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How much does AI visibility monitoring cost: tool prices in 2026
In 2026, AI visibility monitoring costs between 0 zł and several thousand zł per month. The cheapest plans for foreign tools start at around 30 dollars, but are limited to a dozen or so questions and only some models. Plans that test ChatGPT, Gemini, Claude and Perplexity across several dozen questions usually cost between 400 and 1,000 zł. The price depends primarily on the number of questions, the number of models and what you receive following the assessment.
- How much do AI-based visibility monitoring tools cost?
- What determines the cost of visibility monitoring in AI?
- What are the hidden costs of visibility monitoring in AI?
- How much does AI-based visibility monitoring cost at an agency?
- Which tool should you choose on a budget of up to 500 zł a month?
- How much does Aelo cost?
Below, we compare prices, outline hidden costs and offer advice on what to choose if you’re on a tight budget. We explain exactly what this sort of monitoring is on our website Brand visibility in AI.
How much do AI-based visibility monitoring tools cost?
Below are the prices from the manufacturers’ public price lists, as at October 2026. We describe the features of each tool in more detail on the website AI visibility tools, here we’re focusing on the price.
MONTHLY PRICES
How much does the cheapest full plan cost?
The cheapest paid plan, net prices, October 2026.
01Otterly.AIfrom 29 USD: 15 questions, ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, Claude and Google’s AI mode are extras
02Peec AIfrom around 90 EUR: several dozen questions, three models included in the price, with further ones available as add-ons
03Semrusharound US$99 for the AI Visibility Toolkit, purchased as an add-on to an SEO subscription
04Profoundfrom around 99 USD on the ChatGPT-only plan; a wider range of features is available on business plans
05Brand24The AI Visibility module as a paid add-on to the monitoring plan; price as quoted by the manufacturer
06Aelo0 zł to get started, Starter package 399 zł: 18 questions, ChatGPT, Claude, Gemini and Perplexity included
Prices of foreign tools in the manufacturer’s currency. Please check the current price list before purchasing.
aeloapp.ioWhat determines the cost of visibility monitoring in AI?
The cost of visibility monitoring in AI depends on three factors: the number of questions, the number of models and the frequency of measurement. Each question asked of each model constitutes a single API call, for which the tool provider pays. Therefore, a plan with 15 queries on a single model might cost $30, whilst a plan with 36 queries across four models, checked daily, might cost several hundred zlotys.
- Number of questions. One key phrase It’s usually just a few questions, as customers ask the same thing using different words. A dozen or so questions are enough for a single service, but not usually for the entire range.
- Number of models. Your customers use various chat platforms. A tool that, for the price, only checks ChatGPT will show you a snapshot of the results.
- Frequency. Daily measurements show fluctuations, whilst the full monthly report shows the trend. We explain in the text exactly how many measurements you really need How often should visibility be measured?.
- Number of brands. Agencies and companies with several brands pay per brand or for a higher-tier plan.
What are the hidden costs of visibility monitoring in AI?
Most commonly, there are surcharges for models and working time following the measurement. However, the former is easy to overlook when comparing price lists: the $29 plan quickly becomes more expensive once you add Gemini, Claude and Google’s AI mode. The latter, on the other hand, is a larger cost, yet it is rarely mentioned.
HIDDEN COSTS
What else do you pay for on top of your subscription?
Check these three things before you compare prices.
COST 1
Models as accessoriesIn the tools section, Gemini, Claude and Google’s AI mode are charged for separately, ranging from a few to several hundred dollars a month.HOW TO CHECKAsk which models are included in the basic plan.
COST 2
Questions not in PolishIf the tool does not include Polish questions and answers, it will display results for a market other than yours.HOW TO CHECKPlease ask for a sample report in Polish.
COST 3the largest
Work following the measurementA chart won’t tell you what to change. Analysing the results and drawing up an action plan takes hours of work every month.HOW TO CHECKCheck whether you’re given the tasks and content, or just the result.
The cheapest subscription does not always mean the lowest overall cost.
aeloapp.ioThe third cost is therefore easy to calculate. If, after each report, you spend four hours thinking about what to do, and your hourly rate is 150 zł, the monitoring costs you 600 zł more than the price list indicates. That is why, when comparing options, it is worth checking whether the tool explains what is preventing a recommendation and whether it provides specific barriers to be deleted.
How much does AI-based visibility monitoring cost at an agency?
At an agency, AI-based visibility monitoring costs more because agencies add the cost of their own work to the tool. According to price lists published by Polish agencies, basic GEO services start at around 1,500–2,000 PLN net per month, whilst comprehensive services cost 8,000–10,000 PLN or more. This price usually includes measurement, reporting, content and off-site activities. We explain how to evaluate such an offer in the article SEO on ChatGPT: what can be done and how much does it cost?.
On the other hand, an agency wishing to offer such a service itself will pay several hundred zlotys for the tool if it has just a few clients. We explain how to determine the scope and price in the article GEO services at an SEO agency, and what to include for the client in the report, in the text AI Visibility Report for the client.
Which tool should you choose on a budget of up to 500 zł a month?
One that, for this price, analyses the four most popular models in Polish and tells you what to do next. With a budget of up to 500 zł, one brand and a few phrases are usually enough, but without any extras for specific models. Before you pay, however, carry out one free measurement first: it will show whether the problem exists at all and how big it is.
If the test shows that the models do not recognise you, read the text ChatGPT doesn’t know my company. If they do, but recommend others, the text Why does AI recommend the competition?. You can also check the models manually, free of charge, by following the instructions on the website How to find out what AI is saying about your business.
How much does Aelo cost?
Nothing to start with. With the Free account, you get 3 phrases (9 questions) on ChatGPT, Claude, Gemini and Perplexity; you receive a full report once and 250 AeloCoins, no card required. We set out the details in the text Free brand visibility measurement using AI. The Starter Plan costs 399 zł net per month (319 zł when paid annually) and provides daily tracking of 6 phrases – that is, 18 questions – as well as a full monthly report. The Pro plan, at 999 zł net, covers 12 phrases, 3 brands and 2 users. We compare all the plans in pricing.
What’s more, every plan – including the Free plan – includes all the modules: Visibility in AI, tasks in Tickets, advisers Advisors, content in Studio and brand awareness in Synapsis. You settle accounts for content and graphics in AeloCoins, so there are no separate supplements for the models. We describe the measurement method in methodology.
FAQ
Is it possible to monitor visibility in AI for free?
Yes. You can manually submit customer queries without a company name to the models, or use a free account on the platform. With Aelo’s Free account, you get a one-off assessment of 9 questions across four models, without a dashboard.
How many questions do I need for the monitoring exercise?
A few questions are enough for a single service or product. A company offering several services usually needs between a dozen or so and several dozen questions to ensure that the result does not depend on a single phrasing.
Why are foreign tools cheaper to start with?
Because the cheapest plans include only a few questions and a limited number of models. Once you’ve added Gemini, Claude and more questions, the price approaches that of plans which include these features as standard.
Is monitoring necessary if I have an SEO agency?
Yes, unless the agency is already measuring visibility in AI chatbots. A Google ranking doesn’t tell you whether ChatGPT or Gemini mention your brand.
Does the price of Aelo depend on the number of models?
No. In each plan, Aelo benchmarks ChatGPT, Claude, Gemini and Perplexity. The plan varies in terms of the number of phrases, the frequency of benchmarking, the number of brands and the number of users.
Sources
- Otterly.AI, price list: https://otterly.ai/pricing
- Peec AI, price list: https://peec.ai/pricing
- Semrush, price list: https://www.semrush.com/prices/
- Brand24, AI Visibility: https://brand24.com/ai-visibility/
- Aelo, price list (October 2026): https://aeloapp.io/cennik/
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Author
Karolina Wcisło
Co-founder of Aelo, she is responsible for product, content and communications. She has been designing and building websites for over ten years. At Aelo, she decides what goes into the app, what the reports look like and how we describe the measurement method.
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