Glossary of terms
Advertising design
Advertising and campaigns
A creative is a finished piece of advertising material used to produce campaign formats: graphics, videos or a set of texts. At Aelo, creatives are put together by the Studio, based on brand knowledge.
Last updated: 8 September 2026
What does that mean?
Where does a work of art draw its meaning from?
The creative is based on what the system knows about the brand: the description from the Brand Identity, the results of the latest scan and the barriers identified by the models. This ensures that the content addresses what is missing from the responses, rather than simply repeating the slogans from the homepage.
Creations are deducted from your AeloCoins balance because they require generative work. Publication remains your responsibility: Aelo has no access to your content management system or advertising accounts.
FAQ
Questions about this concept
The questions most frequently asked in connection with this concept.
Does Aelo publish my adverts for me?
No. Aelo prepares the material; publication and broadcast are your responsibility.
How many credits does a single creation cost?
It depends on the format and length. You’ll see the cost before the job is started, so nothing will be charged without your consent.
Is there a video in every shot?
No. Video in Studio is available on the Custom plan.
See what Studio will do with the measurement results
To start with, you get 250 AeloCoins, without a card. That’s enough to start a measurement and test the modules. Once you’ve used them up, you’ll switch to a paid plan. The Free account gives you 250 credits, so you can submit your first samples without paying.
