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Brand visibility in AI: measurement, diagnosis, plan, action

We assess whether AI models mention your brand, identify what is preventing recommendations, and draw up a plan with resources for implementation. We carry out measurements on ChatGPT, Claude, Gemini and Perplexity.
Report within 24 hours on working days
Brand website citations in answers Search queries in which the brand appears
100% 50% 0% 24.06 27.07 10.09 10.10.2026 6% 50% 94% 100%
What has changed?

The customer is no longer looking

In the past

Ten links

The customer would type a query into Google, scroll through the results and choose for themselves what to click on. Even the fourth position offered a chance of a visit.
Today

One answer

It asks the AI model, „Who do you recommend?", gets three companies, and that’s it. It doesn’t scroll through, doesn’t compare, and doesn’t visit any websites.
For you

You’re either here or you’re not

Either your brand is mentioned in this reply, or you’re not part of this conversation. We explain how this differs from SEO in SEO, GEO and AEO.
Scale

Traffic is easing off, the queues are clearing

The Google rankings are the same, but there are fewer clicks. Some customers received an answer and didn’t click anywhere. So what matters is whether your name appears in the answer at all.
According to Pew Research Centre (July 2025) For every 100 searches with an AI summary, only one results in a click on the cited source. Other studies have reached similar conclusions: the top result loses 58% clicks when an AI summary appears above it (Ahrefs, December 2025), whilst organic traffic across the market is falling by 15–25% (Bain & Company). We work this out ourselves, using Polish categories: we compile the results in Aelo’s research, checking which brands and models they recommend and which sources they cite.
A smiling woman with a tablet in a bright office
Clicks on Googleper 100 searchesWithout an AI summary15 clicksWith an AI summary8 clicksIn the source cited by AI1 click
AI responsewithout clicking„Which accountancy firm would you recommend in Kraków?”Source 1Source 2Is this your website?
„But how come – we’re doing the same thing, yet he’s visible and I’m not?"
A customer’s reaction to the first scan, July 2026
Two colleagues are discussing the charts on the laptop screen
Visibility by model30 daysChatGPT62%Claude34%Gemini18%Perplexity0%
DiagnosisYour brandThe model recognises the brandYesThe model recommends itNo
Why Aelo?

What visibility monitoring alone cannot provide

You’ll never guess

Your brand name isn’t included in the prompt. We ask the questions just as your customer would.

You know why, not just how much

We distinguish between two things: whether the model is familiar with your brand and whether they recommend it.

You don’t end on the chart

Reports, tasks and ready-made materials, all in one place.

You have the final say

We do not have access to your website’s control panel and we do not publish anything without your consent.
Evidence

Not a single mention, five weeks

A lime producer from the Łódź region. The same set of 18 questions, five measurements between 24 June and 14 October 2026.
Queries containing the term
0 out of 1818 out of 18
Citation rate
6%100%
Recognisability in models
ChatGPT ✓Claude ✓Gemini ✓Perplexity ✓
3 out of 44 out of 4
Work on the brand’s own website was enough for the models to cite it in all 18 queries. All four models now know the brand, and one already recommends it.
What is missing for a recommendation?
Lack of independent opinions
No editorial citations
No rankings in this category
How it works

A single closed circuit

The measurement itself does not alter the result. Aelo takes you from diagnosis, through the content, and back to the measurement.
01
Visibility in AI
It measures whether models mention your brand, in what position and alongside whom. A full scan is carried out once a month, using the same set of questions.
02
Tasks
Converts the result into a list of tasks, ordered by impact.
03
Advisors
They explain what the numbers mean and indicate the next move.
04
Studio
He prepares content and graphics relating to the vulnerabilities identified.
05
Brand awareness
They keep track of the brand guidelines to ensure that each new piece of content is consistent with the previous one.
You receive a list of tasks prioritised by impact, along with ready-made content for the vulnerabilities identified. Nothing is published on your website without your approval.

What you get

It’s not just the diagnosis. Aelo doesn’t stop at a chart: you receive a report with a plan, a list of tasks with explanations, opportunities to secure mentions outside your own domain, and ready-to-use text and graphics. You read through it, make any changes you wish, and put it into action.
The panel below is interactive: switch between modules in the menu, change the range and view details.
AI VisibilityPanel konta
Zakres

Wskaźnik widoczności

53%↑ +0,2 pktwobec poprzedniego skanu

Frazy ze wzmianką marki: 18 z 18

53%23.0922.10

Widoczność według modelu

Każdy model ma własną skalę

Claude100%
ChatGPT94%
Gemini89%
Perplexity56%

Obecność marki na X mierzymy osobnym modułem, poza skanem w czterech modelach.

Versus

Każdy podmiot ma własną skalę; konkurentów pokazujemy 3 z 3

Twoja marka100%
Konkurent A94%
Konkurent B33%
Konkurent C17%

Echo

100%fraz z ostatniego skanu cytuje Twoją domenę

Domeny cytowane w Twojej kategorii: 184

Recall

4 z 4 modeli zna markę

Jeden model już ją poleca. Kolejny krok: niezależne recenzje i rankingi.

Outreach

5pomysłów gotowych do wdrożenia

Ostatnia aktualizacja: 10.10.2026

Audyt GEO i AEO

90A↑ +4wobec poprzedniego audytu

Strona gotowa do cytowania przez AI

Pełny skan

18dni do pełnego skanu

Następny: 09.11.2026

  • AI Visibilityjutro
  • Versusza 3 dni
  • Echoza 3 dni
  • Recallza 18 dni
Pełny raport
Visibility Report
Where do you stand in the models’ responses, and what does this mean? To be sent to the client or the board.
Tasks
What to do, and why that in particular. Each with the number from which it follows.
Tasks outside the website
Places outside your domain where it’s worth appearing, with priorities and links.
Content and graphics
A finished article and graphics that match your website’s style. You publish it.
Who is it for?

Who is Aelo for?

Aelo is designed for agencies that manage visibility for multiple clients, for SEO agencies looking to add GEO to their service offering, and for companies that want to check for themselves whether AI recommends them. One dashboard and the same workflow, regardless of how many brands you manage.
Other segments
The owner of a marketing agency with a laptop, with her team at work in the background
Client brandsvisibility in AIKDDental clinic62%BRAccountancy firm41%SMFurniture shop18%
KDBRSM+ Add a brand

Price List

Start with a free analysis, no card required. Paid plans offer daily analysis and more monitored phrases, whilst higher-tier plans also include more users and additional brands.
In every plan: visibility audit, measurement in four AI models and access to all modules.
Free0 złnet / monthKey phrases3 (9 questions)MeasurementdisposableFull reportdisposableAdvisors1Users1Brands1AeloCoins in the plan250 one-offGive it a go
Starter399 zł319 złnet / monthnet / monthKey phrases6 (18 questions)Measurementevery dayFull reportevery monthAdvisors2Users1Brands1AeloCoins in the plan500 every monthGive it a go
RecommendedPro999 zł799 złnet / monthnet / monthEverything from the Starter package, plus:Key phrases12 (36 questions)Advisors4Users2Brands3Custom tickets and notes✓Advertisements in Studio✓AeloCoins in the plan750 every monthGive it a go
Customfrom 1,999 złfrom 1,599 złnet / monthnet / monthEverything from the Pro version, plus:Key phrasesunlimitedUsersunlimitedBrandsdetermined on a case-by-case basisThe response for each model individually✓Scans on request✓APIs and white-labelling✓AeloCoins in the planin the valuationLet’s have a chat

Extra AeloCoins

You can purchase them as part of paid plans. 100 AeloCoins will cover 5 additional articles or 10 additional pieces of advice from one of your advisers.
500AeloCoins99 złnet19.80 zł for 100 AeloCoins
1 000AeloCoins189 złnet18.90 zł for 100 AeloCoins
2 500AeloCoins449 złnet17.96 zł for 100 AeloCoins
5 000AeloCoins849 złnet16.98 zł for 100 AeloCoins
Who is behind this?

Two perspectives

Aelo is being developed jointly by Karolina Wcisło, Patryk Pietrzyk and Duelity Intelligence.
Karolina Wcisło, CEO of Aelo
Karolina Wcisło
CEO · Member of the Board of Directors
I’ve been designing brands and websites for over a decade, so I know what clients pick up on from the very first sentence. At Aelo, I’m responsible for what you see: the product structure, the content and deciding which figures are worth highlighting.
Patryk Pietrzyk, CTO of Aelo
Patryk Pietrzyk
CTO · Member of the Board of Directors
I am building the Aelo architecture and integrations with four models so that the same set of questions yields comparable results month on month. The cost per scan is also a factor here.
Partner
Duelity Intelligence
A company based in Bielsko-Biała that manages technology projects from the initial concept through to investment-ready stage.
Duelity Intelligence is one of the co-founders of Aelo. Since the first quarter of 2026, we have been developing the product together as part of the programme HUG Duelities, from the initial concept through the MVP to the current version. The partner is involved in decisions regarding the product’s direction, the structure of plans and sales. What does this collaboration look like?.
ProgrammeHUG Duelities
With Aelo fromFirst quarter of 2026
RoleCo-founder and partner
FAQ

Frequently Asked Questions

A brief overview of GEO, AEO and how Aelo measures visibility.
Can I try out Aelo without paying?

Yes. The Free account is free of charge and does not require a card. To start with, you receive 250 AeloCoins, which are enough to activate Visibility in AI and test the modules. Nothing is published without your approval.

What is GEO?

GEO is about optimising your brand’s presence in AI model responses. Rather than competing for position in search results, you ensure that the models recognise your brand and recommend it. What is GEO? →

How does GEO differ from SEO?

SEO optimises a website for search engines and its ranking in search results, whilst GEO focuses on signals that AI models can interpret. The result of GEO is the brand’s presence in the generated responses, not its ranking in the results. SEO, GEO and AEO →

How do you measure brand visibility in AI?

We run a neutral scan on four models at once. We structure the set of questions without mentioning your brand name, just as a real user would ask, so the result shows whether the model recommends you of its own accord. What is brand visibility in AI and what about check it yourself, which we describe in the ‘Knowledge’ section. Methodology →

Which AI models are you testing?

We measure visibility across four models: ChatGPT, Claude, Gemini and Perplexity. We measure a brand’s presence on X using a separate module.

Does Aelo publish content on my website?

No. Aelo prepares the article, graphics and description, whilst you or your agency handle the publication. The tool does not have access to your content management system.

How much does it cost?

Four plans: Free, Starter for 399 zł net per month, Pro for 999 zł and Custom from 1,999 zł. Annual billing is 20% cheaper. The Free plan gives you 250 AeloCoins as a one-off bonus. View the price list →

Is Aelo suitable for a small business?

Yes, even a one-person business can check whether the AI recommends it and receive a simple action plan. You approve each suggestion before it is published. For small businesses →

Can I cancel at any time?

You can cancel your monthly subscription via the dashboard or by email, with effect from the end of the current billing period. An annual subscription must be cancelled at least 30 days before it ends. Fees for any part of a billing period that has already commenced are non-refundable. Terms and Conditions →

How do I pay for Aelo?

By card via Stripe, payable in advance for the billing period. Prices are net; VAT is added. Bank transfers with a 7-day payment term are available on the Custom plan. We send invoices by email to the address linked to your account.

What happens to my data once the contract ends?

For 30 days, you can export data from the dashboard yourself. After this period, we will either delete it or anonymise it within the following 30 days. Backups are overwritten on a cycle of up to 90 days. Privacy Policy →

Is my data being used to train AI models?

No. We do not use confidential customer data to train public or shared models, nor do we use it for marketing purposes, without separate, explicit consent.

Does Aelo guarantee that the AI will start recommending my brand?

No. Models’ responses vary over time, between models and across languages. Aelo measures visibility, highlights gaps and prepares materials, but does not promise a specific ranking, traffic or sales. Methodology →

You can find more questions about plans, measurements and data in FAQ.

From the blog

Practical articles on branding, content, advertising and visibility in AI.

Check whether the AI recommends you

Sign up for a free account and run your first scan. You’ll receive 250 AeloCoins to get you started, no card required. That’s enough to activate Visibility in AI and test the modules. Once you’ve used them up, you’ll switch to a paid plan.

Check whether the AI recommends you or your competitors

A free report within 24 hours on working days