{"id":1491,"date":"2026-10-07T10:00:00","date_gmt":"2026-10-07T08:00:00","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1491"},"modified":"2026-10-26T15:22:45","modified_gmt":"2026-10-26T14:22:45","slug":"measurement-with-online-search","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/pomiar-z-wyszukiwaniem-w-sieci\/","title":{"rendered":"Web-based measurement: how we scan AI chatbots"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci-1024x576.png\" alt=\"Web search measurement: four AI chatbots connect to the web and one of the source pages is identified as the cited source\" class=\"wp-image-1490\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-pomiar-z-wyszukiwaniem-w-sieci.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-czy-aelo-mierzy-czaty-ai-z-wyszukiwaniem-w-sieci\" data-level=\"2\">Does Aelo measure AI chats against web searches?<\/a><\/li><li><a href=\"#h-dlaczego-pomiar-bez-wyszukiwania-pokazuje-tylko-czesc-obrazu\" data-level=\"2\">Why does the measurement without a search only show part of the image?<\/a><\/li><li><a href=\"#h-jak-wyglada-jeden-przebieg-skanu\" data-level=\"2\">What does a single scan cycle look like?<\/a><\/li><li><a href=\"#h-dlaczego-pomiar-idzie-przez-api-a-nie-przez-aplikacje-czatow\" data-level=\"2\">Why is the tracking done via the API rather than via chat apps?<\/a><\/li><li><a href=\"#h-co-pokazal-pomiar-z-wyszukiwaniem-w-case-ie-producenta-wapna\" data-level=\"2\">What did the search-based analysis reveal in the case of the lime manufacturer?<\/a><\/li><li><a href=\"#h-czego-taki-pomiar-nie-pokazuje\" data-level=\"2\">What does this measurement not show?<\/a><\/li><li><a href=\"#h-co-pomiar-z-wyszukiwaniem-oznacza-dla-twojej-strony\" data-level=\"2\">What does \u2018measurement with search\u2019 mean for your website?<\/a><\/li><li><a href=\"#h-jak-aelo-pomaga-w-pomiarze-z-wyszukiwaniem-w-sieci\" data-level=\"2\">How does Aelo help with web search analytics?<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we explain why we chose web search, what a single run looks like, and what the limitations of this method are.<\/p>\n\n\n\n<h2 id=\"h-czy-aelo-mierzy-czaty-ai-z-wyszukiwaniem-w-sieci\" class=\"wp-block-heading\">Does Aelo measure AI chats against web searches?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, in all four models and from the very first scan. Every question from <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen query set<\/a> We send requests via the API with the search tool enabled, which each provider makes available to developers: web search on OpenAI and Anthropic, grounding via Google Search on Gemini, and on Perplexity, search is an integral part of every response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The questions are neutral, i.e. they do not mention any brand names. That is the rule <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">a neutral scan<\/a>, which we describe in more detail in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>. The model must specify the brand itself, and we are counting how many times it did so in its responses, in which positions, and which websites it cited in doing so.<\/p>\n\n\n\n<h2 id=\"h-dlaczego-pomiar-bez-wyszukiwania-pokazuje-tylko-czesc-obrazu\" class=\"wp-block-heading\">Why does the measurement without a search only show part of the image?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because without a search query, the model responds solely based on the knowledge acquired during training, and this only changes with a new version of the model. Such a measurement will show whether the brand was accurately represented online before the model was made available to users. It will not indicate whether the changes made to the website over the last month are being reflected in the model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, users are increasingly turning to versions with a search function. OpenAI added a search function to ChatGPT in October 2024, Anthropic added it to Claude in 2025, Gemini uses Google\u2019s search engine, and Perplexity has been a search engine with answers from the outset. Measuring knowledge derived solely from training would mean measuring something different from what the customer actually sees. We describe the brand selection mechanism in more detail in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-ws{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-ws *{box-sizing:border-box}.aelo-ws div,.aelo-ws span{margin:0;padding:0;text-transform:none}.aelo-ws br,.aelo-ws p:empty{display:none!important}.aelo-ws .aelo-ws-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-ws .aelo-ws-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-ws .aelo-ws-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ws .aelo-ws-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-ws .aelo-ws-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-ws .aelo-ws-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-ws .aelo-ws-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-ws .aelo-ws-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-ws .aelo-ws-m{display:flex;gap:4px;margin-bottom:6px}.aelo-ws .aelo-ws-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-ws .aelo-ws-m span.on{background:#3BBFA0}.aelo-ws .aelo-ws-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-ws .aelo-ws-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ws .aelo-ws-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-ws .aelo-ws-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-ws .aelo-ws-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ws .aelo-ws-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-ws .aelo-ws-c.hi .aelo-ws-do{border-top-color:rgba(59,191,160,.25)}.aelo-ws .aelo-ws-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-ws .aelo-ws-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-ws .aelo-ws-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-ws .aelo-ws-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ws .aelo-ws-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-ws .aelo-ws-n{font-size:15px!important}.aelo-ws .aelo-ws-dx{font-size:15px!important}}@container (max-width:800px){.aelo-ws .aelo-ws-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-ws .aelo-ws-c{padding:16px}}@container (max-width:600px){.aelo-ws .aelo-ws-url{margin-left:0!important}}<\/style><figure class=\"aelo-ws\" aria-label=\"Comparison: the model\u2019s response based solely on knowledge gained from training, the response obtained by searching the web, and what Aelo measures\"><div class=\"aelo-ws-card\"><div class=\"aelo-ws-in\"><div class=\"aelo-ws-k\">WHERE DOES THE MODEL GET ITS ANSWER FROM?<\/div><div class=\"aelo-ws-h\">Knowledge gained from training versus searching the internet<\/div><div class=\"aelo-ws-s\">A measurement with search covers both layers at the same time.<\/div><div class=\"aelo-ws-g\"><div class=\"aelo-ws-c\"><div class=\"aelo-ws-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-ws-top\"><span class=\"aelo-ws-t\">LAYER 1<\/span><\/div><span class=\"aelo-ws-n\">What I learnt from the training session<\/span><span class=\"aelo-ws-x\">What the model displayed before launch. This only changes with a new version of the model.<\/span><div class=\"aelo-ws-do\"><span class=\"aelo-ws-dl\">WHAT CAN BE SEEN IN THE MEASUREMENT<\/span><span class=\"aelo-ws-dx\">Has the brand been well covered online in the past?.<\/span><\/div><\/div><div class=\"aelo-ws-c hi\"><div class=\"aelo-ws-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-ws-top\"><span class=\"aelo-ws-t\">LAYER 2<\/span><span class=\"aelo-ws-b\">This is how we measure it<\/span><\/div><span class=\"aelo-ws-n\">Searching the web<\/span><span class=\"aelo-ws-x\">At the time the question is asked, the model searches the web and bases its answer on what it finds today.<\/span><div class=\"aelo-ws-do\"><span class=\"aelo-ws-dl\">WHAT CAN BE SEEN IN THE MEASUREMENT<\/span><span class=\"aelo-ws-dx\">Do changes made to the website feed through to the model, and does it reference your domain?.<\/span><\/div><\/div><div class=\"aelo-ws-c\"><div class=\"aelo-ws-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-ws-top\"><span class=\"aelo-ws-t\">RESULT<\/span><\/div><span class=\"aelo-ws-n\">Reference, entry, citation<\/span><span class=\"aelo-ws-x\">For each answer, we record whether the brand was mentioned, in what position, and which pages the model referred to.<\/span><div class=\"aelo-ws-do\"><span class=\"aelo-ws-dl\">WHAT CAN BE SEEN IN THE MEASUREMENT<\/span><span class=\"aelo-ws-dx\">The trend from subsequent scans using the same set of questions.<\/span><\/div><\/div><\/div><div class=\"aelo-ws-foot\"><div class=\"aelo-ws-fn\">Web search is enabled in ChatGPT, Claude, Gemini and Perplexity from the very first query.<\/div><span class=\"aelo-ws-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-jak-wyglada-jeden-przebieg-skanu\" class=\"wp-block-heading\">What does a single scan cycle look like?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like a sequence of the same steps, repeated with every measurement. Each <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/search-intent\/\">phrase<\/a>, which you are monitoring, is broken down into three questions asked in the same way a customer would ask them. We freeze this set of questions at the first scan so that subsequent measurements can be compared.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-sk{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-sk *{box-sizing:border-box}.aelo-sk div,.aelo-sk span{margin:0;padding:0;text-transform:none}.aelo-sk br,.aelo-sk p:empty{display:none!important}.aelo-sk .aelo-sk-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-sk .aelo-sk-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-sk .aelo-sk-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sk .aelo-sk-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-sk .aelo-sk-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-sk .aelo-sk-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-sk .aelo-sk-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-sk .aelo-sk-r:first-child{border-top:0}.aelo-sk .aelo-sk-r.hi{border-top-color:rgba(59,191,160,.25);background:rgba(59,191,160,.07);border-left:1px solid #3BBFA0;border-radius:14px}.aelo-sk .aelo-sk-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(10px,1.8cqi,18px);overflow-wrap:break-word}.aelo-sk .aelo-sk-c.n{padding-left:0;padding-right:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sk .aelo-sk-r.hi .aelo-sk-c.n{padding-left:14px}.aelo-sk .aelo-sk-c.a{padding-left:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-sk .aelo-sk-c.x{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sk .aelo-sk-r.hi .aelo-sk-c.x{color:#F5F6F8!important}.aelo-sk .aelo-sk-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-sk .aelo-sk-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sk .aelo-sk-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-sk .aelo-sk-c.a,.aelo-sk .aelo-sk-c.x{font-size:15px!important}.aelo-sk .aelo-sk-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-sk .aelo-sk-url{margin-left:0!important}.aelo-sk .aelo-sk-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-sk .aelo-sk-r.hi{padding:14px 12px}.aelo-sk .aelo-sk-c,.aelo-sk .aelo-sk-c.n,.aelo-sk .aelo-sk-c.a,.aelo-sk .aelo-sk-r.hi .aelo-sk-c.n{padding:0}.aelo-sk .aelo-sk-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-sk\" aria-label=\"Steps in a single Aelo scan run: phrase-based queries, sending via API with search, recording responses and sources, calculating metrics, comparison with the previous scan\"><div class=\"aelo-sk-card\"><div class=\"aelo-sk-in\"><div class=\"aelo-sk-k\">ONE RUN<\/div><div class=\"aelo-sk-h\">From a phrase to a result in the report<\/div><div class=\"aelo-sk-s\">Follow the same steps for each measurement.<\/div><div class=\"aelo-sk-t\"><div class=\"aelo-sk-r\"><span class=\"aelo-sk-c n\">01<\/span><span class=\"aelo-sk-c a\">Questions with phrases<\/span><span class=\"aelo-sk-c x\">Each phrase generates three category questions, without brand names, which are frozen on the first scan<\/span><\/div><div class=\"aelo-sk-r hi\"><span class=\"aelo-sk-c n\">02<\/span><span class=\"aelo-sk-c a\">Dispatch via API<\/span><span class=\"aelo-sk-c x\">The same question is sent to ChatGPT, Claude, Gemini and Perplexity with web search enabled<\/span><\/div><div class=\"aelo-sk-r\"><span class=\"aelo-sk-c n\">03<\/span><span class=\"aelo-sk-c a\">Transcript of the response<\/span><span class=\"aelo-sk-c x\">We retain the full text of the response and the web pages referred to by the model<\/span><\/div><div class=\"aelo-sk-r\"><span class=\"aelo-sk-c n\">04<\/span><span class=\"aelo-sk-c a\">Counting metrics<\/span><span class=\"aelo-sk-c x\">mentions, ranking, share of responses, citations and sentiment, separately for each model<\/span><\/div><div class=\"aelo-sk-r\"><span class=\"aelo-sk-c n\">05<\/span><span class=\"aelo-sk-c a\">Comparison<\/span><span class=\"aelo-sk-c x\">We compare the result with the previous scan using the same set of questions<\/span><\/div><\/div><div class=\"aelo-sk-foot\"><div class=\"aelo-sk-fn\">This key step distinguishes our measurement from a query posed to a model without access to the network.<\/div><span class=\"aelo-sk-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We calculate each metric separately for each model. You can find the definitions in the glossary: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\">proportion of responses<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation-index\/\">citation index<\/a> and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/sentiment\/\">sentiment<\/a>.<\/p>\n\n\n\n<h2 id=\"h-dlaczego-pomiar-idzie-przez-api-a-nie-przez-aplikacje-czatow\" class=\"wp-block-heading\">Why is the tracking done via the API rather than via chat apps?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is because, via the API, every query is sent to the model under the same conditions. The chat app remembers previous conversations, tailors responses to the logged-in user and takes their location into account. Two people asking the same question may therefore receive different lists of brands for reasons that have nothing to do with the brand itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The API does not have these variables: it does not know the chat history or the user\u2019s account. We set the location ourselves, according to <a href=\"https:\/\/aeloapp.io\/en\/help\/brand-identity\/\">brand identity<\/a>. If you fill in the geolocation field, the model searches the results for that location, so a local business may appear in local search results. When the geolocation field is left blank, the search does not specify a city, but rather the language and market based on Brand identity. Consequently, results from subsequent scans can be compared, and any change says something about the brand rather than about the person making the query. The same principle underpins the recommendation that when <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-to-check-whether-ai-recognises-the-brand\/\">manual test<\/a> Ask in a new conversation or via private message.<\/p>\n\n\n\n<h2 id=\"h-co-pokazal-pomiar-z-wyszukiwaniem-w-case-ie-producenta-wapna\" class=\"wp-block-heading\">What did the search-based analysis reveal in the case of the lime manufacturer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">He demonstrated that updates made on the website are reflected in the models within weeks, rather than only with the release of a new model version. The \u201eW\u0119\u017ce\u201d limestone quarry did not feature in any of the 18 questions in the survey conducted on 24 June 2026. After working on their own website, the models mentioned it in 17 out of 18 questions on 27 July and in 18 out of 18 questions on 10 September. <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">Citations<\/a> During this period, his domains increased from 6% to 50%, and then to 94%. A full description of the initial measurements can be found in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-visibility-ai-case-study\/\">From 0 to 17 mentions on AI in five weeks<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such a rapid shift in citations would not have been apparent in a measurement without a search, as none of the models had acquired new knowledge from training during that period. The September measurement also showed how differently the models utilise the web: the brand was mentioned by Claude and Perplexity in 1,00% responses, by ChatGPT in 56%, and by Gemini in 44%. We describe the data in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/research\/\">research<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czego-taki-pomiar-nie-pokazuje\" class=\"wp-block-heading\">What does this measurement not show?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It does not show the response that a specific user will see in the app, based on their chat history and account. We derive the location from Brand identity, not from the user\u2019s device.<\/li>\n\n\n\n<li>It does not provide a single, fixed answer: when faced with the next question, the model may search other sources, which is why the trend observed across several scans is what matters, as we explain in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-often-should-visibility-be-measured\/\">How often should visibility be measured?<\/a>.<\/li>\n\n\n\n<li>It does not say which pages the model searched through and which it did not use. We can see the pages it referred to in its response.<\/li>\n\n\n\n<li>It does not guarantee a recommendation: the model may mention the brand\u2019s website and still not recommend it, as we explain in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-co-pomiar-z-wyszukiwaniem-oznacza-dla-twojej-strony\" class=\"wp-block-heading\">What does \u2018measurement with search\u2019 mean for your website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That the page must be accessible to the bots used by AI chatbots at the time the query is made. OpenAI uses the OAI-SearchBot for searches in ChatGPT, Anthropic uses the Claude-SearchBot and Claude-User bots, Perplexity uses the PerplexityBot, and Gemini uses Google Search. If the robots.txt file blocks them, the model may still recognise the brand from its training, but it will stop citing the website in its search responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second condition is that the content must be quotable: the answer in the first sentence of the section, specific figures and conditions, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">structured data<\/a> which describe the company. That is what it\u2019s all about <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>, that is, part of a broader <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-geo\/\">GEO<\/a>. If the model does not mention the brand at all, start with the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>, and when he mentions the competition, from the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a>. The effects are delayed, as explained on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-aelo-pomaga-w-pomiarze-z-wyszukiwaniem-w-sieci\" class=\"wp-block-heading\">How does Aelo help with web search analytics?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It does it for you at a steady pace. Module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility in AI<\/a> It sends a fixed set of questions to four models using web search, records the answers and the web pages cited, and displays the results separately for each model. If the assessment reveals a gap, the task is forwarded to <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>, and you can prepare the content below it in <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>. The way the model describes the brand garners <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Synapsis<\/a>. We compare the plans in <a href=\"https:\/\/aeloapp.io\/en\/price-list\/\">pricing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies that track multiple clients can find out more on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>, and companies that manage their own websites, on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-small-businesses\/\">Aelo for small businesses<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register\/\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792430000001\"><strong class=\"schema-faq-question\">Is web search enabled on every model?<\/strong> <p class=\"schema-faq-answer\">Yes. In the Aelo scan, ChatGPT, Claude, Gemini and Perplexity provide responses with web search enabled, right from the first measurement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000002\"><strong class=\"schema-faq-question\">Is the result from the API the same as in the ChatGPT app?<\/strong> <p class=\"schema-faq-answer\">Not always. The app takes into account the user\u2019s chat history, account and location. The Aelo scan does not include chat history or account details, and we set the location based on Brand identity. That is why the API is better suited to comparing results over time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000003\"><strong class=\"schema-faq-question\">If AI bots are blocked, will the brand disappear from the replies?<\/strong> <p class=\"schema-faq-answer\">Not straight away. The model may still recognise the brand from its training, but it stops citing the website in its search results, and new content no longer reaches it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000004\"><strong class=\"schema-faq-question\">Why are citations growing faster than recommendations?<\/strong> <p class=\"schema-faq-answer\">Because citations depend on the content on your website, whilst recommendations depend on verification from independent sources. The former changes over a matter of weeks, the latter over a matter of months.<\/p> <\/div><\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OpenAI, web search tool, API documentation: https:\/\/developers.openai.com\/api\/docs\/guides\/tools-web-search<\/li>\n\n\n\n<li>OpenAI, Introducing ChatGPT search (October 2024): https:\/\/openai.com\/index\/introducing-chatgpt-search\/<\/li>\n\n\n\n<li>OpenAI, Overview of OpenAI Crawlers, the OAI-SearchBot and GPTBot bots: https:\/\/developers.openai.com\/api\/docs\/bots<\/li>\n\n\n\n<li>Anthropic, web search tool, API documentation: https:\/\/platform.claude.com\/docs\/en\/agents-and-tools\/tool-use\/web-search-tool<\/li>\n\n\n\n<li>Anthropic, Claude can now search the web (March 2025): https:\/\/claude.com\/blog\/web-search<\/li>\n\n\n\n<li>Anthropic, the ClaudeBot, Claude-User and Claude-SearchBot bots: https:\/\/support.claude.com\/en\/articles\/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler<\/li>\n\n\n\n<li>Google, Grounding with Google Search, Gemini API: https:\/\/ai.google.dev\/gemini-api\/docs\/google-search<\/li>\n\n\n\n<li>Perplexity, Perplexity Crawlers: https:\/\/docs.perplexity.ai\/guides\/bots<\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June, 27 July and 10 September 2026 (published with the client\u2019s consent)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Aelo measures brand visibility in AI chatbots with web search enabled, across all four models: ChatGPT, Claude, Gemini and Perplexity. The scan is carried out via the API rather than through the chat applications, and we have been doing so since the very first measurement. This allows us to see not only whether the model recognises the brand from its training, but also whether it finds it online at the time of the query and whether it cites the brand\u2019s website. However, this measurement does not replicate the response that a specific user would see in the app, as it does not take into account their chat history or account. We set the search location according to Brand identity.<\/p>","protected":false},"author":2,"featured_media":1490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"skan czat\u00f3w AI, pomiar przez API, wyszukiwanie w sieci w czatach AI\",\"web search w ChatGPT\",\"API czat\u00f3w AI\",\"OAI-SearchBot, PerplexityBot\",\"metodologia\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"wyszukiwanie w sieci w ChatGPT\",\"score\":67},{\"keyword\":\"pomiar widoczno\u015bci przez API\",\"score\":67},{\"keyword\":\"roboty AI\",\"score\":67},{\"keyword\":\"metodologia pomiaru widoczno\u015bci w AI\",\"score\":61}]","footnotes":""},"categories":[15],"tags":[],"class_list":["post-1491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pomiar z wyszukiwaniem w sieci: jak skanujemy czaty AI<\/title>\n<meta name=\"description\" content=\"Aelo odpytuje ChatGPT, Claude, Gemini i Perplexity przez API z w\u0142\u0105czonym wyszukiwaniem w sieci. 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