{"id":1037,"date":"2026-10-05T12:56:54","date_gmt":"2026-10-05T10:56:54","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1037"},"modified":"2026-10-26T15:06:47","modified_gmt":"2026-10-26T14:06:47","slug":"ai-provides-false-information-about-the-company","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/ai-podaje-nieprawdziwe-informacje-o-firmie\/","title":{"rendered":"AI is providing false information about the company: what to do"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1-1024x576.png\" alt=\"AI provides incorrect information about the company: out-of-date and contradictory sources are incorporated into the model\u2019s response, but once the sources are corrected, the error disappears\" class=\"wp-image-1039\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-nieprawdziwe-informacje-1200x675-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-jakie-bledne-informacje-o-firmach-podaje-ai-najczesciej\" data-level=\"2\">What kind of incorrect information about companies does AI most often provide?<\/a><\/li><li><a href=\"#h-skad-ai-bierze-nieprawdziwe-informacje-o-firmie\" data-level=\"2\">Where does AI get its false information about the company from?<\/a><ul><li><a href=\"#h-z-nieaktualnych-danych-treningowych\" data-level=\"3\">From out-of-date training data<\/a><\/li><li><a href=\"#h-ze-sprzecznych-zrodel-w-sieci\" data-level=\"3\">From conflicting online sources<\/a><\/li><li><a href=\"#h-z-podobnej-nazwy\" data-level=\"3\">With a similar name<\/a><\/li><li><a href=\"#h-z-luk-ktore-model-wypelnia-sam\" data-level=\"3\">From the gaps that the model fills in itself<\/a><\/li><\/ul><\/li><li><a href=\"#h-jak-sprawdzic-skad-pochodzi-blad\" data-level=\"2\">How can you find out where the error is coming from?<\/a><\/li><li><a href=\"#h-jak-poprawic-informacje-o-firmie-u-zrodla\" data-level=\"2\">How can I correct company details at source?<\/a><\/li><li><a href=\"#h-czy-mozna-zglosic-blad-bezposrednio-w-chatgpt-albo-gemini\" data-level=\"2\">Can you report a bug directly to ChatGPT or Gemini?<\/a><\/li><li><a href=\"#h-ile-trwa-zanim-ai-przestanie-podawac-bledne-dane\" data-level=\"2\">How long does it take before AI stops providing incorrect data?<\/a><\/li><li><a href=\"#h-jak-pilnowac-zeby-blad-nie-wrocil\" data-level=\"2\">How can you make sure the error doesn\u2019t happen again?<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><li><a href=\"#h-zrodla\" data-level=\"2\">Sources<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This text is part of the guide <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">Brand visibility in AI: how it works and how to measure it<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jakie-bledne-informacje-o-firmach-podaje-ai-najczesciej\" class=\"wp-block-heading\">What kind of incorrect information about companies does AI most often provide?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>old address, telephone number or opening hours,<\/li>\n\n\n\n<li>out-of-date prices or prices that never existed,<\/li>\n\n\n\n<li>services or products not included in the range,<\/li>\n\n\n\n<li>information stating that the company is no longer trading or has changed its name, even though this is not true,<\/li>\n\n\n\n<li>confusion with a company of a similar name from another town or sector,<\/li>\n\n\n\n<li>attributing your product to another company.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Incorrect information is a different problem from a lack of information. If the model doesn\u2019t recognise the company at all, start with the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>.<\/p>\n\n\n\n<h2 id=\"h-skad-ai-bierze-nieprawdziwe-informacje-o-firmie\" class=\"wp-block-heading\">Where does AI get its false information about the company from?<\/h2>\n\n\n\n<h3 id=\"h-z-nieaktualnych-danych-treningowych\" class=\"wp-block-heading\">From out-of-date training data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The model learns from texts collected up to a specific date. If an address or price list has changed since then, the old version remains in its database. When the model responds without searching the web, it will provide that version.<\/p>\n\n\n\n<h3 id=\"h-ze-sprzecznych-zrodel-w-sieci\" class=\"wp-block-heading\">From conflicting online sources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website says one thing, a catalogue from five years ago says another, and an old article on a local news site says yet another. The model compiles its answer from multiple sources at once and does not always choose the most recent one. In <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">the AirOps survey of March 2026<\/a> ChatGPT only cited 15% pages that it had downloaded, so you have no control over which one it chooses, as long as the old versions are still online.<\/p>\n\n\n\n<h3 id=\"h-z-podobnej-nazwy\" class=\"wp-block-heading\">With a similar name<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A company with a similar name, a product named after the brand, an abbreviation used by several organisations. The model combines information about different entities into a single description. The same phenomenon in reverse is described under the entry <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">brand aliases<\/a>: In the Wapiennik \u201eW\u0119\u017ce\u201d case, the models knew the product name but did not associate it with the company.<\/p>\n\n\n\n<h3 id=\"h-z-luk-ktore-model-wypelnia-sam\" class=\"wp-block-heading\">From the gaps that the model fills in itself<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When facts are lacking, the model sometimes fills in the gaps with something that sounds plausible. OpenAI states that GPT-6 <a href=\"https:\/\/openai.com\/index\/gpt-6-for-everyone\/\">has a better understanding of the limits of their knowledge<\/a> and tends to speak out more often when it lacks information, but no model is immune to this. The best protection is a website where the facts about the company are stated clearly.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-err{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-err *{box-sizing:border-box}.aelo-err div,.aelo-err span{margin:0;padding:0;text-transform:none}.aelo-err br,.aelo-err p:empty{display:none!important}.aelo-err .aelo-err-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-err .aelo-err-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-err .aelo-err-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-err .aelo-err-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-err .aelo-err-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-err .aelo-err-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-err .aelo-err-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-err .aelo-err-t{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#A98BFF!important}.aelo-err .aelo-err-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-err .aelo-err-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-err .aelo-err-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-err .aelo-err-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-err .aelo-err-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-err .aelo-err-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-err .aelo-err-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-err .aelo-err-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-err .aelo-err-n,.aelo-err .aelo-err-dx{font-size:15px!important}}@container (max-width:600px){.aelo-err .aelo-err-url{margin-left:0!important}.aelo-err .aelo-err-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-err .aelo-err-c{padding:16px}}<\/style><figure class=\"aelo-err\" aria-label=\"Where does AI get its incorrect information about a company from: out-of-date training data, conflicting online sources, a similar name to another company, and gaps that the model fills in itself; a description is provided for each source, which helps\"><div class=\"aelo-err-card\"><div class=\"aelo-err-in\"><div class=\"aelo-err-k\">SOURCES OF ERRORS<\/div><div class=\"aelo-err-h\">Where does AI get its false information about the company from?<\/div><div class=\"aelo-err-s\">You cannot correct the answer within the model. You correct the source it uses.<\/div><div class=\"aelo-err-g\"><div class=\"aelo-err-c\"><span class=\"aelo-err-t\">TRAINING DATA<\/span><span class=\"aelo-err-n\">Old version in the model knowledge base<\/span><span class=\"aelo-err-x\">The address or price list has changed since the deadline for submitting texts. The model will provide the old version when it responds without carrying out a search.<\/span><div class=\"aelo-err-do\"><span class=\"aelo-err-dl\">WHAT HELPS<\/span><span class=\"aelo-err-dx\">Once the sources have been corrected and a new version of the model has been released, only then does the error disappear.<\/span><\/div><\/div><div class=\"aelo-err-c\"><span class=\"aelo-err-t\">CONFLICTING SOURCES<\/span><span class=\"aelo-err-n\">The website, the catalogue and the article all say something different<\/span><span class=\"aelo-err-x\">The model compiles its response from multiple sources at once and does not always select the most recent ones.<\/span><div class=\"aelo-err-do\"><span class=\"aelo-err-dl\">WHAT HELPS<\/span><span class=\"aelo-err-dx\">Update or delete old posts so they don\u2019t remain online.<\/span><\/div><\/div><div class=\"aelo-err-c\"><span class=\"aelo-err-t\">SIMILAR NAME<\/span><span class=\"aelo-err-n\">Two companies in one description<\/span><span class=\"aelo-err-x\">A similar name, a product named after a brand, or a shared abbreviation. The model links information about different companies.<\/span><div class=\"aelo-err-do\"><span class=\"aelo-err-dl\">WHAT HELPS<\/span><span class=\"aelo-err-dx\">Full name, address, range of services and region are clearly stated on the website and in the profiles.<\/span><\/div><\/div><div class=\"aelo-err-c\"><span class=\"aelo-err-t\">GAPS IN THE FACTS<\/span><span class=\"aelo-err-n\">The model explains it all<\/span><span class=\"aelo-err-x\">When there is a lack of facts, the model sometimes fills in the gaps with something that sounds plausible.<\/span><div class=\"aelo-err-do\"><span class=\"aelo-err-dl\">WHAT HELPS<\/span><span class=\"aelo-err-dx\">A page where facts about the company are stated clearly.<\/span><\/div><\/div><\/div><div class=\"aelo-err-foot\"><div class=\"aelo-err-fn\">Errors in search-based responses disappear more quickly than those in the training data.<\/div><span class=\"aelo-err-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-jak-sprawdzic-skad-pochodzi-blad\" class=\"wp-block-heading\">How can you find out where the error is coming from?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start correcting the data, work out why the AI is providing incorrect information about the company. The following four tests will help you do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ask a question with search enabled<\/strong> and check which pages the model links to. If there\u2019s an old directory or an out-of-date subpage amongst them, you\u2019ve found the source.<\/li>\n\n\n\n<li><strong>Ask the same question in a few chat rooms.<\/strong> If the error occurs everywhere, it is most likely due to a common source. If it occurs in only one instance, it may stem from that model\u2019s training data.<\/li>\n\n\n\n<li><strong>Use the temporary chat.<\/strong> In ChatGPT <a href=\"https:\/\/help.openai.com\/en\/articles\/8914046-temporary-chat-faq\">temporary chat<\/a> By default, it does not use memory, so the response does not repeat what the model has learnt from your conversations.<\/li>\n\n\n\n<li><strong>Search for misinformation on Google<\/strong> in quotation marks, for example an old address. The results will show where it can still be found online.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The following explains how to prepare such a test so as not to skew the result: <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-check-whether-ai-recommends-your-brand\/\">How to check whether AI recommends your brand<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-poprawic-informacje-o-firmie-u-zrodla\" class=\"wp-block-heading\">How can I correct company details at source?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this order, because each subsequent step builds on the previous one:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>My own website.<\/strong> The \u2018About Us\u2019 page, contact details and price list should clearly state up-to-date information: full name, address, range of services, region, prices or price ranges, along with the date of the last update. Update old subpages containing out-of-date information, or redirect them to the current versions so that they do not remain in the index.<\/li>\n\n\n\n<li><strong>Company Profile on Google.<\/strong> The same information as on the website. <a href=\"https:\/\/www.google.com\/business\/\">Company Profile<\/a> It is one of the first places that search engines \u2013 and the AI-generated responses based on them \u2013 read.<\/li>\n\n\n\n<li><strong>Catalogues and old posts.<\/strong> Update or delete any out-of-date profiles in business directories. If you do not have access to them, please contact the website administrator.<\/li>\n\n\n\n<li><strong>Articles and media.<\/strong> If the error is in an article, please ask the editorial team to correct or update it.<\/li>\n\n\n\n<li><strong>Wikidata.<\/strong> If the company is listed there, check it. <a href=\"https:\/\/www.wikidata.org\/\">Wikidata<\/a> It is an open database used by many systems.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve made the changes, ask search engines to revisit the page. Bing does this by <a href=\"https:\/\/www.bing.com\/webmasters\">Bing Webmaster Tools<\/a>, and its index is relevant to ChatGPT and Microsoft Copilot. Google states in <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">AI function documentation<\/a>, \u2026that AI Overviews and AI mode use the same index as regular search results.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-fix{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-fix *{box-sizing:border-box}.aelo-fix div,.aelo-fix span{margin:0;padding:0;text-transform:none}.aelo-fix br,.aelo-fix p:empty{display:none!important}.aelo-fix .aelo-fix-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-fix .aelo-fix-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-fix .aelo-fix-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-fix .aelo-fix-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-fix .aelo-fix-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-fix .aelo-fix-l{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column}.aelo-fix .aelo-fix-st{position:relative;display:grid;grid-template-columns:44px minmax(0,.8fr) minmax(0,1.4fr);column-gap:16px;align-items:start;padding-bottom:24px}.aelo-fix .aelo-fix-st:last-child{padding-bottom:0}.aelo-fix .aelo-fix-st::before{content:\"\";position:absolute;left:13px;top:32px;bottom:4px;width:2px;background:#2E323A}.aelo-fix .aelo-fix-st:last-child::before{display:none}.aelo-fix .aelo-fix-nm{display:flex;align-items:center;justify-content:center;width:28px;height:28px;border:1.5px solid #3BBFA0;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:0!important;line-height:1!important;color:#3BBFA0!important}.aelo-fix .aelo-fix-st.hi .aelo-fix-nm{background:#3BBFA0;color:#101216!important}.aelo-fix .aelo-fix-a{display:block;padding-top:3px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#F5F6F8!important}.aelo-fix .aelo-fix-x{display:block;padding-top:3px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important;overflow-wrap:break-word}.aelo-fix .aelo-fix-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-fix .aelo-fix-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-fix .aelo-fix-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-fix .aelo-fix-a,.aelo-fix .aelo-fix-x{font-size:15px!important}}@container (max-width:600px){.aelo-fix .aelo-fix-url{margin-left:0!important}.aelo-fix .aelo-fix-st{grid-template-columns:40px minmax(0,1fr);row-gap:4px}.aelo-fix .aelo-fix-x{grid-column:2;padding-top:0}}<\/style><figure class=\"aelo-fix\" aria-label=\"How to update company information at the source, in the following order: your own website, Google Business Profile, directories and old listings, articles and media, Wikidata; after making the changes, request search engines to recrawl the page\"><div class=\"aelo-fix-card\"><div class=\"aelo-fix-in\"><div class=\"aelo-fix-k\">HOW TO UPDATE YOUR COMPANY DETAILS<\/div><div class=\"aelo-fix-h\">Correct the sources in this order<\/div><div class=\"aelo-fix-s\">Each subsequent step builds on the previous one.<\/div><div class=\"aelo-fix-l\"><div class=\"aelo-fix-st hi\"><span class=\"aelo-fix-nm\">1<\/span><span class=\"aelo-fix-a\">My own website<\/span><span class=\"aelo-fix-x\">Company page, contact details and price list with up-to-date information; please update or redirect the old subpages<\/span><\/div><div class=\"aelo-fix-st\"><span class=\"aelo-fix-nm\">2<\/span><span class=\"aelo-fix-a\">Company Profile on Google<\/span><span class=\"aelo-fix-x\">the same information as on the website<\/span><\/div><div class=\"aelo-fix-st\"><span class=\"aelo-fix-nm\">3<\/span><span class=\"aelo-fix-a\">Catalogues and old posts<\/span><span class=\"aelo-fix-x\">updating or deleting profiles; if you are unable to do so, please contact the site administrator<\/span><\/div><div class=\"aelo-fix-st\"><span class=\"aelo-fix-nm\">4<\/span><span class=\"aelo-fix-a\">Articles and media<\/span><span class=\"aelo-fix-x\">a request to the editors to correct or update the text<\/span><\/div><div class=\"aelo-fix-st\"><span class=\"aelo-fix-nm\">5<\/span><span class=\"aelo-fix-a\">Wikidata<\/span><span class=\"aelo-fix-x\">checking the company\u2019s entry, if it has one<\/span><\/div><\/div><div class=\"aelo-fix-foot\"><div class=\"aelo-fix-fn\">Once you\u2019ve made the changes, ask search engines to crawl the page again, e.g. via Bing Webmaster Tools.<\/div><span class=\"aelo-fix-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-czy-mozna-zglosic-blad-bezposrednio-w-chatgpt-albo-gemini\" class=\"wp-block-heading\">Can you report a bug directly to ChatGPT or Gemini?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots have buttons for rating responses and the option to explain what is wrong. This serves as a signal to the provider, but it is no guarantee that the response will change, nor does it replace the need to improve the data sources. As long as there is conflicting data online, the model may revert to it.<\/p>\n\n\n\n<h2 id=\"h-ile-trwa-zanim-ai-przestanie-podawac-bledne-dane\" class=\"wp-block-heading\">How long does it take before AI stops providing incorrect data?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on where the error originates. If it stems from a search, the change will take effect once the search engine has refreshed the corrected pages and the model encounters them in subsequent queries. If it stems from the training data, the error may persist until a new version of the model is released. An example of such a change is GPT-6, which has been in use in ChatGPT since October 2026; we discuss this in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/gpt-6-in-chatgpt-brand-visibility\/\">GPT-6 in ChatGPT: what it means for brand visibility<\/a>. He explains why the effects are delayed <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-pilnowac-zeby-blad-nie-wrocil\" class=\"wp-block-heading\">How can you make sure the error doesn\u2019t happen again?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By regularly checking what the models say about the company. If an AI provides incorrect information about the company once, and the source of the error remains online, the model may revert to it after every update. In Aelo, you can add phrases containing the brand name to the measurement, which we track separately from category phrases. This allows you to see how ChatGPT, Claude, Gemini and Perplexity describe the brand when someone asks about it directly, and whether the error has been rectified. The results are fed into the knowledge graph <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Synapsis<\/a>, which is built using the information you provide, scans and citations; one of its sources is the \u2018Brand Identity\u2019 form, where you enter up-to-date facts about the company. On this basis, we prepare tasks in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>. It\u2019s up to you to decide which parts of this you\u2019ll put into practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can carry out the first measurement free of charge; we explain how to do this in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/free-brand-visibility-measurement-in-ai\/\">Free brand visibility measurement using AI<\/a>. Agencies that manage data for a large number of clients can find out more on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>, and local businesses on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-small-businesses\/\">Aelo for small businesses<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791716308258\"><strong class=\"schema-faq-question\">Why does ChatGPT give my company\u2019s old address?<\/strong> <p class=\"schema-faq-answer\">This is usually because the old address is still online: in a directory, on Google My Business, or on an out-of-date subpage. The model may also have picked it up from its training data. Update all sources and check which pages the search result links to.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791716316067\"><strong class=\"schema-faq-question\">Is it enough to correct the information on your own website?<\/strong> <p class=\"schema-faq-answer\">Not always. If the old data also appears in directories, on social media or in Google Business Profile, the model may continue to use it. Having your own website is the first step, but the error will only disappear once the conflicting sources have been removed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791716322939\"><strong class=\"schema-faq-question\">Is it possible to ask OpenAI or Google to correct information about a company?<\/strong> <p class=\"schema-faq-answer\">Chats have buttons for rating responses, which can be used to report an error, but this is merely a notification, not a guarantee that the error will be corrected. It is more effective to correct the sources used by the model.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791716331166\"><strong class=\"schema-faq-question\">How does incorrect information differ from a lack of information about a company?<\/strong> <p class=\"schema-faq-answer\">If the information is incorrect, the model recognises the company but relies on inaccurate or out-of-date sources. If there is no information, it does not recognise the company at all or is unable to find it. The first issue is resolved by improving the sources, whilst the second is addressed by building an online presence from scratch.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AirOps, report on searches, follow-up queries and citations in ChatGPT (March 2026): <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt<\/a><\/li>\n\n\n\n<li>OpenAI, GPT-6 and Intelligent UI for everyone (7 October 2026): <a href=\"https:\/\/openai.com\/index\/gpt-6-for-everyone\/\">https:\/\/openai.com\/index\/gpt-6-for-everyone\/<\/a><\/li>\n\n\n\n<li>OpenAI, temporary chat: <a href=\"https:\/\/help.openai.com\/en\/articles\/8914046-temporary-chat-faq\">https:\/\/help.openai.com\/en\/articles\/8914046-temporary-chat-faq<\/a><\/li>\n\n\n\n<li>Google Search Central, AI features and your website: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>When AI provides incorrect information about a company, the error almost always has a specific cause: out-of-date data used to train the model, conflicting information online, or confusion with a company with a similar name. The response cannot be corrected directly within the model. You need to identify and correct the sources it uses, and then check the effect in subsequent evaluations. Errors in search-based responses disappear more quickly, whilst those arising from training data only disappear with new model versions.<\/p>","protected":false},"author":2,"featured_media":1039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"ChatGPT podaje z\u0142e dane firmy, b\u0142\u0119dne informacje o firmie w AI, AI myli moj\u0105 firm\u0119, halucynacje AI o firmie\",\"poprawi\u0107 dane firmy w AI, korekta informacji w ChatGPT\",\"stary adres firmy w ChatGPT, nieaktualne ceny w AI\",\"ChatGPT myli firmy, pomylenie firmy w AI\",\"\u017ar\u00f3d\u0142a informacji o firmie w AI, sk\u0105d ChatGPT wie o firmie\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak poprawi\u0107 informacje o firmie w ChatGPT\",\"score\":61},{\"keyword\":\"nieaktualne dane firmy w AI\",\"score\":61},{\"keyword\":\"AI myli firm\u0119 z inn\u0105\",\"score\":61},{\"keyword\":\"sk\u0105d AI bierze informacje o firmie\",\"score\":61}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI podaje nieprawdziwe informacje o firmie? 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Jak to poprawi\u0107\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patryk Pietrzyk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/\"},\"author\":{\"name\":\"Patryk Pietrzyk\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/patryk-pietrzyk\"},\"headline\":\"AI podaje nieprawdziwe informacje o firmie: co zrobi\u0107\",\"datePublished\":\"2026-10-05T10:56:54+00:00\",\"dateModified\":\"2026-10-26T14:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/\"},\"wordCount\":1731,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aelo-hero-nieprawdziwe-informacje-1200x675-1.png\",\"articleSection\":[\"Poradniki\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/ai-podaje-nieprawdziwe-informacje-o-firmie\\\/\",\"name\":\"AI podaje nieprawdziwe informacje o firmie? 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