Glossary of terms
Structural data (schema)
Visibility in AI
Structural data consists of tags that describe a webpage’s content in a way that machines can understand. They state clearly what a company is, what it sells and where it operates, rather than leaving it to speculation.
Last updated: 8 September 2026
What does that mean?
Why describe the page a second time, for machines?
A person reads a webpage and knows straight away that a phone number is a phone number and a price is a price. The model has to deduce this from the layout of the text and sometimes gets it wrong at this stage. Schema.org vocabulary tags take the guesswork out of it: they describe the organisation, services, author, questions and answers.
Structural data alone will not cause the model to start recommending a brand. However, it does reduce the risk of errors, such as attributing services to a company that it does not offer, or confusing it with another company with a similar name.
Find out how models read your website
To start with, you get 250 AeloCoins, without a card. That’s enough to run a scan and test the modules. Once you’ve used them up, you switch to a paid plan. The first scan shows whether the brand-related responses match what’s on the website.
