{"id":1102,"date":"2026-10-16T23:58:57","date_gmt":"2026-10-16T21:58:57","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1102"},"modified":"2026-10-26T15:06:30","modified_gmt":"2026-10-26T14:06:30","slug":"reduced-visibility-in-ai","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/spadek-widocznosci-w-ai\/","title":{"rendered":"A decline in AI performance: a temporary blip or a genuine problem?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai-1024x576.png\" alt=\"A drop in visibility in AI: two measurement lines, one fluctuating around a constant level like a normal fluctuation, the other falling steadily like a genuine decline\" class=\"wp-image-1116\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-spadek-widocznosci-w-ai.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-ile-wahan-widocznosci-w-ai-jest-normalne\" data-level=\"2\">How much fluctuation in visibility is normal in AI?<\/a><\/li><li><a href=\"#h-czym-rozni-sie-wahanie-od-spadku\" data-level=\"2\">How does a fluctuation differ from a fall?<\/a><\/li><li><a href=\"#h-co-sprawdzic-najpierw-gdy-wynik-spada\" data-level=\"2\">What should you check first when your results go down?<\/a><\/li><li><a href=\"#h-jak-aktualizacje-modeli-zmieniaja-wyniki\" data-level=\"2\">How do model updates affect the results?<\/a><\/li><li><a href=\"#h-kiedy-reagowac-od-razu-a-kiedy-czekac\" data-level=\"2\">When should you react straight away, and when should you wait?<\/a><\/li><li><a href=\"#h-jak-pokazac-spadek-klientowi\" data-level=\"2\">How do you show a customer a decrease?<\/a><\/li><li><a href=\"#h-jak-aelo-pomaga-odroznic-wahanie-od-spadku\" data-level=\"2\">How does Aelo help you tell the difference between a fluctuation and a decline?<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we explain how much fluctuation is normal, what to check first, and when to take immediate action.<\/p>\n\n\n\n<h2 id=\"h-ile-wahan-widocznosci-w-ai-jest-normalne\" class=\"wp-block-heading\">How much fluctuation in visibility is normal in AI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than one might intuitively expect from SEO. In a study by SparkToro and Gumshoe.ai, ChatGPT and Google\u2019s AI provided the same list of brands in fewer than 1 in 100 repetitions of the same question. Even leading brands in the headphones category appeared in 55\u201377% of the responses, but not in every one. The model generates text with an element of randomness; on the next run, it may search different sources, and the result also depends on the account and the model version. The mechanism describes the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why a single result is not a data point, but a sample. What matters is the percentage of responses associated with the brand \u2013 that is the key metric <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">brand visibility in AI<\/a>, calculated from a number of measurements taken at the same <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen query set<\/a>, calculated separately for each model. The website explains how often to take measurements to ensure this percentage remains stable <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/how-often-should-visibility-be-measured\/\">How often should visibility be measured?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czym-rozni-sie-wahanie-od-spadku\" class=\"wp-block-heading\">How does a fluctuation differ from a fall?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stability and scope. A fluctuation appears in one measurement and disappears in the next. A drop in visibility in the AI persists across several measurements or affects multiple queries at once. The third possibility is an event: a sudden change in a single model on a specific day, usually following an update.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-sw{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-sw *{box-sizing:border-box}.aelo-sw div,.aelo-sw span{margin:0;padding:0;text-transform:none}.aelo-sw br,.aelo-sw p:empty{display:none!important}.aelo-sw .aelo-sw-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-sw .aelo-sw-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-sw .aelo-sw-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sw .aelo-sw-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-sw .aelo-sw-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-sw .aelo-sw-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-sw .aelo-sw-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-sw .aelo-sw-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-sw .aelo-sw-m{display:flex;gap:4px;margin-bottom:6px}.aelo-sw .aelo-sw-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-sw .aelo-sw-m span.on{background:#3BBFA0}.aelo-sw .aelo-sw-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-sw .aelo-sw-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sw .aelo-sw-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-sw .aelo-sw-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-sw .aelo-sw-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sw .aelo-sw-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-sw .aelo-sw-c.hi .aelo-sw-do{border-top-color:rgba(59,191,160,.25)}.aelo-sw .aelo-sw-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-sw .aelo-sw-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-sw .aelo-sw-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-sw .aelo-sw-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sw .aelo-sw-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-sw .aelo-sw-n{font-size:15px!important}.aelo-sw .aelo-sw-dx{font-size:15px!important}}@container (max-width:800px){.aelo-sw .aelo-sw-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-sw .aelo-sw-c{padding:16px}}@container (max-width:600px){.aelo-sw .aelo-sw-url{margin-left:0!important}}<\/style><figure class=\"aelo-sw\" aria-label=\"Fluctuations, downward trends and events: how to recognise each instance of a change in visibility in AI and what to do about it\"><div class=\"aelo-sw-card\"><div class=\"aelo-sw-in\"><div class=\"aelo-sw-k\">CHANGE TO THE RESULT<\/div><div class=\"aelo-sw-h\">A fluctuation, a trend or an event<\/div><div class=\"aelo-sw-s\">Every situation calls for a different response.<\/div><div class=\"aelo-sw-g\"><div class=\"aelo-sw-c\"><div class=\"aelo-sw-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-sw-top\"><span class=\"aelo-sw-t\">CASE 1<\/span><\/div><span class=\"aelo-sw-n\">Fluctuation<\/span><span class=\"aelo-sw-x\">The score drops in one assessment, then returns to normal in the next. The change relates to individual questions.<\/span><div class=\"aelo-sw-do\"><span class=\"aelo-sw-dl\">WHAT TO DO<\/span><span class=\"aelo-sw-dx\">Nothing. Make a note of it and compare it with the next reading.<\/span><\/div><\/div><div class=\"aelo-sw-c hi\"><div class=\"aelo-sw-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-sw-top\"><span class=\"aelo-sw-t\">CASE 2<\/span><span class=\"aelo-sw-b\">requires a response<\/span><\/div><span class=\"aelo-sw-n\">Downward trend<\/span><span class=\"aelo-sw-x\">The score drops across several consecutive measurements or across many questions at once.<\/span><div class=\"aelo-sw-do\"><span class=\"aelo-sw-dl\">WHAT TO DO<\/span><span class=\"aelo-sw-dx\">Check the citations, competition and website using the list below.<\/span><\/div><\/div><div class=\"aelo-sw-c\"><div class=\"aelo-sw-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-sw-top\"><span class=\"aelo-sw-t\">CASE 3<\/span><\/div><span class=\"aelo-sw-n\">Event<\/span><span class=\"aelo-sw-x\">A sudden change to one model from a specific date; no changes to the others.<\/span><div class=\"aelo-sw-do\"><span class=\"aelo-sw-dl\">WHAT TO DO<\/span><span class=\"aelo-sw-dx\">Check whether the model has received an update, and separate the periods in the report.<\/span><\/div><\/div><\/div><div class=\"aelo-sw-foot\"><div class=\"aelo-sw-fn\">Always compare the same set of questions and each model individually.<\/div><span class=\"aelo-sw-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The average across all models can mask each of these scenarios. A brand may lose ground in one chat and gain ground in another, whilst the average remains unchanged. That is why the report shows the results separately for each model, as we explain in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-visibility-report-for-the-client\/\">AI Visibility Report for the client<\/a>.<\/p>\n\n\n\n<h2 id=\"h-co-sprawdzic-najpierw-gdy-wynik-spada\" class=\"wp-block-heading\">What should you check first when your results go down?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, look at what might have affected the measurement itself, and only then at what might have affected the brand\u2019s position. The order matters, because you can check the first three points in a few minutes, and they often explain the entire decline.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-sl{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-sl *{box-sizing:border-box}.aelo-sl div,.aelo-sl span{margin:0;padding:0;text-transform:none}.aelo-sl br,.aelo-sl p:empty{display:none!important}.aelo-sl .aelo-sl-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-sl .aelo-sl-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-sl .aelo-sl-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sl .aelo-sl-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-sl .aelo-sl-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-sl .aelo-sl-t{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-sl .aelo-sl-r{display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.5fr);align-items:baseline;border-top:1px solid #2E323A}.aelo-sl .aelo-sl-r:first-child{border-top:0}.aelo-sl .aelo-sl-r.hi{border-top-color:rgba(59,191,160,.25);background:rgba(59,191,160,.07);border-left:1px solid #3BBFA0;border-radius:14px}.aelo-sl .aelo-sl-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(10px,1.8cqi,18px);overflow-wrap:break-word}.aelo-sl .aelo-sl-c.n{padding-left:0;padding-right:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-sl .aelo-sl-r.hi .aelo-sl-c.n{padding-left:14px}.aelo-sl .aelo-sl-c.a{padding-left:0;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-sl .aelo-sl-c.x{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sl .aelo-sl-r.hi .aelo-sl-c.x{color:#F5F6F8!important}.aelo-sl .aelo-sl-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-sl .aelo-sl-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-sl .aelo-sl-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-sl .aelo-sl-c.a,.aelo-sl .aelo-sl-c.x{font-size:15px!important}.aelo-sl .aelo-sl-c.n{font-size:12px!important}}@container (max-width:600px){.aelo-sl .aelo-sl-url{margin-left:0!important}.aelo-sl .aelo-sl-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-sl .aelo-sl-r.hi{padding:14px 12px}.aelo-sl .aelo-sl-c,.aelo-sl .aelo-sl-c.n,.aelo-sl .aelo-sl-c.a,.aelo-sl .aelo-sl-r.hi .aelo-sl-c.n{padding:0}.aelo-sl .aelo-sl-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-sl\" aria-label=\"Checklist following a drop in visibility on AI: set of questions and methodology, model update, website citations, competition in responses, technical issues with the website\"><div class=\"aelo-sl-card\"><div class=\"aelo-sl-in\"><div class=\"aelo-sl-k\">AFTER THE FALL<\/div><div class=\"aelo-sl-h\">What to check and in what order<\/div><div class=\"aelo-sl-s\">The first two points concern measurement; the following ones concern brands.<\/div><div class=\"aelo-sl-t\"><div class=\"aelo-sl-r\"><span class=\"aelo-sl-c n\">01<\/span><span class=\"aelo-sl-c a\">Set of questions and method<\/span><span class=\"aelo-sl-c x\">Are the questions the same as before, and has the way the score is calculated changed?<\/span><\/div><div class=\"aelo-sl-r\"><span class=\"aelo-sl-c n\">02<\/span><span class=\"aelo-sl-c a\">Model update<\/span><span class=\"aelo-sl-c x\">Does the drop affect a single chat and begin on the day its version is updated?<\/span><\/div><div class=\"aelo-sl-r hi\"><span class=\"aelo-sl-c n\">03<\/span><span class=\"aelo-sl-c a\">Website citations<\/span><span class=\"aelo-sl-c x\">Has the model stopped referencing your website in questions where it used to do so?<\/span><\/div><div class=\"aelo-sl-r\"><span class=\"aelo-sl-c n\">04<\/span><span class=\"aelo-sl-c a\">Competition in the answers<\/span><span class=\"aelo-sl-c x\">Has a new competitor emerged in your brand\u2019s market, or has a new source appeared that the model is now using?<\/span><\/div><div class=\"aelo-sl-r\"><span class=\"aelo-sl-c n\">05<\/span><span class=\"aelo-sl-c a\">The website and robots<\/span><span class=\"aelo-sl-c x\">whether the key subpages are working, have not changed their URLs and are not blocked in the robots.txt file for AI search engine bots<\/span><\/div><\/div><div class=\"aelo-sl-foot\"><div class=\"aelo-sl-fn\">The highlighted point usually indicates a genuine decline rather than a fluctuation.<\/div><span class=\"aelo-sl-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If the decline is due to lost <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">citations<\/a>, look for the reason in the content: the model may have found more specific details elsewhere, such as the price, specifications or standards. If a new competitor has appeared in the responses, check which sources the model is using to obtain information about it. The text will help <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a> and a description of the mechanism in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-aktualizacje-modeli-zmieniaja-wyniki\" class=\"wp-block-heading\">How do model updates affect the results?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They are able to shift the results from one day to the next, without any change on the part of the brand. An example from October 2026: on 7 and 8 October, ChatGPT switched to GPT-6, and free and paid users were given two different models. Results from before and after that date must be compared as separate periods. Details are set out in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/gpt-6-in-chatgpt-brand-visibility\/\">GPT-6 in ChatGPT: what it means for brand visibility<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changing the calculation method in the tool works in a similar way. In the case of the lime manufacturer, the visibility metric stood at 63% in July and 44% in September, whilst at the same time the number of queries mentioning the brand rose from 17 to 18 out of 18, and the number of page citations rose from 50% to 94% phrases. Between these measurements, the method of calculating the visibility index changed, so the reports do not compare these two figures. The sequence of events is described in the following sections of the case study: <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-third-measurement-visibility-ai\/\">An AI model recommends a brand for the first time<\/a> and <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-website-quotes-in-ai\/\">Citing a webpage in AI<\/a>. The method of calculation in Aelo is described in <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>.<\/p>\n\n\n\n<h2 id=\"h-kiedy-reagowac-od-razu-a-kiedy-czekac\" class=\"wp-block-heading\">When should you react straight away, and when should you wait?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immediately, if the drop is down to you: a subpage that isn\u2019t working, a changed address without a redirect, a robot block, or incorrect company details in the new source. In the latter case, the text will help <a href=\"https:\/\/aeloapp.io\/en\/blog\/ai-provides-false-information-about-the-company\/\">AI is providing false information about the company<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also take action when a drop in ratings indicates a change in the brand\u2019s status: a model who previously recommended it now merely recognises it, or has stopped mentioning it even when asked directly. The first scenario is described in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>, the other side <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>, and the actions that reinstate the recommendation, text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-get-ai-to-recommend-a-company\/\">How to get AI to recommend your company<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wait \u2013 if a drop appears in a single measurement, it relates to individual questions and is not accompanied by a change in citations or competition. Changes to content and sources take time to take effect, and hasty adjustments following every poor result make it difficult to assess what actually worked. The website explains why the effects take weeks to materialise <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-pokazac-spadek-klientowi\" class=\"wp-block-heading\">How do you show a customer a decrease?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As part of a trend, not as a single figure. In the report, show the results of several measurements, separately for each model, and highlight any events that may have influenced them: model updates, changes to methodology, and actions implemented. This way, the client can see whether the decline is a fluctuation, a trend or a specific event before they even ask. It is worth standardising the terminology: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\">reference<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/citation\/\">citation<\/a> and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/sentiment\/\">sentiment<\/a> mean the same thing in every report.<\/p>\n\n\n\n<h2 id=\"h-jak-aelo-pomaga-odroznic-wahanie-od-spadku\" class=\"wp-block-heading\">How does Aelo help you tell the difference between a fluctuation and a decline?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A decline in visibility within AI can only be assessed through a series of measurements. We measure whether ChatGPT, Claude, Gemini and Perplexity mention your brand, using the same set of questions every day, and we show the results separately for each model, including citations and mentions of competitors in the responses. The measurements are carried out by the module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a>, and when the drop has a cause that needs to be rectified, the task is assigned to <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>. The text describes the whole process <a href=\"https:\/\/aeloapp.io\/en\/blog\/brand-visibility-platform-in-ai\/\">How Aelo works<\/a>, and you\u2019ll take the first measurement on <a href=\"https:\/\/aeloapp.io\/en\/blog\/free-brand-visibility-measurement-in-ai\/\">Free account<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies that explain these fluctuations to their clients can find out more on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792410000001\"><strong class=\"schema-faq-question\">Is a drop in AI visibility in a single measurement a cause for concern?<\/strong> <p class=\"schema-faq-answer\">Usually not. AI chatbots tend to answer the same question slightly differently each time, so a single poorer result is usually just a fluctuation. What is worrying is a decline that persists across several measurements or affects many questions at once.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792410000002\"><strong class=\"schema-faq-question\">How long should I wait before I consider a fall to be a trend?<\/strong> <p class=\"schema-faq-answer\">Carry out a few more measurements using the same set of questions. If the result does not return to normal, whilst at the same time the number of citations for the page falls or a new competitor appears in the responses, then this is a trend, not a fluctuation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792410000003\"><strong class=\"schema-faq-question\">Could updating the model reduce brand visibility?<\/strong> <p class=\"schema-faq-answer\">Yes. The new version of the model may use different sources and organise responses differently. Such a drop usually affects a single chat and begins on the day of the update, so it is worth comparing the results before and after the update as separate periods.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792410000004\"><strong class=\"schema-faq-question\">Is the average result across all models sufficient to assess the decline?<\/strong> <p class=\"schema-faq-answer\">No. A brand may lose ground in one chat and gain ground in another, and the average won\u2019t reflect that. The decline needs to be assessed separately for each model.<\/p> <\/div><\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SparkToro and Gumshoe.ai, a study into the consistency of brand recommendations in AI (January 2026): https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/<\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 27 July, 10 September and 14 October 2026 (published with the client\u2019s consent)<\/li>\n\n\n\n<li>Aelo, GPT-6 in ChatGPT: what this means for brand visibility (October 2026): https:\/\/aeloapp.io\/blog\/gpt-6-w-chatgpt-widocznosc-marek\/<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A drop in AI visibility in a single measurement is usually just a fluctuation, as AI chatbots answer the same question slightly differently each time. A genuine problem is indicated by a decline that persists across several consecutive measurements using the same set of questions, affects a single model following an update, or is accompanied by a loss of page citations. Before you take any action, check whether the model, the calculation method or the set of questions has changed.<\/p>","protected":false},"author":2,"featured_media":1116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"spadek widoczno\u015bci w czatach AI, wahania widoczno\u015bci w AI, spadek w ChatGPT\",\"zmienno\u015b\u0107 wynik\u00f3w AI\",\"przyczyny spadku widoczno\u015bci\",\"reakcja na spadek\",\"raport dla klienta\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"wahania widoczno\u015bci w AI\",\"score\":67},{\"keyword\":\"dlaczego spad\u0142a widoczno\u015b\u0107 w AI\",\"score\":61},{\"keyword\":\"kiedy reagowa\u0107 na spadek widoczno\u015bci\",\"score\":67},{\"keyword\":\"raport widoczno\u015bci w AI\",\"score\":67}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spadek widoczno\u015bci w AI: wahanie czy problem?<\/title>\n<meta name=\"description\" content=\"Wynik widoczno\u015bci marki w AI spad\u0142? 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Jak odr\u00f3\u017cni\u0107 normalne wahania odpowiedzi czat\u00f3w od prawdziwego problemu, kiedy reagowa\u0107 i co sprawdzi\u0107 najpierw.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aeloapp.io\/en\/blog\/reduced-visibility-in-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Aelo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Aelo\/61594274631442\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T21:58:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T14:06:30+00:00\" \/>\n<meta name=\"author\" content=\"Patryk Pietrzyk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Spadek widoczno\u015bci w AI: wahanie czy problem?\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patryk Pietrzyk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/\"},\"author\":{\"name\":\"Patryk Pietrzyk\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/patryk-pietrzyk\"},\"headline\":\"Spadek widoczno\u015bci w AI: chwilowe wahanie czy prawdziwy problem\",\"datePublished\":\"2026-10-16T21:58:57+00:00\",\"dateModified\":\"2026-10-26T14:06:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/\"},\"wordCount\":1446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aelo-hero-spadek-widocznosci-w-ai.png\",\"articleSection\":[\"Poradniki\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/\",\"name\":\"Spadek widoczno\u015bci w AI: wahanie czy problem?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/spadek-widocznosci-w-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aelo-hero-spadek-widocznosci-w-ai.png\",\"datePublished\":\"2026-10-16T21:58:57+00:00\",\"dateModified\":\"2026-10-26T14:06:30+00:00\",\"description\":\"Wynik widoczno\u015bci marki w AI spad\u0142? 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