Glossary of terms
Sentiment in comments about the brand
Visibility in AI
Sentiment refers to the tone with which the model describes a brand: positive, neutral or negative. It complements visibility, as mere presence in a response does not indicate exactly what is being said.
Last updated: 8 September 2026
What does that mean?
High visibility but poor sound quality
A brand may feature in numerous responses, each time as an example of what to avoid. Its visibility will then be high, whilst the impact on sales will be the opposite of what was expected. That is why both metrics should be considered together.
Sentiment is mainly shaped by what others say about the brand: opinions, comments and posts. Changes to the content on the brand’s own website have a slower impact on sentiment than on brand recognition.
Find out what models are saying about your brand
To start with, you get 250 AeloCoins, without a card. That’s enough to run a measurement and test the modules. Once you’ve used them up, you switch to a paid plan. The report shows not only whether the brand is struggling, but also in what context.
