Glossary of terms
The brand at Aelo
Data
A brand is a single entity covered by the measurement: a company, a shop, a product or a person. Each plan includes one brand in the price; additional brands can be purchased as part of the Pro and Custom plans.
Last updated: 8 September 2026
What does that mean?
What makes up a brand?
Each brand has its own identity, its own set of monitored search queries, its own list of competitors and its own scan history. The two brands do not get mixed up, even if they belong to the same company.
The breakdown by brand varies from company to company. A shop with a single product category is usually sufficient as a single brand, whilst a manufacturer with three separate product lines is more likely to measure each one individually. Limits and rates are in price list.
Add your first brand and start the measurement
To start with, you get 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. One brand is included in every plan, including the Free plan.
