Glossary of terms
Visibility audit
Visibility in AI
A visibility audit is a comprehensive report on how your brand performs in AI model responses: whether they mention it, whether they cite your website, who they recommend instead, and what is preventing them from making a recommendation. On paid plans, it is generated once a month.
Last updated: 5 October 2026
What does that mean?
What does the report contain, and where does the data come from?
Aelo measures visibility daily across four models: ChatGPT, Claude, Gemini and Perplexity. Once a month, the results for the entire period are compiled into a single report, based on full scan. In it, you’ll find references Your brand, citation Your domain, a comparison with the competition, and barriers, i.e. missing signals, which mean the model has no basis on which to recommend you.
The report does not stop at the diagnosis. It sets out a plan: what to do first and why. Specific actions are included in the module Tasks, sorted by their impact on the result. You can download the report from the dashboard and forward it, for example, to a client or the board.
FAQ
Questions about this concept
The questions that come up most often in connection with this concept.
How often is a visibility audit carried out?
For paid plans, this is done once a month. Measurements are taken daily, but the models need time to detect changes, so a full summary makes sense on a monthly basis. Read more in the article How often should visibility be measured?.
Is there a separate charge for the audit?
No. It’s included in every plan. With the Free plan, you get it once; with paid plans, you get it every month. Details in price list.
Where should you start after the first report?
Starting with the barriers and the highest-priority tasks. The barriers highlight what the models are lacking in order to switch brands, whilst the tasks set out what needs to be done about it.
View your brand’s first report
To start with, you receive 250 AeloCoins, without a card. These are enough to start the measurement and test the modules. Once you’ve used them up, you switch to a paid plan. The first report shows whether the models mention your brand and who they recommend instead.
