Glossary of terms
Brand awareness graph
Data
A knowledge graph is a network of interconnected facts about a brand that grows with every scan and every piece of content. In Aelo, it is built by the Brand Knowledge module, and Brand Identity is one of its sources.
Last updated: 8 September 2026
What does that mean?
Why do we keep the facts online rather than in a form?
The form only recognises what you have entered yourself. Graf adds to this everything the system learns along the way: what the models say about the brand, which domains mention it, who appears alongside you in the category, and what has changed since the task was implemented.
This ensures that new materials are based on the company’s current situation, rather than on a description from six months ago. We describe the module itself on the website Brand awareness.
Create a brand image that the system uses
To start with, you get 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. The charge starts from the first scan and increases with each subsequent one.
