{"id":516,"date":"2026-09-11T16:07:28","date_gmt":"2026-09-11T14:07:28","guid":{"rendered":"https:\/\/aeloapp.io\/?p=516"},"modified":"2026-10-26T15:07:04","modified_gmt":"2026-10-26T14:07:04","slug":"lime-manufacturer-visibility-ai-case-study","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/producent-wapna-widocznosc-ai-case-study\/","title":{"rendered":"From 0 to 17 mentions on AI in five weeks. The case of a lime manufacturer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna-1024x571.jpg\" alt=\"Widoczno\u015b\u0107 marki w AI przed zmianami i po nich: 18 zapyta\u0144 w czterech modelach, najpierw bez wzmianek marki, potem z wzmiank\u0105 w wi\u0119kszo\u015bci odpowiedzi\" class=\"wp-image-568\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna-1024x571.jpg 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna-300x167.jpg 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna-18x10.jpg 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna-768x428.jpg 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/09\/Z-zera-do-63-widocznosci-w-AI-w-piec-tygodni.-Case-producenta-wapna.jpg 1103w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-punkt-wyjscia-pomiar-ktorego-nie-bylo\" data-level=\"2\">Punkt wyj\u015bcia: pomiar, kt\u00f3rego nie by\u0142o<\/a><\/li><li><a href=\"#h-pierwszy-pomiar-31-widocznosci-i-zero-wzmianek\" data-level=\"2\">Pierwszy pomiar: 31% widoczno\u015bci i zero wzmianek<\/a><\/li><li><a href=\"#h-co-zostalo-zrobione-przez-piec-tygodni\" data-level=\"2\">Co zosta\u0142o zrobione przez pi\u0119\u0107 tygodni<\/a><\/li><li><a href=\"#h-drugi-pomiar-63-i-siedemnascie-wzmianek\" data-level=\"2\">Drugi pomiar: 63% i siedemna\u015bcie wzmianek<\/a><\/li><li><a href=\"#h-czego-nie-udalo-sie-zmienic\" data-level=\"2\">Czego nie uda\u0142o si\u0119 zmieni\u0107<\/a><\/li><li><a href=\"#h-trzy-wnioski-ktore-przenosza-sie-na-inne-firmy\" data-level=\"2\">Trzy wnioski, kt\u00f3re przenosz\u0105 si\u0119 na inne firmy<\/a><\/li><li><a href=\"#h-zastrzezenia-metodologiczne\" data-level=\"2\">Zastrze\u017cenia metodologiczne<\/a><\/li><li><a href=\"#h-pytania\" data-level=\"2\">Pytania<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ten case opisujemy w ca\u0142o\u015bci, razem z tym, co si\u0119 nie uda\u0142o, bo w\u0142a\u015bnie ta cz\u0119\u015b\u0107 jest najbardziej pouczaj\u0105ca.<\/p>\n\n\n\n<h2 id=\"h-punkt-wyjscia-pomiar-ktorego-nie-bylo\" class=\"wp-block-heading\">Punkt wyj\u015bcia: pomiar, kt\u00f3rego nie by\u0142o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pierwszy dokument powsta\u0142 31 maja 2026. Nie by\u0142 jeszcze pomiarem, tylko przygotowaniem do niego: zestaw zapyta\u0144 dopiero powstawa\u0142, wi\u0119c wska\u017aniki wynosi\u0142y zero, bo nie by\u0142o czego liczy\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To jest sytuacja, w kt\u00f3rej zaczyna wi\u0119kszo\u015b\u0107 firm. Nie wiadomo, czy modele o marce wiedz\u0105, bo nikt nigdy nie sprawdzi\u0142. Jak zrobi\u0107 to samodzielnie, opisujemy w artykule <a href=\"\/wiedza\/jak-sprawdzic-czy-ai-wymienia-marke\/\">jak sprawdzi\u0107, co AI m\u00f3wi o firmie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zestaw zamkn\u0119li\u015bmy na osiemnastu zapytaniach, obejmuj\u0105cych cztery obszary: wapno budowlane z norm\u0105 PN-EN 459-1, wapno nawozowe i odkwaszanie gleby, frazy lokalne z miastem i wojew\u00f3dztwem oraz nazw\u0119 w\u0142asn\u0105 produktu. Ten sam zestaw wr\u00f3ci\u0142 w obu kolejnych skanach bez \u017cadnej zmiany, bo inaczej wynik\u00f3w nie da\u0142oby si\u0119 por\u00f3wna\u0107. Dlaczego to warunek konieczny, t\u0142umaczymy w ha\u015ble <a href=\"\/wiedza\/slownik\/zamrozony-zestaw-zapytan\/\">zamro\u017cony zestaw zapyta\u0144<\/a>.<\/p>\n\n\n\n<h2 id=\"h-pierwszy-pomiar-31-widocznosci-i-zero-wzmianek\" class=\"wp-block-heading\">Pierwszy pomiar: 31% widoczno\u015bci i zero wzmianek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skan z 24 czerwca da\u0142 wynik, kt\u00f3ry na pierwszy rzut oka wygl\u0105da sprzecznie.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-mdl{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-mdl *{box-sizing:border-box}.aelo-mdl div,.aelo-mdl span{margin:0;padding:0;text-transform:none}.aelo-mdl br,.aelo-mdl p:empty{display:none!important}.aelo-mdl .aelo-mdl-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-mdl .aelo-mdl-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-mdl .aelo-mdl-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-mdl .aelo-mdl-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-mdl .aelo-mdl-g{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column;gap:clamp(20px,2.6cqi,28px)}.aelo-mdl .aelo-mdl-top{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 12px;margin-bottom:10px!important}.aelo-mdl .aelo-mdl-name{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.3!important;color:#F5F6F8!important}.aelo-mdl .aelo-mdl-badge{display:inline-block;padding:3px 12px!important;border:1px solid #3BBFA0;border-radius:100px;background:rgba(59,191,160,.07);font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-mdl .aelo-mdl-val{margin-left:auto!important;display:flex;align-items:baseline;gap:10px;font-variant-numeric:tabular-nums}.aelo-mdl .aelo-mdl-start{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:600!important;letter-spacing:0!important;color:#C6C8CF!important}.aelo-mdl .aelo-mdl-now{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:20px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.2!important;color:#F5F6F8!important}.aelo-mdl .aelo-mdl-track{height:14px;border-radius:100px;background:#23262D;border:1px solid #2E323A;overflow:hidden}.aelo-mdl .aelo-mdl-fill{height:100%;border-radius:100px;background:linear-gradient(90deg,#3BBFA0,#8E5AF2)}.aelo-mdl .aelo-mdl-note{display:block;margin-top:8px!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:14px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-mdl .aelo-mdl-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-mdl .aelo-mdl-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-mdl .aelo-mdl-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-mdl .aelo-mdl-name{font-size:15px!important}.aelo-mdl .aelo-mdl-now{font-size:18px!important}}@container (max-width:600px){.aelo-mdl .aelo-mdl-url{margin-left:0!important}.aelo-mdl .aelo-mdl-track{height:12px}}<\/style><figure class=\"aelo-mdl\" aria-label=\"Skan z 27 lipca: Claude 100% (\u015brednia pozycja 2,3), ChatGPT 100% (\u015brednia pozycja 10), Gemini 94%, Perplexity 67%, start ka\u017cdego modelu 0%; \u015brednia 63%\"><div class=\"aelo-mdl-card\"><div class=\"aelo-mdl-in\"><div class=\"aelo-mdl-k\">SKAN Z 27 LIPCA<\/div><div class=\"aelo-mdl-h\">Ta sama \u015brednia, r\u00f3\u017cna historia w&nbsp;ka\u017cdym modelu<\/div><div class=\"aelo-mdl-g\"><div class=\"aelo-mdl-i\"><div class=\"aelo-mdl-top\"><span class=\"aelo-mdl-name\">Claude<\/span><span class=\"aelo-mdl-val\"><span class=\"aelo-mdl-start\">start 0%<\/span><span class=\"aelo-mdl-now\">100%<\/span><\/span><\/div><div class=\"aelo-mdl-track\"><div class=\"aelo-mdl-fill\" style=\"width:100%\"><\/div><\/div><span class=\"aelo-mdl-note\">\u015brednia pozycja 2,3<\/span><\/div><div class=\"aelo-mdl-i\"><div class=\"aelo-mdl-top\"><span class=\"aelo-mdl-name\">ChatGPT<\/span><span class=\"aelo-mdl-val\"><span class=\"aelo-mdl-start\">start 0%<\/span><span class=\"aelo-mdl-now\">100%<\/span><\/span><\/div><div class=\"aelo-mdl-track\"><div class=\"aelo-mdl-fill\" style=\"width:100%\"><\/div><\/div><span class=\"aelo-mdl-note\">\u015brednia pozycja 10<\/span><\/div><div class=\"aelo-mdl-i\"><div class=\"aelo-mdl-top\"><span class=\"aelo-mdl-name\">Gemini<\/span><span class=\"aelo-mdl-val\"><span class=\"aelo-mdl-start\">start 89%<\/span><span class=\"aelo-mdl-now\">94%<\/span><\/span><\/div><div class=\"aelo-mdl-track\"><div class=\"aelo-mdl-fill\" style=\"width:94%\"><\/div><\/div><\/div><div class=\"aelo-mdl-i\"><div class=\"aelo-mdl-top\"><span class=\"aelo-mdl-name\">Perplexity<\/span><span class=\"aelo-mdl-badge\">najs\u0142absze ogniwo<\/span><span class=\"aelo-mdl-val\"><span class=\"aelo-mdl-start\">start 72%<\/span><span class=\"aelo-mdl-now\">67%<\/span><\/span><\/div><div class=\"aelo-mdl-track\"><div class=\"aelo-mdl-fill\" style=\"width:67%\"><\/div><\/div><\/div><\/div><div class=\"aelo-mdl-foot\"><div class=\"aelo-mdl-fn\">\u015arednia 63% ukrywa rozjazd mi\u0119dzy modelami.<\/div><span class=\"aelo-mdl-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trzydzie\u015bci jeden procent widoczno\u015bci przy zerowej liczbie wzmianek znaczy tyle: modele ch\u0119tnie odpowiada\u0142y na pytania o wapno budowlane i nawozowe, tworzy\u0142y wok\u00f3\u0142 nich rozbudowane odpowiedzi, ale nie \u0142\u0105czy\u0142y z nimi tej konkretnej marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozjazd mi\u0119dzy modelami by\u0142 drastyczny. Gemini i Mistral pokrywa\u0142y temat w 89%, Perplexity w 72%, natomiast Claude, ChatGPT i Grok w og\u00f3le go nie porusza\u0142y. Przy u\u015brednieniu wychodzi\u0142o 31%, co samo w sobie niewiele m\u00f3wi. To dobry przyk\u0142ad, dlaczego <a href=\"\/widocznosc-w-ai\/\">rozbicie na modele<\/a> jest wa\u017cniejsze od jednej liczby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamiast marki modele wymienia\u0142y du\u017cych graczy: dw\u00f3ch najwi\u0119kszych producent\u00f3w w kraju, ka\u017cdego przy ponad dwudziestu frazach i z najlepsz\u0105 pozycj\u0105 pierwsz\u0105. W segmencie nawozowym cztery marki \u015bredniej wielko\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\u0142 w tym jeden szczeg\u00f3\u0142, kt\u00f3ry okaza\u0142 si\u0119 kluczowy. Nazwa w\u0142asna produktu by\u0142a rozpoznawana przez modele przy osiemnastu frazach, ale jako kategoria wapna, a nie jako produkt konkretnej firmy. Marka mia\u0142a rozpoznawalny produkt, kt\u00f3rego nie potrafi\u0142a po\u0142\u0105czy\u0107 z w\u0142asn\u0105 nazw\u0105. Tym zjawiskiem zajmuje si\u0119 has\u0142o <a href=\"\/wiedza\/slownik\/aliasy-marki\/\">aliasy marki<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-zostalo-zrobione-przez-piec-tygodni\" class=\"wp-block-heading\">Co zosta\u0142o zrobione przez pi\u0119\u0107 tygodni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raport wskaza\u0142 cztery bariery i tyle samo dzia\u0142a\u0144. Wszystkie po stronie klienta, bo Aelo niczego nie publikuje za niego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sygna\u0142y normy na w\u0142asnej stronie.<\/strong> Strona z normami dosta\u0142a jawnie wyr\u00f3\u017cniony zapis zgodno\u015bci z PN-EN 459-1 i odno\u015bnik do deklaracji. Frazy odwo\u0142uj\u0105ce si\u0119 do normy by\u0142y w pierwszym skanie najmocniejsze, wi\u0119c wzmocnienie ich by\u0142o najta\u0144szym ruchem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cena i parametry produktu.<\/strong> Na stronie wapna budowlanego pojawi\u0142a si\u0119 tabela parametr\u00f3w flagowego produktu oraz sekcja o cenie. Fraza \u0142\u0105cz\u0105ca nazw\u0119 produktu z cen\u0105 i producentem mia\u0142a wtedy najni\u017cszy wynik w ca\u0142ym zestawie, dwadzie\u015bcia procent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dane strukturalne.<\/strong> Product i Organization na kluczowych podstronach, \u017ceby modele nie musia\u0142y zgadywa\u0107 z samego tekstu. Wi\u0119cej w ha\u015ble <a href=\"\/wiedza\/slownik\/dane-strukturalne\/\">dane strukturalne<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Poprawa najs\u0142abszych stron lokalnych.<\/strong> Podstrony wapna nawozowego dla Poznania i Warki dosta\u0142y sygna\u0142y \u201eproducent\u201d i cen\u0119 orientacyjn\u0105. Nie powsta\u0142a ani jedna nowa podstrona: marka mia\u0142a ich ju\u017c kilkadziesi\u0105t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To jest wniosek, kt\u00f3ry powtarza si\u0119 w naszych skanach najcz\u0119\u015bciej. Problemem rzadko jest ilo\u015b\u0107 tre\u015bci. Znacznie cz\u0119\u015bciej to, czy istniej\u0105ca tre\u015b\u0107 nadaje si\u0119 do zacytowania, czyli obszar opisywany jako <a href=\"\/wiedza\/czym-jest-aeo\/\">AEO<\/a>.<\/p>\n\n\n\n<h2 id=\"h-drugi-pomiar-63-i-siedemnascie-wzmianek\" class=\"wp-block-heading\">Drugi pomiar: 63% i siedemna\u015bcie wzmianek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skan z 27 lipca, ten sam zestaw osiemnastu zapyta\u0144. W czerwcu skan obejmowa\u0142 sze\u015b\u0107 modeli (tak\u017ce Mistral i Grok), od lipca cztery: ChatGPT, Claude, Gemini i Perplexity.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-case{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-case *{box-sizing:border-box}.aelo-case div,.aelo-case span{margin:0;padding:0;text-transform:none}.aelo-case br,.aelo-case p:empty{display:none!important}.aelo-case .aelo-case-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-case .aelo-case-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-case .aelo-case-k{font-family:'Nunito 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Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-case .aelo-case-row>span{font-size:15px!important}}@container (max-width:600px){.aelo-case .aelo-case-url{margin-left:0!important}.aelo-case .aelo-case-row.is-head{display:none}.aelo-case .aelo-case-row{display:block;padding:14px 0}.aelo-case .aelo-case-row>span,.aelo-case .aelo-case-row>span:first-child,.aelo-case .aelo-case-row>span:last-child{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:3px 0}.aelo-case .aelo-case-row>.m{display:block;padding-bottom:6px;font-weight:700!important}.aelo-case .aelo-case-row>span[data-l]::before{content:attr(data-l);flex:none;font-size:14px;font-weight:400;color:#C6C8CF}.aelo-case .aelo-case-row>span[data-l]>.aelo-case-v{text-align:right}.aelo-case .aelo-case-row.flat{padding:14px 16px}}<\/style><figure class=\"aelo-case\" aria-label=\"Case producenta wapna, ten sam zestaw 18 zapyta\u0144 w odst\u0119pie pi\u0119ciu tygodni: widoczno\u015b\u0107 w AI z 31% do 63%, zapytania ze wzmiank\u0105 z 0\/18 do 17\/18, wska\u017anik cytowa\u0144 z 6% do 50%, wzmianki marki z 0 do 10, rozpoznanie bez zmiany: zna, ale nie poleca\"><div class=\"aelo-case-card\"><div class=\"aelo-case-in\"><div class=\"aelo-case-k\">CASE PRODUCENTA WAPNA<\/div><div class=\"aelo-case-h\">Ten sam zestaw 18 zapyta\u0144, pi\u0119\u0107 tygodni r\u00f3\u017cnicy<\/div><div class=\"aelo-case-t\"><div class=\"aelo-case-row is-head\" aria-hidden=\"true\"><span>Metryka<\/span><span>24 czerwca<\/span><span>27 lipca<\/span><span>Zmiana<\/span><\/div><div class=\"aelo-case-row\"><span class=\"m\">Widoczno\u015b\u0107 w&nbsp;AI<\/span><span data-l=\"24 czerwca\"><span class=\"aelo-case-v\">31%<\/span><\/span><span data-l=\"27 lipca\"><span class=\"aelo-case-v gr\">63%<\/span><\/span><span data-l=\"Zmiana\"><span class=\"aelo-case-v up\">wzrost<\/span><\/span><\/div><div class=\"aelo-case-row\"><span class=\"m\">Zapytania ze wzmiank\u0105<\/span><span data-l=\"24 czerwca\"><span class=\"aelo-case-v\">0\/18<\/span><\/span><span data-l=\"27 lipca\"><span class=\"aelo-case-v gr\">17\/18<\/span><\/span><span data-l=\"Zmiana\"><span class=\"aelo-case-v up\">wzrost<\/span><\/span><\/div><div class=\"aelo-case-row\"><span class=\"m\">Wska\u017anik cytowa\u0144<\/span><span data-l=\"24 czerwca\"><span class=\"aelo-case-v\">6%<\/span><\/span><span data-l=\"27 lipca\"><span class=\"aelo-case-v a\">50%<\/span><\/span><span data-l=\"Zmiana\"><span class=\"aelo-case-v up\">wzrost<\/span><\/span><\/div><div class=\"aelo-case-row\"><span class=\"m\">Wzmianki marki<\/span><span data-l=\"24 czerwca\"><span class=\"aelo-case-v\">0<\/span><\/span><span data-l=\"27 lipca\"><span class=\"aelo-case-v a\">10<\/span><\/span><span data-l=\"Zmiana\"><span class=\"aelo-case-v up\">wzrost<\/span><\/span><\/div><div class=\"aelo-case-row flat\"><span class=\"m\">Rozpoznanie<\/span><span data-l=\"24 czerwca\"><span class=\"aelo-case-v\">zna, ale nie poleca<\/span><\/span><span data-l=\"27 lipca\"><span class=\"aelo-case-v\">zna, ale nie poleca<\/span><\/span><span data-l=\"Zmiana\"><span class=\"aelo-case-v\">bez zmiany<\/span><\/span><\/div><\/div><div class=\"aelo-case-foot\"><div class=\"aelo-case-fn\">\u0179r\u00f3d\u0142o: skany Aelo w&nbsp;6 (czerwiec) i&nbsp;4 (lipiec) modelach. Dane publikowane za zgod\u0105 klienta.<\/div><span class=\"aelo-case-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rozbicie na modele zmieni\u0142o si\u0119 jeszcze mocniej ni\u017c \u015brednia. Claude z zera na sto procent, ze \u015bredni\u0105 pozycj\u0105 2,3. ChatGPT z zera na sto procent, ale ze \u015bredni\u0105 pozycj\u0105 dziesi\u0105t\u0105, czyli marka pada dopiero na ko\u0144cu d\u0142ugiej listy. Gemini 94%. Perplexity 67%, i to on zosta\u0142 najs\u0142abszym ogniwem, w\u0142a\u015bnie tam, gdzie brak zewn\u0119trznych cytowa\u0144 wa\u017cy najwi\u0119cej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najmocniejsze okaza\u0142y si\u0119 frazy sprzeda\u017cowe i lokalne: wapno nawozowe luzem z dostaw\u0105 na ca\u0142\u0105 Polsk\u0119 72,5%, zam\u00f3wienie w mie\u015bcie siedziby 71,67%, certyfikowany producent z \u0141\u00f3dzkiego 71,25%. Najs\u0142absze pozosta\u0142y produktowo-cenowe: nazwa produktu z cen\u0105 45%.<\/p>\n\n\n\n<h2 id=\"h-czego-nie-udalo-sie-zmienic\" class=\"wp-block-heading\">Czego nie uda\u0142o si\u0119 zmieni\u0107<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Test rozpoznawalno\u015bci w obu skanach da\u0142 identyczny wynik: trzy z czterech modeli znaj\u0105 mark\u0119, \u017caden jej nie rekomenduje. Widoczno\u015b\u0107 wzros\u0142a dwukrotnie, cytowania o\u015bmiokrotnie, a ta jedna rzecz sta\u0142a w miejscu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pow\u00f3d jest w raporcie nazwany wprost: brak niezale\u017cnych publicznych sygna\u0142\u00f3w redakcyjnych. \u017badnych ranking\u00f3w, por\u00f3wna\u0144, test\u00f3w, materia\u0142\u00f3w prasowych ani zewn\u0119trznych recenzji tej konkretnej marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To jest granica, do kt\u00f3rej doprowadza praca na w\u0142asnej domenie, i miejsce, w kt\u00f3rym si\u0119 ona zatrzymuje. Opisujemy to zjawisko osobno w artykule <a href=\"\/wiedza\/zna-ale-nie-poleca\/\">zna, ale nie poleca<\/a>, bo dotyczy wi\u0119kszo\u015bci firm po pierwszych miesi\u0105cach pracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domeny, kt\u00f3re modele cytowa\u0142y w tej kategorii, nale\u017ca\u0142y do konkurencji i do serwis\u00f3w bran\u017cowych o wapnie i kruszywach. Marka nie wyst\u0119powa\u0142a w \u017cadnym z nich. Dop\u00f3ki to si\u0119 nie zmieni, rekomendacja si\u0119 nie pojawi, niezale\u017cnie od tego, jak dobrze opisana b\u0119dzie w\u0142asna strona. Dlaczego modele tak dzia\u0142aj\u0105, t\u0142umaczymy w artykule <a href=\"\/wiedza\/dlaczego-ai-poleca-konkurencje\/\">dlaczego AI poleca konkurencj\u0119<\/a>.<\/p>\n\n\n\n<h2 id=\"h-trzy-wnioski-ktore-przenosza-sie-na-inne-firmy\" class=\"wp-block-heading\">Trzy wnioski, kt\u00f3re przenosz\u0105 si\u0119 na inne firmy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>U\u015bredniona widoczno\u015b\u0107 potrafi ukry\u0107 wszystko.<\/strong> W czerwcu 31% oznacza\u0142o w praktyce, \u017ce trzy modele nie widz\u0105 marki wcale, a trzy widz\u0105 temat bez marki. Bez rozbicia na modele ta liczba wprowadza w b\u0142\u0105d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wzmianka i cytowanie to dwie r\u00f3\u017cne rzeczy i rosn\u0105 w innym tempie.<\/strong> Tutaj wzmianki posz\u0142y z zera na siedemna\u015bcie, a cytowania z 6% na 50%, wi\u0119c obie metryki ruszy\u0142y, ale z zupe\u0142nie innych poziom\u00f3w. R\u00f3\u017cnic\u0119 wyja\u015bniamy w has\u0142ach <a href=\"\/wiedza\/slownik\/wzmianka\/\">wzmianka<\/a> i <a href=\"\/wiedza\/slownik\/cytowanie\/\">cytowanie<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rozpoznanie kupuje si\u0119 tre\u015bci\u0105, rekomendacj\u0119 cudzymi s\u0142owami.<\/strong> Pi\u0119\u0107 tygodni pracy na w\u0142asnej domenie da\u0142o wzrost we wszystkich metrykach poza jedn\u0105, t\u0105 najwa\u017cniejsz\u0105. Kolejny etap tego wdro\u017cenia to wy\u0142\u0105cznie dzia\u0142ania poza w\u0142asn\u0105 stron\u0105: materia\u0142 ekspercki do bran\u017cowego serwisu, zg\u0142oszenia do program\u00f3w certyfikacyjnych, opinie klient\u00f3w w miejscach, kt\u00f3re modele czytaj\u0105.<\/p>\n\n\n\n<h2 id=\"h-zastrzezenia-metodologiczne\" class=\"wp-block-heading\">Zastrze\u017cenia metodologiczne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dwa pomiary to za ma\u0142o, \u017ceby oddzieli\u0107 efekt wdro\u017cenia od naturalnej zmienno\u015bci modeli. Mi\u0119dzy czerwcem a lipcem zmieni\u0142y si\u0119 tak\u017ce same modele, a cz\u0119\u015b\u0107 wzrostu mo\u017ce pochodzi\u0107 st\u0105d, nie z pracy nad stron\u0105. Dlatego nie podajemy tego jako obietnicy wyniku, tylko jako opis jednego przypadku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zestaw zapyta\u0144 by\u0142 identyczny w obu skanach, wykonanych tego samego dnia w ka\u017cdym z modeli, bez podawania nazwy marki w pytaniach. Pe\u0142ny opis metody jest w <a href=\"\/wiedza\/metodologia\/\">metodologii<\/a>, a wyja\u015bnienie, dlaczego mierzymy raz w miesi\u0105cu, w artykule <a href=\"\/wiedza\/jak-czesto-mierzyc-widocznosc\/\">jak cz\u0119sto mierzy\u0107 widoczno\u015b\u0107<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dane publikujemy za zgod\u0105 klienta, bez podawania nazwy firmy.<\/p>\n\n\n\n<h2 id=\"h-pytania\" class=\"wp-block-heading\">Pytania<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1788902138113\"><strong class=\"schema-faq-question\"><strong>Ile trwa\u0142o przej\u015bcie z zera do siedemnastu wzmianek?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pi\u0119\u0107 tygodni, mi\u0119dzy skanem z 24 czerwca a skanem z 27 lipca 2026. Wszystkie dzia\u0142ania w tym okresie dotyczy\u0142y w\u0142asnej strony marki.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788902153068\"><strong class=\"schema-faq-question\">Czy ka\u017cda firma mo\u017ce liczy\u0107 na taki wzrost?<\/strong> <p class=\"schema-faq-answer\">Nie. To opis jednego przypadku w w\u0105skiej kategorii, gdzie marka mia\u0142a ju\u017c rozbudowan\u0105 stron\u0119 i rozpoznawaln\u0105 nazw\u0119 produktu. W kategorii nasyconej i przy s\u0142abszej stronie tempo b\u0119dzie inne. Piszemy o tym w artykule <a href=\"\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788902165466\"><strong class=\"schema-faq-question\"><strong>Dlaczego rekomendacja si\u0119 nie pojawi\u0142a mimo wzrostu widoczno\u015bci?<\/strong><\/strong> <p class=\"schema-faq-answer\">Bo rekomendacja opiera si\u0119 na sygna\u0142ach spoza w\u0142asnej domeny: rankingach, testach, publikacjach i opiniach. Marka ich nie mia\u0142a ani w czerwcu, ani w lipcu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788902171584\"><strong class=\"schema-faq-question\"><strong>Co dalej w tym wdro\u017ceniu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Wy\u0142\u0105cznie dzia\u0142ania poza w\u0142asn\u0105 stron\u0105, w tym materia\u0142 ekspercki do serwisu bran\u017cowego cytowanego przez modele oraz zg\u0142oszenia do program\u00f3w certyfikacyjnych w budownictwie i rolnictwie.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1788902183255\"><strong class=\"schema-faq-question\">Czy da si\u0119 to zmierzy\u0107 samodzielnie?<\/strong> <p class=\"schema-faq-answer\">Na ma\u0142\u0105 skal\u0119 tak. Trudno\u015b\u0107 polega na powtarzalno\u015bci: cz\u0142owiek nie\u015bwiadomie zmienia sformu\u0142owania, przez co dwa pomiary przestaj\u0105 by\u0107 por\u00f3wnywalne.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A family-run lime producer from the \u0141\u00f3d\u017a Voivodeship increased its visibility in AI models from 31% to 63% between 24 June and 27 July 2026. The number of queries in which the brand is mentioned by name rose from zero to seventeen out of eighteen. The citation index rose from 6% to 50%. Despite this, the brand recognition test in both scans showed the same result: three out of four models recognise the brand, but none recommend it.<\/p>","protected":false},"author":3,"featured_media":568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"przyk\u0142ad poprawy widoczno\u015bci w AI, wyniki widoczno\u015bci w AI, case study GEO\",\"producent w AI\",\"wzrost wzmianek w AI\",\"firma budowlana w ChatGPT\",\"B2B w AI\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"widoczno\u015b\u0107 producenta w AI\",\"score\":89},{\"keyword\":\"wzrost widoczno\u015bci w AI\",\"score\":67},{\"keyword\":\"firma budowlana w AI\",\"score\":61},{\"keyword\":\"B2B w odpowiedziach AI\",\"score\":67}]","footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-badania","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case study widoczno\u015bci w AI: 0 \u2192 17 z 18 zapyta\u0144 w 5 tygodni<\/title>\n<meta name=\"description\" content=\"Case study widoczno\u015bci w AI: producent wapna w czerwcu 2026 nie pada\u0142 w \u017cadnym z 18 zapyta\u0144, po pi\u0119ciu tygodniach w 17. 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Cytowania z 6% do 50%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-visibility-ai-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Aelo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Aelo\/61594274631442\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T14:07:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T14:07:04+00:00\" \/>\n<meta name=\"author\" content=\"Karolina Wcis\u0142o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Case study widoczno\u015bci w AI: 0 \u2192 17 z 18 zapyta\u0144 w 5 tygodni\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Wcis\u0142o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/producent-wapna-widocznosc-ai-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/producent-wapna-widocznosc-ai-case-study\\\/\"},\"author\":{\"name\":\"Karolina Wcis\u0142o\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/karolina-wcislo\"},\"headline\":\"Z 0 do 17 wzmianek w AI w pi\u0119\u0107 tygodni. 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