{"id":1591,"date":"2026-10-29T13:20:00","date_gmt":"2026-10-29T12:20:00","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1591"},"modified":"2026-10-26T15:06:20","modified_gmt":"2026-10-26T14:06:20","slug":"geo-agency-how-to-choose","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/agencja-geo-jak-wybrac\/","title":{"rendered":"GEO Agency: how to choose and what to ask before signing a contract"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac-1024x576.png\" alt=\"GEO Agency: a checklist with ticked-off items and a magnifying glass \u2013 a symbol of checking the offer before signing the contract\" class=\"wp-image-1581\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-agencja-geo-jak-wybrac.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-czym-zajmuje-sie-agencja-geo\" data-level=\"2\">What does the GEO agency do?<\/a><\/li><li><a href=\"#h-co-powinno-byc-w-ofercie-agencji-geo\" data-level=\"2\">What should GEO\u2019s services include?<\/a><\/li><li><a href=\"#h-o-co-zapytac-agencje-geo-przed-podpisaniem-umowy\" data-level=\"2\">What should you ask GEO about before signing the contract?<\/a><\/li><li><a href=\"#h-jakie-sa-sygnaly-ostrzegawcze-w-ofercie-agencji-geo\" data-level=\"2\">What are the warning signs in GEO\u2019s range of services?<\/a><\/li><li><a href=\"#h-ile-kosztuje-agencja-geo\" data-level=\"2\">How much does GEO charge?<\/a><\/li><li><a href=\"#h-jak-sprawdzic-czy-agencja-geo-przynosi-efekty\" data-level=\"2\">How can you tell if the GEO agency is delivering results?<\/a><\/li><li><a href=\"#h-agencja-geo-czy-samodzielna-praca-z-narzedziem\" data-level=\"2\">GEO Agency or working independently with the tool?<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we have compiled a list of questions, warning signs and ways to check the results. We explain the concept itself on the page <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">What is GEO?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czym-zajmuje-sie-agencja-geo\" class=\"wp-block-heading\">What does the GEO agency do?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, what the term GEO refers to: working on the brand\u2019s presence in AI chatbot responses. In practice, this involves a combination of three areas of expertise: analytics (measurement and diagnosis), content (a website that answers customers\u2019 questions, i.e. <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>) and off-site activities similar to PR. Some agencies offer this as a separate service, whilst others treat it as an extension of their existing services <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-seo\/\">SEO<\/a>. We describe the differences between these approaches in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/seo-geo-and-aeo-the-differences\/\">SEO, GEO and AEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The service is often marketed under the name <a href=\"https:\/\/aeloapp.io\/en\/blog\/seo-in-chatgpt\/\">SEO in ChatGPT<\/a> or SEO using AI. The name doesn\u2019t matter; what counts is the scope and the billing method.<\/p>\n\n\n\n<h2 id=\"h-co-powinno-byc-w-ofercie-agencji-geo\" class=\"wp-block-heading\">What should GEO\u2019s services include?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pre-launch assessment, an action plan and regular reports. If any of these elements are missing from the proposal, it will be difficult to assess what you are paying for.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-ag{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-ag *{box-sizing:border-box}.aelo-ag div,.aelo-ag span{margin:0;padding:0;text-transform:none}.aelo-ag br,.aelo-ag p:empty{display:none!important}.aelo-ag .aelo-ag-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-ag .aelo-ag-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-ag .aelo-ag-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ag .aelo-ag-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-ag .aelo-ag-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-ag .aelo-ag-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-ag .aelo-ag-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-ag .aelo-ag-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-ag .aelo-ag-m{display:flex;gap:4px;margin-bottom:6px}.aelo-ag .aelo-ag-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-ag .aelo-ag-m span.on{background:#3BBFA0}.aelo-ag .aelo-ag-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-ag .aelo-ag-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ag .aelo-ag-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-ag .aelo-ag-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-ag .aelo-ag-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ag .aelo-ag-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-ag .aelo-ag-c.hi .aelo-ag-do{border-top-color:rgba(59,191,160,.25)}.aelo-ag .aelo-ag-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-ag .aelo-ag-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-ag .aelo-ag-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-ag .aelo-ag-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ag .aelo-ag-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-ag .aelo-ag-n{font-size:15px!important}.aelo-ag .aelo-ag-dx{font-size:15px!important}}@container (max-width:800px){.aelo-ag .aelo-ag-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-ag .aelo-ag-c{padding:16px}}@container (max-width:600px){.aelo-ag .aelo-ag-url{margin-left:0!important}}<\/style><figure class=\"aelo-ag\" aria-label=\"The four elements of a good proposal from GEO: assessment, analysis, implementation and report\"><div class=\"aelo-ag-card\"><div class=\"aelo-ag-in\"><div class=\"aelo-ag-k\">A GOOD OFFER<\/div><div class=\"aelo-ag-h\">Four things to look out for in the range<\/div><div class=\"aelo-ag-s\">Order matters: without measurement, there is nothing to base the effect on.<\/div><div class=\"aelo-ag-g\"><div class=\"aelo-ag-c hi\"><div class=\"aelo-ag-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-ag-top\"><span class=\"aelo-ag-t\">STAGE 1<\/span><span class=\"aelo-ag-b\">necessary<\/span><\/div><span class=\"aelo-ag-n\">Initial measurement<\/span><span class=\"aelo-ag-x\">A standard set of questions, with no brand names mentioned, posed to several AI models, with the results of the competition.<\/span><div class=\"aelo-ag-do\"><span class=\"aelo-ag-dl\">WHAT TO ASK<\/span><span class=\"aelo-ag-dx\">Will I be given a list of questions and the result before the start?<\/span><\/div><\/div><div class=\"aelo-ag-c\"><div class=\"aelo-ag-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-ag-top\"><span class=\"aelo-ag-t\">STAGE 2<\/span><\/div><span class=\"aelo-ag-n\">Diagnosis<\/span><span class=\"aelo-ag-x\">What is preventing the recommendation: a lack of content on the page, inconsistent data, and too few external sources.<\/span><div class=\"aelo-ag-do\"><span class=\"aelo-ag-dl\">WHAT TO ASK<\/span><span class=\"aelo-ag-dx\">What obstacles have you come across, and where will you start?<\/span><\/div><\/div><div class=\"aelo-ag-c\"><div class=\"aelo-ag-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-ag-top\"><span class=\"aelo-ag-t\">STAGE 3<\/span><\/div><span class=\"aelo-ag-n\">Implementation<\/span><span class=\"aelo-ag-x\">Changes to the website, new content, reviews, round-ups and external publications.<\/span><div class=\"aelo-ag-do\"><span class=\"aelo-ag-dl\">WHAT TO ASK<\/span><span class=\"aelo-ag-dx\">Who publishes it, and how much work is left for me to do?<\/span><\/div><\/div><\/div><div class=\"aelo-ag-foot\"><div class=\"aelo-ag-fn\">The fourth element is a monthly report based on the same set of questions as the initial assessment.<\/div><span class=\"aelo-ag-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The questions in the survey must not mention your brand name. When asked about a company by name, a test subject will usually say something about it, but what matters is whether they mention it of their own accord when a customer asks about a category. That\u2019s the rule <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">a neutral scan<\/a>. The set of questions should remain the same throughout the entire period of cooperation, that is to say <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen<\/a>, because only then can subsequent reports be compared.<\/p>\n\n\n\n<h2 id=\"h-o-co-zapytac-agencje-geo-przed-podpisaniem-umowy\" class=\"wp-block-heading\">What should you ask GEO about before signing the contract?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about how it measures its performance, what it does and what it doesn\u2019t promise. A good GEO agency will provide specific answers to each of these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which models do you measure, and are the questions in Polish?<\/li>\n\n\n\n<li>How many questions are there in the survey, and will I be given a list of them?<\/li>\n\n\n\n<li>How often do you take measurements, and how do you distinguish between fluctuations and genuine changes?<\/li>\n\n\n\n<li>What do you do on my website, and what do you do outside it? Who creates the content and who publishes it?<\/li>\n\n\n\n<li>What results have you seen in other clients, and how long did it take?<\/li>\n\n\n\n<li>What does the report look like, and does it show how I compare with the competition?<\/li>\n\n\n\n<li>How long is the contract for, and what happens to the content once it ends?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The answer to the question about fluctuations is particularly important. AI chatbots respond slightly differently each time, so a single dip means nothing, as we explain in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/reduced-visibility-in-ai\/\">A drop in AI visibility: a temporary fluctuation or a real problem?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jakie-sa-sygnaly-ostrzegawcze-w-ofercie-agencji-geo\" class=\"wp-block-heading\">What are the warning signs in GEO\u2019s range of services?<\/h2>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-as{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-as *{box-sizing:border-box}.aelo-as div,.aelo-as span{margin:0;padding:0;text-transform:none}.aelo-as br,.aelo-as p:empty{display:none!important}.aelo-as .aelo-as-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-as .aelo-as-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-as .aelo-as-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-as .aelo-as-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-as .aelo-as-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-as .aelo-as-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-as .aelo-as-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-as .aelo-as-r:first-child{border-top:0}.aelo-as .aelo-as-r.hi{border-top-color:rgba(59,191,160,.25);background:rgba(59,191,160,.07);border-left:1px solid #3BBFA0;border-radius:14px}.aelo-as .aelo-as-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(10px,1.8cqi,18px);overflow-wrap:break-word}.aelo-as .aelo-as-c.n{padding-left:0;padding-right:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-as .aelo-as-r.hi .aelo-as-c.n{padding-left:14px}.aelo-as .aelo-as-c.a{padding-left:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-as .aelo-as-c.x{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-as .aelo-as-r.hi .aelo-as-c.x{color:#F5F6F8!important}.aelo-as .aelo-as-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-as .aelo-as-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-as .aelo-as-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-as .aelo-as-c.a,.aelo-as .aelo-as-c.x{font-size:15px!important}.aelo-as .aelo-as-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-as .aelo-as-url{margin-left:0!important}.aelo-as .aelo-as-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-as .aelo-as-r.hi{padding:14px 12px}.aelo-as .aelo-as-c,.aelo-as .aelo-as-c.n,.aelo-as .aelo-as-c.a,.aelo-as .aelo-as-r.hi .aelo-as-c.n{padding:0}.aelo-as .aelo-as-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-as\" aria-label=\"Five red flags in GEO\u2019s offering and why they are a problem\"><div class=\"aelo-as-card\"><div class=\"aelo-as-in\"><div class=\"aelo-as-k\">WARNING SIGNS<\/div><div class=\"aelo-as-h\">Five promises worth asking about<\/div><div class=\"aelo-as-s\">Any one of these could mean that it is impossible to verify the result.<\/div><div class=\"aelo-as-t\"><div class=\"aelo-as-r hi\"><span class=\"aelo-as-c n\">01<\/span><span class=\"aelo-as-c a\">\u201eWe guarantee first place on ChatGPT\u201d<\/span><span class=\"aelo-as-c x\">The model submits a new answer for each question, so there is no fixed position<\/span><\/div><div class=\"aelo-as-r\"><span class=\"aelo-as-c n\">02<\/span><span class=\"aelo-as-c a\">No measurement taken before the start<\/span><span class=\"aelo-as-c x\">Without a starting point, it is impossible to quantify the impact the agency\u2019s work has had<\/span><\/div><div class=\"aelo-as-r\"><span class=\"aelo-as-c n\">03<\/span><span class=\"aelo-as-c a\">Questions featuring your brand name<\/span><span class=\"aelo-as-c x\">When asked for a brand by name, the model will almost always name it, so the result looks better than it actually is<\/span><\/div><div class=\"aelo-as-r\"><span class=\"aelo-as-c n\">04<\/span><span class=\"aelo-as-c a\">Results in a week<\/span><span class=\"aelo-as-c x\">Changes to the website are rolled out to models within weeks; recommendations within months<\/span><\/div><div class=\"aelo-as-r\"><span class=\"aelo-as-c n\">05<\/span><span class=\"aelo-as-c a\">Screenshot report<\/span><span class=\"aelo-as-c x\">A single response proves nothing; what matters is a series of measurements based on the same questions<\/span><\/div><\/div><div class=\"aelo-as-foot\"><div class=\"aelo-as-fn\">The promise highlighted is the most common one, and it is impossible to fulfil it in good faith.<\/div><span class=\"aelo-as-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these promises is a reason to ask GEO for further details. We explain how long each change takes on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>. In a study by SparkToro and Gumshoe.ai from January 2026, ChatGPT and Google\u2019s AI provided the same list of brands in fewer than 1 in 100 repetitions of the same question. Read more about this in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-ile-kosztuje-agencja-geo\" class=\"wp-block-heading\">How much does GEO charge?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to price lists published by Polish agencies, basic GEO services start at around 1,500\u20132,000 PLN net per month, whilst comprehensive services cost 8,000\u201310,000 PLN or more. A one-off initial audit usually costs from 2,000\u20133,000 PLN. When comparing offers from GEO agencies, don\u2019t just look at the rate itself, but at what you get: how many questions in the analysis, how many pages optimised and how many mentions generated per month. A more comprehensive comparison of costs, including tools, can be found in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-much-does-visibility-monitoring-cost-in-ai\/\">How much does visibility monitoring cost in AI?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-sprawdzic-czy-agencja-geo-przynosi-efekty\" class=\"wp-block-heading\">How can you tell if the GEO agency is delivering results?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring the same thing, regardless of the GEO agency. All you need to do is check the same set of questions once a month and compare three figures: how many responses mention your brand (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a>), how often do models cite your website as a source (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation-index\/\">citation index<\/a>) and what\u2019s yours? <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\">proportion of responses<\/a> compared to the competition. We explain how often to measure this in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-often-should-visibility-be-measured\/\">How often should visibility be measured?<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how it works in practice at a lime producer in the \u0141\u00f3d\u017a region: in June 2026, the models did not mention it in any of the 18 questions; in July, in 17 of them; and in October, in all 18. Citations of its website rose during this period from 6% to 100%. Details are provided in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-website-quotes-in-ai\/\">Website citation in AI: lime manufacturer<\/a>.<\/p>\n\n\n\n<h2 id=\"h-agencja-geo-czy-samodzielna-praca-z-narzedziem\" class=\"wp-block-heading\">GEO Agency or working independently with the tool?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on how much time your team has. Using GEO makes sense if no one in the company is going to handle content and activities outside the website. Working with the tool yourself makes sense if you have a marketing person who only needs performance metrics and a to-do list. Many companies combine both approaches: they handle the analytics themselves but outsource the implementation. That way, you also have independent data to discuss with the agency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Aelo module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility in AI<\/a> It evaluates ChatGPT, Claude, Gemini and Perplexity on a frozen set of questions, and the result is converted into tasks in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>, organised by impact. You will prepare the content for the vulnerabilities found in <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a> and either send it to an agency or publish it yourself. Agencies wishing to manage this many clients can find out more on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>, and companies without a marketing team on their website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-small-businesses\/\">Aelo for small businesses<\/a>. You can take your first measurement on the Free account, without a card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792470000001\"><strong class=\"schema-faq-question\">How does a GEO agency differ from an SEO agency?<\/strong> <p class=\"schema-faq-answer\">An SEO agency works on a website\u2019s ranking in Google search results. A GEO agency focuses on whether AI chatbots mention and recommend the brand. Many of the activities overlap, but the metrics and some of the off-page work are different.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792470000002\"><strong class=\"schema-faq-question\">How long does it take to see results from working with the GEO agency?<\/strong> <p class=\"schema-faq-answer\">The first citations of a page usually appear after 2\u20134 weeks. Backlinks, which depend on external sources, take a few months to appear.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792470000003\"><strong class=\"schema-faq-question\">Can the GEO agency guarantee a presence on ChatGPT?<\/strong> <p class=\"schema-faq-answer\">No. The model generates a new response for each question and draws on a variety of sources. The agency can improve the chances of success and measure the impact, but it cannot guarantee a specific position.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792470000004\"><strong class=\"schema-faq-question\">How can I check out the GEO agency before signing a contract?<\/strong> <p class=\"schema-faq-answer\">Ask for an initial assessment based on questions that do not mention your brand, a list of these questions and a sample report. Also ask about other clients\u2019 results over time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792470000005\"><strong class=\"schema-faq-question\">Can I measure the agency\u2019s performance myself?<\/strong> <p class=\"schema-faq-answer\">Yes. All you need is a tool that asks the same set of questions to several AI models every month. This gives you a result that is independent of the agency\u2019s report.<\/p> <\/div><\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggarwal et al., GEO: Generative Engine Optimisation (KDD 2024): https:\/\/arxiv.org\/abs\/2311.09735<\/li>\n\n\n\n<li>SparkToro and Gumshoe.ai, a study into the consistency of brand recommendations in AI (January 2026): https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/<\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June, 27 July and 14 October 2026 (published with the client\u2019s consent)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>GEO Agency ensures that ChatGPT, Gemini, Claude and Perplexity mention and recommend your company when a customer enquires about your category. A good service starts with measurement based on a fixed set of questions, involves work both on and off the website, and concludes with a report showing the change in performance for those same questions. Before signing a contract, it is worth asking about the measurement method, the scope of work and what the agency cannot guarantee.<\/p>","protected":false},"author":3,"featured_media":1581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"agencja AI, agencja GEO i AEO, agencja pozycjonowania w AI\",\"wyb\u00f3r agencji GEO\",\"cena us\u0142ug GEO\",\"zakres us\u0142ugi GEO\",\"agencja SEO\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak wybra\u0107 agencj\u0119 GEO\",\"score\":61},{\"keyword\":\"ile kosztuje agencja GEO\",\"score\":67},{\"keyword\":\"oferta agencji GEO\",\"score\":61},{\"keyword\":\"agencja GEO a agencja SEO\",\"score\":67}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agencja GEO: jak wybra\u0107 i o co zapyta\u0107 przed umow\u0105<\/title>\n<meta name=\"description\" content=\"Agencja GEO: jak j\u0105 wybra\u0107, co powinno by\u0107 w ofercie, o co zapyta\u0107 przed podpisaniem umowy i po czym pozna\u0107, \u017ce praca przynosi efekty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/geo-agency-how-to-choose\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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