Aelo for in-house brands: the figure you’ll present to the board
Rankings remain stable, but traffic is falling. Some customers receive a response and do not click anywhere, and this is not reflected in the search engine report.
A phenomenon described in market research. The data in the chart is for illustrative purposes only.
What does the marketing team gain?
What you’ll find in the first report
- Lack of independent opinions and editorial citations
- Competitors featured in the category rankings
- Content on the website that is difficult to quote
Three figures and three obstacles. That’s all it takes to ensure that the discussion with the board focuses on the facts.
Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.
What is a typical month at work like?
What Aelo doesn’t do
Without measurement, it would appear as though no progress had been made.
Conclusion from a comparison of two scans, July 2026The overall ranking remained unchanged, but underneath that, the brand’s position had shifted from being completely unrecognised to just outside the top ten. Without a breakdown by model, one would simply see two zeros and conclude that all the effort had been in vain.
Which plan does the in-house brand choose?
| For in-house brands | Free | Starter | Pro | Custom |
|---|---|---|---|---|
| Visibility Report | demonstration | full | full | full |
| Monitored brand-related search queries | 3 | 6 | 12 | 24 |
| Brands included in the subscription price | 1 | 1 | 1 | 1 |
| Each subsequent brand | cannot be purchased separately | cannot be purchased separately | 499 zł net | 749 zł net |
| Users in the account | 1 | 1 | 2 | in the valuation |
| Competitors identified in the survey | no | yes | yes | yes |
| My own tasks and notes | no | no | yes | yes |
| API | no | no | no | yes |
Questions from the marketing teams
Why is the traffic falling when the positions are holding steady?
This is because some search queries result in the model providing an answer without the user clicking on a link. Aelo measures precisely this channel. We set out the differences between the rankings in the article SEO, GEO and AEO.
What exactly will I be presenting to the board?
Brand visibility in the responses from the four models, market share compared with the specified competitors, and a list of barriers with justifications. After the second scan, a discrepancy emerges between the measurements.
Does this replace our agency?
No. Aelo provides metrics, tasks and resources; implementation is left to the team or agency. Multiple clients are managed simultaneously via the account described on the website for agencies.
Who should be listed as a competitor?
The brands you want to appear alongside in responses. We calculate your share of mentions in relation to them. You enter them in ‘Brand Identity’, as described in the article How to describe a brand on Aelo.
How many people from the team can work on an account?
It depends on the plan. We’ll provide the figures along with the prices; the scope is set out in price list.
What if the result doesn’t change for a month?
That’s information too. Breaking the figures down by model and metrics shows whether there’s been any movement beneath the surface, even when the headline figure remains unchanged. This is the most common scenario in the first few months.
Does Aelo publish content on our website?
No. Studio We prepare the content, and you or your agency publish it.
