Glossary of terms
Content gap
Competition
A content gap is a topic or question where your competitors feature in the models’ responses, but your brand does not. It is the shortest route from measurement to a specific task.
Last updated: 8 September 2026
What does that mean?
A gap isn’t just a missing blog post
A gap does not mean that you do not have any text on the subject. More often than not, you do have text, but it does not answer the question directly: it begins with an introduction, describes the service from the company’s perspective rather than from the customer’s problem, or lacks specific details that could be quoted.
That is why the gap is read in conjunction with what the model provides instead of you. You can then see what the competitor has provided: comparisons, a price list, a list of terms and conditions. This is the content of the task, not a general recommendation. Related article: Why does AI recommend the competition?.
FAQ
Questions about this concept
The questions most frequently asked in connection with this concept.
How does Aelo find vulnerabilities?
It compares responses to monitored search queries: it checks where the competitors identified in the Brand Identity are appearing, but your brand is not.
Does every vulnerability need to be patched?
No. Some of them relate to topics outside your range of services. It’s worth choosing those that align with your content pillars.
After how many scans can you see the results?
Usually two or three, as the changes take several weeks to be rolled out to the models.
Identify the gaps where your competitors are succeeding
To start with, you get 250 AeloCoins, without a card. That’s enough to run a scan and test the modules. Once you’ve used them up, you switch to a paid plan. The first scan highlights the queries where the brand doesn’t appear at all.
