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Aelo for SEO agencies: what you can’t see in the search rankings

Positions remain stable, whilst traffic falls because some customers receive a response and do not click anywhere. Aelo measures precisely this stage: whether the model mentions the customer’s brand, alongside which other brands, and whether it refers to their domain. This is an extension of your offering, not a replacement.

Two systems side by side. GEO does not replace SEO; it measures a different stage of the decision-making process.

Why

How does this affect your work?

It is most useful where today’s tools fall short: when a client asks why sales figures have stalled and there are fewer new customers.
A response to the drop in trafficFigures rather than guessworkYou show in how many of the models’ responses the client’s brand is mentioned, and who is mentioned instead. This brings the conversation to a close – something that cannot be achieved with a position report.
A new addition to our rangeNo change to the processThe measurement, report and task list are ready. This is available as a standalone service or as an extension to an existing contract.
Exercises in your languageTechnical and content-relatedSome of the tasks involve making changes to the website’s structure and data – in other words, work that you do anyway.
Mentions outside the domainWhat SEO does not coverA recommendation is built on signals from outside the client’s website: reviews, rankings and publications. Aelo highlights which ones are missing.
Client reportAfter each full scanA comparison of two measurements, a breakdown into four models and a list of barriers. To be sent as is, without rewriting.
Many customersOne accountBrands side by side, a shared scan day, separate reports. You can purchase additional brands as part of the Pro or Custom plan.
We set out the differences between the various legal systems in the article SEO, GEO and AEO, and the method in methodology.
First scan

What does the customer’s first scan show?

Positions may be high, whilst visibility in the models may be just a few per cent. The report distinguishes between these two factors and explains which barrier is yours and which belongs to the client.

Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.

In this article, we explain how this metric differs from search engine rankings SEO, GEO and AEO.
Course

What a month with just one client is like

The workflow is the same for every brand in the account, so managing ten clients is no different from managing just one.
Day 1You add the client's brand and start the first scan
After the scanYou receive a report, an audit and a list of tasks with justifications
Per monthYou take care of the technical aspects yourselves; you agree on reputation-related matters with the client
After a monthAnother full scan shows the difference across the same set of queries
We explain why a full scan once a month is necessary in this article Why aren’t the changes visible straight away?.
To be honest

What Aelo does not promise

An SEO agency knows the value of empty promises, so we’re straightforward about what this tool doesn’t do.
This isn’t just SEO in a new guiseWe do not measure or improve search engine rankings. Aelo relates to the responses generated by the models.
We do not promise growthWe measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage. No one controls the models’ responses.
A diagnosis is not a recommendationContent on your own domain helps build brand recognition. Recommendations, on the other hand, are built on signals from outside the domain, and this takes longer.
We don’t publish on your behalfThe studio is preparing the material, but Aelo does not have access to any content management system.

In none of these conversations was the phrase „but I’m number one on Google” mentioned.

From discussions held up to July 2026

Instead of defending their position, there was a lack of awareness: the people I spoke to did not know what GEO was or what had changed over the past two years. This means that the first thing to sell is not the tool itself, but the phenomenon itself.

Which plan does the SEO agency choose?

For a single test client, the Starter plan is sufficient. If you have several clients at once, the Pro plan is usually the best option: three brands on a single account, your own tickets and four advisers. For a larger portfolio or reports under your own brand, choose the Custom plan with API and white-label options.
In every plan: visibility audit, measurement in four AI models and access to all modules.
Free0 złnet / monthKey phrases3 (9 questions)MeasurementdisposableFull reportdisposableAdvisors1Users1Brands1AeloCoins in the plan250 one-offGive it a go
Starter399 zł319 złnet / monthnet / monthKey phrases6 (18 questions)Measurementevery dayFull reportevery monthAdvisors2Users1Brands1AeloCoins in the plan500 every monthGive it a go
RecommendedPro999 zł799 złnet / monthnet / monthEverything from the Starter package, plus:Key phrases12 (36 questions)Advisors4Users2Brands3Custom tickets and notes✓Advertisements in Studio✓AeloCoins in the plan750 every monthGive it a go
Customfrom 1,999 złfrom 1,599 złnet / monthnet / monthEverything from the Pro version, plus:Key phrasesunlimitedUsersunlimitedBrandsdetermined on a case-by-case basisThe response for each model individually✓Scans on request✓APIs and white-labelling✓AeloCoins in the planin the valuationLet’s have a chat

Extra AeloCoins

You can purchase them as part of paid plans. 100 AeloCoins will cover 5 additional articles or 10 additional pieces of advice from one of your advisers.
500AeloCoins99 złnet19.80 zł for 100 AeloCoins
1 000AeloCoins189 złnet18.90 zł for 100 AeloCoins
2 500AeloCoins449 złnet17.96 zł for 100 AeloCoins
5 000AeloCoins849 złnet16.98 zł for 100 AeloCoins
FAQ

Questions for SEO agencies

The questions most frequently asked when discussing the addition of GEO to the range.
Does GEO replace SEO?

No. These are two different things: SEO relates to search engine rankings, whilst GEO relates to whether the model mentions the brand in its response. We explain this in detail in the article SEO, GEO and AEO.

Do the tasks from Aelo clash with our work?

To some extent, and that’s an advantage. The technical tasks relate to the structure and data on the website – in other words, the area you’re already working on. What’s new are the reputation-related tasks, which concern areas outside the client’s domain.

Can I add GEO to my existing contract?

Yes. The survey, report and task list are ready, so this is included either as a separate item or as an extension of the scope. It is up to you to sort out the payment arrangements with the client.

How do you explain to a customer what this is for?

The simplest way is to look at the first report: how many responses mention the brand, which brand is mentioned instead, and whether its domain is cited. These are figures that do not appear in the ranking report. See the Visibility module.

Is it possible to compare the results of different clients?

Yes, because the methodology is the same for every brand: a neutral scan, four models and a fixed set of queries. The differences stem from the category, not from the measurement method.

Does Aelo track Google rankings?

No. Aelo only measures the responses of AI models. You still use your own tools to determine search engine rankings.

How often do I receive the data?

A full scan once a month. There’s no point in doing it more often, as the models need time to detect any changes. We discuss this in the article Why aren’t the changes visible straight away?.

Does Aelo provide end-user support?

No. Aelo sells the system only. Customer liaison, implementation and billing are handled by the agency. The same applies to marketing agencies.

You can find more questions about plans, measurements and data in FAQ.

Measure one customer and see what happens

You start with 250 AeloCoins, without a card. That’s enough to run a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. Just one of your client’s brands is enough to see if it’s worth the effort.

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