AI visibility report for the client: what to include in it
A good visibility report in AI shows the client how many responses mention their brand, whether they cite their website, who they recommend instead, and what…
AI is providing false information about the company: what to do
When AI provides incorrect information about a company, the error almost always has a cause: out-of-date data used to train the model, conflicting information online, or…
How to get AI to recommend your business: what works in 2026
For AI to recommend a company, the model must be familiar with it, find specific facts about it and see it mentioned in independent sources it trusts. In practice, this means…
Why does AI give a different answer every time, and what does this mean for measurement?
The AI gives a different response every time, because it generates text with an element of randomness; each time it is run, it may search different sources, and the result also depends on…
Visibility in AI versus SEO: is a high Google ranking enough?
Visibility in AI and SEO share a common foundation, but a good ranking on Google is not enough to ensure that AI chatbots mention a brand. In an Ahrefs study from…
How to check whether AI recommends your brand
To check whether the AI recommends your brand, ask a few AI chatbots the questions that customers ask before making a purchase, without mentioning your company’s name. Repeat each question…
How AI chatbots choose the brands they recommend
AI chatbots draw on two sources of information: the knowledge stored in the model during training, and search results retrieved whilst composing a reply.…
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