Glossary of terms
Visual identity
Design and branding
A brand’s visual identity is a coherent visual system comprising the logo, colours, typography and layout guidelines. Models may not see it, but the audience who come across the adverts certainly do.
Last updated: 8 September 2026
What does that mean?
What identification cannot do for content
Models read the text; they don’t look at the graphics. So even the best brand recognition won’t prevent a company from scoring poorly in the responses. It comes into play at the next stage: when someone visits the website on the basis of a recommendation and, within a few seconds, assesses whether they are dealing with a reputable company.
There is one thing worth paying attention to where these two worlds meet: alternative text for images and captions for content. As it is text, the models read it, and it also improves the website’s accessibility. The module compiles the content in a consistent style Studio.
FAQ
Questions about this concept
The questions most frequently asked in connection with this concept.
Does identification affect visibility in AI?
Not directly, because the models read the text. Indirectly, yes – through alternative text, captions and whether the user stays on the page.
Does Aelo design branding?
No. The studio will produce the materials in the style you’ve already chosen. The design of the visual identity is up to you.
What about alternative text for images?
This text is visible to models and screen readers. It is a good idea to describe the content of the image rather than entering brand names here.
Find out what the model says about your brand
To start with, you get 250 AeloCoins, without a subscription. That’s enough to run a scan and test the modules. Once you’ve used them up, you’ll switch to a paid plan. The scan analyses the text, so it reveals what isn’t visible visually.
