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Module

Advisers: a conversation based on your details

‘Advisors’ is a module where you ask for a result and receive an answer calculated from your latest scan, rather than general marketing advice. Each of the four looks at the brand from a different angle: competition, campaigns, content or the big picture.
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View of the Adviser module. Sample data.

Advisers

Who answers your questions?

Everyone uses the same data: the latest scan, barriers, citations and brand knowledge. What sets them apart is what they look at first.
Consultant„What does this result actually mean?”General questions about GEO and AEO, and what the report revealed. A starting point when you’re not sure where to begin.
Analyst„Why is my competitor failing, but I’m not?”Competition in model responses, share of mentions and gaps in citations.
Strategist„How can we apply this to the campaign?”Messages, channels and the sequence of actions for visibility in models.
Editor„What should I write about to get quoted?”Topics, formats and content perspectives that the models are able to cite as sources.
In the Free plan, you speak to a Consultant; in the Starter plan, you also speak to an Analyst; and in the Pro and Custom plans, you speak to all four of them. The scope is in price list.
What does an adviser have to hand?
The last scanMentions, rankings and share of responses, broken down by model
Measurement historyAll previous scans, so it can see the trend, not just a single result
Barriers and citationsWhat is missing for the model to confirm who you are?
Brand awarenessA knowledge graph about your company, compiled from your website, scans and your declaration

Each answer ends by stating which data it was derived from.

Where do the answers come from?

Your adviser knows your figures

The difference between speaking to an adviser at Aelo and chatting with a model in a chat window lies in what both parties know. The adviser has access to your measurements, so they can give you a figure rather than a guess.
So, instead of „improve the content on the page”, you get a sentence along the lines of: the brand appears in 62% ChatGPT responses and in 18% Gemini responses, and the domain is cited in 6%, so the gap lies in the citations. We explain where these figures come from in methodology.
Settlement

You pay for calls using credit

A conversation with an adviser costs AeloCoins from the allowance included in your subscription. You can see the cost before sending your question, so nothing is deducted from your account without your knowledge. The measurement and report are covered by your subscription and do not use up any credits.
Scope of the ‘Adviser’ module in Aelo plans
AdvisersFreeStarterProCustom
Advisers availableConsultantConsultant, AnalystConsultant, Analyst, Strategist, EditorConsultant, Analyst, Strategist, Editor
AeloCoins pool250 at a time500 a month500 a month500 a month
A full list of modules can be found in comparison of plans.
FAQ

Questions about Advisers

The questions that come up most often during the first discussion about this module.
What is the Adviser module in Aelo?

This is a conversation with a model that has access to your metrics: your latest scan, history, barriers and brand insights. This enables it to provide a figure from your report, rather than general advice. We explain where these figures come from in methodology.

How does an AI adviser differ from a normal chat with an AI?

Context. The chatbot in the chat window isn’t aware of your scan, your competitors or any barriers, so it gives general replies. The adviser has this information to hand and indicates which pieces of information they’ve used with every reply.

Which adviser should I choose?

A consultant when you don’t know where to start. An analyst when your question is about the competition and citations. A strategist when you’re planning a campaign. An editor when you’re looking for content ideas.

How many advisers do I have in my plan?

In the Free plan, there is one Consultant. In the Starter plan, there are two: a Consultant and an Analyst. In the Pro and Custom plans, there are all four. The scope is in price list.

How much does a call cost?

You pay for calls using AeloCoins from the allowance included in your subscription. You can see the cost of a call before you make it. Call metering and reporting are covered by your subscription and do not use up your credit.

Does the adviser carry out tasks on my behalf?

No. The adviser explains and offers guidance, and prepares the materials Studio, and the list of actions is managed by the module Tasks. You’re the one publishing it.

How does the consultant know how we talk about our brand?

From the graph Brand awareness, which Aelo builds from the indexed webpage, from scans and from your declaration in Brand Identity.

Ask about your results, not about marketing in general

To start with, you get 250 AeloCoins, without a card. That’s enough to start the measurement and test the modules. Once you’ve used them up, you switch to a paid plan. The measurements work straight away, and a full report on your brand is included from the Starter plan onwards. You’ll be assigned a Consultant and given a credit allowance for your consultations.
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Other modules: Visibility, Tasks, Studio, Brand awareness.
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    3 Montażowa Street, 43-300 Bielsko-Biała
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