How Aelo measures brand visibility in AI
A neutral scan: we ask the questions exactly as the client does
Which companies in Poland are involved in [category]?
- 1Brand A
- 2Your brandreference
- 3Brand B
The brand has to stand out on its own merits. We look at mentions, positioning and who’s alongside it.
What [Your brand] differs from [competitor]?
The result shows how the brand performs in a direct comparison, rather than whether it is visible.
Four models in a single run
Illustrative figures. The drop from 29 to 12 queries looks like a regression on the graph, but it is actually a change in the unit of measurement.
We freeze the query set on the first scan
More than one number
Sample data. We report each metric separately for each model and in aggregate.
How we calculate share and citations
A full scan once a month
What this measurement does not reveal
Key points about the method
- Neutral scan: we ask the same questions as the customer, without mentioning the brand name.
- Four models, with results shown separately for each one and in total. Attendance at X is measured by a separate module.
- A frozen set of queries, with every change to it recorded in the report.
- Metrics: mentions, ranking, share of responses, citations and sentiment.
- A full scan once a month. It’s the trend that counts, not a single reading.
Questions about the method
Does Aelo provide the models with the name of my brand?
Not when measuring spontaneous awareness. The questions relate to categories, and the brand name must come up of its own accord. The name is mentioned deliberately only in a comparative context, which we report separately.
Which models are you looking at?
ChatGPT, Claude, Gemini and Perplexity. We measure a brand’s presence on X using a separate module, as making a request there costs many times more, and the responses follow a different logic.
Where do the queries in the scan come from?
They are based on the topics outlined in the brand brief: what you sell, to whom and where. After the initial scan, the set is locked so that subsequent measurements assess the same criteria.
What will happen if I change the themes in the brand tab?
The set of queries will change along with them, and the report will reflect this. Comparability with previous scans is then lost, as it is the metric that changes, not the result.
How do you calculate the proportion of responses?
We divide the number of mentions of your brand by the number of mentions of all the brands being compared, using the same set of search queries and the same models.
What is the difference between a reference and a quotation?
A mention is when a brand is named in the body of a reply. A citation is when your domain is cited as a source. A brand is sometimes mentioned but never cited. We collect these terms in dictionary.
How often do you run a full scan?
Once a month. There’s no point in doing it more often, as changes to the website and signals from outside it take time before the algorithms pick them up. We go into this in more detail in the article Why aren’t the changes visible straight away?.
Why can results vary?
The models are not deterministic: the same query may yield a slightly different result, and the models themselves change with each update. That is why it is the trend across multiple scans that matters, not a single result.
Does Aelo guarantee an increase in visibility?
No. We measure the change between the pre-implementation scan and the post-implementation scan, without promising a deadline or a specific percentage. No one controls what the model generates.
How does GEO differ from SEO?
SEO optimises a website to improve its ranking in search results, whilst GEO determines whether the model mentions the brand in its response. We explain the differences in this article SEO, GEO and AEO.
