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Practical answers to questions asked by companies seeking visibility in AI. What to check yourself, what to improve on your own website, where to get mentions, and what you shouldn’t do at all.

How to check whether AI recommends your brand

How to check whether AI recommends your brand

A manual brand visibility test in AI involves asking the same customer questions, without mentioning the company name, in several chat sessions and repeating them 5–10 times. One attempt…
How AI chatbots choose the brands they recommend

How AI chatbots choose the brands they recommend

ChatGPT, Gemini, Claude and Perplexity do not have a fixed brand ranking. They combine the knowledge gained from their training with web pages retrieved at the time of the response, and they break down each question…
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