Who is it for?

Aelo for SEO agencies: what you can’t see in the search rankings

Positions remain stable, whilst traffic falls because some customers receive a response and do not click anywhere. Aelo measures precisely this stage: whether the model mentions the customer’s brand, alongside which other brands, and whether it refers to their domain. This is an extension of your offering, not a replacement.

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What are you measuring today?

Position in the resultsA top-ten ranking for a given search term

Traffic from search enginesClicks, visits, conversion rate

Links and domain visibilityBacklink profile and keyword reach

Everything is counted from the moment you click on the link.

What Aelo contributes

References in the answersDoes the model specify the brand, and in which position?

Market share compared with competitorsWhat proportion of the entries in the category belong to the client?

Domain citationsDo the models cite the client’s website as a source?

Counted where there are no clicks at all.

Two systems side by side. GEO does not replace SEO; it measures a different stage of the decision-making process.

Why

How does this affect your work?

It is most useful where today’s tools fall short: when a client asks why sales figures have stalled and there are fewer new customers.

A response to the drop in trafficFigures rather than guessworkYou show in how many of the models’ responses the client’s brand is mentioned, and who is mentioned instead. This brings the conversation to a close – something that cannot be achieved with a position report.

A new addition to our rangeNo change to the processThe measurement, report and task list are ready. This is available as a standalone service or as an extension to an existing contract.

Exercises in your languageTechnical and content-relatedSome of the tasks involve making changes to the website’s structure and data – in other words, work that you do anyway.

Mentions outside the domainWhat SEO does not coverA recommendation is built on signals from outside the client’s website: reviews, rankings and publications. Aelo highlights which ones are missing.

Client reportAfter each full scanA comparison of two measurements, a breakdown into four models and a list of barriers. To be sent as is, without rewriting.

Many customersOne accountBrands side by side, a shared scan day, separate reports. You can purchase additional brands as part of the Pro or Custom plan.

We set out the differences between the various legal systems in the article SEO, GEO and AEO, and the method in methodology.

First scan

What does the customer’s first scan show?

Positions may be high, whilst visibility in the models may be just a few per cent. The report distinguishes between these two factors and explains which barrier is yours and which belongs to the client.

SEO agency client reportFirst scan

Visibility 9%

ChatGPT34%

Claude11%

Gemini6%

Perplexity0%

Market share compared with competitors 9%

You12%

Competitor A31%

Competitor B24%

Competitor C18%

Barriers

No independent signals from outside the domain
Local subpages differ only in the name of the town
Content without a response in the first paragraph

The third and second barriers are the work you’re already doing. The first requires actions outside the client’s domain.

Sample report. These figures are for illustrative purposes only; actual results will depend on the category and the competition.

In this article, we explain how this metric differs from search engine rankings SEO, GEO and AEO.

Course

What a month with just one client is like

The workflow is the same for every brand in the account, so managing ten clients is no different from managing just one.

Day 1You add the client's brand and start the first scan

After the scanYou receive a report, an audit and a list of tasks with justifications

Per monthYou take care of the technical aspects yourselves; you agree on reputation-related matters with the client

After a monthAnother full scan shows the difference across the same set of queries

We explain why a full scan once a month is necessary in this article Why aren’t the changes visible straight away?.

To be honest

What Aelo does not promise

An SEO agency knows the value of empty promises, so we’re straightforward about what this tool doesn’t do.

This isn’t just SEO in a new guiseWe do not measure or improve search engine rankings. Aelo relates to the responses generated by the models.

We do not promise growthWe measure the change between the pre-implementation scan and the post-implementation scan, without specifying a timeframe or a percentage. No one controls the models’ responses.

A diagnosis is not a recommendationContent on your own domain helps build brand recognition. Recommendations, on the other hand, are built on signals from outside the domain, and this takes longer.

We don’t publish on your behalfThe studio is preparing the material, but Aelo does not have access to any content management system.

In none of these conversations was the phrase „but I’m number one on Google” mentioned.

From discussions held up to July 2026

Instead of defending their position, there was a lack of awareness: the people I spoke to did not know what GEO was or what had changed over the past two years. This means that the first thing to sell is not the tool itself, but the phenomenon itself.

Settlement

Which plan should I choose?

If you have just one test client, the Starter plan is sufficient. If you’re managing multiple brands at once, you’ll usually need the Pro plan, as it includes custom tasks and all reputation-related tasks. Each plan covers one brand; each additional brand is subject to a fixed fee.

Aelo’s plans from an SEO agency’s perspective
For SEO agencies	Starter	Pro	Custom
Brands included in the subscription price	1	1	1
Monitored brand-related search queries	6	12	24
Each subsequent brand	cannot be purchased separately	499 zł net	749 zł net
GEO and AEO audit	yes	yes	yes
Technical tasks	yes	yes	yes
All reputation-related tasks	Task 1	yes	yes
My own tasks and notes	no	yes	yes
API	no	no	yes
White-label	no	no	yes

We will announce the prices when sales begin. A full list of modules can be found in comparison of plans.

FAQ

Questions for SEO agencies

The questions most frequently asked when discussing the addition of GEO to the range.

Does GEO replace SEO?

No. These are two different things: SEO relates to search engine rankings, whilst GEO relates to whether the model mentions the brand in its response. We explain this in detail in the article SEO, GEO and AEO.

Do the tasks from Aelo clash with our work?

To some extent, and that’s an advantage. The technical tasks relate to the structure and data on the website – in other words, the area you’re already working on. What’s new are the reputation-related tasks, which concern areas outside the client’s domain.

Can I add GEO to my existing contract?

Yes. The survey, report and task list are ready, so this is included either as a separate item or as an extension of the scope. It is up to you to sort out the payment arrangements with the client.

How do you explain to a customer what this is for?

The simplest way is to look at the first report: how many responses mention the brand, which brand is mentioned instead, and whether its domain is cited. These are figures that do not appear in the ranking report. See the Visibility module.

Is it possible to compare the results of different clients?

Yes, because the methodology is the same for every brand: a neutral scan, four models and a fixed set of queries. The differences stem from the category, not from the measurement method.

Does Aelo track Google rankings?

No. Aelo only measures the responses of AI models. You still use your own tools to determine search engine rankings.

How often do I receive the data?

A full scan once a month. There’s no point in doing it more often, as the models need time to detect any changes. We discuss this in the article Why aren’t the changes visible straight away?.

Does Aelo provide end-user support?

No. Aelo sells the system only. Customer liaison, implementation and billing are handled by the agency. The same applies to marketing agencies.

Measure one customer and see what happens

You start with 250 AeloCoins, without a card. That’s enough to run a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. Measurements work straight away, and a full report on your brand is included from the Starter plan onwards. Just one of your client’s brands is enough to see if it’s worth the effort.

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Other segments: agencies, e-commerce, SaaS, in-house brands. All segments.

Aelo for SEO agencies: what you can’t see in the search rankings

How does this affect your work?

What does the customer’s first scan show?

What a month with just one client is like

What Aelo does not promise

Which plan should I choose?

Questions for SEO agencies

Measure one customer and see what happens

Product

Knowledge

Company

Aelo for SEO agencies: what you can’t see in the search rankings

How does this affect your work?

What does the customer’s first scan show?

What a month with just one client is like

What Aelo does not promise

Which plan should I choose?

Questions for SEO agencies

Measure one customer and see what happens

Product

Knowledge

Company

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