Glossary of terms
Frozen query set
Visibility in AI
A ‘frozen’ set of queries is a list of queries defined during the first scan and left unchanged in subsequent scans. Without it, it is not possible to compare results from different months.
Last updated: 8 September 2026
What does that mean?
Why don’t the questions change during the course?
Each question has its own level of difficulty. Simply swapping one for an easier one is enough to boost the score without affecting brand visibility in any way. Freezing the set removes the temptation to improve the score by selecting different questions.
The set of questions can be changed when a company enters a new category or when the original questions no longer reflect what customers are asking. The report then records a break in continuity and the trend is recalculated from scratch.
FAQ
Questions about this concept
The questions most frequently asked in connection with this concept.
When is the set of queries determined?
During the initial assessment, based on the brand description, the target audience and the problems you solve.
Can the set be changed?
Yes, when a company moves into a new category, or when the questions no longer reflect what customers are asking. The report then records a break in continuity.
How many queries does the measurement cover?
From three in the Free plan to twenty-four in the Custom plan. The figures for each plan are listed in the price list.
Draw up a set of questions and start measuring
To start with, you get 250 AeloCoins, without a card. That’s enough to start the measurement and test the modules. Once you’ve used them up, you switch to a paid plan. The first scan locks in the set, which we use as the basis for all subsequent measurements.
