{"id":1033,"date":"2026-10-02T12:56:15","date_gmt":"2026-10-02T10:56:15","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1033"},"modified":"2026-11-02T15:09:30","modified_gmt":"2026-11-02T14:09:30","slug":"how-to-get-ai-to-recommend-a-company","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/jak-sprawic-zeby-ai-polecalo-firme\/","title":{"rendered":"How to get AI to recommend your business: what works in 2026"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1-1024x576.png\" alt=\"How to get AI to recommend a company: the brand moves from the group of well-known brands to a select group of recommended brands, as confirmed by independent sources\" class=\"wp-image-1034\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-jak-polecac-2026-1200x675-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-od-czego-zaczac-zeby-ai-polecalo-firme\" data-level=\"2\">Where should you start to get AI to recommend your company?<\/a><\/li><li><a href=\"#h-dlaczego-ai-zna-firme-ale-jej-nie-poleca\" data-level=\"2\">Why does the AI know about the company but not recommend it?<\/a><\/li><li><a href=\"#h-jak-przygotowac-strone-zeby-ai-moglo-ja-zacytowac\" data-level=\"2\">How do you prepare a webpage so that AI can quote from it?<\/a><\/li><li><a href=\"#h-jak-polaczyc-nazwe-produktu-z-marka\" data-level=\"2\">How do you link a product name to a brand?<\/a><\/li><li><a href=\"#h-gdzie-jeszcze-firma-musi-sie-pojawic-poza-wlasna-strona\" data-level=\"2\">Where else does a company need to have a presence apart from its own website?<\/a><\/li><li><a href=\"#h-co-z-technika-robotami-ai-bingiem-i-javascriptem\" data-level=\"2\">What about technology: AI bots, Bing and JavaScript?<\/a><\/li><li><a href=\"#h-ile-trwa-zanim-ai-zacznie-polecac-firme\" data-level=\"2\">How long does it take before AI starts recommending a company?<\/a><\/li><li><a href=\"#h-czego-nie-robic\" data-level=\"2\">What shouldn\u2019t you do?<\/a><\/li><li><a href=\"#h-jak-aelo-pomaga-w-tej-pracy\" data-level=\"2\">How does Aelo help with this work?<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we describe how to get AI to recommend a company, based on research data and our own case study. There are no shortcuts here: you cannot buy recommendations in the responses, and results take weeks to materialise. In June 2026, the \u201cW\u0119\u017ce\u201d lime kiln in Dzia\u0142oszyn did not appear in any of the responses to 18 questions about its category, but after 11 weeks it featured in every one of them and received its first recommendation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This text is part of the guide <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">Brand visibility in AI: how it works and how to measure it<\/a>.<\/p>\n\n\n\n<h2 id=\"h-od-czego-zaczac-zeby-ai-polecalo-firme\" class=\"wp-block-heading\">Where should you start to get AI to recommend your company?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start by checking where you are. There are three possible states, and each requires a different course of action:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The model does not recognise the company<\/strong>: he does not even mention it when asked directly; here, he starts from the basics, as described in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/chatgpt-doesnt-know-my-company\/\">ChatGPT doesn\u2019t know my company<\/a>,<\/li>\n\n\n\n<li><strong>The model is familiar with the company, but does not recommend it<\/strong>: recognises the brand when asked about it, but does not name it when asked about the category; this is the most common scenario, as described in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>,<\/li>\n\n\n\n<li><strong>The model recommends the company, but rarely, or not in all chats<\/strong>: the aim here is to build on what is already working.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between these states is explained by the term <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/assessment-and-recommendation\/\">assessment and recommendation<\/a>. You can check the status manually, as described in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-check-whether-ai-recommends-your-brand\/\">How to check whether AI recommends your brand<\/a>, or in <a href=\"https:\/\/aeloapp.io\/en\/blog\/free-brand-visibility-measurement-in-ai\/\">a free measurement on the Free account<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-st{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-st *{box-sizing:border-box}.aelo-st div,.aelo-st span{margin:0;padding:0;text-transform:none}.aelo-st br,.aelo-st p:empty{display:none!important}.aelo-st .aelo-st-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-st .aelo-st-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-st .aelo-st-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-st .aelo-st-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-st .aelo-st-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-st .aelo-st-g{margin-top:clamp(28px,4cqi,48px)!important;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(12px,2cqi,20px)}.aelo-st .aelo-st-c{min-width:0;border:1px solid #2E323A;border-radius:16px;padding:clamp(20px,3cqi,30px);display:flex;flex-direction:column;gap:10px}.aelo-st .aelo-st-c.hi{border-color:#3BBFA0;background:rgba(59,191,160,.07);box-shadow:0 0 40px rgba(59,191,160,.18)}.aelo-st .aelo-st-m{display:flex;gap:4px;margin-bottom:6px}.aelo-st .aelo-st-m span{display:block;flex:1;height:4px;border-radius:2px;background:#2E323A}.aelo-st .aelo-st-m span.on{background:#3BBFA0}.aelo-st .aelo-st-top{display:flex;flex-wrap:wrap;align-items:center;gap:6px 10px}.aelo-st .aelo-st-t{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:13px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-st .aelo-st-b{display:inline-block;padding:2px 10px;border:1px solid #A98BFF;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.4!important;color:#A98BFF!important;white-space:nowrap}.aelo-st .aelo-st-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-st .aelo-st-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-st .aelo-st-do{margin-top:auto!important;padding-top:12px;border-top:1px solid #2E323A;display:flex;flex-direction:column;gap:4px}.aelo-st .aelo-st-c.hi .aelo-st-do{border-top-color:rgba(59,191,160,.25)}.aelo-st .aelo-st-dl{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-st .aelo-st-dx{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.45!important;color:#F5F6F8!important}.aelo-st .aelo-st-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-st .aelo-st-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-st .aelo-st-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-st .aelo-st-n{font-size:15px!important}.aelo-st .aelo-st-dx{font-size:15px!important}}@container (max-width:800px){.aelo-st .aelo-st-g{grid-template-columns:minmax(0,1fr);gap:10px}.aelo-st .aelo-st-c{padding:16px}}@container (max-width:600px){.aelo-st .aelo-st-url{margin-left:0!important}}<\/style><figure class=\"aelo-st\" aria-label=\"Where to start to get the AI to recommend a company: the model doesn\u2019t recognise the company; the model recognises the company but doesn\u2019t recommend it (the most common scenario); the model recommends the company, but rarely; each scenario requires a different approach\"><div class=\"aelo-st-card\"><div class=\"aelo-st-in\"><div class=\"aelo-st-k\">WHERE TO START<\/div><div class=\"aelo-st-h\">Where is your business located?<\/div><div class=\"aelo-st-s\">Each condition requires a different approach.<\/div><div class=\"aelo-st-g\"><div class=\"aelo-st-c\"><div class=\"aelo-st-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span><\/span><span><\/span><\/div><div class=\"aelo-st-top\"><span class=\"aelo-st-t\">STATUS 1<\/span><\/div><span class=\"aelo-st-n\">The model does not recognise the company<\/span><span class=\"aelo-st-x\">He doesn\u2019t even mention it when asked directly.<\/span><div class=\"aelo-st-do\"><span class=\"aelo-st-dl\">WHAT TO DO<\/span><span class=\"aelo-st-dx\">Let\u2019s start with the basics: the company must first and foremost access the sources that the model reads.<\/span><\/div><\/div><div class=\"aelo-st-c hi\"><div class=\"aelo-st-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><\/div><div class=\"aelo-st-top\"><span class=\"aelo-st-t\">STATUS 2<\/span><span class=\"aelo-st-b\">most common<\/span><\/div><span class=\"aelo-st-n\">Knows the brand, but doesn\u2019t recommend it<\/span><span class=\"aelo-st-x\">He recognises the brand when asked about it, but does not mention it when asked about the category.<\/span><div class=\"aelo-st-do\"><span class=\"aelo-st-dl\">WHAT TO DO<\/span><span class=\"aelo-st-dx\">To be included in the pool of brands that the model associates with the category: specific facts and independent sources.<\/span><\/div><\/div><div class=\"aelo-st-c\"><div class=\"aelo-st-m\" aria-hidden=\"true\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><\/div><div class=\"aelo-st-top\"><span class=\"aelo-st-t\">STAGE 3<\/span><\/div><span class=\"aelo-st-n\">He recommends it, but rarely<\/span><span class=\"aelo-st-x\">It mentions the company, but not always and not in every chat.<\/span><div class=\"aelo-st-do\"><span class=\"aelo-st-dl\">WHAT TO DO<\/span><span class=\"aelo-st-dx\">Build on what is already working.<\/span><\/div><\/div><\/div><div class=\"aelo-st-foot\"><div class=\"aelo-st-fn\">You can check your balance manually or via the free balance enquiry service in your Free account.<\/div><span class=\"aelo-st-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-dlaczego-ai-zna-firme-ale-jej-nie-poleca\" class=\"wp-block-heading\">Why does the AI know about the company but not recommend it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because recognition and recommendation are two different things. To recognise a brand, it is enough for a user to have read about it somewhere. To recommend it, they must consider it a better fit for the query than others, and this requires confirmation from several independent sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The figures show this. In <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">a study by SparkToro and Gumshoe.ai<\/a> The lists of recommended brands differed almost every time, but the leading brands in the headphones category appeared in 55-77% responses. The model selects from a pool of brands it associates with the category. The whole process of making a recommendation boils down to getting into that pool. The text describes how the model builds it <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-przygotowac-strone-zeby-ai-moglo-ja-zacytowac\" class=\"wp-block-heading\">How do you prepare a webpage so that AI can quote from it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The model looks for facts it can cite. When it responds using a search, it breaks the question down into several sub-queries: about price, specifications, reviews and availability. In <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">the AirOps survey of March 2026<\/a> 95% of such queries had no search volume in keyword tools, and ChatGPT cited only 15% of the pages it had retrieved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website should therefore include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>price<\/strong> or at least the price range and what it depends on,<\/li>\n\n\n\n<li><strong>specifications, standards and certificates<\/strong>, expressed in numbers rather than adjectives,<\/li>\n\n\n\n<li><strong>for whom<\/strong> is a service or product for some, but not for others,<\/li>\n\n\n\n<li><strong>region<\/strong> delivery terms and conditions,<\/li>\n\n\n\n<li><strong>the answer at the start of each section<\/strong>, in a sentence that can be quoted without the rest of the text.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">W <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\">research by academics from Princeton and IIT Delhi<\/a>, which introduced the concept of GEO; adding statistics, quotations and sources to the text increased its visibility in generative responses by as much as 40%. We refer to this area as <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/what-is-aeo\/\">AEO<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was the case with Wapiennik. The website had several dozen subpages, but they lacked specific details. The changes were made to the existing content: a clear statement of compliance with the PN-EN 459-1 standard, a table of specifications and a section on pricing. Not a single new subpage was created.<\/p>\n\n\n\n<h2 id=\"h-jak-polaczyc-nazwe-produktu-z-marka\" class=\"wp-block-heading\">How do you link a product name to a brand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is a problem that isn\u2019t apparent in traditional SEO. In the first survey, the respondents were familiar with the name of Wapiennik\u2019s flagship product, \u201eJurajskie Bia\u0142e\u201d lime, but treated it as a type of lime rather than a specific company\u2019s product. The brand had a recognisable product, which the model failed to associate with its name. This phenomenon is described by the term <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand-aliases\/\">brand aliases<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The solution is simple, but it requires consistency. The product name should appear alongside the company name in page titles, descriptions, and <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/structural-data\/\">structured data<\/a> and in every external description of the brand. A single sentence such as \u201eJurajskie Bia\u0142e is lime produced by Wapiennik W\u0119\u017ce in Dzia\u0142oszyn\u201d is more effective than several paragraphs on quality.<\/p>\n\n\n\n<h2 id=\"h-gdzie-jeszcze-firma-musi-sie-pojawic-poza-wlasna-strona\" class=\"wp-block-heading\">Where else does a company need to have a presence apart from its own website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where the model seeks confirmation. Most commonly, these are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comparisons and rankings in your category,<\/li>\n\n\n\n<li>business directories and <a href=\"https:\/\/www.google.com\/business\/\">Company Profile on Google<\/a>, with the same details as on the website,<\/li>\n\n\n\n<li>customer review websites,<\/li>\n\n\n\n<li>the media and industry websites.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest way to know where to start: check which sources the models cite when they recommend your competitors. This is a list of places where your competitors are present but you are not. In the Wapiennik case, it was precisely the lack of such independent signals that held up the recommendation for the longest time, even though the website\u2019s backlinks were growing rapidly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Aelo, we organise these off-site activities within Outreach: we advise where to set up a profile and on which platforms the brand should have a presence. Changes to the website itself are implemented in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-ob{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-ob *{box-sizing:border-box}.aelo-ob div,.aelo-ob span{margin:0;padding:0;text-transform:none}.aelo-ob br,.aelo-ob p:empty{display:none!important}.aelo-ob .aelo-ob-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-ob .aelo-ob-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-ob .aelo-ob-k{font-family:'Nunito 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(max-width:600px){.aelo-ob .aelo-ob-url{margin-left:0!important}.aelo-ob .aelo-ob-r{grid-template-columns:32px minmax(0,1fr);row-gap:6px;padding:14px 0}.aelo-ob .aelo-ob-r.hi{padding:14px 12px}.aelo-ob .aelo-ob-c,.aelo-ob .aelo-ob-c.n,.aelo-ob .aelo-ob-c.a,.aelo-ob .aelo-ob-r.hi .aelo-ob-c.n{padding:0}.aelo-ob .aelo-ob-c.x{grid-column:1\/-1}}<\/style><figure class=\"aelo-ob\" aria-label=\"Areas to focus on to ensure AI recommends your company: facts on the website, the product linked to the brand, off-site presence, accessibility for AI bots, and regular monitoring\"><div class=\"aelo-ob-card\"><div class=\"aelo-ob-in\"><div class=\"aelo-ob-k\">HOW TO GET AI TO RECOMMEND YOUR COMPANY<\/div><div class=\"aelo-ob-h\">What is the status of the work on the recommendation?<\/div><div class=\"aelo-ob-s\">The model must be familiar with the company, find out the facts about it and check it against independent sources.<\/div><div class=\"aelo-ob-t\"><div class=\"aelo-ob-r\"><span class=\"aelo-ob-c n\">01<\/span><span class=\"aelo-ob-c a\">Facts on the website<\/span><span class=\"aelo-ob-c x\">price or price range, specifications and standards expressed as figures, who the service is for, region, an introduction at the start of each section<\/span><\/div><div class=\"aelo-ob-r\"><span class=\"aelo-ob-c n\">02<\/span><span class=\"aelo-ob-c a\">A product associated with the brand<\/span><span class=\"aelo-ob-c x\">product name alongside the company name in titles, descriptions, structured data and external descriptions<\/span><\/div><div class=\"aelo-ob-r hi\"><span class=\"aelo-ob-c n\">03<\/span><span class=\"aelo-ob-c a\">Off-site presence<\/span><span class=\"aelo-ob-c x\">comparisons and rankings, directories and Google Business Profiles, customer reviews, trade media<\/span><\/div><div class=\"aelo-ob-r\"><span class=\"aelo-ob-c n\">04<\/span><span class=\"aelo-ob-c a\">Access for robots<\/span><span class=\"aelo-ob-c x\">robots.txt without blocking AI search engine bots, page in Bing Webmaster Tools, content in HTML, not in JavaScript<\/span><\/div><div class=\"aelo-ob-r\"><span class=\"aelo-ob-c n\">05<\/span><span class=\"aelo-ob-c a\">Regular measurement<\/span><span class=\"aelo-ob-c x\">the same fixed set of queries across several models, the percentage of responses containing the brand name in subsequent periods<\/span><\/div><\/div><div class=\"aelo-ob-foot\"><div class=\"aelo-ob-fn\">The highlighted area held up the recommendation in the lime manufacturer\u2019s case for the longest time, even though mentions of the website were rising rapidly.<\/div><span class=\"aelo-ob-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-co-z-technika-robotami-ai-bingiem-i-javascriptem\" class=\"wp-block-heading\">What about technology: AI bots, Bing and JavaScript?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best content won\u2019t be cited if a web crawler doesn\u2019t read it. Three things to check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>robots.txt<\/strong> cannot block AI search engine bots; OpenAI describes its <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\">documentation<\/a>, by separating the ChatGPT search bot (OAI-SearchBot) from the training data collection bot (GPTBot),<\/li>\n\n\n\n<li><strong>Bing index<\/strong>: ChatGPT relied on it for a long time, and Microsoft Copilot still uses it today, so the page should be verified in <a href=\"https:\/\/www.bing.com\/webmasters\">Bing Webmaster Tools<\/a>,<\/li>\n\n\n\n<li><strong>HTML content<\/strong>: in <a href=\"https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler\">Vercel analysis<\/a> None of the major AI bots executed JavaScript.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google writes in <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">AI function documentation<\/a>, \u2026that there are no additional technical requirements for AI Overviews and AI mode beyond standard SEO. However, he explains why SEO alone is not enough, <a href=\"https:\/\/aeloapp.io\/en\/blog\/visibility-in-ai-and-seo\/\">Visibility in AI and SEO<\/a>.<\/p>\n\n\n\n<h2 id=\"h-ile-trwa-zanim-ai-zacznie-polecac-firme\" class=\"wp-block-heading\">How long does it take before AI starts recommending a company?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single timeframe, but the Wapiennik case illustrates a typical pattern. The first report, dated 24 June 2026: the brand scored 0 out of 18 responses. The second, dated 27 July: 17 out of 18. The third, dated 10 September: 18 out of 18, with the website cited in 94% phrases and the first recommendation in one of the four models. The citations came quickly, but the recommendation only arrived after 11 weeks. A similar pattern, albeit in the services sector, was seen with the graphic design studio described in the text <a href=\"https:\/\/aeloapp.io\/en\/blog\/clickmade-ai-chatbot-recommendations\/\">AI chatbot recommendations after 5 months: the Click Made case<\/a>: from zero in May to a recommendation from three AI engines at the end of October.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changes to the sources that the model searches on the web take effect more quickly than changes to the knowledge acquired during training, which is only updated with new model versions. Read more in the text <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-do-changes-take-time\/\">Why do changes take time?<\/a> and in the second part of the case study: <a href=\"https:\/\/aeloapp.io\/en\/blog\/lime-manufacturer-third-measurement-visibility-ai\/\">An AI model recommends a brand for the first time<\/a>.<\/p>\n\n\n\n<h2 id=\"h-czego-nie-robic\" class=\"wp-block-heading\">What shouldn\u2019t you do?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When working on how to get AI to recommend a company, the following mistakes are the most common:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t count on being able to buy a recommendation.<\/strong> Advertisements in ChatGPT are labelled, displayed separately and, according to OpenAI, do not affect the content of the responses. See the text for details <a href=\"https:\/\/aeloapp.io\/en\/blog\/advertising-on-chatgpt-and-brand-visibility\/\">Advertisements on ChatGPT in Poland: what this means for brands<\/a>.<\/li>\n\n\n\n<li><strong>Don\u2019t judge the results based on a single screenshot.<\/strong> ChatGPT and Google\u2019s AI produced the same list of brands in fewer than 1 in 100 attempts. Read more in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/why-does-ai-give-a-different-answer-every-time\/\">Why does AI give a different answer every time?<\/a>.<\/li>\n\n\n\n<li><strong>Don\u2019t churn out content without any facts.<\/strong> The problem with Wapiennik was not the number of subpages, but the lack of specific details on those that already existed.<\/li>\n\n\n\n<li><strong>Do not change the set of phrases being measured whilst you are working.<\/strong> Without <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/frozen-query-set\/\">frozen query set<\/a> You won\u2019t be able to compare the results before and after the changes.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-jak-aelo-pomaga-w-tej-pracy\" class=\"wp-block-heading\">How does Aelo help with this work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To know how to get AI to recommend your company, you first need to identify what\u2019s preventing it from doing so. We measure whether ChatGPT, Claude, Gemini and Perplexity mention your brand, identify what is preventing a recommendation, draw up an action plan and prepare the materials needed to implement it. Measurements in the module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a> They are processed daily, and the results are fed into the knowledge graph <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Synapsis<\/a>, and these form the basis for tasks in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a> and materials in <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>. It\u2019s up to you to decide which parts of this you\u2019ll put into practice. The text describes the whole process <a href=\"https:\/\/aeloapp.io\/en\/blog\/brand-visibility-platform-in-ai\/\">An AI-powered brand visibility platform: how Aelo works<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies carrying out this work for clients can find out more on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>, and local businesses on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-small-businesses\/\">Aelo for small businesses<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791715736486\"><strong class=\"schema-faq-question\">Is it possible to pay for AI to recommend a company?<\/strong> <p class=\"schema-faq-answer\">No. Adverts in ChatGPT are labelled, appear alongside the response and, according to OpenAI, do not influence its content. Whether the model recommends a company in the response itself depends on what it knows about the company and what it finds online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791715748126\"><strong class=\"schema-faq-question\">Is good SEO enough to get AI to recommend a company?<\/strong> <p class=\"schema-faq-answer\">No. SEO provides the foundation: indexing, accessibility for crawlers and content. In an Ahrefs study from early 2026, only 38% of the pages cited in AI Overviews were in the top 10 for the same search query. To this, you need to add specific facts, consistent data online and a presence in independent sources.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791715752888\"><strong class=\"schema-faq-question\">Does a small business stand a chance of being recommended by AI?<\/strong> <p class=\"schema-faq-answer\">Yes, particularly for queries narrowed down to a specific city, specialism or client group. With such queries, there are fewer candidates, and the selection is determined by specific, consistent information in the sources that the model analyses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791715760034\"><strong class=\"schema-faq-question\">How can you tell if your efforts are paying off?<\/strong> <p class=\"schema-faq-answer\">By running the same set of queries across several models at regular intervals and comparing the percentage of responses mentioning the brand over successive periods. A single test is not enough, as AI responses vary almost every time the test is run.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SparkToro and Gumshoe.ai, a study on the consistency of brand recommendations in AI (January 2026): <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/<\/a><\/li>\n\n\n\n<li>AirOps, report on searches, follow-up queries and citations in ChatGPT (March 2026): <a href=\"https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt\">https:\/\/www.airops.com\/report\/influence-of-retrieval-fanout-and-google-serps-in-chatgpt<\/a><\/li>\n\n\n\n<li>Aggarwal et al., GEO: Generative Engine Optimisation (KDD 2024): <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\">https:\/\/arxiv.org\/abs\/2311.09735<\/a><\/li>\n\n\n\n<li>OpenAI, robot documentation: <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\">https:\/\/developers.openai.com\/api\/docs\/bots<\/a><\/li>\n\n\n\n<li>Vercel, analysis of AI robot behaviour (December 2024): <a href=\"https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler\">https:\/\/vercel.com\/blog\/the-rise-of-the-ai-crawler<\/a><\/li>\n\n\n\n<li>Google Search Central, AI features and your website: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features<\/a><\/li>\n\n\n\n<li>Ahrefs, update to the citation study in AI Overviews (2026): <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\">https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10<\/a><\/li>\n\n\n\n<li>Aelo reports for Wapiennik \u201eW\u0119\u017ce\u201d dated 24 June, 27 July and 10 September 2026 (published with the client\u2019s consent)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>For AI to recommend a company, the model must be familiar with it, find specific facts about it and see it mentioned in independent sources it trusts. In practice, this involves five areas of work: facts on the company\u2019s own website, a clear link between the product and the brand, a presence on third-party websites, accessibility for web crawlers, and regular monitoring.<\/p>","protected":false},"author":3,"featured_media":1034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"jak trafi\u0107 do odpowiedzi ChatGPT, jak by\u0107 polecanym przez AI, jak zwi\u0119kszy\u0107 widoczno\u015b\u0107 w AI, polecenie firmy przez AI\",\"widoczno\u015b\u0107 marki w AI, jak poprawi\u0107 widoczno\u015b\u0107 w AI\",\"jak pojawi\u0107 si\u0119 w odpowiedziach AI, obecno\u015b\u0107 w odpowiedziach czat\u00f3w\",\"ChatGPT poleca firmy, jak ChatGPT wybiera firmy\",\"widoczno\u015b\u0107 w Gemini, widoczno\u015b\u0107 w Perplexity\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak zwi\u0119kszy\u0107 widoczno\u015b\u0107 marki w AI\",\"score\":61},{\"keyword\":\"jak trafi\u0107 do odpowiedzi AI\",\"score\":61},{\"keyword\":\"polecenia firm w ChatGPT\",\"score\":61},{\"keyword\":\"firma w Gemini i Perplexity\",\"score\":61}]","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poradniki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak sprawi\u0107, \u017ceby AI poleca\u0142o firm\u0119: co dzia\u0142a w 2026<\/title>\n<meta name=\"description\" content=\"Jak sprawi\u0107, \u017ceby AI poleca\u0142o firm\u0119: fakty na stronie, sp\u00f3jne dane w sieci, niezale\u017cne \u017ar\u00f3d\u0142a i technika. 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