{"id":1106,"date":"2026-10-13T23:59:09","date_gmt":"2026-10-13T21:59:09","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1106"},"modified":"2026-10-26T15:06:35","modified_gmt":"2026-10-26T14:06:35","slug":"online-shop-in-ai-chatbots","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/sklep-internetowy-w-czatach-ai\/","title":{"rendered":"Online shops in AI chatbots: how to stand out"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai-1024x576.png\" alt=\"An online shop in AI chats: a product page showing the price, specifications and reviews, linked to external sources, alongside an empty product page with no data\" class=\"wp-image-1114\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-sklep-internetowy-w-czatach-ai.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-jak-czaty-ai-wybieraja-produkty-do-polecenia\" data-level=\"2\">How do AI chatbots choose which products to recommend?<\/a><\/li><li><a href=\"#h-czego-czat-ai-potrzebuje-od-karty-produktu\" data-level=\"2\">What does an AI chatbot need from a product page?<\/a><\/li><li><a href=\"#h-dane-strukturalne-i-feed-produktowy-co-ma-znaczenie\" data-level=\"2\">Structural data and product feeds: what matters?<\/a><\/li><li><a href=\"#h-gdzie-produkt-musi-sie-pojawic-poza-sklepem\" data-level=\"2\">Where else, apart from the shop, does the product need to be displayed?<\/a><\/li><li><a href=\"#h-jak-sprawdzic-czy-czaty-ai-polecaja-twoje-produkty\" data-level=\"2\">How can you check whether AI chatbots are recommending your products?<\/a><\/li><li><a href=\"#h-jak-aelo-pomaga-sklepom-internetowym\" data-level=\"2\">How does Aelo help online shops?<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><li><a href=\"#h-zrodla\" data-level=\"2\">Sources<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we explain how chatbots choose products, what they need from a shop, and how to measure the results.<\/p>\n\n\n\n<h2 id=\"h-jak-czaty-ai-wybieraja-produkty-do-polecenia\" class=\"wp-block-heading\">How do AI chatbots choose which products to recommend?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just like brands: they combine knowledge gained from training with web pages retrieved at the time of the response. When the chatbot uses a search function, it breaks down the customer\u2019s question into several sub-queries, including those relating to price, specifications, reviews and availability. In an AirOps study from March 2026, 95% of such queries had no search volume in keyword tools. ChatGPT cited only 15% of the pages it had fetched. The product includes this information in its response when a page provides an answer to these more specific questions. The mechanism is described in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The format of the responses is also changing. From October 2026, ChatGPT\u2019s responses will more often take the form of side-by-side comparisons and cards, as we discuss in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/gpt-6-in-chatgpt-brand-visibility\/\">GPT-6 in ChatGPT: what it means for brand visibility<\/a>. In this scenario, what matters is whether the model contains product data that can be compared with that of competitors: price, dimensions, composition and delivery time.<\/p>\n\n\n\n<h2 id=\"h-czego-czat-ai-potrzebuje-od-karty-produktu\" class=\"wp-block-heading\">What does an AI chatbot need from a product page?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facts set out in writing that can be quoted without taking up the whole page. Adjectives such as \u201etop quality\u201d add nothing to the model. Numbers, specifications, dimensions and price do.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-kp{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-kp *{box-sizing:border-box}.aelo-kp div,.aelo-kp span{margin:0;padding:0;text-transform:none}.aelo-kp br,.aelo-kp p:empty{display:none!important}.aelo-kp .aelo-kp-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-kp .aelo-kp-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-kp .aelo-kp-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-kp .aelo-kp-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-kp .aelo-kp-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-kp .aelo-kp-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-kp .aelo-kp-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-kp .aelo-kp-r:first-child{border-top:0}.aelo-kp .aelo-kp-r.hi{border-top-color:rgba(59,191,160,.25);background:rgba(59,191,160,.07);border-left:1px solid #3BBFA0;border-radius:14px}.aelo-kp .aelo-kp-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(10px,1.8cqi,18px);overflow-wrap:break-word}.aelo-kp .aelo-kp-c.n{padding-left:0;padding-right:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-kp .aelo-kp-r.hi .aelo-kp-c.n{padding-left:14px}.aelo-kp .aelo-kp-c.a{padding-left:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-kp .aelo-kp-c.x{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-kp .aelo-kp-r.hi .aelo-kp-c.x{color:#F5F6F8!important}.aelo-kp .aelo-kp-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-kp .aelo-kp-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-kp .aelo-kp-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-kp .aelo-kp-c.a,.aelo-kp .aelo-kp-c.x{font-size:15px!important}.aelo-kp .aelo-kp-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-kp .aelo-kp-url{margin-left:0!important}.aelo-kp .aelo-kp-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-kp .aelo-kp-r.hi{padding:14px 12px}.aelo-kp .aelo-kp-c,.aelo-kp .aelo-kp-c.n,.aelo-kp .aelo-kp-c.a,.aelo-kp .aelo-kp-r.hi .aelo-kp-c.n{padding:0}.aelo-kp .aelo-kp-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-kp\" aria-label=\"Product page checklist for AI chats: price and availability, key figures, target audience, reviews, comparisons, HTML content\"><div class=\"aelo-kp-card\"><div class=\"aelo-kp-in\"><div class=\"aelo-kp-k\">PRODUCT SHEET<\/div><div class=\"aelo-kp-h\">Six things the AI chatbot reads<\/div><div class=\"aelo-kp-s\">Each one answers one of the model\u2019s auxiliary queries.<\/div><div class=\"aelo-kp-t\"><div class=\"aelo-kp-r\"><span class=\"aelo-kp-c n\">01<\/span><span class=\"aelo-kp-c a\">Price and availability<\/span><span class=\"aelo-kp-c x\">current price, cost and delivery time, and stock levels shown in text on the website<\/span><\/div><div class=\"aelo-kp-r\"><span class=\"aelo-kp-c n\">02<\/span><span class=\"aelo-kp-c a\">Parameters in figures<\/span><span class=\"aelo-kp-c x\">dimensions, weight, composition, standards and certificates rather than adjectives<\/span><\/div><div class=\"aelo-kp-r\"><span class=\"aelo-kp-c n\">03<\/span><span class=\"aelo-kp-c a\">Who is this product for?<\/span><span class=\"aelo-kp-c x\">uses; who it is suitable for, and who it is not suitable for<\/span><\/div><div class=\"aelo-kp-r hi\"><span class=\"aelo-kp-c n\">04<\/span><span class=\"aelo-kp-c a\">Customer reviews<\/span><span class=\"aelo-kp-c x\">reviews displayed on the listing page and on independent websites, showing the number and average rating<\/span><\/div><div class=\"aelo-kp-r\"><span class=\"aelo-kp-c n\">05<\/span><span class=\"aelo-kp-c a\">Comparison<\/span><span class=\"aelo-kp-c x\">How does this product differ from similar ones in your shop and those sold by your competitors?<\/span><\/div><div class=\"aelo-kp-r\"><span class=\"aelo-kp-c n\">06<\/span><span class=\"aelo-kp-c a\">Content in HTML<\/span><span class=\"aelo-kp-c x\">price, specifications and reviews in the page code, rather than loaded via a script upon page load<\/span><\/div><\/div><div class=\"aelo-kp-foot\"><div class=\"aelo-kp-fn\">A bullet point is most often used to distinguish recommended products from those that are merely listed.<\/div><span class=\"aelo-kp-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The last point is of a technical nature. In Vercel\u2019s analysis, none of the major AI bots executed JavaScript. If the price or reviews only appear on the page after the script has loaded, the bot will not see them. You can check this by disabling JavaScript in your browser or by viewing the page source. Read more about the technical aspects in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-get-ai-to-recommend-a-company\/\">How to get AI to recommend your company<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same effect is achieved by including specific details on company websites that are not online shops. In the case study of a lime manufacturer, the changes covered the specifications table, the statement of compliance with the standard and the pricing section on existing subpages. References to the website in AI responses rose from 6% to 94% phrases in 11 weeks. The case study describes the process <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-visibility-ai-case-study\/\">From 0 to 17 mentions on AI in five weeks<\/a> and his <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-website-quotes-in-ai\/\">Part Three: On Citations<\/a>.<\/p>\n\n\n\n<h2 id=\"h-dane-strukturalne-i-feed-produktowy-co-ma-znaczenie\" class=\"wp-block-heading\">Structural data and product feeds: what matters?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product structured data, including the product listing and reviews, describes the product in a format that search engines can read without having to guess: name, brand, price, currency, availability and reviews. Google describes these in its product structured data documentation. It also states in its AI features documentation that there are no additional technical requirements for AI Overviews and AI mode beyond standard SEO. Correct product data therefore simply amounts to good SEO for your shop. However, the reason why SEO alone is not enough is explained by <a href=\"https:\/\/aeloapp.io\/en\/blog\/visibility-in-ai-and-seo\/\">Visibility in AI and SEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two rules that are most often broken are: structured data must match what is visible on the website, and the price in the product feed must match the price on the product page. A discrepancy between them signals inconsistency, and AI models choose the sources they can trust. Consistent data about the company and its offerings across various points on the web is a requirement that recurs in every one of our assessments. This is described in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-kz{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-kz *{box-sizing:border-box}.aelo-kz div,.aelo-kz span{margin:0;padding:0;text-transform:none}.aelo-kz br,.aelo-kz p:empty{display:none!important}.aelo-kz .aelo-kz-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-kz .aelo-kz-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-kz .aelo-kz-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-kz .aelo-kz-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-kz .aelo-kz-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-kz .aelo-kz-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-kz .aelo-kz-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-kz .aelo-kz-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-kz .aelo-kz-m{display:flex;gap:4px;margin-bottom:6px}.aelo-kz .aelo-kz-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-kz .aelo-kz-m span.on{background:#3BBFA0}.aelo-kz .aelo-kz-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-kz .aelo-kz-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-kz .aelo-kz-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-kz .aelo-kz-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-kz .aelo-kz-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-kz .aelo-kz-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-kz .aelo-kz-c.hi .aelo-kz-do{border-top-color:rgba(59,191,160,.25)}.aelo-kz .aelo-kz-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-kz .aelo-kz-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-kz .aelo-kz-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-kz .aelo-kz-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-kz .aelo-kz-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-kz .aelo-kz-n{font-size:15px!important}.aelo-kz .aelo-kz-dx{font-size:15px!important}}@container (max-width:800px){.aelo-kz .aelo-kz-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-kz .aelo-kz-c{padding:16px}}@container (max-width:600px){.aelo-kz .aelo-kz-url{margin-left:0!important}}<\/style><figure class=\"aelo-kz\" aria-label=\"Three areas where an online shop builds visibility in AI chatbots: product pages, structured data and feeds, and external sources\"><div class=\"aelo-kz-card\"><div class=\"aelo-kz-in\"><div class=\"aelo-kz-k\">SHOP VISIBILITY IN AI<\/div><div class=\"aelo-kz-h\">Three workplaces<\/div><div class=\"aelo-kz-s\">The AI chat combines information from all three.<\/div><div class=\"aelo-kz-g\"><div class=\"aelo-kz-c\"><div class=\"aelo-kz-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-kz-top\"><span class=\"aelo-kz-t\">1st PLACE<\/span><\/div><span class=\"aelo-kz-n\">Product sheet<\/span><span class=\"aelo-kz-x\">Price, specifications, reviews and comparisons presented as text in HTML.<\/span><div class=\"aelo-kz-do\"><span class=\"aelo-kz-dl\">RESULT<\/span><span class=\"aelo-kz-dx\">The model has facts it can cite.<\/span><\/div><\/div><div class=\"aelo-kz-c\"><div class=\"aelo-kz-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-kz-top\"><span class=\"aelo-kz-t\">2nd PLACE<\/span><\/div><span class=\"aelo-kz-n\">Structural data and feeds<\/span><span class=\"aelo-kz-x\">Product, offer and ratings in the code, and a feed compliant with the specification.<\/span><div class=\"aelo-kz-do\"><span class=\"aelo-kz-dl\">RESULT<\/span><span class=\"aelo-kz-dx\">Search engines identify the product without having to guess.<\/span><\/div><\/div><div class=\"aelo-kz-c hi\"><div class=\"aelo-kz-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-kz-top\"><span class=\"aelo-kz-t\">3rd PLACE<\/span><span class=\"aelo-kz-b\">lasts the longest<\/span><\/div><span class=\"aelo-kz-n\">External sources<\/span><span class=\"aelo-kz-x\">Price comparison sites, rankings, reviews and media sources from which the model retrieves product lists.<\/span><div class=\"aelo-kz-do\"><span class=\"aelo-kz-dl\">RESULT<\/span><span class=\"aelo-kz-dx\">The model recognises validation from outside the shop and is more likely to recommend the product.<\/span><\/div><\/div><\/div><div class=\"aelo-kz-foot\"><div class=\"aelo-kz-fn\">Without a third-place finish, the product is sometimes mentioned, but rarely recommended.<\/div><span class=\"aelo-kz-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-gdzie-produkt-musi-sie-pojawic-poza-sklepem\" class=\"wp-block-heading\">Where else, apart from the shop, does the product need to be displayed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The sources from which the AI chatbot draws its lists of products for comparison: price comparison sites, rankings and round-ups, reviews in trade media and on forums where customers ask for recommendations. The simplest way to know where to start is to check which sources the chatbot cites when recommending competitors\u2019 products. This is a list of places where your competitors are present, but your product is not. The article explains why this works <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid advertising cannot replace this. Adverts in ChatGPT are labelled, displayed separately and, according to OpenAI, do not influence the content of the responses. See the text for details <a href=\"https:\/\/aeloapp.io\/en\/blog\/advertising-on-chatgpt-and-brand-visibility\/\">Advertisements on ChatGPT in Poland<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-sprawdzic-czy-czaty-ai-polecaja-twoje-produkty\" class=\"wp-block-heading\">How can you check whether AI chatbots are recommending your products?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask the questions a customer would ask before making a purchase, without mentioning the name of the shop or the product. For example: which product from a given category to choose for a specific purpose, what to buy within a given budget, or how two popular models differ. Ask each question in several AI chatbots, in a new conversation, and note down which products and shops were mentioned, as well as the sources cited by the model. The method is described on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-to-check-whether-ai-recognises-the-brand\/\">How to find out what AI says about your business<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One test isn\u2019t enough, because the chatbots respond slightly differently each time. The article explains why this is the case <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>. It makes sense to carry out a survey using a fixed set of questions, repeated at regular intervals, as described in the entry <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen query set<\/a> and on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-often-should-visibility-be-measured\/\">How often should visibility be measured?<\/a>. There are two metrics that matter, the same ones as in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">brand visibility in AI<\/a>: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a> product or shop in the reply and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">citation<\/a> the shop\u2019s web pages as a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the chatbots don\u2019t recognise the shop at all, start with the page <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>. If they provide incorrect information about it, such as out-of-date prices, this text will help <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-provides-false-information-about-the-company\/\">AI is providing false information about the company<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-aelo-pomaga-sklepom-internetowym\" class=\"wp-block-heading\">How does Aelo help online shops?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The visibility of an online shop in AI should be measured based on queries about products, not just the brand. We measure whether ChatGPT, Claude, Gemini and Perplexity mention your shop and products, which sources they cite, and who they recommend instead of you. The measurements are carried out by the module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>, product page updates and off-site activities are sent to <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>, and the content is prepared by <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>. The text describes the whole process <a href=\"https:\/\/aeloapp.io\/en\/blog\/brand-visibility-platform-in-ai\/\">How Aelo works<\/a>, and we compare other measuring tools on the website <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/visibility-tools-in-ai\/\">AI visibility tools<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find out more about working with shops on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-e-commerce\/\">Aelo for e-commerce<\/a>, and you\u2019ll take the first measurement on <a href=\"https:\/\/aeloapp.io\/en\/blog\/free-brand-visibility-measurement-in-ai\/\">Free account<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792430000001\"><strong class=\"schema-faq-question\">Do AI chatbots recommend products from small online shops?<\/strong> <p class=\"schema-faq-answer\">Yes, particularly when the questions are limited to the application, budget or region. With such questions, there are fewer candidates, and the decision is based on specific product details and confirmation from external sources, rather than the size of the shop.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000002\"><strong class=\"schema-faq-question\">Is structural data sufficient for a product to appear in AI responses?<\/strong> <p class=\"schema-faq-answer\">No. Structured data helps search engines understand the product, but the AI chatbot also needs facts from the page\u2019s content and confirmation from comparisons, rankings and reviews outside the shop.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000003\"><strong class=\"schema-faq-question\">Is it possible to pay for an AI chatbot to recommend my product?<\/strong> <p class=\"schema-faq-answer\">No. Adverts in ChatGPT are labelled, displayed separately and, according to OpenAI, do not influence the content of the responses. Whether the model recommends a product depends on what it knows about it and what it finds online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792430000004\"><strong class=\"schema-faq-question\">Why is the AI chatbot showing an out-of-date price for my product?<\/strong> <p class=\"schema-faq-answer\">This is because they are using an older version of the website or an external source, such as a price comparison site with an out-of-date feed. Check that the price on the product page, in the structured data and in the feed is the same, and update any external sources that the product references.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AirOps, report on searches, follow-up queries and citations in ChatGPT (March 2026): https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt<\/li>\n\n\n\n<li>Vercel, analysis of AI robot behaviour (December 2024): https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler<\/li>\n\n\n\n<li>Google Search Central, product structured data: https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product<\/li>\n\n\n\n<li>Google Search Central, AI features and your website: https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features<\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June and 10 September 2026 (published with the client\u2019s consent)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>AI chatbots recommend products that they can describe in detail: price, specifications, availability, reviews and comparisons with other products. An online shop\u2019s visibility in AI therefore depends on whether this information is included in the product\u2019s HTML page and in the structured data. It also matters whether the product appears in comparisons, rankings and reviews outside the shop. You can check this by asking the chatbots the questions a customer would ask before making a purchase, without mentioning the shop\u2019s name.<\/p>","protected":false},"author":2,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"sklep internetowy w ChatGPT, sklep w czatach AI, e-commerce w AI\",\"zakupy w ChatGPT\",\"Google Merchant Center\",\"karty produkt\u00f3w\",\"sklep w Gemini\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"sklep internetowy w ChatGPT\",\"score\":67},{\"keyword\":\"Merchant Center a AI\",\"score\":61},{\"keyword\":\"opisy produkt\u00f3w pod AI\",\"score\":61},{\"keyword\":\"e-commerce w Gemini\",\"score\":67}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sklep internetowy w czatach AI: jak by\u0107 widocznym<\/title>\n<meta name=\"description\" content=\"Jak czaty AI wybieraj\u0105 produkty do polecenia, czego potrzebuj\u0105 od sklepu internetowego i jak sprawdzi\u0107, czy Twoje produkty s\u0105 w odpowiedziach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/online-shop-in-ai-chatbots\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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