Glossary of terms

Brand aliases

Visibility in AI

Brand aliases are all the different forms of the name under which models might refer to you: abbreviations, informal variants, misspelled versions, former names and foreign-language versions. Unless these are specified, some mentions will be lost in the analysis.

Last updated: 7 September 2026

What does that mean?

One company, a dozen or so entries

The model does not recognise that „Nowak Instalacje” and „Instalacje Nowak” are the same company. It compares strings of characters, not entities. If you specify only one form, mentions written differently will not be included in the result.

Example: a company registered as „Nowak Instalacje sp. z o.o.”

Nowak InstallationsA name without a legal form, the most common response

Nowak Instalacje Ltd.Full registered name

Nowak InstallationsReversed order, common in reviews

Nowak InstallationsEntry without spaces, including the domain and profiles

Nowak-InstallationsA compound word

Nowak ServiceFormer name, prior to the rebranding

The model treats each of these variants as a separate string of characters. Including them in the Brand Identity means that they all count as mentions of your organisation.

A former name is a special case. After a rebrand, people tend to remember the old name for a long time, as it still appears in catalogues and reviews. It’s worth entering it to see how many mentions still appear under the outdated name.

Be careful with aliases that are too general. If a brand shares its name with a common word, simply entering that word will inflate the result, as mentions of something else will be counted. It’s better to enter the name along with the industry or city.

In the product

Where can you see this in Aelo?

Where do you set up aliases in Aelo?

‘Visibility’ Tile in the Monitoring System The proportion of queries in which the brand is mentioned, showing the change between scans and broken down across four models.

Brand awareness The graph combines all the variants into a single node, so you can see which sources use which form.

Report from the scan Each reference makes it clear which variant of the name the model used.

We explain how to complete the Brand Identity section in this article How to describe a brand on Aelo.

FAQ

Questions about brand aliases

The questions most frequently asked in connection with this concept.

What are brand aliases?

These are the different forms of the name under which models may refer to your company: abbreviations, the name without a legal form, reversed word order, the name written without spaces, the former name and the foreign-language version.

Why point them out?

This is because the model compares strings, not entities. Unless you specify variants, some mentions of your company will not be counted in the result.

Where do you enter them?

In ‘Brand Identity’, under the brand settings after registration. We explain this in the article How to describe a brand on Aelo.

Is it worth entering the former name?

Yes. After a rebrand, models retain their old name for a long time, as it still appears in catalogues and reviews. Typing it in shows how many mentions are associated with the outdated name.

Brand aliases

One company, a dozen or so entries

Where can you see this in Aelo?

Questions about brand aliases

Product

Knowledge

Company

Brand aliases

One company, a dozen or so entries

Where can you see this in Aelo?

Questions about brand aliases

See also

Product

Knowledge

Company

Sign up for the start Aelo