Who is it for?

Aelo for in-house brands: the figure you’ll present to the board

Traffic is falling, rankings haven’t changed, and the marketing team has no explanation for the discrepancy. Aelo analyses the channel responsible for this discrepancy: AI model responses. You receive a figure, a comparison with the competition and a list of actions with justifications.

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The last twelve months Illustrative data

Average search engine ranking Organic traffic

Rankings remain stable, but traffic is falling. Some customers receive a response and do not click anywhere, and this is not reflected in the search engine report.

A phenomenon described in market research. The data in the chart is for illustrative purposes only.

Why

What does the marketing team gain?

The greatest value lies not in the result itself, but in the fact that it can be presented and justified to the person responsible for approving the budget.

Explanation of the declineDiagnosis rather than guessworkThe rankings are stable, whilst activity is declining. The data shows how many responses are generated by models in your category and which ones are underperforming.

Comparison with the competitionShare of mentionsFor the brands you specify yourselves. This is the figure that reaches the board of directors the quickest.

The budgetary argumentA trend, not a photoA history of measurements shows whether the work is having an effect. Without it, it’s easy to make budget cuts based on an incorrect assessment.

Division of labourExercises with explanationsEach task has a number assigned to it, which makes it easier to allocate them between the team and the agency.

Working with an agencyA common languageYou and your agency are both looking at the same report, so the discussion is about figures, not impressions.

MaterialsStudioTexts and graphics relating to the vulnerabilities found, prepared in Aelo. You publish them.

We describe the measurement method in methodology, and the module where this can be seen, in Visibility.

First scan

What you’ll find in the first report

Visibility figures for each of the four models, market share compared with specified competitors, and a list of barriers. The report is ready to be presented as it is, without any rewriting.

Brand reportFirst scan

Visibility 14%

ChatGPT34%

Claude11%

Gemini6%

Perplexity0%

Market share compared with competitors 14%

You12%

Competitor A31%

Competitor B24%

Competitor C18%

Barriers

Lack of independent opinions and editorial citations
Competitors featured in the category rankings
Content on the website that is difficult to quote

Three figures and three obstacles. That’s all it takes to ensure that the discussion with the board focuses on the facts.

Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.

We explain where these figures come from in methodology.

Course

What is a typical month at work like?

A single measurement proves nothing. It is only the second figure and the difference between them that are significant.

Day 1You describe the brand and identify competitors for comparison

After the scanReport, audit and list of tasks organised by impact

Per monthYou divide the tasks between the team and the agency, and source the materials from the Studio

After a monthAnother full scan shows the difference across the same set of queries

We explain why not more often in this article Why aren’t the changes visible straight away?.

To be honest

What Aelo doesn’t do

Four things the marketing team asks before taking the matter to the board.

Aelo does not track rankings on GoogleYou are still using your own tools for the search engine. Aelo relates solely to model responses.

We do not promise growthWe measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage.

A diagnosis is not a recommendationA model may be familiar with a brand but still not recommend it. These are two different jobs and two different terms.

We do not replace agenciesAelo provides metrics, tasks and materials. Implementation is up to you or the agency.

Without measurement, it would appear as though no progress had been made.

Conclusion from a comparison of two scans, July 2026

The overall ranking remained unchanged, but underneath that, the brand’s position had shifted from being completely unrecognised to just outside the top ten. Without a breakdown by model, one would simply see two zeros and conclude that all the effort had been in vain.

Which plan does the in-house brand choose?

If you have just one brand and one person on your team, the Starter plan is sufficient. Choose the Pro plan if two people are working on the dashboard or if you manage up to three brands. The Custom plan offers an unlimited number of users and an API.

MonthlyAnnually -20%

In every plan: visibility audit, measurement in four AI models and access to all modules.

Free0 złnet / monthKey phrases3 (9 questions)MeasurementdisposableFull reportdisposableAdvisors1Users1Brands1AeloCoins in the plan250 one-offGive it a go

Starter399 zł319 złnet / monthnet / monthKey phrases6 (18 questions)Measurementevery dayFull reportevery monthAdvisors2Users1Brands1AeloCoins in the plan500 every monthGive it a go

RecommendedPro999 zł799 złnet / monthnet / monthEverything from the Starter package, plus:Key phrases12 (36 questions)Advisors4Users2Brands3Custom tickets and notes✓Advertisements in Studio✓AeloCoins in the plan750 every monthGive it a go

Customfrom 1,999 złfrom 1,599 złnet / monthnet / monthEverything from the Pro version, plus:Key phrasesunlimitedUsersunlimitedBrandsdetermined on a case-by-case basisThe response for each model individually✓Scans on request✓APIs and white-labelling✓AeloCoins in the planin the valuationLet’s have a chat

Extra AeloCoins

You can purchase them as part of paid plans. 100 AeloCoins will cover 5 additional articles or 10 additional pieces of advice from one of your advisers.

500AeloCoins99 złnet19.80 zł for 100 AeloCoins

1 000AeloCoins189 złnet18.90 zł for 100 AeloCoins

2 500AeloCoins449 złnet17.96 zł for 100 AeloCoins

5 000AeloCoins849 złnet16.98 zł for 100 AeloCoins

View the full price list

FAQ

Questions from the marketing teams

The questions most commonly asked before a meeting with the board.

Why is the traffic falling when the positions are holding steady?

This is because some search queries result in the model providing an answer without the user clicking on a link. Aelo measures precisely this channel. We set out the differences between the rankings in the article SEO, GEO and AEO.

What exactly will I be presenting to the board?

Brand visibility in the responses from the four models, market share compared with the specified competitors, and a list of barriers with justifications. After the second scan, a discrepancy emerges between the measurements.

Does this replace our agency?

No. Aelo provides metrics, tasks and resources; implementation is left to the team or agency. Multiple clients are managed simultaneously via the account described on the website for agencies.

Who should be listed as a competitor?

The brands you want to appear alongside in responses. We calculate your share of mentions in relation to them. You enter them in ‘Brand Identity’, as described in the article How to describe a brand on Aelo.

How many people from the team can work on an account?

It depends on the plan: Free and Starter allow one user, Pro allows two, and with Custom there is no limit on the number of users. The full range of plans is available at pricing.

What if the result doesn’t change for a month?

That’s information too. Breaking the figures down by model and metrics shows whether there’s been any movement beneath the surface, even when the headline figure remains unchanged. This is the most common scenario in the first few months.

Does Aelo publish content on our website?

No. Studio We prepare the content, and you or your agency publish it.

You can find more questions about plans, measurements and data in FAQ.

Measure the channel that has taken over the traffic

You start with 250 AeloCoins, no card required. That’s enough to run a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements start straight away, and a full report on your brand is included from the Starter plan onwards. You’ll see how your brand compares to the competition in the models’ responses.

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Other segments: e-commerce, SaaS, agencies. All segments.

Aelo for in-house brands: the figure you’ll present to the board

What does the marketing team gain?

What you’ll find in the first report

What is a typical month at work like?

What Aelo doesn’t do

Which plan does the in-house brand choose?

Extra AeloCoins

Questions from the marketing teams

Measure the channel that has taken over the traffic

Product

Who is it for?

Knowledge

Company

Aelo for in-house brands: the figure you’ll present to the board

What does the marketing team gain?

What you’ll find in the first report

What is a typical month at work like?

What Aelo doesn’t do

Which plan does the in-house brand choose?

Extra AeloCoins

Questions from the marketing teams

Measure the channel that has taken over the traffic

Product

Who is it for?

Knowledge

Company

Check whether the AI recommends you or your competitors