Who is it for?

Aelo for e-commerce: do models recommend your shop?

Customers are increasingly asking models where to buy and what to look out for, rather than browsing search results. Aelo tracks whether your shop is mentioned in these replies, who is mentioned instead, and whose selection criteria the model repeats.

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Customer enquiry

Where to buy [product] and what should you look out for when choosing?

Model response

1Shop Aquotes the domain
2Shop B
3Comparison site
Your shop isn’t mentioned in this reply

The model also sets out the selection criteria. If they come from someone else’s website, it is that website that gains trust.

Example of a purchase enquiry. Sample data.

What we measure

What is revealed in the first report

Purchasing enquiries follow their own rules: the model rarely mentions just one shop; more often, it lists several and specifies the selection criteria.

Who is in the categoryReferences and positionIn how many responses is your shop mentioned, in what position, and alongside which other names? Please provide this information separately for each of the four models.

Whose selection criteria?ReferencesThe models explain what to look out for when making a purchase. If these criteria come from someone else’s website, that’s the one that builds trust.

Comparison sites and rankingsCompetitionOften, the first results aren’t shops, but rankings. You can see which domains dominate your category.

Product pagesTechnical tasksThe audit shows whether product details can be quoted at all: specifications, availability, delivery and returns terms.

Opinions and reviewsReputational tasksThese models are based on what is being said about the shop outside its own domain. The lack of such signals is the most common barrier.

How-to contentStudioMaterials addressing the questions customers ask before making a purchase, prepared in response to identified gaps.

We describe the measurement method in methodology, and the module where this can be seen, in Visibility.

First scan

What you’ll find in the first report

Visibility broken down by the four models, market share compared with specified competitors, and a list of barriers. In e-commerce, the result is usually the same: a lack of signals from outside one’s own domain.

Shop reportFirst scan

Visibility 7%

ChatGPT34%

Claude11%

Gemini6%

Perplexity0%

Market share compared with competitors 7%

You12%

Competitor A31%

Competitor B24%

Competitor C18%

Barriers

No opinions or reviews outside one’s own domain
Selection criteria taken from comparison websites
Product details that are difficult to quote

When it comes to shopping, models often mention product comparisons first, and only then the shops.

Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.

We describe the measurement method in methodology.

Course

What is a typical month at work like?

Measurement only makes sense when taken at regular intervals. A single scan is merely a snapshot of a state; it is only by comparing two that we can derive any value.

Day 1You enter the brand name and start the first scan

After the scanYou receive a report, an audit and a list of tasks organised by impact

Per monthYou optimise your pages and content, and gather feedback from external sources

After a monthThe next full scan shows what has shifted

We explain why not more often in this article Why aren’t the changes visible straight away?.

To be honest

What Aelo doesn’t do

Four things shops ask about during the first interview.

Aelo is not increasing its salesWe measure brand presence in the models’ responses. Between the mention and the purchase lies the rest of your shop.

We do not connect to the shopAelo does not integrate with the sales platform and does not alter product pages. You carry out these tasks in-house.

We do not measure prices or stock levelsThis is not a price comparison service. We are checking the performance of the models, not the shops’ offers.

We do not promise growthWe measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage.

But hang on, we’re doing the same thing, so why is he visible and I’m not?

A customer’s reaction to the first scan, July 2026

When it comes to shopping, this comparison is the most painful, because the product range and prices are often similar, yet one shop stocks a particular model whilst the other doesn’t.

Settlement

Which plan does the shop choose?

For a single shop, it’s usually the Starter plan, as it provides a full report, an audit and resources. The Pro plan comes into play when you run several brands or need adverts in the Studio. Each plan covers one brand; each additional brand incurs an extra charge.

Aelo’s plans from the perspective of an online shop
For e-commerce	Free	Starter	Pro	Custom
Visibility Report	demonstration	full	full	full
Monitored brand-related search queries	3	6	12	24
Brands included in the subscription price	1	1	1	1
Each subsequent brand	cannot be purchased separately	cannot be purchased separately	499 zł net	749 zł net
GEO and AEO audit	no	yes	yes	yes
Reputational tasks	no	Task 1	all	all
Studio: content and graphics	only content from visible tasks	yes	yes	yes
Studio: adverts	no	no	yes	yes

We will announce the prices when sales begin. A full list of modules can be found in comparison of plans.

FAQ

Questions from shops

The questions most commonly asked when contacting an online shop.

Does Aelo measure the visibility of my products?

It measures brand visibility in search queries within your category, including shopping-related queries. The set of search queries is generated from the topics described in the brand card. We describe the method in methodology.

Do I need to connect my shop to Aelo?

No. Aelo does not integrate with the sales platform. To begin with, it indexes the subpages of your website, and gathers the rest of its knowledge from the models’ responses.

Is this competitor price monitoring?

No. We look at what models say about brands in your category, rather than their prices and availability.

Why do the answers mention comparison sites rather than shops?

Because models are keen to use lists and rankings. This is evident from the citations: which domains dominate the category. This is the basis for the reputation tasks in the module Tasks.

What should you do if the shop isn’t working at all?

Let’s start with the barriers: models need a way to verify that a shop exists and is trustworthy. The first report highlights which indicators are missing. We discuss this in the article when AI doesn’t know your business.

Does Aelo publish content on my shop?

No. Studio We prepare the text and graphics; you publish them.

How long will it take before I see a change?

The results are assessed following the next full scan, i.e. after a month. We explain why not sooner in the article Why aren’t the changes visible straight away?.

Check whether models recommend your shop

You start with 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you’ll switch to a paid plan. Measurements start straight away, and you’ll receive a full report on your brand from the Starter plan onwards. You’ll see whether there’s anything worth competing for in your category.

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Other segments: SaaS, in-house brands, small businesses. All segments.

Aelo for e-commerce: do models recommend your shop?

What is revealed in the first report

What you’ll find in the first report

What is a typical month at work like?

What Aelo doesn’t do

Which plan does the shop choose?

Questions from shops

Check whether models recommend your shop

Product

Knowledge

Company

Aelo for e-commerce: do models recommend your shop?

What is revealed in the first report

What you’ll find in the first report

What is a typical month at work like?

What Aelo doesn’t do

Which plan does the shop choose?

Questions from shops

Check whether models recommend your shop

Product

Knowledge

Company

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