, Gemini and Perplexity. The free checker displays results for a domain without the need to create an account. It’s ideal for SEO teams who want to monitor Google rankings and AI responses in a single tool.
Peec AIMore
A German AI search analytics platform with a public price list, separate plans for agencies and an ‘Actions’ recommendation module. It collects responses to your prompts on a daily basis. Standard plans include three models; additional models can be purchased as add-ons.
Otterly.AIMore
An Austrian AI search monitoring platform with an affordable starter plan. It tracks prompts, mentions and cited URLs on a daily basis. Claude, Gemini and Google’s AI mode are paid add-ons. It also features a GEO audit, which checks websites’ readiness for AI search.
NimtMore
A Swedish AI search visibility platform, available in English, with prices in euros. It monitors prompts daily, and its AI agent prepares content, PR activities and technical website improvements. On the Flex plan (from €79 per month when paid annually, up to 72 prompts), you choose 3 out of 8 models. It features integrations with other tools and an MCP server. It is suitable for companies operating mainly in English-speaking markets that wish to delegate some of their work to the agent.
ProfoundMore
An American platform for large enterprises, which is also being expanded to include content creation agents. It provides comprehensive visibility analytics for AI, including crawler traffic. The trial plan includes ChatGPT, Gemini and AI Overviews, whilst the Enterprise plan offers up to nine models, including Perplexity and Claude.
AeloMore
A Polish platform for brand visibility in AI (aeloapp.io). Once a month, it asks ChatGPT, Claude, Gemini and Perplexity questions frozen set of questions no brand name, so the results from subsequent months can be compared. After the measurement, it gives tasks ordered by impact, advisers and Studio with content to be implemented.
Choice
How do you choose a visibility tool in AI?
Ask the provider five questions: do they take measurements using Polish units? Which models are included in the price? Are the questions brand-neutral? How often do they take measurements? And what do you receive following the measurement? The answers will quickly reveal whether the tool is suited to your market and way of working.
Does the tool display prompts in Polish?Models respond differently depending on the language. Testing using English questions will not tell you whether a Polish customer will see your name.
Which models are on offer?Check whether ChatGPT, Gemini, Claude and Perplexity are included in the basic plan or whether some of them are add-ons. Your customers don’t just use one chat service.
Are the questions brand-neutral?If you ask a model about your company by name, they’ll usually say something about it. What matters is, Will he replace it himself?, when a customer asks about a category.
How often, and on which set?Daily measurements show fluctuations. A monthly test based on a fixed set of questions makes it easier to a comparison of changes over time.
What do you get after the measurement?Some tools simply display a number. Others indicate what is causing the blockage recommendation, and they prepare the materials. Work out how much work is left for you to do.
Aelo
How does Aelo differ from monitoring tools?
Aelo (aeloapp.io) doesn’t stop at the result. Measurement is the first step; after that, you receive a plan and resources. Details of the plans can be found in pricing, and the method of measurement in methodology.
Step 1MeasurementOnce a month, the same set of questions is asked on ChatGPT, Claude, Gemini and Perplexity, without mentioning your brand name.
Step 2Diagnosis and tasksWhat is preventing the recommendation?, organised by impact: changes to the website and actions taken outside it.
Step 3Content to be implementedThe consultants and the Studio prepare texts, graphics and adverts. You publish them, or Your agency.
Measurement in practice
What does the measurement of visibility in AI over time show?
It shows whether the changes are working. For the lime manufacturer, the brand name appeared in 0 out of 18 responses on 24 June 2026, and on 14 October 2026 in 18 out of 18, using the same set of 18 questions. The brand’s website was then cited as a source in all 18 queries, and one in four models began to recommend the brand. The company has updated its existing content, without adding any new subpages.
24 June 2026It appears in the answers0 out of 18Website citations6%Is familiar with the brand: 3 out of 4Recommended: 0 out of 4
10 September 2026It appears in the answers18 out of 18Website citations94%Knows the brand: 4 out of 4Recommended: 1 of 4
14 October 2026It appears in the answers18 out of 18Website citations100%Knows the brand: 4 out of 4Recommended: 1 of 4
FAQ
Questions about AI visibility tools
The questions that most frequently arise when choosing a tool to measure brand visibility in AI models.
What tools are available in Poland for measuring brand visibility in AI?
In Poland, AI modules are used in SEO tools (Senuto, Semrush, SEOcrawl), the AI Visibility add-on in Brand24, and platforms designed solely for AI visibility, such as Peec AI, Otterly.AI, Nimt, Profound and Aelo. Polish developers include Senuto, Brand24 and Aelo. Of these, only Aelo is a platform designed exclusively for AI visibility.
How does an AI visibility tool differ from an SEO tool?
An SEO tool measures a website’s position in search results and the number of clicks. An AI visibility tool checks whether the model mentions or quotes the brand in its response, often without any clicks. Read more in the article SEO, GEO and AEO.
Is it possible to check a brand’s visibility on AI for free?
Yes. You can manually enter customer queries without the company name into the models and repeat them several times, as described in the guide how to check whether the AI mentions the brand. Aelo also offers a Free account, without a card.
How often should brand visibility be measured in AI?
Once a month, using the same set of questions. The models’ responses vary with each run, so a single trial is not very meaningful. Daily measurements mainly show fluctuations, whilst monthly measurements make it easier to compare changes over time.
Which AI models should the tool check?
At the very least, the ones your customers use: most commonly ChatGPT, Gemini, Perplexity and Claude. Check whether they’re all included in the plan price or if some are paid add-ons.
Will the AI visibility tool make the AI start recommending my brand?
No. The assessment highlights the current situation and any shortcomings, whilst change depends on based on the content and references you provide. No tool can honestly guarantee a specific position in the models’ responses.
Should the tool display the brand’s ranking in the search results?
It doesn’t have to. In a study by SparkToro and Gumshoe.ai from January 2026, the same list of brands in the same order recurred roughly once in every 1,000 responses. A more reliable measure is the percentage of responses in which the brand appears, that is proportion of responses.
Will an AI visibility tool replace an SEO tool?
No. They measure different things: SEO rankings and clicks on Google, whilst the AI visibility tool measures brand presence in chat responses. Some of the data overlaps, as we explain in the text Visibility in AI and SEO.
What sources is this text based on?
- Senuto: monitoring results on Google and in AI Overviews.
- Semrush: AI Visibility Toolkit: tracking prompts, including in Google AI and ChatGPT modes, and comparing them with the competition.
- Brand24: AI Visibility (Chatbeat): an addendum to the plan, ChatGPT, Perplexity, AI Overviews and Gemini, sources cited by the models.
- Peec AI: price list and Actions module.
- Otterly.AI: price list: models included in the price and paid add-ons, GEO audit.
- Profound: price list: the Trial Plan and the Enterprise Plan.
- SparkToro and Gumshoe.ai: the recurrence of brand lists in AI responses (January 2026).
- Aelo reports for Wapiennik „Węże” dated 24 June, 27 July, 10 September and 14 October 2026 (published with the client’s consent).
- Tool data based on manufacturers’ publicly available information, as at October 2026.
Check whether AI mentions your brand
Free Account No card required: you get the following to start with 250 AeloCoins and full visibility report Your brand on ChatGPT, Claude, Gemini and Perplexity.
Related: What is GEO?, What is an AEO?, SEO, GEO and AEO, methodology, visibility in AI, price list.
