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Module

Studio: materials ready for publication

Studio is Aelo’s production module. It prepares text and graphics for the tasks set out in the report, drawing on what you know about your own brand. Nothing goes any further without your approval, as Aelo does not have access to your website.

A view of the Studio module. Sample data; the phrases in brackets are placeholders for your category.

Scope

What’s being created at the Studio

The material always stems from a specific task, so it’s clear why it’s being produced and what it’s meant to change in the next scan.
ContentsIn every planArticles and subpages relating to search queries that do not mention the brand. With titles, subheadings and data that the model can quote.
GraphicsFrom the StarterIllustrations in colours and fonts taken from your website, ready to be inserted into your post.
AdvertisementsIn Pro and CustomVariations in messaging and advertising copy based on how the brand performs in the responses.
VideoIn the Custom planScripts and materials for short-form videos, consistent with the rest of our communications.
The tasks from which the materials are derived are carried out by the module Tasks.
How does the Studio know how to write?
Brand awarenessA chart in which Aelo compiles information about your company, together with your brand identity statement
Exercise from the reportWhich phrase contains a gap, and what exactly is to change following publication?
Identification from the website coming soonColours and fonts taken from your website, so that the graphics blend in
Editorial guidelinesNo claims that are not supported by measurement data

The more the graphic designer knows, the fewer corrections you’ll have to make.

Consistency

The track sounds like you, not like a template

The studio doesn’t write in a vacuum. Before a text is produced, it draws on the brand’s brand book and the brief from which the material stems.
The ability to retrieve colours and fonts directly from your website is currently in development. At present, consistency is based on the information you provide yourselves. The knowledge base is managed by the module Brand awareness.
Scope

A studio in Aelo’s plans

Content is included in every plan; in the Free plan, it is limited to visible tasks. Graphics are included from the Starter plan onwards, adverts from the Pro plan, and videos from the Custom plan. Everything is paid for using credits: 250 one-off credits in the Free plan, and 500 credits per month in the other plans.
The scope of the Studio module in Aelo’s plans
StudioFreeStarterProCustom
Contentsonly from the visible tasksyesyesyes
Graphicsnoyesyesyes
Advertisementsnonoyesyes
Videonononoyes
AeloCoins pool250 at a time500 a month500 a month500 a month
A full list of modules can be found in comparison of plans.
FAQ

Questions about the Studio

The questions that come up most often during the first discussion about this module.
What is the Studio module in Aelo?

The studio prepares text and graphics for the tasks set out in the report. The material is produced based on a specific task within the module Tasks, rather than from a general topic.

Does Aelo publish this content on my website?

No. The tool does not have access to your content management system. You or your agency are responsible for approving, downloading and inserting the text and graphics onto your site.

How does the Studio know how we talk about our brand?

From the graph Brand awareness, where Aelo gathers information about your company: from the indexed webpage, from scans and from your declaration in the Brand Identity document. The more the graphic designer knows, the fewer corrections you’ll need to make.

Do the graphics suit my website?

Yes. The studio takes the colours and fonts from your website, so the material blends in with the rest of the site and doesn’t need any reworking.

What exactly can I generate in my plan?

Content is included in every plan; in the Free plan, it is limited to visible tasks. Graphics are included from the Starter plan onwards, adverts from the Pro plan, and video from the Custom plan. The scope is in price list.

How much does it cost?

You pay for content and graphics using AeloCoins from the pool included in your subscription. You can see the cost of a campaign before you launch it. Measurement and reporting are covered by your subscription and do not use up any credits.

Can I edit the text that has been generated?

Yes, that’s how this module works. The material is sent to you as a proposal: you read it, make any corrections, and then either approve or reject it. Nothing goes any further without your approval.

When will I see the results of the published content?

In the next full scan, i.e. after a month. We discuss this in the article Why aren’t the changes visible straight away?.

See what Aelo can do for your brand

To start with, you get 250 AeloCoins, without a card. That’s enough to start tracking and test the modules. Once you’ve used them up, you switch to a paid plan. You always see the content before it’s published, and you only publish what you approve.

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