AI Overviews: what it is and how it works – an overview of AI at Google
AI Overviews are brief summaries that Google displays above the usual search results. They are generated by the Gemini model based on web pages…
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Practical answers to questions asked by companies seeking visibility in AI. What to check yourself, what to improve on your own website, where to get mentions, and what you shouldn’t do at all.
llms.txt in WordPress: how to add it and whether it’s worth it
llms.txt is a text file in the website’s root directory which, in Markdown format, highlights the most important content for AI models and describes what the company does. The file…
GEO Agency: how to choose and what to ask before signing a contract
GEO Agency ensures that ChatGPT, Gemini, Claude and Perplexity mention and recommend your company when a customer enquires about your category. Sounds like a good deal…
How much does AI visibility monitoring cost: tool prices in 2026
In 2026, visibility monitoring using AI will cost between 0 zł and several thousand zł per month. The cheapest plans for foreign tools start at around…
SEO on ChatGPT: what can be done and how much does it cost?
SEO for ChatGPT involves ensuring that ChatGPT and other AI chatbots mention your business automatically when a customer asks about your category. Technically speaking…
Citations in AI Overviews: how to become a Google source
In AI Overviews, a page earns a citation if it is indexed, may be displayed with a snippet in Google’s search results, and contains a short, self-contained answer to the question…
A decline in AI performance: a temporary blip or a genuine problem?
A drop in AI performance in a single measurement is usually just a fluctuation, as AI chatbots tend to answer the same question slightly differently each time. Oh…
What AI says about your brand’s weaknesses and how to check this
AI chatbots describe brands along with their drawbacks, and they usually draw their criticisms from reviews, forums, comparisons and articles they find online. What…
Online shops in AI chatbots: how to stand out
AI chatbots recommend products that they can describe in detail: price, specifications, availability, reviews and comparisons with other products. An online shop’s visibility in AI therefore depends on…
GEO services at an SEO agency: scope, pricing and report
The GEO service for agencies involves continuously monitoring whether AI chatbots mention and recommend the client’s brand, identifying what is preventing such recommendations, and working on…
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