{"id":815,"date":"2026-09-18T15:08:53","date_gmt":"2026-09-18T13:08:53","guid":{"rendered":"https:\/\/aeloapp.io\/?p=815"},"modified":"2026-10-05T08:15:01","modified_gmt":"2026-10-05T06:15:01","slug":"visibility-in-ai-and-seo","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/widocznosc-w-ai-a-seo\/","title":{"rendered":"Visibility in AI versus SEO: is a high Google ranking enough?"},"content":{"rendered":"
\"Two<\/figure>\n\n\n\n

Visibility in AI and SEO share a common foundation, but a good ranking on Google is not enough to ensure that AI chatbots mention the brand. In an Ahrefs study from early 2026, only 38% of the pages cited in AI Overviews appeared in the top 10 results for the same query. Our case study also illustrates this: Wapiennik \u201eW\u0119\u017ce\u201d from Dzia\u0142oszyn had an extensive website with several dozen subpages, yet in June 2026 it did not appear in any of the AI\u2019s responses to 18 questions about lime. After refining the existing content \u2013 without adding a single new subpage \u2013 by September it appeared in 18 out of 18 results, and the models cited its website for 94% phrases.<\/p>\n\n\n\n

This text is part of the guide Brand visibility in AI: how it works and how to measure it<\/a>. We have compiled the definitions of these terms and the differences between them in the text SEO, GEO and AEO: how do they differ?<\/a>. Here, we\u2019re focusing on the data: what aspects of our SEO work carry over into AI responses, and what needs to be added.<\/p>\n\n\n\n

What do SEO and visibility in AI have in common?<\/h2>\n\n\n\n

Both depend on whether a web crawler can access the page and index it. Both reward content that answers the question specifically, with figures and examples. Both use trust signals: links, mentions on other websites, and domain history.<\/p>\n\n\n\n

Google states explicitly in AI function documentation<\/a>, \u2026that the same basic SEO principles apply to AI Overviews and AI mode as to regular search results. The page must be indexed and eligible to appear with a snippet. There are no additional technical requirements. A page that has an indexing issue with Google will almost certainly have the same issue in AI responses.<\/p>\n\n\n\n

How does visibility in AI differ from rankings on Google?<\/h2>\n\n\n\n
<\/th>SEO<\/th>Visibility in AI chats<\/th><\/tr><\/thead>
Result<\/td>the page\u2019s position in the results list<\/td>reference<\/a> about the brand or citation<\/a> pages in the response<\/td><\/tr>
Starting point<\/td>keyword<\/td>a question phrased in natural language, broken down by the model into sub-queries<\/td><\/tr>
Stability<\/td>the position changes gradually<\/td>The composition and order of the list of brands change almost every time the programme is launched<\/td><\/tr>
What is assessed<\/td>Your website<\/td>everything the model reads about the brand, including on other people\u2019s websites<\/td><\/tr>
Data<\/td>Google Search Console, tools for monitoring rankings<\/td>Search Console does not break down citations by AI features; Bing Webmaster Tools only shows them for Copilot and Bing \u2013 you\u2019ll need to measure the rest yourself<\/td><\/tr>
Effect<\/td>clicking on the result<\/td>The user often receives a pre-written reply and doesn\u2019t click<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n\n\n\n\nSEO is not the same as visibility in AI<\/title>\n<style>\n.aelo-seoai{container-type:inline-size;margin:32px 0}\n.aelo-seoai-card{box-sizing:border-box;background:radial-gradient(circle at 0% 0%,#22242A 0%,#101216 80%);border:1px solid #2E323A;border-radius:20px;overflow:hidden;padding:clamp(22px,4.6cqi,52px);display:flex;flex-direction:column;gap:clamp(24px,4cqi,40px);font-family:\"Nunito Sans\",system-ui,sans-serif;color:#F5F6F8}\n.aelo-seoai-head{display:flex;flex-direction:column;gap:clamp(10px,1.6cqi,16px)}\n.aelo-seoai-label{margin:0;font-size:clamp(12px,1.3cqi,14px);font-weight:700;letter-spacing:.14em;color:#3BBFA0}\n.aelo-seoai-h{margin:0;font-family:\"Playfair Display\",Georgia,serif;font-weight:400;font-size:clamp(26px,4.4cqi,54px);line-height:1.1;letter-spacing:-.01em;color:#F5F6F8;text-wrap:balance}\n.aelo-seoai-sub{margin:0;font-size:clamp(15px,1.8cqi,19px);line-height:1.5;color:#F5F6F8;text-wrap:pretty}\n.aelo-seoai-foot{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 24px}\n.aelo-seoai-note{margin:0;flex:1 1 260px;font-size:clamp(14px,1.5cqi,15px);line-height:1.5;color:#C6C8CF}\n.aelo-seoai-url{margin-left:auto;font-size:clamp(14px,1.5cqi,15px);color:#F5F6F8}\n@container (max-width:600px){.aelo-seoai-card{margin-inline:16px}}\n.aelo-seoai-grid{display:flex;flex-direction:column}\n.aelo-seoai-row{display:grid;grid-template-columns:minmax(90px,.7fr) minmax(0,1fr) minmax(0,1.2fr);align-items:stretch}\n.aelo-seoai-rl{font-size:clamp(12px,1.3cqi,14px);font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#C6C8CF;padding:clamp(12px,2cqi,18px) clamp(10px,2cqi,20px) clamp(12px,2cqi,18px) 0;border-top:1px solid #2E323A}\n.aelo-seoai-seo{font-size:clamp(15px,1.7cqi,18px);line-height:1.45;color:#C6C8CF;padding:clamp(12px,2cqi,18px) clamp(12px,2.4cqi,24px);border-top:1px solid #2E323A}\n.aelo-seoai-ai{font-size:clamp(15px,1.7cqi,18px);line-height:1.45;color:#F5F6F8;padding:clamp(12px,2cqi,18px) clamp(14px,2.6cqi,28px);border-top:1px solid rgba(59,191,160,.25);border-left:1px solid #3BBFA0;background:rgba(59,191,160,.07)}\n.aelo-seoai-row.is-head .aelo-seoai-ai{border-top-right-radius:14px}\n.aelo-seoai-row.is-last .aelo-seoai-ai{border-bottom-right-radius:14px}\n.aelo-seoai-row.is-head>*{border-top:0;font-size:clamp(12px,1.3cqi,14px);font-weight:700;letter-spacing:.14em;padding-top:clamp(12px,2cqi,16px);padding-bottom:clamp(12px,2cqi,16px)}\n.aelo-seoai-row.is-head .aelo-seoai-seo{color:#C6C8CF}\n.aelo-seoai-row.is-head .aelo-seoai-ai{color:#3BBFA0}\n.aelo-seoai-tag{display:none}\n@container (max-width:620px){\n .aelo-seoai-row.is-head{display:none}\n .aelo-seoai-row{grid-template-columns:minmax(0,1fr);gap:8px;padding:16px 0;border-top:1px solid #2E323A}\n .aelo-seoai-rl,.aelo-seoai-seo,.aelo-seoai-ai{border:0;padding:0}\n .aelo-seoai-seo{padding-bottom:10px;border-bottom:1px solid #2E323A}\n .aelo-seoai-ai{padding:12px 14px;border-radius:12px;border:1px solid rgba(59,191,160,.5)}\n .aelo-seoai-row.is-last .aelo-seoai-ai{border-radius:12px}\n .aelo-seoai-tag{display:block;font-size:12px;font-weight:700;letter-spacing:.12em;color:#C6C8CF;margin-bottom:4px}\n .aelo-seoai-tag.is-ai{color:#3BBFA0}\n}\n<\/style>\n\n\n<div class=\"aelo-seoai\">\n <div class=\"aelo-seoai-card\">\n <div class=\"aelo-seoai-head\">\n <p class=\"aelo-seoai-label\">TWO DIFFERENT ORDERS<\/p>\n <h2 class=\"aelo-seoai-h\">SEO is not the same as visibility in AI<\/h2>\n <p class=\"aelo-seoai-sub\">The same foundation, a different result and a different level of stability.<\/p>\n <\/div>\n <div class=\"aelo-seoai-grid\">\n <div class=\"aelo-seoai-row is-head\" aria-hidden=\"true\"><span class=\"aelo-seoai-rl\"><\/span><span class=\"aelo-seoai-seo\">SEO<\/span><span class=\"aelo-seoai-ai\">VISIBILITY IN AI<\/span><\/div>\n <div class=\"aelo-seoai-row\">\n <span class=\"aelo-seoai-rl\">Result<\/span>\n <span class=\"aelo-seoai-seo\"><span class=\"aelo-seoai-tag\">SEO<\/span>position on the list<\/span>\n <span class=\"aelo-seoai-ai\"><span class=\"aelo-seoai-tag is-ai\">VISIBILITY IN AI<\/span>mention and reference to the brand<\/span>\n <\/div>\n <div class=\"aelo-seoai-row\">\n <span class=\"aelo-seoai-rl\">Stability<\/span>\n <span class=\"aelo-seoai-seo\"><span class=\"aelo-seoai-tag\">SEO<\/span>is changing gradually<\/span>\n <span class=\"aelo-seoai-ai\"><span class=\"aelo-seoai-tag is-ai\">VISIBILITY IN AI<\/span>different on almost every start-up<\/span>\n <\/div>\n <div class=\"aelo-seoai-row\">\n <span class=\"aelo-seoai-rl\">What is being assessed<\/span>\n <span class=\"aelo-seoai-seo\"><span class=\"aelo-seoai-tag\">SEO<\/span>Your website<\/span>\n <span class=\"aelo-seoai-ai\"><span class=\"aelo-seoai-tag is-ai\">VISIBILITY IN AI<\/span>everything the model reads about the brand<\/span>\n <\/div>\n <div class=\"aelo-seoai-row is-last\">\n <span class=\"aelo-seoai-rl\">Effect<\/span>\n <span class=\"aelo-seoai-seo\"><span class=\"aelo-seoai-tag\">SEO<\/span>clicking on the result<\/span>\n <span class=\"aelo-seoai-ai\"><span class=\"aelo-seoai-tag is-ai\">VISIBILITY IN AI<\/span>a ready-made answer, often without having to click<\/span>\n <\/div>\n <\/div>\n <div class=\"aelo-seoai-foot\">\n <p class=\"aelo-seoai-note\">A common foundation: indexing, specific content, trust signals.<\/p>\n <span class=\"aelo-seoai-url\">aeloapp.io<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest difference lies in consistency. On Google, a website ranked third today will most likely still be around third place tomorrow. In an AI chatbot, the same brand might appear first, fifth or not at all when the same question is asked again. In <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">a study by SparkToro and Gumshoe.ai<\/a> ChatGPT and Google\u2019s AI produced the same list of brands in fewer than 1 in 100 attempts. See the text for details <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czy-wysoka-pozycja-w-google-przeklada-sie-na-cytowania-w-ai\" class=\"wp-block-heading\">Does a high ranking on Google translate into citations in AI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It helps, but less and less. In <a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\">an Ahrefs study from July 2025<\/a> 76% of the pages cited in AI Overviews were in the top 10 for the same search query. In <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\">update from early 2026<\/a>, based on 863,000 keywords and 4 million URLs, this percentage fell to 38%. The remaining citations were distributed almost equally between positions 11\u2013100 (31.2%) and pages outside the top 100 (31%). Part of the decline is due to improved citation detection in the Ahrefs tool, so the two results are not fully comparable. BrightEdge, using a different method and different data, estimated the overlap with the top 10 at approximately 17% (<a href=\"https:\/\/www.searchenginejournal.com\/google-ai-overview-citations-from-top-ranking-pages-drop-sharply\/568637\/\">a feature in Search Engine Journal<\/a>).<\/p>\n\n\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&family=Nunito+Sans:wght@400;600;700&display=swap\" rel=\"stylesheet\">\n<style>\n.aelo-top10{container-type:inline-size;margin:32px 0}\n.aelo-top10-card{box-sizing:border-box;background:radial-gradient(circle at 0% 0%,#22242A 0%,#101216 80%);border:1px solid #2E323A;border-radius:20px;overflow:hidden;padding:clamp(22px,4.6cqi,52px);display:flex;flex-direction:column;gap:clamp(24px,4cqi,40px);font-family:\"Nunito Sans\",system-ui,sans-serif;color:#F5F6F8}\n.aelo-top10-head{display:flex;flex-direction:column;gap:clamp(10px,1.6cqi,16px)}\n.aelo-top10-label{margin:0;font-size:clamp(12px,1.3cqi,14px);font-weight:700;letter-spacing:.14em;color:#3BBFA0}\n.aelo-top10-h{margin:0;font-family:\"Playfair Display\",Georgia,serif;font-weight:400;font-size:clamp(26px,4.4cqi,54px);line-height:1.1;letter-spacing:-.01em;color:#F5F6F8;text-wrap:balance}\n.aelo-top10-sub{margin:0;font-size:clamp(15px,1.8cqi,19px);line-height:1.5;color:#F5F6F8;text-wrap:pretty}\n.aelo-top10-foot{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 24px}\n.aelo-top10-note{margin:0;flex:1 1 260px;font-size:clamp(14px,1.5cqi,15px);line-height:1.5;color:#C6C8CF}\n.aelo-top10-url{margin-left:auto;font-size:clamp(14px,1.5cqi,15px);color:#F5F6F8}\n@container (max-width:600px){.aelo-top10-card{margin-inline:16px}}\n.aelo-top10-tiles{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}\n.aelo-top10-tile{box-sizing:border-box;min-width:0;background:#20232A;border:1px solid #2E323A;border-radius:18px;padding:clamp(18px,3cqi,32px);display:flex;flex-direction:column;gap:clamp(8px,1.4cqi,14px)}\n.aelo-top10-tile.is-lead{border-color:#3BBFA0;box-shadow:0 0 40px rgba(59,191,160,.14)}\n.aelo-top10-num{font-family:\"Playfair Display\",Georgia,serif;font-size:clamp(30px,4.4cqi,60px);line-height:1;color:#F5F6F8}\n.aelo-top10-cap{font-size:clamp(15px,1.7cqi,17px);line-height:1.45;color:#F5F6F8}\n@container (max-width:600px){.aelo-top10-tiles{grid-template-columns:minmax(0,1fr)}}\n<\/style>\n\n\n<div class=\"aelo-top10\">\n <div class=\"aelo-top10-card\">\n <div class=\"aelo-top10-head\">\n <p class=\"aelo-top10-label\">SEO VERSUS VISIBILITY IN AI<\/p>\n <div class=\"aelo-top10-h\">Citations in AI do not come solely from the top 10<\/div>\n <p class=\"aelo-top10-sub\">Where in the Google search results were the webpages cited in the AI\u2019s responses?.<\/p>\n <\/div>\n <ul class=\"aelo-top10-tiles\">\n <li class=\"aelo-top10-tile is-lead\"><span class=\"aelo-top10-num\">38%<\/span><span class=\"aelo-top10-cap\">in Google\u2019s top 10<\/span><\/li>\n <li class=\"aelo-top10-tile\"><span class=\"aelo-top10-num\">31%<\/span><span class=\"aelo-top10-cap\">in positions 11 to 100<\/span><\/li>\n <li class=\"aelo-top10-tile\"><span class=\"aelo-top10-num\">31%<\/span><span class=\"aelo-top10-cap\">outside the top 100<\/span><\/li>\n <\/ul>\n <div class=\"aelo-top10-foot\">\n <p class=\"aelo-top10-note\">Ahrefs study, 2026, 863,000 keywords and 4 million URLs.<\/p>\n <span class=\"aelo-top10-url\">aeloapp.io<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In ChatGPT, the mechanism is similar. In <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">the AirOps survey of March 2026<\/a> 32.9% of the cited pages appeared exclusively in the results of secondary queries that the model generated in the background, rather than in the results for the user\u2019s query. A page may rank highly for the main search term but still lose out because the model was looking for something more specific: a price, a specification or a standard. The text describes how this mechanism works <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-pokazal-case-producenta-wapna\" class=\"wp-block-heading\">What did the lime manufacturer\u2019s case study reveal?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201eW\u0119\u017ce\u201d lime works is a family-run producer of building and fertiliser lime based in Dzia\u0142oszyn. Before the first audit, the website had a solid SEO foundation: separate pages for building lime and fertiliser lime, a page on standards, a blog and several dozen local subpages. Despite this, in June 2026, no search engine model mentioned the brand in response to 18 queries about its product category. Instead, the models recommended the two largest producers in the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report revealed why. The models recognised the brand name of the flagship product, \u201eJurajskie Bia\u0142e\u201d lime, but as a type of lime rather than a specific company\u2019s product. We describe this discrepancy between the product name and the brand in the entry <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">brand aliases<\/a>. In traditional SEO, this problem goes unnoticed, as a website may rank highly for a product name, yet the model will still fail to link it to the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The changes related to the existing content, not the number of pages. The page on standards now clearly states compliance with the PN-EN 459-1 standard. A table of specifications and a section on pricing were added to the building lime page, as the phrase combining the product name with the price and manufacturer had the lowest score in the first report. The weakest local subpages were tagged with the keyword \u201emanufacturer\u201d and given an indicative price. Not a single new subpage was created.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Credits<\/th><th>24 June 2026<\/th><th>27 July 2026<\/th><th>10 September 2026<\/th><\/tr><\/thead><tbody><tr><td>Search queries mentioning the brand<\/td><td>0 out of 18<\/td><td>17 out of 18<\/td><td>18 out of 18<\/td><\/tr><tr><td>Citation index<\/td><td>6%<\/td><td>50%<\/td><td>94%<\/td><\/tr><tr><td>Brand mentions<\/td><td>0<\/td><td>10<\/td><td>19<\/td><\/tr><tr><td>Models who are familiar with the brand<\/td><td>3 out of 4<\/td><td>3 out of 4<\/td><td>4 out of 4<\/td><\/tr><tr><td>Models who endorse the brand<\/td><td>0<\/td><td>0<\/td><td>1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: three Aelo reports across four models (ChatGPT, Claude, Gemini, Perplexity), all identical <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen query set<\/a>, questions without a brand name (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">neutral scan<\/a>). We publish this data with the client\u2019s consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three conclusions can be drawn from this case study for anyone who links SEO with visibility in AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The problem wasn\u2019t the amount of content, but how often it was cited.<\/strong> The models needed facts they could quote: standards, specifications, prices. Dozens of sub-pages lacking such specific details gave them nothing to quote. This is an area we call <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>.<\/li>\n\n\n\n<li><strong>Citations grew faster than recommendations.<\/strong> The citation rate rose from 6% to 94% in 11 weeks, and the first recommendation did not appear until the third report. The model may recognise the brand and cite its website, yet still not recommend it. We describe this threshold in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">He knows it, but doesn\u2019t recommend it<\/a>.<\/li>\n\n\n\n<li><strong>The effects take a while to become apparent.<\/strong> Eleven weeks have passed between the first and third reports. The article explains why the changes are not immediately apparent <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Three reports from a single brand are not enough to distinguish the impact of changes to the website from fluctuations in product models and their updates. However, the trend is consistent across all metrics. You\u2019ll find a full description in the two parts of the case study: <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-visibility-ai-case-study\/\">From zero to 63% visibility in AI in five weeks<\/a> i <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-third-measurement-visibility-ai\/\">An AI model recommends a brand for the first time<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-w-ai-ma-wieksze-znaczenie-niz-w-klasycznym-seo\" class=\"wp-block-heading\">What is more important in AI than in traditional SEO?<\/h2>\n\n\n\n<h3 id=\"h-wzmianki-nie-tylko-linki\" class=\"wp-block-heading\">Mentions, not just links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The model reads the text. A comparative article that describes the brand without a link still tells the model that the company exists, what it does and who its competitors are. In SEO, such a mention used to be of little value. It was precisely the lack of such independent signals that held up the recommendation in the lime manufacturer\u2019s case for the longest time.<\/p>\n\n\n\n<h3 id=\"h-pytania-bez-wolumenu\" class=\"wp-block-heading\">Questions with no volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 95% ChatGPT follow-up queries in the AirOps study had no search volume in keyword tools. Questions such as \u201edoes lime comply with the PN-EN 459-1 standard?\u201d or \u201ehow much does a tonne of agricultural lime cost, including delivery?\u201d will not appear in the keyword plan, yet these are precisely the kinds of questions the model asks in the background.<\/p>\n\n\n\n<h3 id=\"h-jednoznaczne-polaczenie-produktu-z-marka\" class=\"wp-block-heading\">A clear association between the product and the brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In SEO, it is enough for a webpage to rank highly for the product name. In its response, the AI model also needs to know whose product it is. The product name should appear alongside the company name in titles, descriptions and structured data, and the company description should be the same on the webpage, in <a href=\"https:\/\/www.google.com\/business\/\">Company Profile on Google<\/a> and in catalogues.<\/p>\n\n\n\n<h3 id=\"h-indeks-bing\" class=\"wp-block-heading\">Bing Index<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a long time, ChatGPT\u2019s search mode used the Bing index (<a href=\"https:\/\/lilyraynyc.substack.com\/p\/what-we-can-learn-from-evolving-chatgpt\">Lily Ray's analysis<\/a> (it describes how this is changing), and Microsoft Copilot is also based on Bing. Many Polish websites do not even have a verified account on <a href=\"https:\/\/www.bing.com\/webmasters\">Bing Webmaster Tools<\/a> nor the sitemap submitted there. From February 2026, the tool is set to <a href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-ai-performance-report-468751\">AI Performance Report<\/a>, which shows which Copilot subpages and AI responses in Bing are cited, and for which queries.<\/p>\n\n\n\n<h3 id=\"h-dostep-dla-robotow-ai\" class=\"wp-block-heading\">Access for AI robots<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A robots.txt file that blocks an AI search engine bot prevents the site from being indexed, even if it ranks highly on Google. OpenAI describes its bots in <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\">documentation<\/a>: OAI-SearchBot is responsible for searching within ChatGPT, whilst GPTBot handles the training data. In <a href=\"https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler\">Vercel analysis<\/a> None of the major AI bots execute JavaScript, so content loaded via a script may be invisible to them.<\/p>\n\n\n\n<h2 id=\"h-czy-trzeba-osobno-robic-seo-i-osobno-widocznosc-w-ai\" class=\"wp-block-heading\">Do you need to work on SEO and AI visibility separately?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not as two separate projects. Visibility in AI is an extension of well-managed SEO, incorporating elements that have previously been overlooked: measuring brand presence in the responses of several models, working on presence on third-party websites, specific facts in response to follow-up questions, indexing on Bing, and robots.txt settings for AI bots. The case of the lime manufacturer shows that often, rather than creating new subpages, all that is needed is a different perspective on the existing ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is to check the initial state, as described in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-check-whether-ai-recommends-your-brand\/\">How to check whether AI recommends your brand<\/a>. At Aelo, we measure this in the module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>: we run the same set of queries across four models (ChatGPT, Claude, Gemini, Perplexity) and show how a brand\u2019s presence changes over time and relative to the competition. The results are fed into a knowledge graph <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Synapsis<\/a>, and on this basis we draw up specific measures in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>. It\u2019s up to you to decide which parts of this you\u2019ll put into practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies wishing to incorporate this area into their clients\u2019 SEO services will find further details on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>, and owners of smaller businesses on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-small-businesses\/\">Aelo for small businesses<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can start tracking with a free account. <a href=\"https:\/\/panel.aeloapp.io\/register\/\">Sign up<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1790252128578\"><strong class=\"schema-faq-question\">Does a high ranking on Google guarantee inclusion in AI-generated answers?<\/strong> <p class=\"schema-faq-answer\">No. In an Ahrefs study from early 2026, 38% of the pages cited in AI Overviews were in the top 10 for the same query, whilst 31% came from outside the top 100 results. A high ranking increases the likelihood of being cited, but the model also compiles its response from related search results and from other websites mentioning your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790252140370\"><strong class=\"schema-faq-question\">Do you need to create new subpages to improve visibility in AI?<\/strong> <p class=\"schema-faq-answer\">Not always. In the case of the lime manufacturer, not a single new subpage was created, yet the citation score rose from 6% to 94% in 11 weeks. The changes involved adding facts to the existing pages that the model can cite: standards, parameters and prices.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790252148327\"><strong class=\"schema-faq-question\">Is SEO becoming less important because of AI-generated answers?<\/strong> <p class=\"schema-faq-answer\">No. Indexing, accessibility for webcrawlers and substantive content are prerequisites for a website to be considered a source of AI answers at all. Google applies the same basic SEO principles to AI Overviews and AI mode as it does to regular search results. What changes is what you need to measure and what you need to include in your website optimisation work.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790252153125\"><strong class=\"schema-faq-question\">How can you measure visibility in AI if Search Console doesn\u2019t show it?<\/strong> <p class=\"schema-faq-answer\">Either manually or using a tool that asks the same questions across several models at regular intervals. Since February 2026, Bing Webmaster Tools has been showing citations in Copilot and AI responses on Bing, but for ChatGPT, Gemini, Claude and Perplexity, no such report is available from the providers. The method for calculating the results is described in our <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahrefs, a study of citations in AI Overviews (July 2025): <a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\">https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations<\/a><\/li>\n\n\n\n<li>Ahrefs, update to the citation study in AI Overviews (2026): <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\">https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10<\/a><\/li>\n\n\n\n<li>Search Engine Journal, an analysis of the Ahrefs study and BrightEdge data (March 2026): <a href=\"https:\/\/www.searchenginejournal.com\/google-ai-overview-citations-from-top-ranking-pages-drop-sharply\/568637\/\">https:\/\/www.searchenginejournal.com\/google-ai-overview-citations-from-top-ranking-pages-drop-sharply\/568637\/<\/a><\/li>\n\n\n\n<li>AirOps, report on searches, follow-up queries and citations in ChatGPT (March 2026): <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt<\/a><\/li>\n\n\n\n<li>Google Search Central, AI features and your website: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features<\/a><\/li>\n\n\n\n<li>Search Engine Land, AI Performance report in Bing Webmaster Tools (February 2026): <a href=\"https:\/\/searchengineland.com\/bing-webmaster-tools-ai-performance-report-468751\">https:\/\/searchengineland.com\/bing-webmaster-tools-ai-performance-report-468751<\/a><\/li>\n\n\n\n<li>SparkToro and Gumshoe.ai, a study on the consistency of brand recommendations in AI (January 2026): <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/<\/a><\/li>\n\n\n\n<li>OpenAI, robot documentation: <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\">https:\/\/developers.openai.com\/api\/docs\/bots<\/a><\/li>\n\n\n\n<li>Vercel, analysis of AI robot behaviour (December 2024): <a href=\"https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler\">https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler<\/a><\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June, 27 July and 10 September 2026<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The \u201eW\u0119\u017ce\u201d lime kiln website had several dozen subpages and robust SEO, yet in June 2026, no AI model mentioned it in its responses to 18 questions about lime. After refining the existing content \u2013 without adding any new subpages \u2013 it appeared in every one of those responses by September. We\u2019ll show you which aspects of SEO work carry over into AI responses, and what needs to be added.<\/p>","protected":false},"author":2,"featured_media":816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Widoczno\u015b\u0107 w AI a SEO: czy pozycja w Google wystarczy<\/title>\n<meta name=\"description\" content=\"Widoczno\u015b\u0107 w AI a SEO: dane z 2026 roku i case producenta wapna, kt\u00f3ry mia\u0142 dobre SEO, a nie pojawia\u0142 si\u0119 w odpowiedziach AI. Co doda\u0107 do SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/visibility-in-ai-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Widoczno\u015b\u0107 w AI a SEO: czy pozycja w Google wystarczy\" \/>\n<meta property=\"og:description\" content=\"Widoczno\u015b\u0107 w AI a SEO: dane z 2026 roku i case producenta wapna, kt\u00f3ry mia\u0142 dobre SEO, a nie pojawia\u0142 si\u0119 w odpowiedziach AI. Co doda\u0107 do SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aeloapp.io\/en\/blog\/visibility-in-ai-and-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Aelo\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T13:08:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T06:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Widocznosc-w-AI-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patryk Pietrzyk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Widoczno\u015b\u0107 w AI a SEO: czy pozycja w Google wystarczy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patryk Pietrzyk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/\"},\"author\":{\"name\":\"Patryk Pietrzyk\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/patryk-pietrzyk\"},\"headline\":\"Widoczno\u015b\u0107 w AI a SEO: czy pozycja w Google wystarczy\",\"datePublished\":\"2026-09-18T13:08:53+00:00\",\"dateModified\":\"2026-10-05T06:15:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/\"},\"wordCount\":2228,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Widocznosc-w-AI-hero.jpg\",\"articleSection\":[\"Poradniki\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/\",\"name\":\"Widoczno\u015b\u0107 w AI a SEO: czy pozycja w Google wystarczy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/widocznosc-w-ai-a-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Widocznosc-w-AI-hero.jpg\",\"datePublished\":\"2026-09-18T13:08:53+00:00\",\"dateModified\":\"2026-10-05T06:15:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/patryk-pietrzyk\"},\"description\":\"Widoczno\u015b\u0107 w AI a SEO: dane z 2026 roku i case producenta wapna, kt\u00f3ry mia\u0142 dobre SEO, a nie pojawia\u0142 si\u0119 w odpowiedziach AI. 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