Documents

Privacy Policy

This document sets out who processes the personal data of users of the aeloapp.io website and the Aelo app, for what purpose, on what legal basis and for how long. It also explains which rights you can exercise and how to do so.

Effective from: 18 September 2026

Data controller

The data controller is Aelo Prosta Spółka Akcyjna (a company currently being incorporated), with its registered office in Bielsko-Biała, ul. Montażowa 3, 43-300 Bielsko-Biała.

For all enquiries regarding personal data, please write to the following address [email protected]. We’ll get back to you within one working day.

What data do we collect?

Contact form

first name and surname
email address
company name, if provided
subject and content of the message

Account in the app

email address and password in encrypted form
brand name and details provided in the brand settings
the brand’s website address
billing details for paid plans

email address
date and time of registration

Technical specifications

IP address
browser and operating system type
pages visited on the website
input source

Objectives and legal basis

We process data for the following purposes:

A reply to a message sent via the form. Legal basis: consent, Article 6(1)(a) of the GDPR.
Account management and service provision. Legal basis: performance of a contract, Article 6(1)(b) of the GDPR.
Accounting and financial records. Legal basis: legal obligation, Article 6(1)(c) of the GDPR.
Sending the newsletter. Legal basis: consent, Article 6(1)(a) of the GDPR.
Statistics, security and protection against claims. Legal basis: legitimate interest, Article 6(1)(f) of the GDPR.

How long do we retain data?

Information from the form: up to one year since the last contact.
Account details: for the duration of the contract, and after its termination, for the period during which claims remain valid.
Accounting records: five years from the end of the year in which the tax liability arose.
Newsletter: to withdraw consent.
Technical data and logs: up to twenty-four months.

Who we share data with

Data may be transferred to organisations that support the operation of the website and the app:

hosting and server infrastructure provider
payment provider for paid plans
provider of a system for sending emails and newsletters
an accountancy firm specialising in accounting documents
providers of analytical tools

Each of these entities processes data on the basis of a data processing agreement and only to the extent necessary to provide the service.

Processing in AI models

Aelo sends queries to language models regarding market categories and brands. These queries do not contain any personal data relating to app users.

The data you enter in the brand settings is used to build a set of queries and is not passed on to model suppliers in a form that allows for the identification of an individual.

Transfers outside the European Economic Area

Some of the tool providers we use are based outside the European Economic Area. In such cases, the transfer is carried out on the basis of standard contractual clauses approved by the European Commission or a decision confirming an adequate level of protection.

Permissions

In relation to the processing of your personal data, you have the right to:

access to data and to receive copies of it
correction of incorrect data
data erasure
restrictions on processing
transfer of data to another data controller
objection to processing based on a legitimate interest
to withdraw consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal

To exercise any of these rights, simply write to [email protected].

You also have the right to lodge a complaint with the President of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw.

Cookies

This website uses cookies, which are small files stored in your browser.

Essential. They maintain the session and store privacy preferences. They do not require consent.
Analytical. They allow you to count visits and see which content is being read. They require consent.
Functional. They remember settings, such as your chosen language. They require your consent.

You can change your cookie settings at any time in your browser. Restricting essential cookies may make it difficult to use the website.

Provision of data is voluntary

Providing your details is voluntary. Without an email address, we will not be able to reply to your message, create an account for you or send you our newsletter.

Policy changes

This policy may be updated, for example, when a new feature is added or the tool provider changes. The effective date is shown at the top of the page. We notify users with an account of any significant changes by email.