{"id":1012,"date":"2026-10-08T11:46:31","date_gmt":"2026-10-08T09:46:31","guid":{"rendered":"https:\/\/aeloapp.io\/?p=1012"},"modified":"2026-10-26T15:06:41","modified_gmt":"2026-10-26T14:06:41","slug":"advertising-on-chatgpt-and-brand-visibility","status":"publish","type":"post","link":"https:\/\/aeloapp.io\/en\/blog\/reklamy-w-chatgpt-a-widocznosc-marki\/","title":{"rendered":"Advertisements on ChatGPT in Poland: what this means for brands"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1-1024x576.png\" alt=\"Advertising layout in ChatGPT: a brand mentioned in the response text alongside a separate, clearly labelled advert, and a map of countries with access to Ads Manager\" class=\"wp-image-1014\" srcset=\"https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1-1024x576.png 1024w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1-300x169.png 300w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1-18x10.png 18w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1-768x432.png 768w, https:\/\/aeloapp.io\/wp-content\/uploads\/2026\/10\/aelo-hero-reklamy-chatgpt-1200x675-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-od-kiedy-dzialaja-reklamy-w-chatgpt\" data-level=\"2\">Since when have adverts been running on ChatGPT?<\/a><\/li><li><a href=\"#h-jak-dziala-reklama-w-chatgpt\" data-level=\"2\">How does advertising work on ChatGPT?<\/a><\/li><li><a href=\"#h-czy-reklama-w-chatgpt-wplywa-na-to-ktore-marki-poleca-odpowiedz\" data-level=\"2\">Does advertising on ChatGPT influence which brands the response recommends?<\/a><\/li><li><a href=\"#h-reklama-czy-obecnosc-w-odpowiedzi-czym-sie-roznia\" data-level=\"2\">Advertising or presence in response: how do they differ?<\/a><\/li><li><a href=\"#h-co-reklamy-w-chatgpt-oznaczaja-dla-agencji\" data-level=\"2\">What do the adverts on ChatGPT mean for agencies?<\/a><\/li><li><a href=\"#h-jak-mierzyc-obecnosc-marki-w-odpowiedziach-obok-reklam\" data-level=\"2\">How can you measure brand presence in responses alongside adverts?<\/a><\/li><li><a href=\"#h-faq\" data-level=\"2\">FAQ<\/a><\/li><li><a href=\"#h-zrodla\" data-level=\"2\">Sources<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This text is part of the guide <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/brand-visibility-in-ai\/\">Brand visibility in AI: how it works and how to measure it<\/a>.<\/p>\n\n\n\n<h2 id=\"h-od-kiedy-dzialaja-reklamy-w-chatgpt\" class=\"wp-block-heading\">Since when have adverts been running on ChatGPT?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI began on 9 February 2026 with trials in the United States, involving logged-in adult users of the Free and Go plans (<a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\">first announcement regarding the adverts<\/a>). The next steps, according to OpenAI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In May 2026, Ads Manager was launched \u2013 a self-service dashboard that made advertising accessible to small and medium-sized businesses,<\/li>\n\n\n\n<li>On 31 August 2026, self-service shopping had expanded to Europe, India, the Middle East and North Africa, and adverts were running in over 40 countries (<a href=\"https:\/\/openai.com\/index\/expanding-access-to-ai-with-chatgpt-ads\/\">OpenAI statement<\/a>),<\/li>\n\n\n\n<li>Poland is in <a href=\"https:\/\/help.openai.com\/en\/articles\/20001245-ads-manager-availability\">List of countries with access to Ads Manager<\/a>, provided that the advertiser and the payer are based in a country on this list,<\/li>\n\n\n\n<li>In just under 200 days since their launch, the adverts have, according to OpenAI, generated annual revenue of one billion dollars and are being used by tens of thousands of advertisers,<\/li>\n\n\n\n<li>5 October 2026, OpenAI <a href=\"https:\/\/openai.com\/index\/new-chatgpt-ads-format-and-measurement\/\">has announced a new visual advertising format<\/a>, initially tested in the US whilst generating images, for users on the Free and Go plans.<\/li>\n<\/ul>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-adt{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-adt *{box-sizing:border-box}.aelo-adt div,.aelo-adt span{margin:0;padding:0;text-transform:none}.aelo-adt br,.aelo-adt p:empty{display:none!important}.aelo-adt .aelo-adt-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-adt .aelo-adt-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-adt .aelo-adt-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-adt .aelo-adt-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-adt .aelo-adt-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-adt .aelo-adt-g{margin-top:clamp(36px,4.6cqi,52px)!important;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(14px,2.4cqi,24px)}.aelo-adt .aelo-adt-st{position:relative;min-width:0;padding:22px 0 0;border-top:2px solid #2E323A;display:flex;flex-direction:column;gap:8px}.aelo-adt .aelo-adt-st::before{content:\"\";position:absolute;top:-7px;left:0;width:12px;height:12px;border-radius:100px;background:#3A3E45}.aelo-adt .aelo-adt-st.hi{border-top-color:#3BBFA0}.aelo-adt .aelo-adt-st.hi::before{background:#3BBFA0;box-shadow:0 0 14px rgba(59,191,160,.8)}.aelo-adt .aelo-adt-d{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:14px!important;font-weight:700!important;letter-spacing:.04em!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-adt .aelo-adt-st.hi .aelo-adt-d{color:#3BBFA0!important}.aelo-adt .aelo-adt-n{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-adt .aelo-adt-x{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:15px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.45!important;color:#C6C8CF!important;overflow-wrap:break-word}.aelo-adt .aelo-adt-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-adt .aelo-adt-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-adt .aelo-adt-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-adt .aelo-adt-g{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:32px}.aelo-adt .aelo-adt-n{font-size:15px!important}}@container (max-width:600px){.aelo-adt .aelo-adt-url{margin-left:0!important}.aelo-adt .aelo-adt-g{grid-template-columns:minmax(0,1fr);gap:0;margin-top:28px!important}.aelo-adt .aelo-adt-st{border-top:0;border-left:2px solid #2E323A;padding:0 0 22px 20px;gap:4px}.aelo-adt .aelo-adt-st:last-child{padding-bottom:0}.aelo-adt .aelo-adt-st::before{top:3px;left:-7px}.aelo-adt .aelo-adt-st.hi{border-left-color:#3BBFA0}.aelo-adt .aelo-adt-x{font-size:14px!important}}<\/style><figure class=\"aelo-adt\" aria-label=\"Stages of advertising on ChatGPT according to OpenAI: 9 February 2026 \u2013 trial in the US; May 2026 \u2013 Ads Manager; 31 August 2026 \u2013 ad purchases from Poland and over 40 countries; 5 October 2026 \u2013 trial of the visual format\"><div class=\"aelo-adt-card\"><div class=\"aelo-adt-in\"><div class=\"aelo-adt-k\">ADVERTISEMENTS IN CHATGPT<\/div><div class=\"aelo-adt-h\">From a test in the US to a purchase in Poland<\/div><div class=\"aelo-adt-s\">Stages according to OpenAI\u2019s announcements.<\/div><div class=\"aelo-adt-g\"><div class=\"aelo-adt-st\"><span class=\"aelo-adt-d\">9 February 2026<\/span><span class=\"aelo-adt-n\">Test in the USA<\/span><span class=\"aelo-adt-x\">Adult users on the Free and Go plans who are logged in<\/span><\/div><div class=\"aelo-adt-st\"><span class=\"aelo-adt-d\">May 2026<\/span><span class=\"aelo-adt-n\">Ads Manager<\/span><span class=\"aelo-adt-x\">a self-service portal for small and medium-sized businesses<\/span><\/div><div class=\"aelo-adt-st hi\"><span class=\"aelo-adt-d\">31 August 2026<\/span><span class=\"aelo-adt-n\">Purchase from Poland<\/span><span class=\"aelo-adt-x\">Europe, India, the Middle East and North Africa \u2013 over 40 countries<\/span><\/div><div class=\"aelo-adt-st\"><span class=\"aelo-adt-d\">5 October 2026<\/span><span class=\"aelo-adt-n\">Visual format<\/span><span class=\"aelo-adt-x\">a test in the US on image generation<\/span><\/div><\/div><div class=\"aelo-adt-foot\"><div class=\"aelo-adt-fn\">According to OpenAI, in just under 200 days since the launch, the adverts generated annual revenue of one billion dollars.<\/div><span class=\"aelo-adt-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-jak-dziala-reklama-w-chatgpt\" class=\"wp-block-heading\">How does advertising work on ChatGPT?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adverts are shown to adult users on the Free and Go plans. Paid plans, from Plus upwards, are ad-free. The system matches adverts to the topic of the current conversation and, depending on the country and the user\u2019s settings, also to previous conversations and interactions with adverts. Advertisers do not have access to the content of conversations, chat history or storage; they only receive aggregated data on impressions and clicks. Adverts do not appear alongside sensitive topics such as health, mental health or politics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the advertiser\u2019s perspective, it works much the same as in other advertising systems. Most campaigns are billed on a per-click basis or optimised for performance. Pixel and the Conversions API are used for measurement, whilst product feeds, geographical targeting and custom audiences are used to target campaigns. Selected advertisers can exclude conversations containing specific phrases.<\/p>\n\n\n\n<h2 id=\"h-czy-reklama-w-chatgpt-wplywa-na-to-ktore-marki-poleca-odpowiedz\" class=\"wp-block-heading\">Does advertising on ChatGPT influence which brands the response recommends?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to OpenAI, no. Adverts are always labelled, displayed separately from the responses, and do not influence what ChatGPT says. The new visual format is also set to remain separate from the image generated by the user.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This highlights the most important point for brands: you still cannot buy your way into the answer itself. Whether a model mentions your company depends on what they have learnt about it during training and what they find online at the moment they give their answer. The article describes how this selection process works <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-ai-chatbots-select-brands-to-respond-to\/\">How AI chatbots choose the brands they recommend<\/a>. Why a model might be familiar with a brand and yet not recommend it is explained <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/knows-it-but-doesnt-recommend-it\/\">Knows the brand, but doesn\u2019t recommend it<\/a>.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@400&amp;family=Nunito+Sans:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\"><style>.aelo-ads{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-ads *{box-sizing:border-box}.aelo-ads div,.aelo-ads span{margin:0;padding:0;text-transform:none}.aelo-ads br,.aelo-ads p:empty{display:none!important}.aelo-ads .aelo-ads-card{background:radial-gradient(circle at 0% 0%,#262A31 0%,#101216 75%);border-radius:16px;padding:clamp(12px,2.4cqi,28px)}.aelo-ads .aelo-ads-in{border:1px solid #2E323A;border-radius:clamp(14px,2cqi,24px);padding:clamp(24px,4.4cqi,52px) clamp(18px,4.7cqi,56px) clamp(20px,3.5cqi,42px);display:flex;flex-direction:column}.aelo-ads .aelo-ads-k{font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(11px,1.2cqi,14px)!important;font-weight:700!important;letter-spacing:.14em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ads .aelo-ads-h{margin-top:clamp(12px,1.6cqi,20px)!important;font-family:'Playfair Display',Georgia,serif!important;font-weight:400!important;font-size:clamp(28px,4.4cqi,54px)!important;line-height:1.12!important;letter-spacing:-.01em!important;color:#F5F6F8!important;text-wrap:balance}.aelo-ads .aelo-ads-s{margin-top:clamp(10px,1.6cqi,20px)!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(15px,1.6cqi,19px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#F5F6F8!important}.aelo-ads .aelo-ads-g{margin-top:clamp(28px,4cqi,48px)!important;display:flex;flex-direction:column;gap:clamp(14px,2cqi,20px)}.aelo-ads .aelo-ads-r{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(16px,3cqi,32px);align-items:center}.aelo-ads .aelo-ads-mk{min-width:0;border:1px solid #3BBFA0;background:rgba(59,191,160,.07);border-radius:14px;padding:clamp(16px,2.4cqi,22px);display:flex;flex-direction:column;gap:10px}.aelo-ads .aelo-ads-mk.ad{border:1px dashed #6B6E78;background:transparent}.aelo-ads .aelo-ads-tg{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.12em!important;line-height:1.4!important;color:#3BBFA0!important}.aelo-ads .aelo-ads-mk.ad .aelo-ads-tg{color:#C6C8CF!important}.aelo-ads .aelo-ads-sk{display:block;height:8px;border-radius:4px;background:#3A3E45}.aelo-ads .aelo-ads-ch{display:flex;flex-wrap:wrap;gap:8px;margin-top:2px}.aelo-ads .aelo-ads-chip{display:inline-block;padding:4px 12px;border:1px solid #3A3E45;border-radius:100px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:14px!important;font-weight:600!important;letter-spacing:0!important;line-height:1.4!important;color:#C6C8CF!important}.aelo-ads .aelo-ads-chip.me{border-color:#3BBFA0;color:#3BBFA0!important}.aelo-ads .aelo-ads-btn{display:block;width:96px;height:26px;border:1px solid #6B6E78;border-radius:100px;margin-top:2px}.aelo-ads .aelo-ads-nt{display:flex;flex-direction:column;gap:6px;min-width:0}.aelo-ads .aelo-ads-nn{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:700!important;letter-spacing:0!important;line-height:1.35!important;color:#F5F6F8!important}.aelo-ads .aelo-ads-nd{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:16px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ads .aelo-ads-foot{margin-top:clamp(24px,2.6cqi,32px)!important;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 24px}.aelo-ads .aelo-ads-fn{flex:1 1 260px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#C6C8CF!important}.aelo-ads .aelo-ads-url{margin-left:auto!important;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:clamp(13px,1.25cqi,15px)!important;font-weight:400!important;letter-spacing:0!important;color:#F5F6F8!important;white-space:nowrap}@container (max-width:1000px){.aelo-ads .aelo-ads-nn{font-size:15px!important}.aelo-ads .aelo-ads-nd{font-size:15px!important}}@container (max-width:600px){.aelo-ads .aelo-ads-url{margin-left:0!important}.aelo-ads .aelo-ads-r{grid-template-columns:minmax(0,1fr);gap:12px}.aelo-ads .aelo-ads-r+.aelo-ads-r{padding-top:6px}}<\/style><figure class=\"aelo-ads\" aria-label=\"Ads in ChatGPT appear alongside the response, not within it: the brand is included in the response if the model recognises it and finds sources, whilst the advert from Ads Manager is labelled and displayed separately\"><div class=\"aelo-ads-card\"><div class=\"aelo-ads-in\"><div class=\"aelo-ads-k\">ADVERTISEMENT AND RESPONSE<\/div><div class=\"aelo-ads-h\">You pay for the advert alongside the reply, not within it<\/div><div class=\"aelo-ads-s\">According to OpenAI, advertising does not influence the content of the responses.<\/div><div class=\"aelo-ads-g\"><div class=\"aelo-ads-r\"><div class=\"aelo-ads-mk\" aria-hidden=\"true\"><span class=\"aelo-ads-tg\">CHATGPT'S ANSWER<\/span><span class=\"aelo-ads-sk\" style=\"width:100%\"><\/span><span class=\"aelo-ads-sk\" style=\"width:88%\"><\/span><span class=\"aelo-ads-sk\" style=\"width:64%\"><\/span><div class=\"aelo-ads-ch\"><span class=\"aelo-ads-chip me\">Your brand<\/span><span class=\"aelo-ads-chip\">Competitor<\/span><span class=\"aelo-ads-chip\">Competitor<\/span><\/div><\/div><div class=\"aelo-ads-nt\"><span class=\"aelo-ads-nn\">In reply<\/span><span class=\"aelo-ads-nd\">A brand finds its way here when a model is familiar with it and discovers sources of information about it. You can\u2019t buy your way into this place.<\/span><\/div><\/div><div class=\"aelo-ads-r\"><div class=\"aelo-ads-mk ad\" aria-hidden=\"true\"><span class=\"aelo-ads-tg\">ADVERTISEMENT, MARKED<\/span><span class=\"aelo-ads-sk\" style=\"width:72%\"><\/span><span class=\"aelo-ads-sk\" style=\"width:48%\"><\/span><span class=\"aelo-ads-btn\"><\/span><\/div><div class=\"aelo-ads-nt\"><span class=\"aelo-ads-nn\">Alongside the answers<\/span><span class=\"aelo-ads-nd\">A campaign slot in Ads Manager. It only works in ChatGPT and disappears when the budget runs out.<\/span><\/div><\/div><\/div><div class=\"aelo-ads-foot\"><div class=\"aelo-ads-fn\">Adverts are shown to adult users on the Free and Go plans. Plans from Plus upwards are ad-free.<\/div><span class=\"aelo-ads-url\">aeloapp.io<\/span><\/div><\/div><\/div><\/figure>\n\n\n\n<h2 id=\"h-reklama-czy-obecnosc-w-odpowiedzi-czym-sie-roznia\" class=\"wp-block-heading\">Advertising or presence in response: how do they differ?<\/h2>\n\n\n\n<style>.aelo-cmp{container-type:inline-size;margin:32px 0;font-family:'Nunito Sans',system-ui,sans-serif;line-height:normal}.aelo-cmp *{box-sizing:border-box}.aelo-cmp div,.aelo-cmp span{margin:0;padding:0;text-transform:none}.aelo-cmp br,.aelo-cmp p:empty{display:none!important}.aelo-cmp .aelo-cmp-t{display:flex;flex-direction:column}.aelo-cmp .aelo-cmp-r{display:grid;grid-template-columns:minmax(120px,.7fr) minmax(0,1fr) minmax(0,1fr);border-top:1px solid #E2E4EA}.aelo-cmp .aelo-cmp-r.h{border-top:0}.aelo-cmp .aelo-cmp-c{display:block;min-width:0;padding:clamp(14px,2cqi,18px) clamp(12px,2cqi,20px)}.aelo-cmp .aelo-cmp-c.l{padding-left:0}.aelo-cmp .aelo-cmp-c.ai{background:rgba(59,191,160,.08);border-left:1px solid #3BBFA0}.aelo-cmp .aelo-cmp-r.h .aelo-cmp-c.ai{border-radius:14px 14px 0 0}.aelo-cmp .aelo-cmp-r.z .aelo-cmp-c.ai{border-radius:0 0 14px 14px}.aelo-cmp .aelo-cmp-lab{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:14px!important;font-weight:700!important;letter-spacing:.1em!important;line-height:1.4!important;text-transform:uppercase!important;color:#6B6E78!important}.aelo-cmp .aelo-cmp-hd{display:inline-flex;align-items:center;gap:8px;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:14px!important;font-weight:700!important;letter-spacing:.1em!important;line-height:1.4!important;text-transform:uppercase!important;color:#5E4FA2!important}.aelo-cmp .aelo-cmp-hd::before{content:\"\";flex:none;width:8px;height:8px;border-radius:100px;background:#8E5AF2}.aelo-cmp .aelo-cmp-hd.ai{color:#1E8F75!important}.aelo-cmp .aelo-cmp-hd.ai::before{background:#3BBFA0}.aelo-cmp .aelo-cmp-v{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:17px!important;font-weight:400!important;letter-spacing:0!important;line-height:1.5!important;color:#3B3E47!important;overflow-wrap:break-word}.aelo-cmp .aelo-cmp-c.ai .aelo-cmp-v{color:#25272D!important}.aelo-cmp .aelo-cmp-tg{display:none}@container (max-width:1000px){.aelo-cmp .aelo-cmp-v{font-size:15px!important}.aelo-cmp .aelo-cmp-lab,.aelo-cmp .aelo-cmp-hd{font-size:12px!important}}@container (max-width:600px){.aelo-cmp .aelo-cmp-r.h{display:none}.aelo-cmp .aelo-cmp-r{grid-template-columns:minmax(0,1fr);gap:8px;padding:16px 0}.aelo-cmp .aelo-cmp-r:nth-child(2){border-top:0}.aelo-cmp .aelo-cmp-c,.aelo-cmp .aelo-cmp-c.l{padding:0;display:grid;grid-template-columns:100px minmax(0,1fr);gap:12px;align-items:baseline}.aelo-cmp .aelo-cmp-c.l{display:block;margin-bottom:2px}.aelo-cmp .aelo-cmp-c.ai,.aelo-cmp .aelo-cmp-r.z .aelo-cmp-c.ai{padding:10px 12px;border:0;border-left:1px solid #3BBFA0;border-radius:0 10px 10px 0}.aelo-cmp .aelo-cmp-c.ad{padding:0 12px}.aelo-cmp .aelo-cmp-tg{display:block;font-family:'Nunito Sans',system-ui,sans-serif!important;font-size:12px!important;font-weight:700!important;letter-spacing:.08em!important;line-height:1.4!important;text-transform:uppercase!important;color:#5E4FA2!important}.aelo-cmp .aelo-cmp-tg.ai{color:#1E8F75!important}}<\/style><div class=\"aelo-cmp\" role=\"table\" aria-label=\"Advertising on ChatGPT and brand presence in responses: where it comes from, where it appears, its reach, when it disappears, and how to measure it\"><div class=\"aelo-cmp-t\"><div class=\"aelo-cmp-r h\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"columnheader\"><\/span><span class=\"aelo-cmp-c ad\" role=\"columnheader\"><span class=\"aelo-cmp-hd\">Advertising on ChatGPT<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"columnheader\"><span class=\"aelo-cmp-hd ai\">Presence in response<\/span><\/span><\/div><div class=\"aelo-cmp-r\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"rowheader\"><span class=\"aelo-cmp-lab\">Where does it come from?<\/span><\/span><span class=\"aelo-cmp-c ad\" role=\"cell\"><span class=\"aelo-cmp-tg\">Advertising<\/span><span class=\"aelo-cmp-v\">from a campaign in Ads Manager<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"cell\"><span class=\"aelo-cmp-tg ai\">Answer<\/span><span class=\"aelo-cmp-v\">based on what the model knows and finds out about the brand<\/span><\/span><\/div><div class=\"aelo-cmp-r\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"rowheader\"><span class=\"aelo-cmp-lab\">Where is it shown?<\/span><\/span><span class=\"aelo-cmp-c ad\" role=\"cell\"><span class=\"aelo-cmp-tg\">Advertising<\/span><span class=\"aelo-cmp-v\">next to the answer, marked as an advert<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"cell\"><span class=\"aelo-cmp-tg ai\">Answer<\/span><span class=\"aelo-cmp-v\">in the body of the reply, as a reference or quotation<\/span><\/span><\/div><div class=\"aelo-cmp-r\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"rowheader\"><span class=\"aelo-cmp-lab\">Range<\/span><\/span><span class=\"aelo-cmp-c ad\" role=\"cell\"><span class=\"aelo-cmp-tg\">Advertising<\/span><span class=\"aelo-cmp-v\">only ChatGPT<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"cell\"><span class=\"aelo-cmp-tg ai\">Answer<\/span><span class=\"aelo-cmp-v\">any model that uses the same sources<\/span><\/span><\/div><div class=\"aelo-cmp-r\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"rowheader\"><span class=\"aelo-cmp-lab\">When it disappears<\/span><\/span><span class=\"aelo-cmp-c ad\" role=\"cell\"><span class=\"aelo-cmp-tg\">Advertising<\/span><span class=\"aelo-cmp-v\">when the campaign budget runs out<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"cell\"><span class=\"aelo-cmp-tg ai\">Answer<\/span><span class=\"aelo-cmp-v\">when the sources, the model or the competition change<\/span><\/span><\/div><div class=\"aelo-cmp-r z\" role=\"row\"><span class=\"aelo-cmp-c l\" role=\"rowheader\"><span class=\"aelo-cmp-lab\">How to measure<\/span><\/span><span class=\"aelo-cmp-c ad\" role=\"cell\"><span class=\"aelo-cmp-tg\">Advertising<\/span><span class=\"aelo-cmp-v\">Ads Manager, Pixel, Conversions API<\/span><\/span><span class=\"aelo-cmp-c ai\" role=\"cell\"><span class=\"aelo-cmp-tg ai\">Answer<\/span><span class=\"aelo-cmp-v\">repeated measurement of the response across several models<\/span><\/span><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These two channels are not mutually exclusive. Advertising gives you control over the message and a quick start. Building a presence organically takes longer, but it also works on Gemini, Claude and Perplexity, where adverts from ChatGPT\u2019s Ads Manager do not appear.<\/p>\n\n\n\n<h2 id=\"h-co-reklamy-w-chatgpt-oznaczaja-dla-agencji\" class=\"wp-block-heading\">What do the adverts on ChatGPT mean for agencies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies are gaining a new channel to sell to clients and facing a new question from them: \u201eIf you can buy adverts on ChatGPT, why bother working on your presence in the responses?\u201d The answer is in the table above. Advertising does not change what the model says about the brand, and a customer who sees a labelled advert will often read the response next to it anyway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In client reports, these channels must be kept separate. Campaign results are shown in Ads Manager. No ChatGPT provider tool displays the presence of responses, so this must be measured independently, using a fixed set of queries and across several models. How to do this manually is described in <a href=\"https:\/\/aeloapp.io\/en\/blog\/how-to-check-whether-ai-recommends-your-brand\/\">How to check whether AI recommends your brand<\/a>. Details of our collaboration with agencies can be found on the website <a href=\"https:\/\/aeloapp.io\/en\/for-whom\/for-agencies\/\">Aelo for agencies<\/a>.<\/p>\n\n\n\n<h2 id=\"h-jak-mierzyc-obecnosc-marki-w-odpowiedziach-obok-reklam\" class=\"wp-block-heading\">How can you measure brand presence in responses alongside adverts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Aelo, we measure brand presence in the responses from four models: ChatGPT, Claude, Gemini and Perplexity. We ask the questions without mentioning the brand name (<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/neutral-scan\/\">neutral scan<\/a>), measurements are taken daily, and a full report is produced once a month. The module <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Visibility<\/a> shows how a brand\u2019s presence changes over time and in relation to the competition, and we use the results to plan activities in <a href=\"https:\/\/aeloapp.io\/en\/tasks\/\">Tickets<\/a>. It\u2019s up to you to decide which parts of this you\u2019ll put into practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since October, ChatGPT has also been running on a new model, and users on the Free and Go plans \u2013 that is, those who see adverts \u2013 are given a different model to paying users. We discuss this in the article <a href=\"https:\/\/aeloapp.io\/en\/blog\/gpt-6-in-chatgpt-brand-visibility\/\">GPT-6 in ChatGPT: what it means for brand visibility<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/panel.aeloapp.io\/register?plan=free\">Try it for free<\/a><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791712048917\"><strong class=\"schema-faq-question\">Can you buy an advert on ChatGPT in Poland?<\/strong> <p class=\"schema-faq-answer\">Yes. From 31 August 2026, companies based in Poland will be able to purchase adverts on ChatGPT themselves via Ads Manager at ads.openai.com. Larger companies can also purchase them through OpenAI\u2019s advertising team or via partners.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791712057078\"><strong class=\"schema-faq-question\">Is it possible to pay ChatGPT to recommend my company in its response?<\/strong> <p class=\"schema-faq-answer\">No. According to OpenAI, adverts are labelled, displayed separately and do not influence the content of the responses. The presence of a brand within the response itself depends on the sources the model uses, rather than on the advertising budget.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791712065128\"><strong class=\"schema-faq-question\">Who sees the adverts on ChatGPT?<\/strong> <p class=\"schema-faq-answer\">Adult users on the Free and Go plans. There are no adverts on the Plus, Pro, Business, Enterprise and Education plans, whilst on the Free plan they can be disabled in exchange for a lower daily message limit. Adverts do not appear alongside sensitive topics such as health or politics.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791712075577\"><strong class=\"schema-faq-question\">Will an advert on ChatGPT appear on Gemini or Perplexity?<\/strong> <p class=\"schema-faq-answer\">No. Adverts purchased via OpenAI\u2019s Ads Manager are only displayed in ChatGPT. Whether they appear in responses from other models depends on those models\u2019 own sources, so it is worth measuring brand visibility across several models simultaneously.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-zrodla\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OpenAI, Testing adverts in ChatGPT: <a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\">https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/<\/a><\/li>\n\n\n\n<li>OpenAI: A milestone in expanding access to AI (31 August 2026): <a href=\"https:\/\/openai.com\/index\/expanding-access-to-ai-with-chatgpt-ads\/\">https:\/\/openai.com\/index\/expanding-access-to-ai-with-chatgpt-ads\/<\/a><\/li>\n\n\n\n<li>OpenAI Help Centre, Ads Manager Availability: <a href=\"https:\/\/help.openai.com\/en\/articles\/20001245-ads-manager-availability\">https:\/\/help.openai.com\/en\/articles\/20001245-ads-manager-availability<\/a><\/li>\n\n\n\n<li>OpenAI, \u2018Building advertising for the way people use AI\u2019 (5 October 2026): <a href=\"https:\/\/openai.com\/index\/new-chatgpt-ads-format-and-measurement\/\">https:\/\/openai.com\/index\/new-chatgpt-ads-format-and-measurement\/<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Since 31 August 2026, Polish companies have been able to buy ChatGPT ads themselves via Ads Manager. The advert is labelled and displayed separately, and, according to OpenAI, does not affect the content of the response. In practice, this means that, for a fee, you can appear alongside the response, but not within it. Paid visibility and visibility within the response are two separate channels that must be planned and measured independently.<\/p>","protected":false},"author":3,"featured_media":1014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"reklama w ChatGPT, ChatGPT Ads, p\u0142atne reklamy w ChatGPT, reklamy w czacie AI\",\"reklama ChatGPT Polska, ChatGPT Ads Polska\",\"Ads Manager OpenAI, panel reklamowy ChatGPT\",\"p\u0142atne polecenie w ChatGPT, kupi\u0107 miejsce w odpowiedzi AI\",\"reklama obok odpowiedzi ChatGPT, czy reklamy wp\u0142ywaj\u0105 na ChatGPT\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"reklamy w ChatGPT w Polsce\",\"score\":67},{\"keyword\":\"Ads Manager ChatGPT\",\"score\":89},{\"keyword\":\"czy mo\u017cna zap\u0142aci\u0107 za polecenie w AI\",\"score\":61},{\"keyword\":\"reklama a odpowied\u017a ChatGPT\",\"score\":72}]","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zmiany-w-modelach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reklamy w ChatGPT w Polsce: co zmieniaj\u0105 dla marek<\/title>\n<meta name=\"description\" content=\"Reklamy w ChatGPT polskie firmy kupuj\u0105 same przez Ads Manager. Jak dzia\u0142aj\u0105, czym r\u00f3\u017cni\u0105 si\u0119 od obecno\u015bci w odpowiedzi i co to zmienia dla marki.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/blog\/advertising-on-chatgpt-and-brand-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklamy w ChatGPT w Polsce: co zmieniaj\u0105 dla marek\" \/>\n<meta property=\"og:description\" content=\"Reklamy w ChatGPT polskie firmy kupuj\u0105 same przez Ads Manager. Jak dzia\u0142aj\u0105, czym r\u00f3\u017cni\u0105 si\u0119 od obecno\u015bci w odpowiedzi i co to zmienia dla marki.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aeloapp.io\/en\/blog\/advertising-on-chatgpt-and-brand-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Aelo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Aelo\/61594274631442\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T09:46:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T14:06:41+00:00\" \/>\n<meta name=\"author\" content=\"Karolina Wcis\u0142o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reklamy w ChatGPT w Polsce: co zmieniaj\u0105 dla marek\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karolina Wcis\u0142o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/\"},\"author\":{\"name\":\"Karolina Wcis\u0142o\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/#\\\/schema\\\/person\\\/karolina-wcislo\"},\"headline\":\"Reklamy w ChatGPT w Polsce: co zmieniaj\u0105 dla marek\",\"datePublished\":\"2026-10-08T09:46:31+00:00\",\"dateModified\":\"2026-10-26T14:06:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/\"},\"wordCount\":1397,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aelo-hero-reklamy-chatgpt-1200x675-1.png\",\"articleSection\":[\"Zmiany w modelach\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/\",\"name\":\"Reklamy w ChatGPT w Polsce: co zmieniaj\u0105 dla marek\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/blog\\\/reklamy-w-chatgpt-a-widocznosc-marki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aeloapp.io\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/aelo-hero-reklamy-chatgpt-1200x675-1.png\",\"datePublished\":\"2026-10-08T09:46:31+00:00\",\"dateModified\":\"2026-10-26T14:06:41+00:00\",\"description\":\"Reklamy w ChatGPT polskie firmy kupuj\u0105 same przez Ads Manager. 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