{"id":75,"date":"2026-09-08T14:06:12","date_gmt":"2026-09-08T12:06:12","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=75"},"modified":"2026-09-16T15:35:50","modified_gmt":"2026-09-16T13:35:50","slug":"methodology","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/metodologia\/","title":{"rendered":"Methodology"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-75-100 bde-section ae-met-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-75-101 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Okruszki\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/\"><span itemprop=\"name\">Strona g\u0142\u00f3wna<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/wiedza\/\"><span itemprop=\"name\">Wiedza<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Metodologia<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-75-102 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-103 bde-text\" data-entrance=\"slideUp\">\nMetodologia\n<\/div><h1 class=\"bde-heading-75-104 bde-heading\" data-entrance=\"slideUp\">\nJak Aelo mierzy widoczno\u015b\u0107 marki w AI\n<\/h1><div class=\"bde-text-75-105 bde-text\" data-entrance=\"slideUp\">\nAelo zadaje modelom pytania z Twojej kategorii bez podawania nazwy marki, na zamro\u017conym zestawie zapyta\u0144, i sprawdza, czy marka pada w odpowiedzi, na kt\u00f3rej pozycji, obok kogo i z jakich \u017ar\u00f3de\u0142 model korzysta. Pomiar obejmuje cztery modele, a obecno\u015b\u0107 na X mierzymy osobnym modu\u0142em.\n<\/div><div class=\"bde-text-75-106 bde-text\" data-entrance=\"slideUp\">\nOstatnia aktualizacja: 6 wrze\u015bnia 2026 \u00b7 czas czytania oko\u0142o 7 minut\n<\/div>\n<\/div><div class=\"bde-text-75-107 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"toc\" aria-label=\"Na tej stronie\"><b>Na tej stronie<\/b><ol><li><a href=\"#neutralny-skan\">Neutralny skan<\/a><\/li><li><a href=\"#modele\">Modele i modu\u0142 X<\/a><\/li><li><a href=\"#zapytania\">Zestaw zapyta\u0144<\/a><\/li><li><a href=\"#metryki\">Co mierzymy<\/a><\/li><li><a href=\"#udzial\">Udzia\u0142 i cytowania<\/a><\/li><li><a href=\"#czestotliwosc\">Jak cz\u0119sto mierzymy<\/a><\/li><li><a href=\"#ograniczenia\">Czego ten pomiar nie m\u00f3wi<\/a><\/li><li><a href=\"#faq\">Pytania o metod\u0119<\/a><\/li><\/ol><\/nav>\n<\/div><\/div>\n<\/section><section id=\"neutralny-skan\" class=\"bde-section-75-244 bde-section ae-met-scan\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-75-245 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-246 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-247 bde-text\" data-entrance=\"slideUp\">\nZasada pomiaru\n<\/div><h2 class=\"bde-heading-75-248 bde-heading\" data-entrance=\"slideUp\">\nNeutralny skan: pytamy tak, jak pyta klient\n<\/h2><div class=\"bde-text-75-249 bde-text\" data-entrance=\"slideUp\">\nNazwa Twojej marki nie trafia do zapytania. Zadajemy pytania kategorii i dopiero w odpowiedzi sprawdzamy, czy marka pada sama z siebie. Gdyby zapyta\u0107 model wprost o mark\u0119, prawie zawsze co\u015b odpowie, a wynik by\u0142by zawy\u017cony.\n<\/div><div class=\"bde-text-75-250 bde-text\" data-entrance=\"slideUp\">\nJest jeden wyj\u0105tek i m\u00f3wimy o nim wprost. Obok widoczno\u015bci spontanicznej mierzymy pozycj\u0119 por\u00f3wnawcz\u0105, w kt\u00f3rej nazwa marki pada celowo, \u017ceby zestawi\u0107 j\u0105 z konkretnym konkurentem.\n<\/div><div class=\"bde-text-75-251 bde-text\" data-entrance=\"slideUp\">\nOba wska\u017aniki raportujemy osobno i nigdy nie \u0142\u0105czymy ich w jedn\u0105 liczb\u0119. Widoczno\u015b\u0107 spontaniczna m\u00f3wi, czy marka w og\u00f3le istnieje w odpowiedziach. Pozycja por\u00f3wnawcza m\u00f3wi, jak wypada wtedy, gdy klient zna ju\u017c obie nazwy.\n<\/div>\n<\/div><div class=\"bde-column-75-252 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-75-253 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"ns\">\n  <div class=\"ns-row\">\n    <div class=\"ns-head\">\n      <span class=\"ns-pill ns-p1\">Widoczno\u015b\u0107 spontaniczna<\/span>\n      <span class=\"ns-tag\">bez nazwy marki w zapytaniu<\/span>\n    <\/div>\n    <div class=\"ns-flow\">\n      <div class=\"ns-card ns-q\">\n        <span class=\"ns-lab\">Zapytanie<\/span>\n        <p>Jakie firmy w Polsce zajmuj\u0105 si\u0119 <em>[kategoria]<\/em>?<\/p>\n      <\/div>\n      <span class=\"ns-arrow\" aria-hidden=\"true\">\u2192<\/span>\n      <div class=\"ns-card ns-a\">\n        <span class=\"ns-lab\">Odpowied\u017a modelu<\/span>\n        <ol class=\"ns-list\">\n          <li><i>1<\/i>Marka A<\/li>\n          <li class=\"ns-me\"><i>2<\/i>Twoja marka<b>wzmianka<\/b><\/li>\n          <li><i>3<\/i>Marka B<\/li>\n        <\/ol>\n      <\/div>\n    <\/div>\n    <p class=\"ns-note\">Marka musi pa\u015b\u0107 sama z siebie. Liczymy wzmiank\u0119, pozycj\u0119 i to, kto stoi obok.<\/p>\n  <\/div>\n\n  <div class=\"ns-sep\" aria-hidden=\"true\"><\/div>\n\n  <div class=\"ns-row\">\n    <div class=\"ns-head\">\n      <span class=\"ns-pill ns-p2\">Pozycja por\u00f3wnawcza<\/span>\n      <span class=\"ns-tag\">nazwa pada celowo<\/span>\n    <\/div>\n    <div class=\"ns-flow\">\n      <div class=\"ns-card ns-q\">\n        <span class=\"ns-lab\">Zapytanie<\/span>\n        <p>Czym <em>[Twoja marka]<\/em> r\u00f3\u017cni si\u0119 od <em>[konkurent]<\/em>?<\/p>\n      <\/div>\n      <span class=\"ns-arrow\" aria-hidden=\"true\">\u2192<\/span>\n      <div class=\"ns-card ns-a\">\n        <span class=\"ns-lab\">Odpowied\u017a modelu<\/span>\n        <div class=\"ns-vs\">\n          <span class=\"ns-b ns-me2\">Twoja marka<\/span>\n          <span class=\"ns-x\">wobec<\/span>\n          <span class=\"ns-b\">konkurent<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <p class=\"ns-note\">Wynik pokazuje, jak marka wypada w bezpo\u015brednim zestawieniu, a nie czy jest widoczna.<\/p>\n  <\/div>\n<\/div>\n\n<style>\n.ns{background:#25272D;border-radius:18px;padding:22px;font-family:'Nunito Sans',sans-serif}\n.ns-head{display:flex;align-items:center;gap:9px;flex-wrap:wrap;margin-bottom:12px}\n.ns-pill{display:inline-flex;align-items:center;font:800 10px\/1 'Nunito Sans';letter-spacing:.07em;text-transform:uppercase;padding:5px 10px;border-radius:100px}\n.ns-p1{background:rgba(183,156,255,.18);color:#B79CFF}\n.ns-p2{background:rgba(79,214,180,.16);color:#4FD6B4}\n.ns-tag{font:600 11.5px\/1.3 'Nunito Sans';color:#8E93A0}\n.ns-flow{display:flex;align-items:stretch;gap:10px}\n.ns-card{flex:1;min-width:0;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:11px;padding:13px 14px}\n.ns-lab{display:block;font:700 9px\/1 'Nunito Sans';letter-spacing:.09em;text-transform:uppercase;color:#8E93A0;margin-bottom:9px}\n.ns-q p{margin:0;font-family:'DM Serif Display',Georgia,serif;font-size:15.5px;line-height:1.35;color:#F5F6F8}\n.ns-q em{font-style:normal;color:#B79CFF}\n.ns-arrow{align-self:center;color:#6B6E78;font-size:15px;line-height:1;flex-shrink:0}\n.ns-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:5px}\n.ns-list li{display:flex;align-items:center;gap:8px;font:600 12.5px\/1.2 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.04);border-radius:7px;padding:7px 9px}\n.ns-list i{font-style:normal;font-size:9.5px;font-weight:800;color:#8E93A0;width:10px;flex-shrink:0}\n.ns-list .ns-me{background:rgba(183,156,255,.14);color:#F5F6F8;border:1px solid rgba(183,156,255,.32);padding:6px 9px}\n.ns-list .ns-me b{margin-left:auto;font:800 8.5px\/1 'Nunito Sans';letter-spacing:.06em;text-transform:uppercase;color:#B79CFF}\n.ns-vs{display:flex;align-items:center;gap:8px;flex-wrap:wrap}\n.ns-b{font:700 12.5px\/1.2 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:7px;padding:8px 10px}\n.ns-me2{color:#F5F6F8;background:rgba(79,214,180,.13);border-color:rgba(79,214,180,.3)}\n.ns-x{font:600 9.5px\/1 'Nunito Sans';letter-spacing:.07em;text-transform:uppercase;color:#8E93A0}\n.ns-note{margin:11px 0 0;font:400 12.5px\/1.55 'Nunito Sans';color:#9AA0AB}\n.ns-sep{height:1px;background:rgba(245,246,248,.12);margin:20px 0}\n@media (max-width:640px){\n  .ns-flow{flex-direction:column;gap:9px}\n  .ns-arrow{transform:rotate(90deg);align-self:flex-start;margin-left:14px}\n}\n<\/style>\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"modele\" class=\"bde-section-75-123 bde-section ae-met-models\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-124 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-125 bde-text\" data-entrance=\"slideUp\">\nZakres skanu\n<\/div><h2 class=\"bde-heading-75-126 bde-heading\" data-entrance=\"slideUp\">\nCztery modele w jednym przebiegu\n<\/h2><div class=\"bde-text-75-127 bde-text\" data-entrance=\"slideUp\">\nKa\u017cdy model odpowiada inaczej, inaczej dobiera marki i inaczej korzysta ze \u017ar\u00f3de\u0142, wi\u0119c jeden nie wystarczy do oceny widoczno\u015bci. Wynik pokazujemy osobno dla ka\u017cdego i zbiorczo.\n<\/div>\n<\/div><div class=\"bde-columns-75-128 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-130 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">ChatGPT<\/span><span class=\"md\">Si\u0119ga na \u017cywo do sieci, mocno wa\u017cy \u015bwie\u017ce \u017ar\u00f3d\u0142a.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-131 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-132 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Claude<\/span><span class=\"md\">Opiera si\u0119 g\u0142\u00f3wnie na wiedzy z treningu, ostro\u017cny w rekomendacjach.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-133 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-134 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Gemini<\/span><span class=\"md\">\u0141\u0105czy wiedz\u0119 modelu z wynikami wyszukiwania Google.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-135 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-136 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Perplexity<\/span><span class=\"md\">Prawie zawsze podaje \u017ar\u00f3d\u0142a, wi\u0119c najlepiej pokazuje cytowania.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-75-137 bde-text\" data-entrance=\"slideUp\">\n<div class=\"x\"><span class=\"xt\">Modu\u0142 X<\/span><span class=\"xd\">Obecno\u015b\u0107 marki na X mierzymy osobno, poza skanem w czterech modelach. Wywo\u0142anie kosztuje tam wielokrotnie wi\u0119cej ni\u017c w pozosta\u0142ych silnikach, a odpowiedzi rz\u0105dz\u0105 si\u0119 inn\u0105 logik\u0105, wi\u0119c mieszanie tego z reszt\u0105 zaburzy\u0142oby wynik zbiorczy.<\/span><\/div>\n<\/div><div class=\"bde-text-75-138 bde-text\" data-entrance=\"slideUp\">\nZestaw modeli aktualizujemy wraz z rozwojem rynku. Zmian\u0119 zestawu odnotowujemy w raporcie, bo wp\u0142ywa na por\u00f3wnywalno\u015b\u0107 wynik\u00f3w w czasie.\n<\/div><\/div>\n<\/section><section id=\"zapytania\" class=\"bde-section-75-214 bde-section ae-met-queries\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-75-215 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-216 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-75-217 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"zs\">\n  <div class=\"zs-t\">\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Pierwszy skan<\/span>\n        <span class=\"zs-what\">Zestaw zapyta\u0144 powstaje z temat\u00f3w w karcie marki i zostaje zamro\u017cony<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-lock\">zamro\u017cony<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Kolejny skan<\/span>\n        <span class=\"zs-what\">Ten sam zestaw, te same modele<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-ok\">por\u00f3wnywalny<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Kolejny skan<\/span>\n        <span class=\"zs-what\">Ten sam zestaw, te same modele<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-ok\">por\u00f3wnywalny<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-break\">\n      <span>Zmieniasz tematy w karcie marki<\/span>\n    <\/div>\n\n    <div class=\"zs-item zs-alt\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Skan po zmianie<\/span>\n        <span class=\"zs-what\">Zestaw powstaje od nowa, raport to odnotowuje<\/span>\n        <span class=\"zs-meta\"><b>12<\/b> zapyta\u0144 <i class=\"zs-warn\">nowa miara<\/i><\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n  <p class=\"zs-foot\">Liczby przyk\u0142adowe. Spadek z 29 na 12 zapyta\u0144 wygl\u0105da w wykresie jak regres, a jest zmian\u0105 miary.<\/p>\n<\/div>\n\n<style>\n.zs{font-family:'Nunito Sans',sans-serif}\n.zs-t{position:relative;padding-left:26px}\n.zs-t::before{content:\"\";position:absolute;left:5px;top:8px;bottom:8px;width:2px;background:linear-gradient(180deg,#6D5FC7 0%,#6D5FC7 62%,#E0D6C2 62%,#B08842 100%)}\n.zs-item{position:relative;padding:0 0 26px}\n.zs-dot{position:absolute;left:-26px;top:5px;width:12px;height:12px;border-radius:50%;background:#6D5FC7;box-shadow:0 0 0 4px #F5F6F8}\n.zs-alt .zs-dot{background:#B08842}\n.zs-body{display:flex;flex-direction:column;gap:5px}\n.zs-when{font:800 10.5px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A}\n.zs-what{font-family:'DM Serif Display',Georgia,serif;font-size:18px;line-height:1.35;color:#25272D}\n.zs-meta{display:flex;align-items:center;gap:10px;font:600 13.5px\/1 'Nunito Sans';color:#6B6E78;margin-top:3px}\n.zs-meta b{font-weight:800;color:#25272D}\n.zs-meta i{font-style:normal;font:800 9.5px\/1 'Nunito Sans';letter-spacing:.08em;text-transform:uppercase;padding:5px 9px;border-radius:100px}\n.zs-lock{background:#EDEAF9;color:#5E4FA2}\n.zs-ok{background:#E6F3EE;color:#1F7A5E}\n.zs-warn{background:#F7EEDC;color:#8A6A2F}\n.zs-break{position:relative;margin:0 0 26px;padding:11px 0}\n.zs-break::before{content:\"\";position:absolute;left:-26px;right:0;top:50%;border-top:2px dashed #D5D7DE}\n.zs-break span{position:relative;display:inline-block;background:#F5F6F8;padding:0 12px 0 0;font:700 12px\/1.4 'Nunito Sans';color:#8A6A2F}\n.zs-foot{margin:6px 0 0;font:400 13.5px\/1.65 'Nunito Sans';color:#8A8F9A}\n<\/style>\n\n\n\n<\/div>\n<\/div><div class=\"bde-column-75-218 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-219 bde-text\" data-entrance=\"slideUp\">\nPowtarzalno\u015b\u0107\n<\/div><h2 class=\"bde-heading-75-220 bde-heading\" data-entrance=\"slideUp\">\nZestaw zapyta\u0144 zamra\u017camy przy pierwszym skanie\n<\/h2><div class=\"bde-text-75-221 bde-text\" data-entrance=\"slideUp\">\nZapytania powstaj\u0105 z temat\u00f3w opisanych w karcie marki: tego, co sprzedajesz, komu i gdzie. Po pierwszym skanie zestaw zostaje zamro\u017cony, \u017ceby kolejne pomiary mierzy\u0142y to samo.\n<\/div><div class=\"bde-text-75-222 bde-text\" data-entrance=\"slideUp\">\nJe\u015bli zmienisz tematy w karcie marki, zestaw zmieni si\u0119 razem z nimi. Raport to odnotowuje, bo bez tej informacji spadek widoczno\u015bci wygl\u0105da\u0142by jak regres, a by\u0142by zmian\u0105 miary.\n<\/div><div class=\"bde-text-75-223 bde-text\" data-entrance=\"slideUp\">\nWi\u0119cej o tym, co dzieje si\u0119 mi\u0119dzy skanami, piszemy w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"metryki\" class=\"bde-section-75-254 bde-section ae-met-metrics\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-255 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-256 bde-text\" data-entrance=\"slideUp\">\nMetryki\n<\/div><h2 class=\"bde-heading-75-257 bde-heading\" data-entrance=\"slideUp\">\nWi\u0119cej ni\u017c jedna liczba\n<\/h2><div class=\"bde-text-75-258 bde-text\" data-entrance=\"slideUp\">\nWidoczno\u015bci nie sprowadzamy do jednego wska\u017anika, bo pojedyncza liczba wprowadza w b\u0142\u0105d. Marka mo\u017ce by\u0107 cz\u0119sto wymieniana i nigdy cytowana, albo cytowana i opisywana \u017ale.\n<\/div>\n<\/div><div class=\"bde-code-block-75-259 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"mk\">\n  <div class=\"mk-grid\">\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">01<\/span>\n      <span class=\"mk-t\">Wzmianki<\/span>\n      <span class=\"mk-v\">3 <em>z 18<\/em><\/span>\n      <div class=\"mk-dots\">\n        <i class=\"on\"><\/i><i><\/i><i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n        <i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n      <\/div>\n      <span class=\"mk-d\">Czy i jak cz\u0119sto modele wymieniaj\u0105 mark\u0119 na Twoim zestawie zapyta\u0144.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">02<\/span>\n      <span class=\"mk-t\">Pozycja<\/span>\n      <span class=\"mk-v\">2 <em>w odpowiedzi<\/em><\/span>\n      <div class=\"mk-rank\">\n        <i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i>\n      <\/div>\n      <span class=\"mk-d\">Na kt\u00f3rym miejscu pada marka. Wy\u017cej znaczy wi\u0119ksza szansa, \u017ce klient poprzestanie na niej.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">03<\/span>\n      <span class=\"mk-t\">Udzia\u0142 w odpowiedziach<\/span>\n      <span class=\"mk-v\">12<em>%<\/em><\/span>\n      <div class=\"mk-bar\"><span class=\"mk-me\" style=\"width:12%\"><\/span><span class=\"mk-rest\"><\/span><\/div>\n      <span class=\"mk-d\">Jaka cz\u0119\u015b\u0107 wszystkich wzmianek na tym samym zestawie nale\u017cy do Ciebie.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">04<\/span>\n      <span class=\"mk-t\">Cytowania<\/span>\n      <span class=\"mk-v\">6<em>%<\/em><\/span>\n      <div class=\"mk-bar\"><span class=\"mk-cit\" style=\"width:6%\"><\/span><span class=\"mk-rest\"><\/span><\/div>\n      <span class=\"mk-d\">Z jakich \u017ar\u00f3de\u0142 modele korzystaj\u0105 i czy jest w\u015br\u00f3d nich Twoja domena.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">05<\/span>\n      <span class=\"mk-t\">Sentyment<\/span>\n      <span class=\"mk-v\">neutralny<\/span>\n      <div class=\"mk-seg\">\n        <span class=\"s1\" style=\"flex:2\"><\/span><span class=\"s2\" style=\"flex:6\"><\/span><span class=\"s3\" style=\"flex:1\"><\/span>\n      <\/div>\n      <span class=\"mk-d\">Czy marka jest opisywana pozytywnie, neutralnie czy negatywnie.<\/span>\n    <\/div>\n\n  <\/div>\n  <p class=\"mk-foot\">Dane przyk\u0142adowe. Ka\u017cd\u0105 metryk\u0119 raportujemy osobno dla ka\u017cdego modelu i zbiorczo.<\/p>\n<\/div>\n\n<style>\n.mk{background:#25272D;border-radius:20px;padding:30px;font-family:'Nunito Sans',sans-serif}\n.mk-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}\n.mk-c{display:flex;flex-direction:column;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:14px;padding:20px 18px}\n.mk-n{font-family:'DM Serif Display',Georgia,serif;font-size:15px;line-height:1;background-image:linear-gradient(100deg,#B79CFF,#3BBFA0);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent}\n.mk-t{font:700 14.5px\/1.35 'Nunito Sans';color:#F5F6F8;margin-top:12px}\n.mk-v{font-family:'DM Serif Display',Georgia,serif;font-size:26px;line-height:1.1;color:#F5F6F8;margin-top:10px}\n.mk-v em{font-style:normal;font-family:'Nunito Sans',sans-serif;font-size:12.5px;font-weight:600;color:#8E93A0;margin-left:4px}\n.mk-dots{display:flex;flex-wrap:wrap;gap:4px;margin-top:14px}\n.mk-dots i{width:7px;height:7px;border-radius:2px;background:rgba(245,246,248,.14)}\n.mk-dots i.on{background:#B79CFF}\n.mk-rank{display:flex;gap:5px;margin-top:14px}\n.mk-rank i{height:7px;flex:1;border-radius:100px;background:rgba(245,246,248,.14)}\n.mk-rank i.on{background:#B79CFF}\n.mk-bar{display:flex;height:7px;border-radius:100px;overflow:hidden;margin-top:14px;background:rgba(245,246,248,.14)}\n.mk-me{background:#B79CFF}\n.mk-cit{background:#4FD6B4}\n.mk-rest{flex:1}\n.mk-seg{display:flex;gap:3px;height:7px;margin-top:14px}\n.mk-seg span{border-radius:100px}\n.mk-seg .s1{background:#4FD6B4}\n.mk-seg .s2{background:rgba(245,246,248,.28)}\n.mk-seg .s3{background:#E08A7D}\n.mk-d{font:400 13px\/1.65 'Nunito Sans';color:#9AA0AB;margin-top:14px}\n.mk-foot{margin:18px 0 0;font:400 13.5px\/1.6 'Nunito Sans';color:#8E93A0}\n@media (max-width:1100px){ .mk-grid{grid-template-columns:repeat(3,minmax(0,1fr))} }\n@media (max-width:760px){ .mk-grid{grid-template-columns:repeat(2,minmax(0,1fr))} .mk{padding:22px} }\n@media (max-width:520px){ .mk-grid{grid-template-columns:1fr} }\n<\/style>\n\n\n\n<\/div><\/div>\n<\/section><section id=\"udzial\" class=\"bde-section-75-152 bde-section ae-met-share\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-154 bde-text\" data-entrance=\"slideUp\">\nDwie liczby, kt\u00f3re budz\u0105 najwi\u0119cej pyta\u0144\n<\/div><h2 class=\"bde-heading-75-155 bde-heading\" data-entrance=\"slideUp\">\nJak liczymy udzia\u0142 i cytowania\n<\/h2>\n<\/div><div class=\"bde-columns-75-156 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-157 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-158 bde-text\" data-entrance=\"slideUp\">\n<span class=\"b\"><span class=\"bt\">Udzia\u0142 w odpowiedziach<\/span><span class=\"bd\">Bierzemy Tw\u00f3j zestaw zapyta\u0144, zliczamy wzmianki Twojej marki oraz wskazanych konkurent\u00f3w w odpowiedziach modeli i sprawdzamy, jaka cz\u0119\u015b\u0107 wszystkich wzmianek nale\u017cy do Ciebie. Warunki s\u0105 identyczne dla ka\u017cdej marki, bo pytania i modele s\u0105 te same, wi\u0119c por\u00f3wnanie jest uczciwe. \u015aledzimy zmian\u0119 udzia\u0142u w czasie, bo trend m\u00f3wi wi\u0119cej ni\u017c pojedynczy pomiar.<\/span><span class=\"bf\">wzmianki Twojej marki \u00f7 wzmianki wszystkich por\u00f3wnywanych marek<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-159 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-160 bde-text\" data-entrance=\"slideUp\">\n<span class=\"b\"><span class=\"bt\">Wska\u017anik cytowa\u0144<\/span><span class=\"bd\">Zbieramy \u017ar\u00f3d\u0142a, na kt\u00f3re modele powo\u0142uj\u0105 si\u0119 w odpowiedziach, i grupujemy je wed\u0142ug zapytania oraz modelu. Wida\u0107 wtedy, kt\u00f3re domeny dominuj\u0105 w Twojej kategorii i czy Twoja strona w og\u00f3le pojawia si\u0119 jako \u017ar\u00f3d\u0142o. To osobna rzecz od wzmianek: marka bywa wymieniana z nazwy, a mimo to nigdy cytowana.<\/span><span class=\"bf\">odpowiedzi cytuj\u0105ce Twoj\u0105 domen\u0119 \u00f7 wszystkie odpowiedzi<\/span><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"czestotliwosc\" class=\"bde-section-75-237 bde-section ae-met-freq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-238 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-239 bde-text\" data-entrance=\"slideUp\">\nRytm pomiaru\n<\/div><h2 class=\"bde-heading-75-240 bde-heading\" data-entrance=\"slideUp\">\nPe\u0142ny skan raz w miesi\u0105cu\n<\/h2><div class=\"bde-text-75-241 bde-text\" data-entrance=\"slideUp\">\nPojedynczy pomiar to zdj\u0119cie stanu na dany moment. Warto\u015b\u0107 ma dopiero historia, dlatego zapisujemy ka\u017cdy wynik i pokazujemy trend.\n<\/div>\n<\/div><div class=\"bde-code-block-75-242 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"rt\">\n  <div class=\"rt-line\">\n    <span class=\"rt-track\"><\/span>\n    <span class=\"rt-mark rt-a\"><i><\/i><b>Dzie\u0144 1<\/b><em>Pe\u0142ny skan<\/em><\/span>\n    <span class=\"rt-mark rt-b\"><i><\/i><b>Dzie\u0144 30<\/b><em>Kolejny pe\u0142ny skan<\/em><\/span>\n    <span class=\"rt-mid\">Wdra\u017casz zadania \u00b7 modele przetwarzaj\u0105 zmiany<\/span>\n  <\/div>\n\n  <div class=\"rt-ticks\" aria-hidden=\"true\">\n    <i class=\"k\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n    <i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n    <i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"k2\"><\/i>\n  <\/div>\n\n  <div class=\"rt-cards\">\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Co daje pe\u0142ny skan<\/span>\n      <span class=\"rt-d\">G\u0142\u0119bsza analiza cytowa\u0144, \u017ar\u00f3de\u0142, barier i konkurencji. Z niej powstaje raport i lista zada\u0144.<\/span>\n    <\/div>\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Dlaczego nie cz\u0119\u015bciej<\/span>\n      <span class=\"rt-d\">Zmiany na stronie i sygna\u0142y spoza niej potrzebuj\u0105 czasu, zanim modele je zauwa\u017c\u0105.<\/span>\n    <\/div>\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Co mierzy\u0142by cz\u0119stszy skan<\/span>\n      <span class=\"rt-d\">Wahania modeli, nie efekt Twojej pracy. Pojedynczy wynik i tak trzeba czyta\u0107 jako punkt w trendzie.<\/span>\n    <\/div>\n  <\/div>\n\n  <span class=\"rt-loop\">Cykl powtarza si\u0119 co miesi\u0105c, a ka\u017cdy wynik zostaje w historii<\/span>\n<\/div>\n\n<style>\n.rt{font-family:'Nunito Sans',sans-serif}\n.rt-line{position:relative;padding:0 0 74px}\n.rt-track{position:absolute;left:0;right:0;top:7px;height:3px;border-radius:100px;background:linear-gradient(90deg,#6D5FC7 0%,#8E7FD6 35%,#57C4A6 100%)}\n.rt-mark{position:absolute;top:0;display:flex;flex-direction:column;gap:3px}\n.rt-mark i{width:17px;height:17px;border-radius:50%;background:#F5F6F8;border:3px solid #6D5FC7;box-sizing:border-box}\n.rt-mark b{font:800 10.5px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-top:12px}\n.rt-mark em{font-style:normal;font-family:'DM Serif Display',Georgia,serif;font-size:18px;line-height:1.3;color:#25272D}\n.rt-a{left:0}\n.rt-b{right:0;align-items:flex-end;text-align:right}\n.rt-b i{border-color:#1F9D74}\n.rt-mid{position:absolute;left:50%;top:-6px;transform:translateX(-50%);background:#F5F6F8;padding:0 14px;font:600 13px\/1.4 'Nunito Sans';color:#6B6E78;white-space:nowrap}\n.rt-ticks{display:flex;align-items:flex-end;gap:3px;height:26px;margin-top:-38px}\n.rt-ticks i{flex:1;height:9px;border-radius:2px;background:#DDDFE5}\n.rt-ticks i.k{height:22px;background:#6D5FC7}\n.rt-ticks i.k2{height:22px;background:#1F9D74}\n.rt-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin-top:44px}\n.rt-c{display:flex;flex-direction:column;border-top:2px solid #DDDFE5;padding-top:20px}\n.rt-c:first-child{border-top-color:#6D5FC7}\n.rt-c:last-child{border-top-color:#1F9D74}\n.rt-t{font-family:'DM Serif Display',Georgia,serif;font-size:19px;line-height:1.25;color:#25272D}\n.rt-d{font:400 15px\/1.7 'Nunito Sans';color:#6B6E78;margin-top:9px}\n.rt-loop{display:block;margin-top:34px;font:600 13.5px\/1.6 'Nunito Sans';color:#8A8F9A}\n@media (max-width:900px){\n  .rt-mid{display:none}\n  .rt-cards{grid-template-columns:1fr;gap:26px;margin-top:36px}\n}\n@media (max-width:560px){\n  .rt-mark em{font-size:16px}\n  .rt-ticks{display:none}\n  .rt-line{padding-bottom:66px}\n}\n<\/style>\n\n\n\n<\/div><div class=\"bde-text-75-243 bde-text\" data-entrance=\"slideUp\">\nIle czasu potrzebuj\u0105 modele, rozpisujemy w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>, a sam dob\u00f3r cz\u0119stotliwo\u015bci w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/jak-czesto-mierzyc-widocznosc\/\">jak cz\u0119sto mierzy\u0107 widoczno\u015b\u0107<\/a>.\n<\/div><\/div>\n<\/section><section id=\"ograniczenia\" class=\"bde-section-75-168 bde-section ae-met-limits\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-169 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-170 bde-text\" data-entrance=\"slideUp\">\nUczciwie\n<\/div><h2 class=\"bde-heading-75-171 bde-heading\" data-entrance=\"slideUp\">\nCzego ten pomiar nie m\u00f3wi\n<\/h2><div class=\"bde-text-75-172 bde-text\" data-entrance=\"slideUp\">\nRozdzielamy dwie rzeczy: czy trafnie diagnozujemy i czy zmieniamy wynik. Diagnoza jest sprawdzona. Skuteczno\u015bci nie udowodnili\u015bmy i nie b\u0119dziemy tego udawa\u0107.\n<\/div>\n<\/div><div class=\"bde-columns-75-173 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-174 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-175 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Modele nie s\u0105 deterministyczne<\/span><span class=\"ld\">To samo zapytanie potrafi da\u0107 nieco inn\u0105 odpowied\u017a, a modele zmieniaj\u0105 si\u0119 wraz z aktualizacjami. Dlatego pojedynczy pomiar traktujemy ostro\u017cnie i patrzymy na trend.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-176 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-177 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Nie kontrolujemy odpowiedzi<\/span><span class=\"ld\">Nikt nie kontroluje tego, co model wygeneruje. Mierzymy zmian\u0119 liczby wzmianek mi\u0119dzy skanem przed wdro\u017ceniem a skanem po nim, bez obietnicy terminu i bez procentu.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-178 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-179 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Widoczno\u015b\u0107 to nie rekomendacja<\/span><span class=\"ld\">Marka mo\u017ce by\u0107 rozpoznawana i mimo to niepolecana. Rozpoznanie buduje si\u0119 tre\u015bci\u0105 na w\u0142asnej domenie, rekomendacj\u0119 sygna\u0142ami spoza niej, i to trwa d\u0142u\u017cej.<\/span><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-75-260 bde-section ae-met-summary\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-261 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-262 bde-text\" data-entrance=\"slideUp\">\nW skr\u00f3cie\n<\/div><h2 class=\"bde-heading-75-263 bde-heading\" data-entrance=\"slideUp\">\nNajwa\u017cniejsze o metodzie\n<\/h2>\n<\/div><div class=\"bde-text-75-264 bde-text\" data-entrance=\"slideUp\">\n<ol><li>Neutralny skan: pytamy jak klient, bez podawania nazwy marki.<\/li><li>Cztery modele, wynik osobno dla ka\u017cdego i zbiorczo. Obecno\u015b\u0107 na X mierzona osobnym modu\u0142em.<\/li><li>Zamro\u017cony zestaw zapyta\u0144, a ka\u017cda jego zmiana odnotowana w raporcie.<\/li><li>Metryki: wzmianki, pozycja, udzia\u0142 w odpowiedziach, cytowania i sentyment.<\/li><li>Pe\u0142ny skan raz w miesi\u0105cu. Liczy si\u0119 trend, nie pojedynczy pomiar.<\/li><\/ol>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-75-277 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-278 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-279 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-75-280 bde-heading\" data-entrance=\"slideUp\">\nPytania o metod\u0119\n<\/h2><div class=\"bde-text-75-281 bde-text\" data-entrance=\"slideUp\">\nPytania, kt\u00f3re dostajemy najcz\u0119\u015bciej przy rozmowie o pomiarze.\n<\/div>\n<\/div><div class=\"bde-text-75-282 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Czy Aelo podaje modelom nazw\u0119 mojej marki?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Nie przy pomiarze widoczno\u015bci spontanicznej. Zapytania dotycz\u0105 kategorii, a marka musi pa\u015b\u0107 sama z siebie. Nazwa pada celowo tylko w pozycji por\u00f3wnawczej, kt\u00f3r\u0105 raportujemy osobno.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Kt\u00f3re modele sprawdzacie?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>ChatGPT, Claude, Gemini i Perplexity. Obecno\u015b\u0107 marki na X mierzymy osobnym modu\u0142em, bo wywo\u0142anie kosztuje tam wielokrotnie wi\u0119cej, a odpowiedzi rz\u0105dz\u0105 si\u0119 inn\u0105 logik\u0105.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Sk\u0105d bior\u0105 si\u0119 zapytania w skanie?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Powstaj\u0105 z temat\u00f3w opisanych w karcie marki: co sprzedajesz, komu i gdzie. Po pierwszym skanie zestaw zostaje zamro\u017cony, \u017ceby kolejne pomiary mierzy\u0142y to samo.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Co si\u0119 stanie, je\u015bli zmieni\u0119 tematy w karcie marki?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Zestaw zapyta\u0144 zmieni si\u0119 razem z nimi, a raport to odnotuje. Por\u00f3wnywalno\u015b\u0107 z wcze\u015bniejszymi skanami zostaje wtedy przerwana, bo zmienia si\u0119 miara, a nie wynik.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Jak liczycie udzia\u0142 w odpowiedziach?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Dzielimy liczb\u0119 wzmianek Twojej marki przez liczb\u0119 wzmianek wszystkich por\u00f3wnywanych marek na tym samym zestawie zapyta\u0144 i w tych samych modelach.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czym r\u00f3\u017cni si\u0119 wzmianka od cytowania?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Wzmianka to wymienienie marki z nazwy w tre\u015bci odpowiedzi. Cytowanie to powo\u0142anie si\u0119 na Twoj\u0105 domen\u0119 jako \u017ar\u00f3d\u0142o. Marka bywa wymieniana i nigdy cytowana. Poj\u0119cia zbieramy w <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/\">s\u0142owniku<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Jak cz\u0119sto wykonujecie pe\u0142ny skan?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Raz w miesi\u0105cu. Cz\u0119\u015bciej nie ma sensu, bo zmiany na stronie i sygna\u0142y spoza niej potrzebuj\u0105 czasu, zanim modele je zauwa\u017c\u0105. Rozpisujemy to w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Dlaczego wyniki potrafi\u0105 si\u0119 waha\u0107?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Modele nie s\u0105 deterministyczne: to samo zapytanie mo\u017ce da\u0107 nieco inn\u0105 odpowied\u017a, a same modele zmieniaj\u0105 si\u0119 wraz z aktualizacjami. Dlatego liczy si\u0119 trend z wielu skan\u00f3w, nie pojedynczy wynik.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czy Aelo gwarantuje wzrost widoczno\u015bci?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Nie. Mierzymy zmian\u0119 mi\u0119dzy skanem przed wdro\u017ceniem a skanem po nim, bez obietnicy terminu i bez procentu. Nikt nie kontroluje tego, co wygeneruje model.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czym GEO r\u00f3\u017cni si\u0119 od SEO?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>SEO optymalizuje stron\u0119 pod pozycj\u0119 w wynikach wyszukiwania, GEO dotyczy tego, czy model wymienia mark\u0119 w odpowiedzi. R\u00f3\u017cnice rozpisujemy w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/seo-geo-aeo-roznice\/\">SEO, GEO i AEO<\/a>.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-75-289 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-290 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-75-291 bde-heading\" data-entrance=\"slideUp\">\nZmierz swoj\u0105 widoczno\u015b\u0107 w AI\n<\/h2><div class=\"bde-text-75-292 bde-text\" data-entrance=\"slideUp\">\nNa start dostajesz 250 AeloCoins, bez karty. Wystarcz\u0105, \u017ceby uruchomi\u0107 pomiar i przetestowa\u0107 modu\u0142y. Po ich wykorzystaniu przechodzisz na p\u0142atny plan. Pomiary dzia\u0142aj\u0105 od razu, a pe\u0142ny raport Twojej marki wchodzi od planu Starter. Metodologia jest ta sama w ka\u017cdym planie.\n<\/div><div class=\"bde-button-75-293 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Za\u0142\u00f3\u017c konto<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-75-294 bde-text\" data-entrance=\"slideUp\">\nPowi\u0105zane: <a href=\"https:\/\/aeloapp.io\/wiedza\/czym-jest-geo\/\">czym jest GEO<\/a>, <a href=\"https:\/\/aeloapp.io\/wiedza\/czym-jest-aeo\/\">czym jest AEO<\/a>, <a href=\"https:\/\/aeloapp.io\/widocznosc-w-ai\/\">modu\u0142 Widoczno\u015b\u0107<\/a>, <a href=\"https:\/\/aeloapp.io\/wiedza\/badania\/\">badania<\/a>, <a href=\"https:\/\/aeloapp.io\/cennik\/\">cennik<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza\/Metodologia Metodologia Jak Aelo mierzy widoczno\u015b\u0107 marki w AI Aelo zadaje modelom pytania z Twojej kategorii bez podawania nazwy marki, na zamro\u017conym zestawie zapyta\u0144, i sprawdza, czy marka pada w odpowiedzi, na kt\u00f3rej pozycji, obok kogo i z jakich \u017ar\u00f3de\u0142 model korzysta. Pomiar obejmuje cztery modele, a obecno\u015b\u0107 na X mierzymy osobnym modu\u0142em. Ostatnia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metodologia pomiaru widoczno\u015bci w AI: jak liczymy | Aelo<\/title>\n<meta name=\"description\" content=\"Metodologia pomiaru widoczno\u015bci w AI w Aelo: zamro\u017cony zestaw zapyta\u0144, neutralny skan bez nazwy marki, cztery modele i miesi\u0119czny pe\u0142ny skan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\" \/>\n<meta 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