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Category: Changes to the models

What’s changing in ChatGPT, Claude, Gemini and Perplexity, and how these changes affect brand visibility. Comments on model updates, the way sources are cited, and the selection of brands in responses.

GPT-6.1 Terra: what is this model and what does it mean for brands?

2 November 2026

GPT-6.1 Terra to średni model OpenAI, wydany 26 października 2026 roku, stworzony do pracy na komputerze: rozumie, co widzi na ekranie, przechodzi między aplikacjami…

Google’s AI mode: what it is and what it means for businesses

26 October 2026

AI Mode on Google is a separate tab in the search engine where, instead of a list of links, you get an answer written by the Gemini model, complete with links…

Advertisements on ChatGPT in Poland: what this means for brands

8 October 2026

Polish companies will be able to purchase adverts on ChatGPT themselves via Ads Manager from 31 August 2026. The advert is labelled and displayed separately, and according to OpenAI…

GPT-6 in ChatGPT: what it means for brand visibility

6 October 2026

GPT-6 in ChatGPT is being rolled out to all users: paid subscribers will receive it from 7 October 2026, and free users from 8 October. Three factors are key to brand visibility…

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Category: Changes to the models

GPT-6.1 Terra: what is this model and what does it mean for brands?

Google’s AI mode: what it is and what it means for businesses

Advertisements on ChatGPT in Poland: what this means for brands

GPT-6 in ChatGPT: what it means for brand visibility

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Category: Changes to the models

GPT-6.1 Terra: what is this model and what does it mean for brands?

Google’s AI mode: what it is and what it means for businesses

Advertisements on ChatGPT in Poland: what this means for brands

GPT-6 in ChatGPT: what it means for brand visibility

New research delivered straight to your inbox

Product

Who is it for?

Knowledge

Company

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