GEO services at an SEO agency: scope, pricing and report

Below, we describe, step by step, how to set up a GEO service within an SEO agency, how to price it, and what not to promise the client.

How does the GEO service differ from the SEO that the agency already offers?

Objective. SEO determines a website’s ranking in search results, and GEO whether the brand appears in the response that the AI chatbot compiles from multiple sources. A page may rank highly on Google and still not appear in the answers. In the March 2026 update to the Ahrefs study, only 38% of the pages cited in AI Overviews were in the top 10 for the same query. We discuss this in more detail in the article Visibility in AI and SEO.

The unit of measurement also differs. In SEO, you measure a keyword’s ranking. In GEO, you measure how many times the client’s brand is mentioned in the answers to the same set of questions, separately for each model. Chat responses vary almost every time the system is run: in a study by SparkToro and Gumshoe.ai, ChatGPT and Google’s AI provided the same list of brands in fewer than 1 in 100 trials. Therefore, a single screenshot proves nothing, and the service must be based on a series of measurements. The differences between SEO, GEO and AEO We have compiled the information in a table on the website SEO, GEO and AEO: the differences.

What does the GEO service include?

Three tiers of work, which can be sold separately or together:

• measurement: a fixed set of customer questions, asked without mentioning the brand name in several AI chatbots, with results reported separately for each model; the metrics are mention, citation pages, sentiment and competition in the answers,
• diagnosis and plan: determining whether the model is unfamiliar with the brand, is familiar with it but does not recommend it, or recommends it only rarely, and a list of tasks designed to change this,
• implementation and off-site activities: changes to the content that provide models with facts to quote, and the brand’s presence in comparisons, catalogues and trade publications.

Most of the Level 3 work is already being carried out by the SEO agency: content rewriting, structured data, and link building. What’s changing is the criterion used to select tasks. In GEO, what matters is whether the website provides the model with specific facts to quote, and which third-party websites the model consults for confirmation. Read more about this in the article How to get AI to recommend your company.

How do I get started with the GEO service and my first client?

Starting with a baseline audit using a fixed set of questions. Together with the client, select a dozen or so questions that their customers ask before making a purchase, pose them without mentioning the brand name in several AI chatbots, and record the results for each model. This set must remain unchanged throughout the collaboration, as this is the only way to ensure that subsequent measurements can be compared. The principle is explained by the slogan frozen query set, and the website describes the manual method for the first test How to find out what AI says about your business.

The diagnosis usually indicates one of three scenarios. If the model does not recognise the brand at all, the work begins with the basics described on the page ChatGPT doesn’t know my company. The most common scenario is one in which the model is familiar with the brand but does not recommend it, as described in the text Knows the brand, but doesn’t recommend it. If competitors feature prominently in the responses, a text would be useful Why does AI recommend the competition?.

How should the GEO service be priced?

The simplest way is to look at the three models that agencies are familiar with from SEO. We do not quote specific figures here, as these depend on the number of enquiries, the models and the scope of implementation, and the market for this service is still taking shape.

• subscription fee for measurement and reporting: a fixed monthly fee for monitoring a fixed set of questions; a good starting point for customers who want to see where they stand first,
• implementation package: a one-off piece of work on content and sources following a diagnosis, priced as a content project,
• extension of the SEO contract: GEO as an additional module to the existing service, with a separate line item in the report.

The cost of the tool increases with the number of questions and models analysed, so it’s worth calculating the cost per customer before setting a price. Aelo’s plans and phrase limits are available on the website Price List.

How do I report GEO to a client?

Once a month, based on data from more frequent measurements. The report shows how many times the brand is mentioned in responses, separately for each model; in how many questions the model refers to the client’s website; who they recommend instead; and what has changed since the previous period. It does not show rankings or individual screenshots. The full structure of the report is described in the text AI Visibility Report for the client, and the frequency of measurements on the website How often should visibility be measured?.

It is worth highlighting changes relating to the models in the report, as these can affect the results regardless of the agency’s work. An example from October 2026 is described in the text GPT-6 in ChatGPT: what it means for brand visibility.

What promises should you not make to a customer?

Those that cannot be verified or fulfilled. The three most common ones are:

• „You’ll be at the top of ChatGPT”: AI chatbots do not have a fixed ranking, and the order of brands changes with each new session; the article explains why Why does AI give a different answer every time?,
• „Results in two weeks”: changes to the sources the model searches online take effect more quickly than changes to the knowledge gained from training, but recommendations usually take weeks to appear; find out more on the website Why do changes take time?,
• „We’ll buy our way into the responses”: adverts in ChatGPT are labelled and, according to OpenAI, do not influence the content of the responses; see the text for details Advertisements on ChatGPT in Poland.

It is better to promise a process and a measurable trend. In the case study of the lime manufacturer, the brand went from 0 to 17 out of 18 enquiries containing a mention within five weeks, and the first recommendation appeared after 11 weeks. The process is described in three parts of the case study: From 0 to 17 mentions on AI in five weeks, An AI model recommends a brand for the first time and Citing a webpage in AI.

How does Aelo help agencies run the GEO service?

The GEO service for agencies requires a consistent measurement approach and a plan that the client cannot dispute. We assess whether ChatGPT, Claude, Gemini and Perplexity mention the client’s brand, identify what is preventing a recommendation, draw up an action plan and prepare the materials needed to implement it. Measurements in the module Visibility They are based on a fixed set of questions; the tasks go to Tickets, and materials for Studio. The article explains how this works in practice How Aelo works, and we compare measuring tools on the website AI visibility tools.

You can find out more about working with the agency’s clients on the following pages Aelo for agencies and Aelo for SEO agencies. You’ll carry out the first measurement for a single brand on Free account.

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Sources

• Ahrefs, update to the citation study in AI Overviews (March 2026): https://ahrefs.com/blog/ai-overview-citations-top-10
• SparkToro and Gumshoe.ai, a study into the consistency of brand recommendations in AI (January 2026): https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/
• Aggarwal et al., GEO: Generative Engine Optimisation (KDD 2024): https://arxiv.org/abs/2311.09735
• Aelo reports for Wapiennik „Węże” dated 24 June, 27 July and 10 September 2026 (published with the client’s consent)