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Brand visibility in AI: research, case studies and market trends
Entries by date: our own measurements in Polish categories, descriptions of implementations and comments on what is changing in the models. We keep the definitions and methodology separate, in the section Knowledge.
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Audyt GEO: co obejmuje i jak przeczytać wynik
Audyt GEO sprawdza, czy strona i marka są gotowe na to, żeby czaty AI je znajdowały, cytowały i polecały. Obejmuje cztery obszary: dostęp dla robotów AI, treść, którą da się zacytować, dane strukturalne i…
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Recent blog posts
Posts sorted from the most recent. The full archive for each topic can be found under the categories below.
GPT-6.1 Terra: what is this model and what does it mean for brands?
GPT-6.1 Terra is OpenAI’s mid-range model, released on 26 October 2026, designed to run on a computer: it understands what it sees on…
Visibility in AI without technical knowledge: where to start in a small business
Visibility in AI for a small business does not require technical knowledge. Most of the work involves content rather than code: a description of the business, responses…
Visibility across multiple clients’ AI: how an agency can measure them all at once
The agency can measure visibility across multiple clients’ AI platforms at the same time, provided that each brand uses the same measurement method: a fixed set of questions…
AI chatbot recommendations after 5 months: the Click Made case
After five months in operation, Click Made studio is already recommending three AI engines, whereas in May it was recommending just one. In the survey…
AI Overviews: what it is and how it works – an overview of AI at Google
AI Overviews (in Polish, „Przegląd od AI”) are brief summaries that Google displays above the usual search results. They are generated by a model…
llms.txt in WordPress: how to add it and whether it’s worth it
llms.txt is a text file in the website’s root directory which, in Markdown format, highlights the most important content for AI models and describes what…
GEO Agency: how to choose and what to ask before signing a contract
GEO Agency ensures that ChatGPT, Gemini, Claude and Perplexity mention and recommend your company when a customer asks about…
How much does AI visibility monitoring cost: tool prices in 2026
In 2026, visibility monitoring using AI will cost between 0 zł and several thousand zł per month. The cheapest plans offered by foreign tools…
SEO on ChatGPT: what can be done and how much does it cost?
SEO for ChatGPT involves ensuring that ChatGPT and other AI chatbots mention your company of their own accord when a customer asks…
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Most read
The posts that readers return to most often. The order is based on the number of views and updates automatically.
Topics
Posts by category
Each category has its own archive. Below is a brief overview of what you can expect to find in them.
How to find out how models describe a brand, and what to do with the results. Step by step, using examples from Polish product categories.
Our own research into Polish categories: which brands and models are mentioned, how often, and what sources they draw on.
Implementations described: the situation before, the changes made, and the results after several weeks of monitoring.
New model versions and search updates in AI chatbots. How they’re changing the way brands are responded to.
What’s new in Aelo: reports, metrics, modules and changes to the scanning method.
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No date
Materials that do not age with the passing of time
We keep the definitions, methodology and common issues off the blog, as we revisit and update them in that section.
What is GEO?
Optimising brand presence in model responses. Definition and scope.
Methodology
A neutral scan, four models, a frozen set of queries and five metrics.
Glossary of terms
Mentions, citations, contributions to replies and other terms from the reports.
All posts
