{"id":1596,"date":"2026-11-03T14:45:00","date_gmt":"2026-11-03T13:45:00","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1596"},"modified":"2026-10-26T15:06:11","modified_gmt":"2026-10-26T14:06:11","slug":"audyt-geo","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/audyt-geo\/","title":{"rendered":"Audyt GEO: co obejmuje i jak przeczyta\u0107 wynik"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo-1024x576.png\" alt=\"Audyt GEO: wska\u017anik wyniku strony i lista kategorii audytu z jedn\u0105 s\u0142absz\u0105 pozycj\u0105 do poprawy\" class=\"wp-image-1586\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-audyt-geo.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-czym-jest-audyt-geo\" data-level=\"2\">Czym jest audyt GEO?<\/a><\/li><li><a href=\"#h-co-obejmuje-audyt-geo\" data-level=\"2\">Co obejmuje audyt GEO?<\/a><\/li><li><a href=\"#h-czym-audyt-geo-rozni-sie-od-audytu-seo\" data-level=\"2\">Czym audyt GEO r\u00f3\u017cni si\u0119 od audytu SEO?<\/a><\/li><li><a href=\"#h-jak-przeczytac-wynik-audytu-geo\" data-level=\"2\">Jak przeczyta\u0107 wynik audytu GEO?<\/a><\/li><li><a href=\"#h-ile-kosztuje-audyt-geo\" data-level=\"2\">Ile kosztuje audyt GEO?<\/a><\/li><li><a href=\"#h-jak-czesto-robic-audyt-geo\" data-level=\"2\">Jak cz\u0119sto robi\u0107 audyt GEO?<\/a><\/li><li><a href=\"#h-jak-wyglada-audyt-geo-w-aelo\" data-level=\"2\">Jak wygl\u0105da audyt GEO w Aelo?<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Poni\u017cej opisujemy, co powinien zawiera\u0107 dobry audyt GEO, czym r\u00f3\u017cni si\u0119 od audytu SEO i&nbsp;jak przeczyta\u0107 wynik. Samo poj\u0119cie <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">GEO<\/a> wyja\u015bniamy osobno.<\/p>\n\n\n\n<h2 id=\"h-czym-jest-audyt-geo\" class=\"wp-block-heading\">Czym jest audyt GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To przegl\u0105d strony i&nbsp;marki pod k\u0105tem odpowiedzi generowanych przez AI. Sprawdza, czy roboty, z&nbsp;kt\u00f3rych korzystaj\u0105 ChatGPT, Gemini, Claude i&nbsp;Perplexity, mog\u0105 wej\u015b\u0107 na stron\u0119, czy znajd\u0105 na niej odpowiedzi na pytania klient\u00f3w i&nbsp;czy informacje o&nbsp;firmie s\u0105 sp\u00f3jne w&nbsp;sieci. Wynik to lista problem\u00f3w uporz\u0105dkowanych wed\u0142ug wagi, z&nbsp;zaleceniem przy ka\u017cdym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audyt nie zast\u0119puje jednak pomiaru. Strona mo\u017ce przej\u015b\u0107 audyt bez zastrze\u017ce\u0144, a&nbsp;model i&nbsp;tak nie b\u0119dzie poleca\u0142 marki, bo brakuje mu potwierdze\u0144 w&nbsp;niezale\u017cnych \u017ar\u00f3d\u0142ach. Dlatego dobry audyt GEO \u0142\u0105czy si\u0119 z&nbsp;wynikiem pomiaru: ten drugi pokazuje, gdzie jeste\u015b, a&nbsp;audyt, co blokuje dalszy ruch. Has\u0142o <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/visibility-audit\/\">visibility audit<\/a> opisuje, jak te dwie rzeczy \u0142\u0105czymy w&nbsp;Aelo.<\/p>\n\n\n\n<h2 id=\"h-co-obejmuje-audyt-geo\" class=\"wp-block-heading\">Co obejmuje audyt GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cztery obszary, od technicznego do najbardziej zale\u017cnego od otoczenia marki.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-ga{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-ga *{box-sizing:border-box}.aelo-ga div,.aelo-ga span{margin:0;padding:0;text-transform:none}.aelo-ga br,.aelo-ga p:empty{display:none!important}.aelo-ga .aelo-ga-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-ga .aelo-ga-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-ga .aelo-ga-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ga .aelo-ga-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-ga .aelo-ga-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-ga .aelo-ga-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-ga .aelo-ga-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-ga .aelo-ga-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-ga .aelo-ga-m{display:flex;gap:4px;margin-bottom:6px}.aelo-ga .aelo-ga-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-ga .aelo-ga-m span.on{background:#3BBFA0}.aelo-ga .aelo-ga-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-ga .aelo-ga-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ga .aelo-ga-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-ga .aelo-ga-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-ga .aelo-ga-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ga .aelo-ga-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-ga .aelo-ga-c.hi .aelo-ga-do{border-top-color:rgba(59,191,160,.25)}.aelo-ga .aelo-ga-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-ga .aelo-ga-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-ga .aelo-ga-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-ga .aelo-ga-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ga .aelo-ga-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-ga .aelo-ga-n{font-size:15px!important}.aelo-ga .aelo-ga-dx{font-size:15px!important}}@container (max-width:800px){.aelo-ga .aelo-ga-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-ga .aelo-ga-c{padding:16px}}@container (max-width:600px){.aelo-ga .aelo-ga-url{margin-left:0!important}}<\/style><figure class=\"aelo-ga\" aria-label=\"Obszary audytu GEO: dost\u0119p dla robot\u00f3w, tre\u015b\u0107 do cytowania i sygna\u0142y spoza strony, z przyk\u0142adami sprawdzanych element\u00f3w\"><div class=\"aelo-ga-card\"><div class=\"aelo-ga-in\"><div class=\"aelo-ga-k\">ZAKRES AUDYTU<\/div><div class=\"aelo-ga-h\">Co sprawdza audyt GEO<\/div><div class=\"aelo-ga-s\">Trzy g\u0142\u00f3wne obszary. Dane strukturalne opisujemy pod spodem.<\/div><div class=\"aelo-ga-g\"><div class=\"aelo-ga-c\"><div class=\"aelo-ga-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-ga-top\"><span class=\"aelo-ga-t\">OBSZAR 1<\/span><\/div><span class=\"aelo-ga-n\">Access for robots<\/span><span class=\"aelo-ga-x\">robots.txt, kody odpowiedzi, szybko\u015b\u0107, tre\u015b\u0107 widoczna bez JavaScriptu.<\/span><div class=\"aelo-ga-do\"><span class=\"aelo-ga-dl\">TYPOWY PROBLEM<\/span><span class=\"aelo-ga-dx\">Zablokowany OAI-SearchBot albo PerplexityBot.<\/span><\/div><\/div><div class=\"aelo-ga-c hi\"><div class=\"aelo-ga-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-ga-top\"><span class=\"aelo-ga-t\">OBSZAR 2<\/span><span class=\"aelo-ga-b\">najwi\u0119cej poprawek<\/span><\/div><span class=\"aelo-ga-n\">Tre\u015b\u0107 do cytowania<\/span><span class=\"aelo-ga-x\">Odpowied\u017a w&nbsp;pierwszym zdaniu sekcji, konkretne liczby, nag\u0142\u00f3wki w&nbsp;formie pyta\u0144, FAQ.<\/span><div class=\"aelo-ga-do\"><span class=\"aelo-ga-dl\">TYPOWY PROBLEM<\/span><span class=\"aelo-ga-dx\">Ceny i&nbsp;warunki schowane w&nbsp;PDF albo \u201ena zapytanie\u201d.<\/span><\/div><\/div><div class=\"aelo-ga-c\"><div class=\"aelo-ga-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-ga-top\"><span class=\"aelo-ga-t\">OBSZAR 3<\/span><\/div><span class=\"aelo-ga-n\">Sygna\u0142y spoza strony<\/span><span class=\"aelo-ga-x\">Opinie, zestawienia, katalogi, artyku\u0142y z&nbsp;nazw\u0105 marki obok konkurencji.<\/span><div class=\"aelo-ga-do\"><span class=\"aelo-ga-dl\">TYPOWY PROBLEM<\/span><span class=\"aelo-ga-dx\">Marka obecna tylko na w\u0142asnej stronie.<\/span><\/div><\/div><\/div><div class=\"aelo-ga-foot\"><div class=\"aelo-ga-fn\">Obszar 2 zwykle daje najszybszy efekt, obszar 3 decyduje o&nbsp;rekomendacjach.<\/div><span class=\"aelo-ga-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Czwarty obszar to <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">structured data<\/a> i&nbsp;sp\u00f3jno\u015b\u0107 informacji o&nbsp;firmie: czy nazwa, adres, oferta i&nbsp;ceny s\u0105 takie same na stronie, w&nbsp;Profilu Firmy w&nbsp;Google, w&nbsp;katalogach i&nbsp;w&nbsp;opisach u&nbsp;partner\u00f3w. Model, kt\u00f3ry dostaje sprzeczne informacje, rzadziej wymienia mark\u0119 albo podaje o&nbsp;niej nieprawd\u0119, co opisujemy w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-provides-false-information-about-the-company\/\">AI is providing false information about the company<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zasady pisania tre\u015bci, z&nbsp;kt\u00f3rych model bierze gotow\u0105 odpowied\u017a, to <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>. Badanie zespo\u0142u z&nbsp;Princeton z&nbsp;2023 roku, od kt\u00f3rego wzi\u0119\u0142a si\u0119 nazwa GEO, pokaza\u0142o, \u017ce dodanie do tekstu konkretnych danych, cytat\u00f3w i&nbsp;\u017ar\u00f3de\u0142 zwi\u0119ksza\u0142o widoczno\u015b\u0107 tre\u015bci w&nbsp;odpowiedziach generowanych przez AI nawet o&nbsp;40%.<\/p>\n\n\n\n<h2 id=\"h-czym-audyt-geo-rozni-sie-od-audytu-seo\" class=\"wp-block-heading\">Czym audyt GEO r\u00f3\u017cni si\u0119 od audytu SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celem i&nbsp;cz\u0119\u015bci\u0105 sprawdzanych rzeczy. Audyt SEO pyta, czy strona mo\u017ce zaj\u0105\u0107 wysok\u0105 pozycj\u0119 w&nbsp;Google. Audyt GEO pyta, czy model AI wybierze j\u0105 jako \u017ar\u00f3d\u0142o i&nbsp;czy wymieni mark\u0119 z&nbsp;nazwy. Wiele punkt\u00f3w si\u0119 pokrywa, poniewa\u017c czaty z&nbsp;wyszukiwaniem korzystaj\u0105 z&nbsp;indeks\u00f3w wyszukiwarek, ale GEO dok\u0142ada roboty AI, form\u0119 odpowiedzi i&nbsp;sygna\u0142y spoza strony. Szersze por\u00f3wnanie jest w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/seo-geo-and-aeo-the-differences\/\">SEO, GEO and AEO<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-gs{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-gs *{box-sizing:border-box}.aelo-gs div,.aelo-gs span{margin:0;padding:0;text-transform:none}.aelo-gs br,.aelo-gs p:empty{display:none!important}.aelo-gs .aelo-gs-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-gs .aelo-gs-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-gs .aelo-gs-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-gs .aelo-gs-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-gs .aelo-gs-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-gs .aelo-gs-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-gs .aelo-gs-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-gs 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Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-gs .aelo-gs-r.hi .aelo-gs-c.x{color:#F5F6F8!important}.aelo-gs .aelo-gs-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-gs .aelo-gs-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-gs .aelo-gs-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-gs .aelo-gs-c.a,.aelo-gs .aelo-gs-c.x{font-size:15px!important}.aelo-gs .aelo-gs-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-gs .aelo-gs-url{margin-left:0!important}.aelo-gs .aelo-gs-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-gs .aelo-gs-r.hi{padding:14px 12px}.aelo-gs .aelo-gs-c,.aelo-gs .aelo-gs-c.n,.aelo-gs .aelo-gs-c.a,.aelo-gs .aelo-gs-r.hi .aelo-gs-c.n{padding:0}.aelo-gs .aelo-gs-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-gs\" aria-label=\"Por\u00f3wnanie audytu SEO i audytu GEO w pi\u0119ciu punktach\"><div class=\"aelo-gs-card\"><div class=\"aelo-gs-in\"><div class=\"aelo-gs-k\">SEO A GEO<\/div><div class=\"aelo-gs-h\">Co sprawdza tylko audyt GEO<\/div><div class=\"aelo-gs-s\">Punkty wsp\u00f3lne z&nbsp;audytem SEO pomijamy.<\/div><div class=\"aelo-gs-t\"><div class=\"aelo-gs-r\"><span class=\"aelo-gs-c n\">01<\/span><span class=\"aelo-gs-c a\">Roboty AI<\/span><span class=\"aelo-gs-c x\">dost\u0119p dla OAI-SearchBot, Claude-SearchBot, Claude-User i&nbsp;PerplexityBot, a&nbsp;nie tylko dla Googlebota<\/span><\/div><div class=\"aelo-gs-r hi\"><span class=\"aelo-gs-c n\">02<\/span><span class=\"aelo-gs-c a\">Forma odpowiedzi<\/span><span class=\"aelo-gs-c x\">czy sekcja zaczyna si\u0119 od odpowiedzi, kt\u00f3r\u0105 da si\u0119 zacytowa\u0107 bez reszty tekstu<\/span><\/div><div class=\"aelo-gs-r\"><span class=\"aelo-gs-c n\">03<\/span><span class=\"aelo-gs-c a\">Konkretne dane<\/span><span class=\"aelo-gs-c x\">ceny, terminy, liczby i&nbsp;warunki zapisane wprost, a&nbsp;nie \u201eskontaktuj si\u0119 z&nbsp;nami\u201d<\/span><\/div><div class=\"aelo-gs-r\"><span class=\"aelo-gs-c n\">04<\/span><span class=\"aelo-gs-c a\">Sp\u00f3jno\u015b\u0107 marki<\/span><span class=\"aelo-gs-c x\">te same fakty o&nbsp;firmie na stronie i&nbsp;w&nbsp;\u017ar\u00f3d\u0142ach zewn\u0119trznych<\/span><\/div><div class=\"aelo-gs-r\"><span class=\"aelo-gs-c n\">05<\/span><span class=\"aelo-gs-c a\">Mentions<\/span><span class=\"aelo-gs-c x\">czy marka pojawia si\u0119 w&nbsp;zestawieniach i&nbsp;artyku\u0142ach, z&nbsp;kt\u00f3rych modele bior\u0105 rekomendacje<\/span><\/div><\/div><div class=\"aelo-gs-foot\"><div class=\"aelo-gs-fn\">Wyr\u00f3\u017cniony punkt najcz\u0119\u015bciej odr\u00f3\u017cnia stron\u0119 cytowan\u0105 od pomijanej.<\/div><span class=\"aelo-gs-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-jak-przeczytac-wynik-audytu-geo\" class=\"wp-block-heading\">Jak przeczyta\u0107 wynik audytu GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Od najs\u0142abszego obszaru, a&nbsp;nie od og\u00f3lnej oceny. Ocena punktowa albo literowa m\u00f3wi, jak daleko jeste\u015b, ale to najs\u0142absza kategoria pokazuje, od czego zacz\u0105\u0107. Je\u015bli blokada robot\u00f3w jest na li\u015bcie, napraw j\u0105 przed czymkolwiek innym, bo bez dost\u0119pu \u017cadna inna poprawka nie zadzia\u0142a. Nast\u0119pnie tre\u015b\u0107 na najwa\u017cniejszych stronach us\u0142ug, a&nbsp;na ko\u0144cu dzia\u0142ania poza stron\u0105, kt\u00f3re trwaj\u0105 najd\u0142u\u017cej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wynik audytu warto tak\u017ce zestawi\u0107 z&nbsp;pomiarem. Je\u015bli modele znaj\u0105 mark\u0119, ale jej nie polecaj\u0105, a&nbsp;audyt strony jest dobry, problem le\u017cy poza stron\u0105, co opisujemy w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>. Je\u015bli modele polecaj\u0105 konkurencj\u0119, por\u00f3wnaj ich sygna\u0142y ze swoimi wed\u0142ug tekstu <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a>. R\u0119czny test, kt\u00f3ry poka\u017ce punkt wyj\u015bcia, opisujemy na stronie <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-to-check-whether-ai-recognises-the-brand\/\">How to find out what AI is saying about your business<\/a>.<\/p>\n\n\n\n<h2 id=\"h-ile-kosztuje-audyt-geo\" class=\"wp-block-heading\">Ile kosztuje audyt GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jako osobna us\u0142uga agencji zwykle od 2\u20133 tys. z\u0142 netto jednorazowo, zale\u017cnie od wielko\u015bci strony i&nbsp;tego, czy audyt obejmuje \u017ar\u00f3d\u0142a zewn\u0119trzne. Jak oceni\u0107 tak\u0105 ofert\u0119, piszemy w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/blog\/geo-agency-how-to-choose\/\">GEO Agency: how to choose<\/a>. W&nbsp;Aelo audyt jest cz\u0119\u015bci\u0105 ka\u017cdego planu, tak\u017ce darmowego, a&nbsp;ceny narz\u0119dzi por\u00f3wnujemy w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-much-does-visibility-monitoring-cost-in-ai\/\">How much does visibility monitoring cost in AI?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-czesto-robic-audyt-geo\" class=\"wp-block-heading\">Jak cz\u0119sto robi\u0107 audyt GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pe\u0142ny audyt na start i&nbsp;po wi\u0119kszych zmianach na stronie, a&nbsp;przegl\u0105d najwa\u017cniejszych punkt\u00f3w co miesi\u0105c razem z&nbsp;pomiarem. Modele i&nbsp;ich roboty si\u0119 zmieniaj\u0105, a&nbsp;poza tym nowa wersja strony potrafi przypadkiem zablokowa\u0107 roboty albo usun\u0105\u0107 sekcj\u0119 FAQ. Jak cz\u0119sto mierzy\u0107 sam\u0105 widoczno\u015b\u0107, opisujemy w&nbsp;tek\u015bcie <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-often-should-visibility-be-measured\/\">How often should visibility be measured?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-wyglada-audyt-geo-w-aelo\" class=\"wp-block-heading\">Jak wygl\u0105da audyt GEO w Aelo?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audyt GEO i&nbsp;AEO jest kaflem w&nbsp;module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility in AI<\/a>: pokazuje wynik punktowy strony z&nbsp;ocen\u0105 literow\u0105 i&nbsp;najs\u0142absz\u0105 kategori\u0105. Obok widzisz wynik pomiaru w&nbsp;ChatGPT, Claude, Gemini i&nbsp;Perplexity, cytowania Twojej domeny i&nbsp;bariery, kt\u00f3re blokuj\u0105 rekomendacj\u0119. Opis ka\u017cdego kafla jest w&nbsp;pomocy: <a href=\"https:\/\/aeloapp.io\/en\/help\/ai-visibility-scan-results\/\">AI Visibility: how to read your scan results<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problemy z&nbsp;audytu i&nbsp;pomiaru trafiaj\u0105 jako zadania do <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>, uporz\u0105dkowane wed\u0142ug wp\u0142ywu, a&nbsp;tre\u015bci pod znalezione luki przygotujesz w <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>. Audyt jest w&nbsp;ka\u017cdym planie, tak\u017ce na koncie Free, bez karty. Plany por\u00f3wnujemy w <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792520000001\"><strong class=\"schema-faq-question\">Czym r\u00f3\u017cni si\u0119 audyt GEO od pomiaru widoczno\u015bci w AI?<\/strong> <p class=\"schema-faq-answer\">Pomiar m\u00f3wi, czy modele wymieniaj\u0105 mark\u0119 i jak cz\u0119sto. Audyt m\u00f3wi, co na stronie i poza ni\u0105 blokuje lepszy wynik i co poprawi\u0107.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792520000002\"><strong class=\"schema-faq-question\">Ile trwa audyt GEO?<\/strong> <p class=\"schema-faq-answer\">Automatyczny audyt strony trwa kilka minut. Audyt agencji z analiz\u0105 \u017ar\u00f3de\u0142 zewn\u0119trznych i rekomendacjami zajmuje zwykle od kilku dni do dw\u00f3ch tygodni.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792520000003\"><strong class=\"schema-faq-question\">Czy audyt GEO mo\u017cna zrobi\u0107 samemu?<\/strong> <p class=\"schema-faq-answer\">Cz\u0119\u015bciowo tak. Dost\u0119p dla robot\u00f3w sprawdzisz w pliku robots.txt, a tre\u015b\u0107, czytaj\u0105c strony us\u0142ug pod k\u0105tem pyta\u0144 klient\u00f3w. Trudniej samemu oceni\u0107 sygna\u0142y spoza strony.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792520000004\"><strong class=\"schema-faq-question\">Czy dobry wynik audytu oznacza, \u017ce AI poleci mark\u0119?<\/strong> <p class=\"schema-faq-answer\">Nie. Audyt sprawdza gotowo\u015b\u0107 strony. Rekomendacja zale\u017cy te\u017c od tego, czy niezale\u017cne \u017ar\u00f3d\u0142a potwierdzaj\u0105, \u017ce marka jest dobrym wyborem.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792520000005\"><strong class=\"schema-faq-question\">Czy w Aelo audyt GEO jest p\u0142atny?<\/strong> <p class=\"schema-faq-answer\">Nie osobno. Audyt GEO i AEO jest cz\u0119\u015bci\u0105 ka\u017cdego planu, tak\u017ce darmowego konta Free.<\/p> <\/div><\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggarwal et al., GEO: Generative Engine Optimisation (KDD 2024): https:\/\/arxiv.org\/abs\/2311.09735<\/li>\n\n\n\n<li>Google Search Central, AI features and your website: https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features<\/li>\n\n\n\n<li>OpenAI, Overview of OpenAI Crawlers: https:\/\/developers.openai.com\/api\/docs\/bots<\/li>\n\n\n\n<li>Anthropic, the ClaudeBot, Claude-User and Claude-SearchBot bots: https:\/\/support.claude.com\/en\/articles\/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler<\/li>\n\n\n\n<li>Perplexity, Perplexity Crawlers: https:\/\/docs.perplexity.ai\/guides\/bots<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Audyt GEO sprawdza, czy strona i marka s\u0105 gotowe na to, \u017ceby czaty AI je znajdowa\u0142y, cytowa\u0142y i poleca\u0142y. Obejmuje cztery obszary: dost\u0119p dla robot\u00f3w AI, tre\u015b\u0107, kt\u00f3r\u0105 da si\u0119 zacytowa\u0107, dane strukturalne i sp\u00f3jno\u015b\u0107 informacji o firmie oraz sygna\u0142y spoza strony. To co\u015b innego ni\u017c pomiar widoczno\u015bci, kt\u00f3ry m\u00f3wi, czy modele ju\u017c wymieniaj\u0105 mark\u0119. Audyt m\u00f3wi, dlaczego tak jest i co poprawi\u0107.<\/p>","protected":false},"author":2,"featured_media":1586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"audyt GEO i AEO, audyt widoczno\u015bci w AI, audyt strony pod AI\",\"audyt AI\",\"cena audytu GEO\",\"audyt SEO\",\"OAI-SearchBot, PerplexityBot\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"audyt widoczno\u015bci w AI\",\"score\":89},{\"keyword\":\"ile kosztuje audyt GEO\",\"score\":67},{\"keyword\":\"audyt GEO a audyt SEO\",\"score\":78},{\"keyword\":\"roboty AI w robots.txt\",\"score\":61}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audyt GEO: co obejmuje i jak przeczyta\u0107 wynik<\/title>\n<meta name=\"description\" content=\"Audyt GEO sprawdza, czy strona jest gotowa na odpowiedzi czat\u00f3w AI. Co obejmuje, czym r\u00f3\u017cni si\u0119 od audytu SEO i jak czyta\u0107 wynik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/audyt-geo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audyt GEO: co obejmuje i jak przeczyta\u0107 wynik\" \/>\n<meta property=\"og:description\" content=\"Audyt GEO sprawdza, czy strona jest gotowa na odpowiedzi czat\u00f3w AI. 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