Module

Brand awareness: a graph that rises with every scan

Brand knowledge is a dashboard where Aelo compiles everything it learns about your company. It starts by indexing your website, then adds elements from every scan, citation, competitor analysis, audit and completed task. The other modules draw on this same repository.

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Brand awareness / Your brand

Refresh your knowledge Last updated: 2 September 2026, 15:35

The origin of knowledge Indexed by Aelo Your declaration Monitored phrases From AI citations From the competitive analysis From the Studio From the audit From barriers From implementations From the consultation

Show how it grew today

The brand’s growing brain

1 292elements of knowledge

134 out of 149 subpages on your website have been indexed so far.

Scans601

References309

Competitor analysis309

Audits2

Implementations68

Contents3

View of the ‘Brand Knowledge’ module. Sample data.

Sources

Where does brand awareness come from?

Each element in the graph is labelled with its source, so you can see what Aelo has deduced itself and what comes from you.

Your websiteIndexed by AeloTo begin with, Aelo scans the subpages of your website and extracts whatever can be described: services, segments, evidence.

Your declarationBrand identityWhat you described yourself after registering: who you are, what you sell and who you compare yourselves to.

Scans and phrasesMonitored queriesEvery measurement adds to our understanding of the contexts in which the brand appears and alongside whom.

Citations and competitionFrom the models’ responsesThe domains cited in your category and how the models describe the brands you are comparing yourself to.

Audit and barriersFrom the diagnosisWhat is missing from the website, and what indicators of credibility do the models have no way of verifying?.

Implementations and contentFrom the work carried outTasks ticked off as completed, materials released from the Studio, and consultations with advisers.

You only need to fill in your brand identity once, after registration. We explain how to do this in the article How to describe a brand on Aelo.

Who turns to graphics

StudioHe lists your service names and refers to evidence that is already in the graph

AdvisersThey are well-suited to your organisation, given your scale, business segments and track record of implementations

VisibilityIt compares you with the competitors identified in the Brand Identity document

TasksThey refer to barriers which are not yet closed by anything in the graph

There’s no need to repeat anything in the prompt. The information is there once and everyone can make use of it.

What is it for?

A single source for all modules

Without a graph, every project would have to start with explaining who you are. With it, the Studio communicates in your language, and the consultants respond with an understanding of the scale, the segments and what has already been implemented.

The graph also has a timeline. You can scroll back to see how it has grown, which is the easiest way to check how much knowledge has been added since the last full scan.

Scope

Brand awareness in Aelo’s plans

The module works with every plan, including the Free plan. The plan determines the number of monitored queries that feed into the graph, not access to the module itself.

Scope of the ‘Brand Knowledge’ module in Aelo’s plans
Brand awareness	Free	Starter	Pro	Custom
Access to the module	yes	yes	yes	yes
Monitored brand-related search queries	3	6	12	24
Competitors identified in the survey	yes	yes	yes	yes
Brands included in the subscription price	1	1	1	1
Each subsequent brand	cannot be purchased separately	cannot be purchased separately	499 zł net	749 zł net

A full list of modules can be found in comparison of plans.

FAQ

Questions on Brand Awareness

The questions that are most commonly asked when looking at the graph for the first time.

What is the ‘Brand Knowledge’ module?

This is a dashboard where Aelo compiles everything it learns about your company: from the website, from scans, from citations, from competitor analyses, from audits and from completed tasks. The same dataset is used by Studio i Advisers.

How does brand awareness differ from brand identity?

Brand identity is a description that you fill in yourself after registering: who you are, what you sell and who you compare yourselves to. Brand knowledge is the entire framework, within which Brand Identity is one of the sources, labelled as ‘Your declaration’. We explain how to complete the description in the article How to describe a brand on Aelo.

Do I need to fill in anything in this module?

No. The graph builds itself. To start with, Aelo indexes the subpages of your website, and then adds elements from each scan and each completed task.

Is Aelo coming over to my side?

Yes. When you first run it, it indexes the subpages of your website and extracts the initial set of data from them. The dashboard shows how many subpages have been successfully indexed.

How do you know what comes from me and what comes from the measurement?

Each item is labelled with its source and has its own colour in the legend. You can see what has been indexed, what you have declared, and what has come from citations, competitors, audits or implementations.

What are the benefits of a timeline?

It shows how the graph has grown. This is the simplest way to see how much knowledge has been gained since the last full scan, and whether working on the tasks is leading to progress.

Does ‘Brand Awareness’ work on the Free plan?

Yes. The module works with every plan, including the Free plan. The plan determines the number of monitored queries that feed into the graph. The range is price list.

Does every brand have its own graphic designer?

Yes. Each graph is assigned to a brand, so each one has its own body of knowledge and its own history.

See what Aelo already knows about your brand

You start with 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements start straight away, and a full report on your brand is included from the Starter plan onwards. The graph begins to build once your website has been indexed.

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Other modules: Visibility, Tasks, Advisers, Studio.

Brand awareness: a graph that rises with every scan

Where does brand awareness come from?

A single source for all modules

Brand awareness in Aelo’s plans

Questions on Brand Awareness

See what Aelo already knows about your brand

Product

Knowledge

Company

Brand awareness: a graph that rises with every scan

Where does brand awareness come from?

A single source for all modules

Brand awareness in Aelo’s plans

Questions on Brand Awareness

See what Aelo already knows about your brand

Product

Knowledge

Company

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