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Aelo for start-ups: when the models haven’t heard of you yet

The product is ready, and the same three players always crop up in the models’ answers. The first scan shows who they are, what you envy about them from the model’s perspective, and where to start if you want to get the conversation going at all.
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A typical initial scan for a new brand. Sample data.

Why

What are the benefits of measuring at such an early stage?

A zero in a report sounds bad, but it’s the cheapest piece of information you can buy: it tells you that the work on the content doesn’t yet have a foundation to build on.
Who is the default answer?CompetitionModels have their favourites in every category. It’s worth knowing who you’re actually competing against for a place in the final, rather than in the presentation.
What’s missing?BarriersIt’s usually the same story: a lack of independent mentions, reviews and chart appearances. The list is short and to the point.
Point of referenceFirst measurementThe zero measured today serves as a baseline against which every subsequent movement can be shown, including to investors.
A sequence rather than a wish listTasksTasks organised by impact. With a small team, this is the only way to avoid doing everything at once.
Freelance contentStudioMaterials relating to the vulnerabilities identified have been prepared by Aelo. You publish them yourselves, without a content team.
Realistic deadlineNo promisesBacklinks from outside your own domain take months to build up. It’s better to know this from the outset than after three months of blogging.
We describe the measurement method in methodology, and the issue itself is discussed in the article when AI doesn’t know your business.
First scan

What you’ll find in the first report

Probably zero. What matters more is the rest: who is taking your place and what signals need to be established so that the model has something to base itself on.

Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.

We explain where these figures come from in methodology.
Course

What is the first month like?

With a small team, the order in which tasks are tackled matters. It’s better to complete two tasks from the top of the list than ten random ones.
Day 1You describe the product and specify the players you want to appear alongside
After the scanZero-based report, list of barriers and tasks prioritised by impact
Per monthYou do two or three of the tasks that’ll have the biggest impact, not ten at once
After a monthThe next scan shows whether anything has moved underneath
We explain how long the models take in this article Why aren’t the changes visible straight away?.
To be honest

What Aelo doesn’t do

With a new brand, it’s crucial to set realistic expectations, so we’re upfront about what isn’t possible.
We won’t take shortcuts to build brand recognitionModels require signals from outside your domain. It takes months, not weeks, to obtain them.
We do not promise growthWe measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage.
A zero in a report can sometimes be honestIn a highly competitive category, the main metric may not shift at all in the first few months. In such cases, we show what has changed behind the scenes.
We won’t earn any mentions on your behalfAelo highlights places worth visiting. It’s up to you to make contact and arrange publication.

I did what I had to do, and the tool indicated that further progress depended on what others had to say.

Extract from my own scans, July 2026

This is the most valuable type of proposal when you’re on a tight budget, as it saves money that would otherwise be spent on writing yet more content that won’t make any difference anyway.

Which plan does a start-up choose?

Start with ‘Free’: a one-off measurement and a full report without spending a single zloty. Next comes ‘Starter’, which includes a daily measurement, a full monthly report and two advisers. Choose ‘Pro’ if you’re developing more than one product.
In every plan: visibility audit, measurement in four AI models and access to all modules.
Free0 złnet / monthKey phrases3 (9 questions)MeasurementdisposableFull reportdisposableAdvisors1Users1Brands1AeloCoins in the plan250 one-offGive it a go
Starter399 zł319 złnet / monthnet / monthKey phrases6 (18 questions)Measurementevery dayFull reportevery monthAdvisors2Users1Brands1AeloCoins in the plan500 every monthGive it a go
RecommendedPro999 zł799 złnet / monthnet / monthEverything from the Starter package, plus:Key phrases12 (36 questions)Advisors4Users2Brands3Custom tickets and notes✓Advertisements in Studio✓AeloCoins in the plan750 every monthGive it a go
Customfrom 1,999 złfrom 1,599 złnet / monthnet / monthEverything from the Pro version, plus:Key phrasesunlimitedUsersunlimitedBrandsdetermined on a case-by-case basisThe response for each model individually✓Scans on request✓APIs and white-labelling✓AeloCoins in the planin the valuationLet’s have a chat

Extra AeloCoins

You can purchase them as part of paid plans. 100 AeloCoins will cover 5 additional articles or 10 additional pieces of advice from one of your advisers.
500AeloCoins99 złnet19.80 zł for 100 AeloCoins
1 000AeloCoins189 złnet18.90 zł for 100 AeloCoins
2 500AeloCoins449 złnet17.96 zł for 100 AeloCoins
5 000AeloCoins849 złnet16.98 zł for 100 AeloCoins
View the full price list
FAQ

Questions from emerging brands

The questions most commonly asked during the first measurement.
We’re too young – does that make sense?

It does, provided your expectations are realistic. The first assessment shows who is taking your place and what is missing. The result itself is usually zero, and that is normal. We discuss this in the article when AI doesn’t know your business.

Why bother taking measurements when I know the models don’t know me?

Because the report tells us more than just a zero. It shows who the default response is in each category, which sources the model is based on, and which signals need to be developed first.

How long will it take?

Off-domain signals take months to build up. The first changes to content tend to become visible more quickly. We explain this in detail in the article Why aren’t the changes visible straight away?.

We don’t have a content team. What do we do then?

Studio prepares the text and graphics for the vulnerabilities found. You approve and publish them yourselves, without hiring anyone.

Who should be listed as a competitor?

Players you want to be mentioned alongside in responses, even if they are much bigger than you. We measure your share of mentions in relation to them. You should include them in your Brand Identity, as described in the article How to describe a brand on Aelo.

Is the Free plan enough to get started?

Let’s see how it works, then. You’ll need the Starter package for a full report on your own brand. The scope is in pricing.

What should you show an investor?

The first measurement serves as a baseline, and the difference is calculated after subsequent scans. It’s a figure that nobody had before, so every movement can be illustrated using it.

You can find more questions about plans, measurements and data in FAQ.

Start by measuring the zero point

You start with 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. The first measurement serves as a benchmark for every subsequent step.
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Other segments: SaaS, personal brands, small businesses. All segments.
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Aelo (aeloapp.io) measures brand visibility on ChatGPT, Claude, Gemini and Perplexity.

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