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How to find out what AI says about your business

To check a brand’s visibility on ChatGPT and other AI chatbots, ask four AI chatbots, e.g. ChatGPT, Claude, Gemini and Perplexity – ask the same questions about their category, without mentioning the company name, in a new conversation for each one. Make a note of which brands appear and in what context sources The model is invoked. Five questions across four models equate to 20 answers and around 30 minutes’ work, without the need for any tools. Ask the question about the company name at the end, separately, as it only checks diagnosis, rather than a recommendation. AI chats they rarely list the same brands twice, so please repeat the test in a month’s time using the same questions.
Author: Patryk Pietrzyk · Last updated: 24 October 2026 · reading time: approximately 6 minutes
Rules

Why not include the company name in the question?

Because a question about the company name only checks whether the model recognises it, not whether they would mention it to someone searching within your category. This is the most common mistake in the initial test. The customer isn’t asking about your company because they don’t know about it yet. They’re asking about the category.
That is why the test only makes sense if the question does not mention a brand name. In that case, the answer reflects a real-life situation: who the model lists someone who is still looking.
Four principles without which a test is meaningless
Do not give the company’s nameA question containing a name checks whether the model recognises it, rather than Does he recommend it?. They are two different things.
Ask questions the way a customer wouldThe customer’s language, not in our own jargon. „Who carries out the repairs”, not „maintenance services in the field of”.
Log out or use incognito modeThe model remembers previous conversations and can suggest a brand that has already been mentioned.
Write down your questions before you startThe same set You’ll do it again in a month’s time. Otherwise, there’ll be nothing to compare it with.
Set

What questions should you ask AI chatbots to check whether they mention your brand?

Five questions a customer might ask: four about the category, without mentioning any brand names, and one at the end that includes a brand name. Insert your service and city into the brackets. Ask each question in the four scenarios separately, without continuing the conversation.
01
Who provides [service] in [town]? A basic question about the category. It checks whether you’re even being considered. What to look for: whether you appear and next to whom
02
How do you choose a [service] and what should you look out for? Advisory question. The model sets out the criteria and often indicates the source from which they were taken. What to look for: whose website is it? quoted
03
[Competitor] or [another competitor]? Which is better? A comparison question without your name. It shows who forms the default pair in the category. What to look out for: do you come across as the third choice?
04
How much does [the service] cost, and what determines the price? Transactional query. It very often ends with a quote from someone’s website showing their price list. What to look for: where the model gets its range from
05
What do you know about [Your brand]? The only question with a name. Ask it at the end, on its own, and don’t mix up the result with the previous ones. What to look for: does the model recognise the brand and does does not confuse the facts
The first four questions measure what the customer sees. The fifth question assesses something else – namely, brand recognition itself – which is why it is kept separate. A brand may be very well known to the respondent and yet not feature in any of the first four questions.
Transcript

How do I record the test results?

All you need is a spreadsheet with questions in rows and examples in columns. It’s important to record not only whether you turn up, but also who the model mentions instead of you and where it gets its data from.
A simple form to fill in Test date: 7 September 2026
Sample worksheet for recording test results
QuestionChatGPTClaude GeminiPerplexity
01 Who does it?I'm not hereI am (3.)I'm not hereI'm not here
02 How to choosequotes a competitorquotes the rankingno sourcesquotes the ranking
03 A or BI'm not hereI'm not hereI'm not hereI'm not here
04 How much does it cost?a fork from the other sidea fork from the other sidewithout forksquotes my website
05 What do you know about the brand?known, description matchesknown, description matchesis misleading the industrydoesn't recognise

Five questions times four models equals twenty answers. That’s enough to spot a pattern.

Take the test again in a month’s time, using the same questions. A single measurement only tells you how things stand today. It is only the second column of dates that is meaningful, and the difference between them.
Please note

What sort of errors can ruin a manual test?

Most commonly, there are four: a question asking for the name of the respondent’s own company, a single answer from a single model, follow-up questions within the same conversation, and a change in the questions for the next test. Each of these factors means that the test reveals something different from what it appears to show.
A question about the name of your own companyIt tests your understanding, not your recommendation. A client who doesn’t know you yet won’t ask that sort of question.
One question per modelThe models respond differently, and the same question can yield slightly different results. One answer is an anecdote.
Following up in the same conversationThe model remembers previous sentences and will suggest a brand that has already been mentioned. Please ask each question in a new conversation.
Changing the questions for the next testA different set of questions yields a different result. You can only compare the same question asked twice.
Border

When is a manual test no longer sufficient?

When you want to compare results over time or against the competition. Checking things manually is a good place to start and costs nothing, but it’s difficult to ask exactly the same questions twice.
A manual test is sufficient
  • Would you like to see what the situation is like, just for once?
  • Do you have one brand and a narrow category
  • All you need is an answer like „I’m here” or „I’m not here”
  • You check once a quarter or less frequently
Manual testing is no longer sufficient
The problem isn’t that it’s labour-intensive, but that it’s repetitive. People unconsciously change the wording, and then the two measurements are no longer comparable. We explain how we tackle this at Aelo in methodology.
FAQ

Questions on assessment

Questions that most commonly arise during the first test.
How can I find out what AI is saying about my business?

Ask the same questions about your category – without mentioning your company name – in four AI chatbots, such as ChatGPT, Claude, Gemini and Perplexity. Make a note of which brands are mentioned and what sources the model refers to. Finally, ask directly about your brand.

How many questions are enough?

Five questions across four models – that is, twenty answers – are enough to spot a pattern. With such a broad category, it’s worth adding questions about specific services.

Do I need to be logged out?

No, but in that case, use the temporary chat or private mode. ChatGPT remembers previous conversations and may suggest a brand that has already been mentioned, whereas the temporary chat does not use this memory.

What should I do if it turns out I’m not turning up anywhere?

This is the most common result of the first test. Start with the indicators that allow the model to confirm that the company exists. We describe this in the article when AI doesn’t know your business.

The model is giving false information about my company. What should I do now?

Make a note of exactly what and which model. This is usually due to a lack of clear information on your website or to a mix-up with another company with a similar name.

How often should this test be repeated?

Once a month. There’s no point in doing it more often, as the models need time to detect changes. We discuss this in the article how often to measure visibility.

Is it enough just to check ChatGPT?

No. Customers use various AI chatbots, and everyone might mention different brands. Even Google states that AI Overviews and AI mode may use different models, so they display different answers and links.

Is there a tool that can do this test for me?

Yes. The AI’s visibility tools ask the same set of questions automatically and record the results. We compare them in the text AI visibility tools, and at Aelo you can start with Free accounts.

How can I check which brands AI names in my category?

Ask questions about a category without mentioning your company’s name, for example, „Who provides [service] in [city]?”, each in a new conversation, and make a note of all the brands mentioned in the replies. Do this on ChatGPT, Claude, Gemini and Perplexity, as each model lists different companies. If a competitor appears instead of your company, we explain the reasons in the article Why does AI recommend the competition?.

What should I do if an AI confuses my brand with another company with a similar name?

Make a note of which model this happens with and which question triggers it. Then make sure that the name, category and offer are consistent across the website, business cards and catalogues, and that on the website they are structured data describing the company. We go into more detail in the entry brand aliases.

What sources is this text based on?

How can I run this test automatically?

At Aelo, the same set of questions is sent to four models every month, and the results are recorded automatically. Free Account No card required: you get the following to start with 250 AeloCoins and full visibility report Your brand. You can find the prices of the plans in pricing.
Try it for free
Related: methodology, What is GEO?, Visibility, dictionary.
Aelo
Aelo (aeloapp.io) measures brand visibility on ChatGPT, Claude, Gemini and Perplexity.

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