Aelo for start-ups: when the models haven’t heard of you yet
Who in Poland is involved in [category]?
This isn’t a verdict, just a starting point. The models have no way of confirming that the brand exists.
A typical initial scan for a new brand. Sample data.
What are the benefits of measuring at such an early stage?
What you’ll find in the first report
- No entries in the ‘outside one’s own domain’ category
- Absence from directories and lists
- There isn’t enough content for the model to quote
A zero in any model is a typical initial figure for a new brand. It is only the second figure, a month later, that is significant.
Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.
What is the first month like?
What Aelo doesn’t do
I did what I had to do, and the tool indicated that further progress depended on what others had to say.
Extract from my own scans, July 2026This is the most valuable type of proposal when you’re on a tight budget, as it saves money that would otherwise be spent on writing yet more content that won’t make any difference anyway.
Which plan does a start-up choose?
| For start-ups | Free | Starter | Pro | Custom |
|---|---|---|---|---|
| Visibility Report | demonstration | full | full | full |
| Monitored brand-related search queries | 3 | 6 | 12 | 24 |
| Brands included in the subscription price | 1 | 1 | 1 | 1 |
| Each subsequent brand | cannot be purchased separately | cannot be purchased separately | 499 zł net | 749 zł net |
| Competitors identified in the survey | no | yes | yes | yes |
| Implementation tasks | 3 visible | all | all | all |
| Reputational tasks | no | Task 1 | all | all |
| Studio: content | only from the visible tasks | yes | yes | yes |
Questions from emerging brands
We’re too young – does that make sense?
It does, provided your expectations are realistic. The first assessment shows who is taking your place and what is missing. The result itself is usually zero, and that is normal. We discuss this in the article when AI doesn’t know your business.
Why bother taking measurements when I know the models don’t know me?
Because the report tells us more than just a zero. It shows who the default response is in each category, which sources the model is based on, and which signals need to be developed first.
How long will it take?
Off-domain signals take months to build up. The first changes to content tend to become visible more quickly. We explain this in detail in the article Why aren’t the changes visible straight away?.
We don’t have a content team. What do we do then?
Studio prepares the text and graphics for the vulnerabilities found. You approve and publish them yourselves, without hiring anyone.
Who should be listed as a competitor?
Players you want to be mentioned alongside in responses, even if they are much bigger than you. We measure your share of mentions in relation to them. You should include them in your Brand Identity, as described in the article How to describe a brand on Aelo.
Is the Free plan enough to get started?
Let’s see how it works, then. You’ll need the Starter package for a full report on your own brand. The scope is in price list.
What should you show an investor?
The first measurement serves as a baseline, and the difference is calculated after subsequent scans. It’s a figure that nobody had before, so every movement can be illustrated using it.
