{"id":1589,"date":"2026-10-27T11:40:00","date_gmt":"2026-10-27T10:40:00","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1589"},"modified":"2026-10-26T15:06:24","modified_gmt":"2026-10-26T14:06:24","slug":"seo-in-chatgpt","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/pozycjonowanie-w-chatgpt\/","title":{"rendered":"SEO on ChatGPT: what can be done and how much does it cost?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt-1024x576.png\" alt=\"Ranking in ChatGPT: an AI chatbot\u2019s response featuring a list of companies, with one brand highlighted in first place\" class=\"wp-image-1579\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pozycjonowanie-w-chatgpt.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-czy-da-sie-pozycjonowac-firme-w-chatgpt\" data-level=\"2\">Is it possible to promote a business on ChatGPT?<\/a><\/li><li><a href=\"#h-jak-chatgpt-wybiera-firmy-ktore-poleca\" data-level=\"2\">How does ChatGPT choose the companies it recommends?<\/a><\/li><li><a href=\"#h-z-czego-sklada-sie-pozycjonowanie-w-chatgpt\" data-level=\"2\">What does SEO on ChatGPT involve?<\/a><\/li><li><a href=\"#h-czego-pozycjonowanie-w-chatgpt-nie-zagwarantuje\" data-level=\"2\">What can\u2019t ChatGPT\u2019s ranking guarantee?<\/a><\/li><li><a href=\"#h-ile-kosztuje-pozycjonowanie-w-chatgpt\" data-level=\"2\">How much does SEO cost on ChatGPT?<\/a><\/li><li><a href=\"#h-jak-sprawdzic-czy-pozycjonowanie-w-chatgpt-dziala\" data-level=\"2\">How can you tell if SEO on ChatGPT works?<\/a><\/li><li><a href=\"#h-od-czego-zaczac-pozycjonowanie-w-chatgpt\" data-level=\"2\">Where should you start with SEO on ChatGPT?<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we explain what this service involves, what no one can honestly guarantee, how much it costs and how to check whether it works.<\/p>\n\n\n\n<h2 id=\"h-czy-da-sie-pozycjonowac-firme-w-chatgpt\" class=\"wp-block-heading\">Is it possible to promote a business on ChatGPT?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, but not in the same way as a Google search result. There\u2019s no control panel where you can adjust the ranking, nor is there a paid slot within a standard response. ChatGPT lists brands it recognises from its training and those it finds online at the time the question is asked. So, search engine optimisation is all about ensuring there\u2019s plenty of consistent and reliable information about your company online, and that your website answers the questions customers are asking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisements in ChatGPT are a separate matter. From 2026, OpenAI will display them below the response, labelled as \u2018sponsored\u2019, and they will not influence which brands the model recommends in the response itself. We set out the details in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/advertising-on-chatgpt-and-brand-visibility\/\">Advertisements on ChatGPT in Poland<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-chatgpt-wybiera-firmy-ktore-poleca\" class=\"wp-block-heading\">How does ChatGPT choose the companies it recommends?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From two sources. The first is knowledge gained during training \u2013 in other words, what the model learnt about the brand before its launch. The second is web searches: when asked about products and services, ChatGPT increasingly searches the web and compiles its answer from what it finds today. That is why changes to a website may be reflected in the answers within a few weeks, rather than only with a new version of the model, as we describe in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/measurement-with-online-search\/\">Measurement with web search<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A model recommends a brand when numerous independent sources confirm that it is a good choice in a given category. The company\u2019s own website is enough for a model to be aware of the brand, but it is rarely enough for them to recommend it. We describe this difference in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>, and the whole process of selecting brands in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose brands<\/a>.<\/p>\n\n\n\n<h2 id=\"h-z-czego-sklada-sie-pozycjonowanie-w-chatgpt\" class=\"wp-block-heading\">What does SEO on ChatGPT involve?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From measurement, work on your own website and work outside it. The order matters: without measurement, you don\u2019t know where to start, and without external validation, the model may recognise the brand but not recommend it.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-pc{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-pc *{box-sizing:border-box}.aelo-pc div,.aelo-pc span{margin:0;padding:0;text-transform:none}.aelo-pc br,.aelo-pc p:empty{display:none!important}.aelo-pc .aelo-pc-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-pc .aelo-pc-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-pc .aelo-pc-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-pc .aelo-pc-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-pc .aelo-pc-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-pc .aelo-pc-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-pc .aelo-pc-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-pc .aelo-pc-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-pc .aelo-pc-m{display:flex;gap:4px;margin-bottom:6px}.aelo-pc .aelo-pc-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-pc .aelo-pc-m span.on{background:#3BBFA0}.aelo-pc .aelo-pc-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-pc .aelo-pc-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-pc .aelo-pc-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-pc .aelo-pc-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-pc .aelo-pc-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-pc .aelo-pc-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-pc .aelo-pc-c.hi .aelo-pc-do{border-top-color:rgba(59,191,160,.25)}.aelo-pc .aelo-pc-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-pc .aelo-pc-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-pc .aelo-pc-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-pc .aelo-pc-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-pc .aelo-pc-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-pc .aelo-pc-n{font-size:15px!important}.aelo-pc .aelo-pc-dx{font-size:15px!important}}@container (max-width:800px){.aelo-pc .aelo-pc-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-pc .aelo-pc-c{padding:16px}}@container (max-width:600px){.aelo-pc .aelo-pc-url{margin-left:0!important}}<\/style><figure class=\"aelo-pc\" aria-label=\"The three components of the SEO service in ChatGPT: measurement, the website and external sources, along with the impact of each\"><div class=\"aelo-pc-card\"><div class=\"aelo-pc-in\"><div class=\"aelo-pc-k\">SCOPE OF THE SERVICE<\/div><div class=\"aelo-pc-h\">The three aspects of positioning in ChatGPT<\/div><div class=\"aelo-pc-s\">Each one is responsible for a different stage: from brand awareness to recommendations.<\/div><div class=\"aelo-pc-g\"><div class=\"aelo-pc-c\"><div class=\"aelo-pc-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-pc-top\"><span class=\"aelo-pc-t\">PART 1<\/span><\/div><span class=\"aelo-pc-n\">Measurement<\/span><span class=\"aelo-pc-x\">A fixed set of customer questions, without any brand names, posed to ChatGPT, Gemini, Claude and Perplexity.<\/span><div class=\"aelo-pc-do\"><span class=\"aelo-pc-dl\">RESULT<\/span><span class=\"aelo-pc-dx\">You know where you are, who\u2019s ahead of you and what\u2019s missing.<\/span><\/div><\/div><div class=\"aelo-pc-c hi\"><div class=\"aelo-pc-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-pc-top\"><span class=\"aelo-pc-t\">PART 2<\/span><span class=\"aelo-pc-b\">the quickest results<\/span><\/div><span class=\"aelo-pc-n\">Your website<\/span><span class=\"aelo-pc-x\">Answers to customer queries, specific figures, structural data, access for AI bots.<\/span><div class=\"aelo-pc-do\"><span class=\"aelo-pc-dl\">RESULT<\/span><span class=\"aelo-pc-dx\">The model knows the brand and quotes the website. Usually within 2\u20134 weeks.<\/span><\/div><\/div><div class=\"aelo-pc-c\"><div class=\"aelo-pc-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-pc-top\"><span class=\"aelo-pc-t\">PART 3<\/span><\/div><span class=\"aelo-pc-n\">External sources<\/span><span class=\"aelo-pc-x\">Reviews, industry rankings, articles and catalogues in which the brand appears alongside its competitors.<\/span><div class=\"aelo-pc-do\"><span class=\"aelo-pc-dl\">RESULT<\/span><span class=\"aelo-pc-dx\">The model starts to endorse the brand. This usually happens within 1\u20136 months.<\/span><\/div><\/div><\/div><div class=\"aelo-pc-foot\"><div class=\"aelo-pc-fn\">These times are based on our own measurements. They depend on the sector and on how much information about the brand is already available online.<\/div><span class=\"aelo-pc-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The content from which the model can retrieve a ready-made answer includes <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>. The website also features <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">structured data<\/a> and a robots.txt file that does not block the OAI-SearchBot, which ChatGPT uses for searching. We describe the specific steps, one by one, in the guide <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-get-ai-to-recommend-a-company\/\">How to get AI to recommend your company<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czego-pozycjonowanie-w-chatgpt-nie-zagwarantuje\" class=\"wp-block-heading\">What can\u2019t ChatGPT\u2019s ranking guarantee?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A specific brand in the response. ChatGPT responds slightly differently each time, so even a brand it frequently recommends will not appear in every response. In a study by SparkToro and Gumshoe.ai from January 2026, ChatGPT provided the same list of brands in fewer than 1 in 100 repetitions of the same question. That is why the share of responses is measured across multiple trials, rather than a single occurrence. We explain this in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No one can guarantee \u201efirst place on ChatGPT\u201d. Such a promise is a red flag.<\/li>\n\n\n\n<li>You cannot buy space within a standard response. Adverts in ChatGPT are labelled as such and appear separately.<\/li>\n\n\n\n<li>You won\u2019t see results in a week. We explain how long each change takes on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>.<\/li>\n\n\n\n<li>A result from one model does not automatically apply to others. ChatGPT, Gemini, Claude and Perplexity use different sources.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-ile-kosztuje-pozycjonowanie-w-chatgpt\" class=\"wp-block-heading\">How much does SEO cost on ChatGPT?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on who\u2019s doing the work. You can outsource the whole thing to an agency, do it yourself using an analytics tool, or combine both approaches. In Poland, there are three price tiers:<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-pk{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-pk *{box-sizing:border-box}.aelo-pk div,.aelo-pk span{margin:0;padding:0;text-transform:none}.aelo-pk br,.aelo-pk p:empty{display:none!important}.aelo-pk .aelo-pk-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-pk .aelo-pk-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-pk .aelo-pk-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-pk .aelo-pk-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-pk .aelo-pk-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-pk .aelo-pk-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-pk .aelo-pk-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-pk .aelo-pk-r:first-child{border-top:0}.aelo-pk .aelo-pk-r.hi{border-top-color:rgba(59,191,160,.25);background:rgba(59,191,160,.07);border-left:1px solid #3BBFA0;border-radius:14px}.aelo-pk .aelo-pk-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(10px,1.8cqi,18px);overflow-wrap:break-word}.aelo-pk .aelo-pk-c.n{padding-left:0;padding-right:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-pk .aelo-pk-r.hi .aelo-pk-c.n{padding-left:14px}.aelo-pk .aelo-pk-c.a{padding-left:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-pk .aelo-pk-c.x{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-pk .aelo-pk-r.hi .aelo-pk-c.x{color:#F5F6F8!important}.aelo-pk .aelo-pk-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-pk .aelo-pk-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-pk .aelo-pk-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-pk .aelo-pk-c.a,.aelo-pk .aelo-pk-c.x{font-size:15px!important}.aelo-pk .aelo-pk-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-pk .aelo-pk-url{margin-left:0!important}.aelo-pk .aelo-pk-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-pk .aelo-pk-r.hi{padding:14px 12px}.aelo-pk .aelo-pk-c,.aelo-pk .aelo-pk-c.n,.aelo-pk .aelo-pk-c.a,.aelo-pk .aelo-pk-r.hi .aelo-pk-c.n{padding:0}.aelo-pk .aelo-pk-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-pk\" aria-label=\"Three ways to optimise your ChatGPT rankings and approximate monthly costs in Poland\"><div class=\"aelo-pk-card\"><div class=\"aelo-pk-in\"><div class=\"aelo-pk-k\">MONTHLY COST<\/div><div class=\"aelo-pk-h\">Three methods and their costs<\/div><div class=\"aelo-pk-s\">Approximate net amounts, as at October 2026.<\/div><div class=\"aelo-pk-t\"><div class=\"aelo-pk-r\"><span class=\"aelo-pk-c n\">01<\/span><span class=\"aelo-pk-c a\">Sam, with a Free account<\/span><span class=\"aelo-pk-c x\">0 z\u0142: a one-off assessment, a list of tasks and manual work on the website and source materials<\/span><\/div><div class=\"aelo-pk-r hi\"><span class=\"aelo-pk-c n\">02<\/span><span class=\"aelo-pk-c a\">On his own, with a tool<\/span><span class=\"aelo-pk-c x\">from 399 z\u0142: daily monitoring, monthly report, tasks and content to implement, work on your end<\/span><\/div><div class=\"aelo-pk-r\"><span class=\"aelo-pk-c n\">03<\/span><span class=\"aelo-pk-c a\">Agency<\/span><span class=\"aelo-pk-c x\">usually between 1,500 and 2,000 z\u0142, or 8,000\u201310,000 z\u0142 and above for a comprehensive service: analytics, content, off-site activities and reporting<\/span><\/div><\/div><div class=\"aelo-pk-foot\"><div class=\"aelo-pk-fn\">The figures for agencies are taken from price lists published by Polish SEO and GEO agencies.<\/div><span class=\"aelo-pk-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing an agency, ask them to carry out a baseline assessment before the campaign starts and then every month, using the same set of questions. Without this, it is impossible to assess whether the money is being put to good use. We recommend this article to agencies wishing to add such a service to their offering <a href=\"https:\/\/aeloapp.io\/en\/blog\/geo-service-at-an-seo-agency\/\">GEO services at an SEO agency<\/a>, and a comparison of measurement tools can be found on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/visibility-tools-in-ai\/\">AI visibility tools<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-sprawdzic-czy-pozycjonowanie-w-chatgpt-dziala\" class=\"wp-block-heading\">How can you tell if SEO on ChatGPT works?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By comparing the same set of questions across successive surveys. Three indicators are key: the number of responses in which the brand name is mentioned (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a>), how often the model cites your website as a source (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation-index\/\">citation index<\/a>) and what\u2019s yours? <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\">proportion of responses<\/a> compared to the competition. Questions must not mention any brand names, in accordance with the principle <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">a neutral scan<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example from our measurements: a lime producer from the \u0141\u00f3d\u017a region did not appear in any of the 18 queries in June 2026. After working on its own website in July, it appeared in 17 out of 18 queries, and in October in 18 out of 18, with the models citing its website in all queries. A description of the initial measurements is provided in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-visibility-ai-case-study\/\">From 0 to 17 mentions on AI in five weeks<\/a>.<\/p>\n\n\n\n<h2 id=\"h-od-czego-zaczac-pozycjonowanie-w-chatgpt\" class=\"wp-block-heading\">Where should you start with SEO on ChatGPT?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start by checking whether ChatGPT is even aware of your company. You can do this manually, following the instructions on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-to-check-whether-ai-recognises-the-brand\/\">How to find out what AI is saying about your business<\/a>. If the model doesn\u2019t recognise you, start with some text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>. If he knows them but mentions others, as per the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a>. It\u2019s also worth knowing for Google <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-mode-on-google\/\">AI mode on Google<\/a>, which works in a similar way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll get it done quicker in Aelo. Module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility in AI<\/a> It asks ChatGPT, Gemini, Claude and Perplexity the same questions and shows who the models recommend instead of you. The results are turned into tasks in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>, ranked by impact, and <a href=\"https:\/\/aeloapp.io\/en\/advisers\/\">Advisors<\/a> They\u2019ll explain where to start. You\u2019ll take your first measurement on the Free account, without a card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792450000001\"><strong class=\"schema-faq-question\">How long does SEO take on ChatGPT?<\/strong> <p class=\"schema-faq-answer\">The first results on the website \u2013 namely, citations \u2013 are usually visible after 2\u20134 weeks. Recommendations, which depend on external sources, can take anywhere from one month to half a year to appear.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792450000002\"><strong class=\"schema-faq-question\">Does keyword optimisation in ChatGPT also work in Gemini?<\/strong> <p class=\"schema-faq-answer\">To a large extent, yes, because all the models use similar inputs: content on the website and independent sources. However, each model has different sources, so the results must be assessed separately.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792450000003\"><strong class=\"schema-faq-question\">Can an SEO agency optimise for ChatGPT?<\/strong> <p class=\"schema-faq-answer\">Yes. The agency <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-seo\/\">SEO<\/a> It has most of the necessary capabilities. It usually lacks the ability to monitor AI chats and work on mentions outside the client\u2019s website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792450000004\"><strong class=\"schema-faq-question\">Can you pay ChatGPT to recommend a company?<\/strong> <p class=\"schema-faq-answer\">No. Adverts in ChatGPT appear separately, clearly labelled, and do not influence which brands the model mentions in the response itself.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792450000005\"><strong class=\"schema-faq-question\">How can I check whether ChatGPT recommends my business?<\/strong> <p class=\"schema-faq-answer\">Ask a few questions of a customer who hasn\u2019t given their company name, in a new conversation, and repeat them several times. A tool such as Aelo can be used to carry out regular surveys using a fixed set of questions.<\/p> <\/div><\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggarwal et al., GEO: Generative Engine Optimisation (KDD 2024): https:\/\/arxiv.org\/abs\/2311.09735<\/li>\n\n\n\n<li>OpenAI, Overview of OpenAI Crawlers, the OAI-SearchBot bot: https:\/\/developers.openai.com\/api\/docs\/bots<\/li>\n\n\n\n<li>SparkToro and Gumshoe.ai, a study into the consistency of brand recommendations in AI (January 2026): https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/<\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June, 27 July and 14 October 2026 (published with the client\u2019s consent)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Positioning in ChatGPT involves ensuring that ChatGPT and other AI chatbots mention your company of their own accord when a customer asks about your category. The technical term for this is GEO (Generative Engine Optimisation). Unlike SEO, there is no list of ten positions that can be manipulated: the model generates a new response each time. However, it is possible to increase the likelihood that your brand will be mentioned, and in a way that can be measured.<\/p>","protected":false},"author":2,"featured_media":1579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"pozycjonowanie w AI, pozycjonowanie firmy w ChatGPT\",\"pozycjonowanie w czatach AI\",\"koszt pozycjonowania w ChatGPT\",\"ChatGPT poleca firmy\",\"GEO\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"pozycjonowanie w AI\",\"score\":89},{\"keyword\":\"ile kosztuje pozycjonowanie w ChatGPT\",\"score\":83},{\"keyword\":\"jak ChatGPT wybiera firmy\",\"score\":61},{\"keyword\":\"generative engine optimization\",\"score\":61}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pozycjonowanie w ChatGPT: co dzia\u0142a i ile to kosztuje<\/title>\n<meta name=\"description\" content=\"Pozycjonowanie w ChatGPT i innych czatach AI: co da si\u0119 zrobi\u0107, czego nikt nie zagwarantuje, ile kosztuje i jak sprawdzi\u0107 efekt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/seo-in-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pozycjonowanie w 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