{"id":75,"date":"2026-09-08T14:06:12","date_gmt":"2026-09-08T12:06:12","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=75"},"modified":"2026-10-26T06:52:52","modified_gmt":"2026-10-26T05:52:52","slug":"methodology","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/metodologia\/","title":{"rendered":"Methodology"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-75-100 bde-section ae-met-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-75-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Okruszki\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/\"><span itemprop=\"name\">Strona g\u0142\u00f3wna<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/wiedza\/\"><span itemprop=\"name\">Wiedza<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Metodologia<\/span><meta itemprop=\"position\" content=\"3\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-75-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-103 bde-text\">\nMetodologia\n<\/div><h1 class=\"bde-heading-75-104 bde-heading\">\nJak Aelo mierzy widoczno\u015b\u0107 marki w AI\n<\/h1><div class=\"bde-text-75-105 bde-text\">\nAelo mierzy <a href=\"https:\/\/aeloapp.io\/wiedza\/widocznosc-marki-w-ai\/\">widoczno\u015b\u0107 marki w AI<\/a> <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/neutralny-skan\/\">neutralnym skanem<\/a>: zadaje czatom AI pytania z Twojej kategorii bez podawania nazwy marki i sprawdza, czy marka pojawia si\u0119 w odpowiedzi, na kt\u00f3rej pozycji, obok kogo i z jakich \u017ar\u00f3de\u0142 model korzysta. Pytania pochodz\u0105 z <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/zamrozony-zestaw-zapytan\/\">zamro\u017conego zestawu zapyta\u0144<\/a>, wi\u0119c ka\u017cdy pomiar mierzy to samo. <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/pelny-skan\/\">Pe\u0142ny skan<\/a> obejmuje cztery modele (ChatGPT, Claude, Gemini i Perplexity) i odbywa si\u0119 raz w miesi\u0105cu. Wynik rozbijamy na pi\u0119\u0107 metryk: <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/wzmianka\/\">wzmianki<\/a>, pozycj\u0119, <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/share-of-voice\/\">udzia\u0142 w odpowiedziach<\/a>, <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/cytowanie\/\">cytowania<\/a> i <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/sentyment\/\">sentyment<\/a>. Obecno\u015b\u0107 na X mierzymy osobnym modu\u0142em.\n<\/div><div class=\"bde-text-75-106 bde-text\">\nAutor: Patryk Pietrzyk \u00b7 Ostatnia aktualizacja: 25 pa\u017adziernika 2026 \u00b7 czas czytania oko\u0142o 7 minut\n<\/div>\n<\/div><div class=\"bde-text-75-107 bde-text\">\n<nav class=\"toc\" aria-label=\"Na tej stronie\"><b>Na tej stronie<\/b><ol><li><a href=\"#neutralny-skan\">Neutralny skan<\/a><\/li><li><a href=\"#modele\">Modele i modu\u0142 X<\/a><\/li><li><a href=\"#zapytania\">Zestaw zapyta\u0144<\/a><\/li><li><a href=\"#metryki\">Co mierzymy<\/a><\/li><li><a href=\"#udzial\">Udzia\u0142 i cytowania<\/a><\/li><li><a href=\"#czestotliwosc\">Jak cz\u0119sto mierzymy<\/a><\/li><li><a href=\"#ograniczenia\">Czego ten pomiar nie m\u00f3wi<\/a><\/li><li><a href=\"#faq\">FAQ<\/a><\/li><li><a href=\"#zrodla\">\u0179r\u00f3d\u0142a<\/a><\/li><\/ol><\/nav>\n<\/div><\/div>\n<\/section><section id=\"neutralny-skan\" class=\"bde-section-75-244 bde-section ae-met-scan\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-75-245 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-246 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-247 bde-text\" data-entrance=\"slideUp\">\nZasada pomiaru\n<\/div><h2 class=\"bde-heading-75-248 bde-heading\" data-entrance=\"slideUp\">\nCzym jest neutralny skan i dlaczego nie podajemy nazwy marki?\n<\/h2><div class=\"bde-text-75-249 bde-text\" data-entrance=\"slideUp\">\nNeutralny skan to pomiar, w kt\u00f3rym zadajemy pytania z Twojej kategorii bez nazwy marki i sprawdzamy, czy model sam j\u0105 wymieni. Gdyby zapyta\u0107 model wprost o mark\u0119, prawie zawsze co\u015b odpowie, a wynik by\u0142by zawy\u017cony.\n<\/div><div class=\"bde-text-75-250 bde-text\" data-entrance=\"slideUp\">\nJest jeden wyj\u0105tek i m\u00f3wimy o nim wprost. Obok widoczno\u015bci spontanicznej mierzymy pozycj\u0119 por\u00f3wnawcz\u0105, w kt\u00f3rej celowo podajemy nazw\u0119 marki, \u017ceby zestawi\u0107 j\u0105 z <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-ai-poleca-konkurencje\/\">konkretnym konkurentem<\/a>.\n<\/div><div class=\"bde-text-75-251 bde-text\" data-entrance=\"slideUp\">\nOba wska\u017aniki raportujemy osobno i nigdy nie \u0142\u0105czymy ich w jedn\u0105 liczb\u0119. Widoczno\u015b\u0107 spontaniczna m\u00f3wi, czy marka w og\u00f3le istnieje w odpowiedziach. Pozycja por\u00f3wnawcza m\u00f3wi, jak wypada wtedy, gdy klient zna ju\u017c obie nazwy.\n<\/div>\n<\/div><div class=\"bde-column-75-252 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-75-253 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"ns\">\n  <div class=\"ns-row\">\n    <div class=\"ns-head\">\n      <span class=\"ns-pill ns-p1\">Widoczno\u015b\u0107 spontaniczna<\/span>\n      <span class=\"ns-tag\">bez nazwy marki w zapytaniu<\/span>\n    <\/div>\n    <div class=\"ns-flow\">\n      <div class=\"ns-card ns-q\">\n        <span class=\"ns-lab\">Zapytanie<\/span>\n        <p>Jakie firmy w Polsce zajmuj\u0105 si\u0119 <em>[kategoria]<\/em>?<\/p>\n      <\/div>\n      <span class=\"ns-arrow\" aria-hidden=\"true\">\u2192<\/span>\n      <div class=\"ns-card ns-a\">\n        <span class=\"ns-lab\">Odpowied\u017a modelu<\/span>\n        <ol class=\"ns-list\">\n          <li><i>1<\/i>Marka A<\/li>\n          <li class=\"ns-me\"><i>2<\/i>Twoja marka<b>wzmianka<\/b><\/li>\n          <li><i>3<\/i>Marka B<\/li>\n        <\/ol>\n      <\/div>\n    <\/div>\n    <p class=\"ns-note\">Model musi sam wymieni\u0107 mark\u0119. Liczymy wzmiank\u0119, pozycj\u0119 i to, kto stoi obok.<\/p>\n  <\/div>\n\n  <div class=\"ns-sep\" aria-hidden=\"true\"><\/div>\n\n  <div class=\"ns-row\">\n    <div class=\"ns-head\">\n      <span class=\"ns-pill ns-p2\">Pozycja por\u00f3wnawcza<\/span>\n      <span class=\"ns-tag\">nazwa podana celowo<\/span>\n    <\/div>\n    <div class=\"ns-flow\">\n      <div class=\"ns-card ns-q\">\n        <span class=\"ns-lab\">Zapytanie<\/span>\n        <p>Czym <em>[Twoja marka]<\/em> r\u00f3\u017cni si\u0119 od <em>[konkurent]<\/em>?<\/p>\n      <\/div>\n      <span class=\"ns-arrow\" aria-hidden=\"true\">\u2192<\/span>\n      <div class=\"ns-card ns-a\">\n        <span class=\"ns-lab\">Odpowied\u017a modelu<\/span>\n        <div class=\"ns-vs\">\n          <span class=\"ns-b ns-me2\">Twoja marka<\/span>\n          <span class=\"ns-x\">wobec<\/span>\n          <span class=\"ns-b\">konkurent<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <p class=\"ns-note\">Wynik pokazuje, jak marka wypada w bezpo\u015brednim zestawieniu, a nie czy jest widoczna.<\/p>\n  <\/div>\n<\/div>\n\n<style>\n.ns{background:#25272D;border-radius:18px;padding:22px;font-family:'Nunito Sans',sans-serif}\n.ns-head{display:flex;align-items:center;gap:9px;flex-wrap:wrap;margin-bottom:12px}\n.ns-pill{display:inline-flex;align-items:center;font:800 10px\/1 'Nunito Sans';letter-spacing:.07em;text-transform:uppercase;padding:5px 10px;border-radius:100px}\n.ns-p1{background:rgba(183,156,255,.18);color:#B79CFF}\n.ns-p2{background:rgba(79,214,180,.16);color:#4FD6B4}\n.ns-tag{font:600 11.5px\/1.3 'Nunito Sans';color:#8E93A0}\n.ns-flow{display:flex;align-items:stretch;gap:10px}\n.ns-card{flex:1;min-width:0;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:11px;padding:13px 14px}\n.ns-lab{display:block;font:700 9px\/1 'Nunito Sans';letter-spacing:.09em;text-transform:uppercase;color:#8E93A0;margin-bottom:9px}\n.ns-q p{margin:0;font-family:'DM Serif Display',Georgia,serif;font-size:15.5px;line-height:1.35;color:#F5F6F8}\n.ns-q em{font-style:normal;color:#B79CFF}\n.ns-arrow{align-self:center;color:#6B6E78;font-size:15px;line-height:1;flex-shrink:0}\n.ns-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:5px}\n.ns-list li{display:flex;align-items:center;gap:8px;font:600 12.5px\/1.2 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.04);border-radius:7px;padding:7px 9px}\n.ns-list i{font-style:normal;font-size:9.5px;font-weight:800;color:#8E93A0;width:10px;flex-shrink:0}\n.ns-list .ns-me{background:rgba(183,156,255,.14);color:#F5F6F8;border:1px solid rgba(183,156,255,.32);padding:6px 9px}\n.ns-list .ns-me b{margin-left:auto;font:800 8.5px\/1 'Nunito Sans';letter-spacing:.06em;text-transform:uppercase;color:#B79CFF}\n.ns-vs{display:flex;align-items:center;gap:8px;flex-wrap:wrap}\n.ns-b{font:700 12.5px\/1.2 'Nunito Sans';color:#C6C8CF;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:7px;padding:8px 10px}\n.ns-me2{color:#F5F6F8;background:rgba(79,214,180,.13);border-color:rgba(79,214,180,.3)}\n.ns-x{font:600 9.5px\/1 'Nunito Sans';letter-spacing:.07em;text-transform:uppercase;color:#8E93A0}\n.ns-note{margin:11px 0 0;font:400 12.5px\/1.55 'Nunito Sans';color:#9AA0AB}\n.ns-sep{height:1px;background:rgba(245,246,248,.12);margin:20px 0}\n@media (max-width:640px){\n  .ns-flow{flex-direction:column;gap:9px}\n  .ns-arrow{transform:rotate(90deg);align-self:flex-start;margin-left:14px}\n}\n<\/style>\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"modele\" class=\"bde-section-75-123 bde-section ae-met-models\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-124 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-125 bde-text\" data-entrance=\"slideUp\">\nZakres skanu\n<\/div><h2 class=\"bde-heading-75-126 bde-heading\" data-entrance=\"slideUp\">\nKt\u00f3re modele AI obejmuje pomiar?\n<\/h2><div class=\"bde-text-75-127 bde-text\" data-entrance=\"slideUp\">\nChatGPT, Claude, Gemini i Perplexity, w jednym przebiegu, z wynikiem osobno dla ka\u017cdego modelu i zbiorczo. Ka\u017cdy model odpowiada inaczej, inaczej dobiera marki i inaczej korzysta ze \u017ar\u00f3de\u0142, wi\u0119c jeden nie wystarczy do oceny widoczno\u015bci. Wynik pokazujemy osobno dla ka\u017cdego i zbiorczo.\n<\/div>\n<\/div><div class=\"bde-columns-75-128 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-130 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">ChatGPT<\/span><span class=\"md\">Si\u0119ga na \u017cywo do sieci, mocno wa\u017cy \u015bwie\u017ce \u017ar\u00f3d\u0142a.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-131 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-132 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Claude<\/span><span class=\"md\">\u0141\u0105czy wiedz\u0119 z treningu z wyszukiwaniem w sieci, ostro\u017cny w rekomendacjach.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-133 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-134 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Gemini<\/span><span class=\"md\">\u0141\u0105czy wiedz\u0119 modelu z <a href=\"https:\/\/aeloapp.io\/blog\/widocznosc-w-ai-a-seo\/\">wynikami wyszukiwania Google<\/a>.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-135 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-136 bde-text\" data-entrance=\"slideUp\">\n<span class=\"m\"><span class=\"mn\">Perplexity<\/span><span class=\"md\">Prawie zawsze podaje \u017ar\u00f3d\u0142a, wi\u0119c najlepiej pokazuje cytowania.<\/span><\/span>\n<\/div>\n<\/div><\/div><div class=\"bde-text-75-137 bde-text\" data-entrance=\"slideUp\">\n<div class=\"x\"><span class=\"xt\">Modu\u0142 X<\/span><span class=\"xd\">Obecno\u015b\u0107 marki na X mierzymy osobno, poza skanem w czterech modelach. Wywo\u0142anie kosztuje tam wielokrotnie wi\u0119cej ni\u017c w pozosta\u0142ych silnikach, a odpowiedzi rz\u0105dz\u0105 si\u0119 inn\u0105 logik\u0105, wi\u0119c mieszanie tego z reszt\u0105 zaburzy\u0142oby wynik zbiorczy.<\/span><\/div>\n<\/div><div class=\"bde-text-75-138 bde-text\" data-entrance=\"slideUp\">\nZestaw modeli aktualizujemy wraz z rozwojem rynku. Zmian\u0119 zestawu odnotowujemy w raporcie, bo wp\u0142ywa na por\u00f3wnywalno\u015b\u0107 wynik\u00f3w w czasie.\n<\/div><\/div>\n<\/section><section id=\"zapytania\" class=\"bde-section-75-214 bde-section ae-met-queries\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-75-215 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-216 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-75-217 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"zs\">\n  <div class=\"zs-t\">\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Pierwszy skan<\/span>\n        <span class=\"zs-what\">Zestaw zapyta\u0144 powstaje z temat\u00f3w w karcie marki i zostaje zamro\u017cony<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-lock\">zamro\u017cony<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Kolejny skan<\/span>\n        <span class=\"zs-what\">Ten sam zestaw, te same modele<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-ok\">por\u00f3wnywalny<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-item\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Kolejny skan<\/span>\n        <span class=\"zs-what\">Ten sam zestaw, te same modele<\/span>\n        <span class=\"zs-meta\"><b>29<\/b> zapyta\u0144 <i class=\"zs-ok\">por\u00f3wnywalny<\/i><\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"zs-break\">\n      <span>Zmieniasz tematy w karcie marki<\/span>\n    <\/div>\n\n    <div class=\"zs-item zs-alt\">\n      <span class=\"zs-dot\"><\/span>\n      <div class=\"zs-body\">\n        <span class=\"zs-when\">Skan po zmianie<\/span>\n        <span class=\"zs-what\">Zestaw powstaje od nowa, raport to odnotowuje<\/span>\n        <span class=\"zs-meta\"><b>12<\/b> zapyta\u0144 <i class=\"zs-warn\">nowa miara<\/i><\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n  <p class=\"zs-foot\">Liczby przyk\u0142adowe. Spadek z 29 na 12 zapyta\u0144 wygl\u0105da w wykresie jak regres, a jest zmian\u0105 miary.<\/p>\n<\/div>\n\n<style>\n.zs{font-family:'Nunito Sans',sans-serif}\n.zs-t{position:relative;padding-left:26px}\n.zs-t::before{content:\"\";position:absolute;left:5px;top:8px;bottom:8px;width:2px;background:linear-gradient(180deg,#6D5FC7 0%,#6D5FC7 62%,#E0D6C2 62%,#B08842 100%)}\n.zs-item{position:relative;padding:0 0 26px}\n.zs-dot{position:absolute;left:-26px;top:5px;width:12px;height:12px;border-radius:50%;background:#6D5FC7;box-shadow:0 0 0 4px #F5F6F8}\n.zs-alt .zs-dot{background:#B08842}\n.zs-body{display:flex;flex-direction:column;gap:5px}\n.zs-when{font:800 10.5px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A}\n.zs-what{font-family:'DM Serif Display',Georgia,serif;font-size:18px;line-height:1.35;color:#25272D}\n.zs-meta{display:flex;align-items:center;gap:10px;font:600 13.5px\/1 'Nunito Sans';color:#6B6E78;margin-top:3px}\n.zs-meta b{font-weight:800;color:#25272D}\n.zs-meta i{font-style:normal;font:800 9.5px\/1 'Nunito Sans';letter-spacing:.08em;text-transform:uppercase;padding:5px 9px;border-radius:100px}\n.zs-lock{background:#EDEAF9;color:#5E4FA2}\n.zs-ok{background:#E6F3EE;color:#1F7A5E}\n.zs-warn{background:#F7EEDC;color:#8A6A2F}\n.zs-break{position:relative;margin:0 0 26px;padding:11px 0}\n.zs-break::before{content:\"\";position:absolute;left:-26px;right:0;top:50%;border-top:2px dashed #D5D7DE}\n.zs-break span{position:relative;display:inline-block;background:#F5F6F8;padding:0 12px 0 0;font:700 12px\/1.4 'Nunito Sans';color:#8A6A2F}\n.zs-foot{margin:6px 0 0;font:400 13.5px\/1.65 'Nunito Sans';color:#8A8F9A}\n<\/style>\n\n\n\n<\/div>\n<\/div><div class=\"bde-column-75-218 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-219 bde-text\" data-entrance=\"slideUp\">\nPowtarzalno\u015b\u0107\n<\/div><h2 class=\"bde-heading-75-220 bde-heading\" data-entrance=\"slideUp\">\nSk\u0105d bior\u0105 si\u0119 zapytania i dlaczego zestaw jest zamro\u017cony?\n<\/h2><div class=\"bde-text-75-221 bde-text\" data-entrance=\"slideUp\">\nZapytania powstaj\u0105 z temat\u00f3w opisanych w <a href=\"https:\/\/aeloapp.io\/wiedza-o-marce\/\">karcie marki<\/a>: tego, co sprzedajesz, komu i gdzie. Po pierwszym skanie zestaw zostaje zamro\u017cony, \u017ceby kolejne pomiary mierzy\u0142y to samo.\n<\/div><div class=\"bde-text-75-222 bde-text\" data-entrance=\"slideUp\">\nJe\u015bli zmienisz tematy w karcie marki, zestaw zmieni si\u0119 razem z nimi. Raport to odnotowuje, bo bez tej informacji spadek widoczno\u015bci wygl\u0105da\u0142by jak regres, a by\u0142by zmian\u0105 miary.\n<\/div><div class=\"bde-text-75-223 bde-text\" data-entrance=\"slideUp\">\nWi\u0119cej o tym, co dzieje si\u0119 mi\u0119dzy skanami, piszemy w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>.\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"metryki\" class=\"bde-section-75-254 bde-section ae-met-metrics\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-255 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-256 bde-text\" data-entrance=\"slideUp\">\nMetryki\n<\/div><h2 class=\"bde-heading-75-257 bde-heading\" data-entrance=\"slideUp\">\nJakie metryki mierzy Aelo?\n<\/h2><div class=\"bde-text-75-258 bde-text\" data-entrance=\"slideUp\">\nPi\u0119\u0107: wzmianki, pozycj\u0119, udzia\u0142 w odpowiedziach, cytowania i sentyment. Widoczno\u015bci nie sprowadzamy do jednego wska\u017anika, bo pojedyncza liczba wprowadza w b\u0142\u0105d. Marka mo\u017ce by\u0107 cz\u0119sto wymieniana i nigdy cytowana, albo cytowana i <a href=\"https:\/\/aeloapp.io\/blog\/co-ai-mowi-o-wadach-marki\/\">opisywana \u017ale<\/a>.\n<\/div>\n<\/div><div class=\"bde-code-block-75-259 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"mk\">\n  <div class=\"mk-grid\">\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">01<\/span>\n      <span class=\"mk-t\">Wzmianki<\/span>\n      <span class=\"mk-v\">3 <em>z 18<\/em><\/span>\n      <div class=\"mk-dots\">\n        <i class=\"on\"><\/i><i><\/i><i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n        <i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n      <\/div>\n      <span class=\"mk-d\">Czy i jak cz\u0119sto modele wymieniaj\u0105 mark\u0119 na Twoim zestawie zapyta\u0144.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">02<\/span>\n      <span class=\"mk-t\">Pozycja<\/span>\n      <span class=\"mk-v\">2 <em>w odpowiedzi<\/em><\/span>\n      <div class=\"mk-rank\">\n        <i><\/i><i class=\"on\"><\/i><i><\/i><i><\/i><i><\/i>\n      <\/div>\n      <span class=\"mk-d\">Na kt\u00f3rym miejscu pojawia si\u0119 marka. Wy\u017cej znaczy wi\u0119ksza szansa, \u017ce klient poprzestanie na niej.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">03<\/span>\n      <span class=\"mk-t\">Udzia\u0142 w odpowiedziach<\/span>\n      <span class=\"mk-v\">12<em>%<\/em><\/span>\n      <div class=\"mk-bar\"><span class=\"mk-me\" style=\"width:12%\"><\/span><span class=\"mk-rest\"><\/span><\/div>\n      <span class=\"mk-d\">Jaka cz\u0119\u015b\u0107 wszystkich wzmianek na tym samym zestawie nale\u017cy do Ciebie.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">04<\/span>\n      <span class=\"mk-t\">Cytowania<\/span>\n      <span class=\"mk-v\">6<em>%<\/em><\/span>\n      <div class=\"mk-bar\"><span class=\"mk-cit\" style=\"width:6%\"><\/span><span class=\"mk-rest\"><\/span><\/div>\n      <span class=\"mk-d\">Z jakich \u017ar\u00f3de\u0142 modele korzystaj\u0105 i czy jest w\u015br\u00f3d nich Twoja domena.<\/span>\n    <\/div>\n\n    <div class=\"mk-c\">\n      <span class=\"mk-n\">05<\/span>\n      <span class=\"mk-t\">Sentyment<\/span>\n      <span class=\"mk-v\">neutralny<\/span>\n      <div class=\"mk-seg\">\n        <span class=\"s1\" style=\"flex:2\"><\/span><span class=\"s2\" style=\"flex:6\"><\/span><span class=\"s3\" style=\"flex:1\"><\/span>\n      <\/div>\n      <span class=\"mk-d\">Czy marka jest opisywana pozytywnie, neutralnie czy negatywnie.<\/span>\n    <\/div>\n\n  <\/div>\n  <p class=\"mk-foot\">Dane przyk\u0142adowe. Ka\u017cd\u0105 metryk\u0119 raportujemy osobno dla ka\u017cdego modelu i zbiorczo.<\/p>\n<\/div>\n\n<style>\n.mk{background:#25272D;border-radius:20px;padding:30px;font-family:'Nunito Sans',sans-serif}\n.mk-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}\n.mk-c{display:flex;flex-direction:column;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:14px;padding:20px 18px}\n.mk-n{font-family:'DM Serif Display',Georgia,serif;font-size:15px;line-height:1;background-image:linear-gradient(100deg,#B79CFF,#3BBFA0);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent}\n.mk-t{font:700 14.5px\/1.35 'Nunito Sans';color:#F5F6F8;margin-top:12px}\n.mk-v{font-family:'DM Serif Display',Georgia,serif;font-size:26px;line-height:1.1;color:#F5F6F8;margin-top:10px}\n.mk-v em{font-style:normal;font-family:'Nunito Sans',sans-serif;font-size:12.5px;font-weight:600;color:#8E93A0;margin-left:4px}\n.mk-dots{display:flex;flex-wrap:wrap;gap:4px;margin-top:14px}\n.mk-dots i{width:7px;height:7px;border-radius:2px;background:rgba(245,246,248,.14)}\n.mk-dots i.on{background:#B79CFF}\n.mk-rank{display:flex;gap:5px;margin-top:14px}\n.mk-rank i{height:7px;flex:1;border-radius:100px;background:rgba(245,246,248,.14)}\n.mk-rank i.on{background:#B79CFF}\n.mk-bar{display:flex;height:7px;border-radius:100px;overflow:hidden;margin-top:14px;background:rgba(245,246,248,.14)}\n.mk-me{background:#B79CFF}\n.mk-cit{background:#4FD6B4}\n.mk-rest{flex:1}\n.mk-seg{display:flex;gap:3px;height:7px;margin-top:14px}\n.mk-seg span{border-radius:100px}\n.mk-seg .s1{background:#4FD6B4}\n.mk-seg .s2{background:rgba(245,246,248,.28)}\n.mk-seg .s3{background:#E08A7D}\n.mk-d{font:400 13px\/1.65 'Nunito Sans';color:#9AA0AB;margin-top:14px}\n.mk-foot{margin:18px 0 0;font:400 13.5px\/1.6 'Nunito Sans';color:#8E93A0}\n@media (max-width:1100px){ .mk-grid{grid-template-columns:repeat(3,minmax(0,1fr))} }\n@media (max-width:760px){ .mk-grid{grid-template-columns:repeat(2,minmax(0,1fr))} .mk{padding:22px} }\n@media (max-width:520px){ .mk-grid{grid-template-columns:1fr} }\n<\/style>\n\n\n\n<\/div><\/div>\n<\/section><section id=\"udzial\" class=\"bde-section-75-152 bde-section ae-met-share\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-153 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-154 bde-text\" data-entrance=\"slideUp\">\nDwie liczby, kt\u00f3re budz\u0105 najwi\u0119cej pyta\u0144\n<\/div><h2 class=\"bde-heading-75-155 bde-heading\" data-entrance=\"slideUp\">\nJak liczymy udzia\u0142 w odpowiedziach i wska\u017anik cytowa\u0144?\n<\/h2>\n<\/div><div class=\"bde-columns-75-156 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-157 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-158 bde-text\" data-entrance=\"slideUp\">\n<span class=\"b\"><span class=\"bt\">Udzia\u0142 w odpowiedziach<\/span><span class=\"bd\">Bierzemy Tw\u00f3j zestaw zapyta\u0144, zliczamy wzmianki Twojej marki oraz wskazanych konkurent\u00f3w w odpowiedziach modeli i sprawdzamy, jaka cz\u0119\u015b\u0107 wszystkich wzmianek nale\u017cy do Ciebie. Warunki s\u0105 identyczne dla ka\u017cdej marki, bo pytania i modele s\u0105 te same, wi\u0119c por\u00f3wnanie jest uczciwe. \u015aledzimy zmian\u0119 udzia\u0142u w czasie, bo <a href=\"https:\/\/aeloapp.io\/blog\/spadek-widocznosci-w-ai\/\">trend m\u00f3wi wi\u0119cej ni\u017c pojedynczy pomiar<\/a>.<\/span><span class=\"bf\">wzmianki Twojej marki \u00f7 wzmianki wszystkich por\u00f3wnywanych marek<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-159 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-160 bde-text\" data-entrance=\"slideUp\">\n<span class=\"b\"><span class=\"bt\"><a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/wskaznik-cytowania\/\">Wska\u017anik cytowa\u0144<\/a><\/span><span class=\"bd\">Zbieramy \u017ar\u00f3d\u0142a, na kt\u00f3re modele powo\u0142uj\u0105 si\u0119 w odpowiedziach, i grupujemy je wed\u0142ug zapytania oraz modelu. Wida\u0107 wtedy, kt\u00f3re domeny dominuj\u0105 w Twojej kategorii i czy Twoja strona w og\u00f3le pojawia si\u0119 jako \u017ar\u00f3d\u0142o. To osobna rzecz od wzmianek: marka bywa wymieniana z nazwy, a mimo to nigdy cytowana.<\/span><span class=\"bf\">odpowiedzi cytuj\u0105ce Twoj\u0105 domen\u0119 \u00f7 wszystkie odpowiedzi<\/span><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section id=\"czestotliwosc\" class=\"bde-section-75-237 bde-section ae-met-freq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-238 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-239 bde-text\" data-entrance=\"slideUp\">\nRytm pomiaru\n<\/div><h2 class=\"bde-heading-75-240 bde-heading\" data-entrance=\"slideUp\">\nJak cz\u0119sto Aelo wykonuje pe\u0142ny skan?\n<\/h2><div class=\"bde-text-75-241 bde-text\" data-entrance=\"slideUp\">\nRaz w miesi\u0105cu, a ka\u017cdy wynik zapisujemy w historii. Pojedynczy pomiar to zdj\u0119cie stanu na dany moment. Warto\u015b\u0107 ma dopiero historia, dlatego pokazujemy trend.\n<\/div>\n<\/div><div class=\"bde-code-block-75-242 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"rt\">\n  <div class=\"rt-line\">\n    <span class=\"rt-track\"><\/span>\n    <span class=\"rt-mark rt-a\"><i><\/i><b>Dzie\u0144 1<\/b><em>Pe\u0142ny skan<\/em><\/span>\n    <span class=\"rt-mark rt-b\"><i><\/i><b>Dzie\u0144 30<\/b><em>Kolejny pe\u0142ny skan<\/em><\/span>\n    <span class=\"rt-mid\">Wdra\u017casz zadania \u00b7 modele przetwarzaj\u0105 zmiany<\/span>\n  <\/div>\n\n  <div class=\"rt-ticks\" aria-hidden=\"true\">\n    <i class=\"k\"><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n    <i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i>\n    <i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"k2\"><\/i>\n  <\/div>\n\n  <div class=\"rt-cards\">\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Co daje pe\u0142ny skan<\/span>\n      <span class=\"rt-d\">G\u0142\u0119bsza analiza cytowa\u0144, \u017ar\u00f3de\u0142, <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/bariera\/\">barier<\/a> i konkurencji. Z niej powstaje <a href=\"https:\/\/aeloapp.io\/pomoc\/ai-visibility-wyniki-skanu\/\">raport<\/a> i <a href=\"https:\/\/aeloapp.io\/zadania\/\">lista zada\u0144<\/a>.<\/span>\n    <\/div>\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Dlaczego nie cz\u0119\u015bciej<\/span>\n      <span class=\"rt-d\">Zmiany na stronie i sygna\u0142y spoza niej potrzebuj\u0105 czasu, zanim modele je zauwa\u017c\u0105.<\/span>\n    <\/div>\n    <div class=\"rt-c\">\n      <span class=\"rt-t\">Co mierzy\u0142by cz\u0119stszy skan<\/span>\n      <span class=\"rt-d\">Wahania modeli, nie efekt Twojej pracy. Pojedynczy wynik i tak trzeba czyta\u0107 jako punkt w trendzie.<\/span>\n    <\/div>\n  <\/div>\n\n  <span class=\"rt-loop\">Cykl powtarza si\u0119 co miesi\u0105c, a ka\u017cdy wynik zostaje w historii<\/span>\n<\/div>\n\n<style>\n.rt{font-family:'Nunito Sans',sans-serif}\n.rt-line{position:relative;padding:0 0 74px}\n.rt-track{position:absolute;left:0;right:0;top:7px;height:3px;border-radius:100px;background:linear-gradient(90deg,#6D5FC7 0%,#8E7FD6 35%,#57C4A6 100%)}\n.rt-mark{position:absolute;top:0;display:flex;flex-direction:column;gap:3px}\n.rt-mark i{width:17px;height:17px;border-radius:50%;background:#F5F6F8;border:3px solid #6D5FC7;box-sizing:border-box}\n.rt-mark b{font:800 10.5px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-top:12px}\n.rt-mark em{font-style:normal;font-family:'DM Serif Display',Georgia,serif;font-size:18px;line-height:1.3;color:#25272D}\n.rt-a{left:0}\n.rt-b{right:0;align-items:flex-end;text-align:right}\n.rt-b i{border-color:#1F9D74}\n.rt-mid{position:absolute;left:50%;top:-6px;transform:translateX(-50%);background:#F5F6F8;padding:0 14px;font:600 13px\/1.4 'Nunito Sans';color:#6B6E78;white-space:nowrap}\n.rt-ticks{display:flex;align-items:flex-end;gap:3px;height:26px;margin-top:-38px}\n.rt-ticks i{flex:1;height:9px;border-radius:2px;background:#DDDFE5}\n.rt-ticks i.k{height:22px;background:#6D5FC7}\n.rt-ticks i.k2{height:22px;background:#1F9D74}\n.rt-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin-top:44px}\n.rt-c{display:flex;flex-direction:column;border-top:2px solid #DDDFE5;padding-top:20px}\n.rt-c:first-child{border-top-color:#6D5FC7}\n.rt-c:last-child{border-top-color:#1F9D74}\n.rt-t{font-family:'DM Serif Display',Georgia,serif;font-size:19px;line-height:1.25;color:#25272D}\n.rt-d{font:400 15px\/1.7 'Nunito Sans';color:#6B6E78;margin-top:9px}\n.rt-loop{display:block;margin-top:34px;font:600 13.5px\/1.6 'Nunito Sans';color:#8A8F9A}\n@media (max-width:900px){\n  .rt-mid{display:none}\n  .rt-cards{grid-template-columns:1fr;gap:26px;margin-top:36px}\n}\n@media (max-width:560px){\n  .rt-mark em{font-size:16px}\n  .rt-ticks{display:none}\n  .rt-line{padding-bottom:66px}\n}\n<\/style>\n\n\n\n<\/div><div class=\"bde-text-75-243 bde-text\" data-entrance=\"slideUp\">\nIle czasu potrzebuj\u0105 modele, rozpisujemy w artykule dlaczego zmian nie wida\u0107 od razu, a sam dob\u00f3r cz\u0119stotliwo\u015bci w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/jak-czesto-mierzyc-widocznosc\/\">jak cz\u0119sto mierzy\u0107 widoczno\u015b\u0107<\/a>.\n<\/div><\/div>\n<\/section><section id=\"ograniczenia\" class=\"bde-section-75-168 bde-section ae-met-limits\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-169 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-170 bde-text\" data-entrance=\"slideUp\">\nUczciwie\n<\/div><h2 class=\"bde-heading-75-171 bde-heading\" data-entrance=\"slideUp\">\nCzego pomiar widoczno\u015bci w AI nie m\u00f3wi?\n<\/h2><div class=\"bde-text-75-172 bde-text\" data-entrance=\"slideUp\">\nNie m\u00f3wi, jak dok\u0142adnie odpowie model przy kolejnym pytaniu, nie gwarantuje wzrostu i nie m\u00f3wi, czy marka jest polecana, tylko czy jest wymieniana. Rozdzielamy dwie rzeczy: czy trafnie diagnozujemy i czy zmieniamy wynik. Diagnoz\u0119 sprawdzili\u015bmy na pomiarach opisanych w <a href=\"https:\/\/aeloapp.io\/wiedza\/badania\/\">badaniach<\/a>. Skuteczno\u015bci nie udowodnili\u015bmy i nie b\u0119dziemy tego udawa\u0107.\n<\/div>\n<\/div><div class=\"bde-columns-75-173 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-75-174 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-175 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Modele nie s\u0105 deterministyczne<\/span><span class=\"ld\"><a href=\"https:\/\/aeloapp.io\/blog\/dlaczego-ai-za-kazdym-razem-odpowiada-inaczej\/\">To samo zapytanie potrafi da\u0107 nieco inn\u0105 odpowied\u017a<\/a>, a <a href=\"https:\/\/aeloapp.io\/blog\/gpt-6-w-chatgpt-widocznosc-marek\/\">modele zmieniaj\u0105 si\u0119 wraz z aktualizacjami<\/a>. Dlatego pojedynczy pomiar traktujemy ostro\u017cnie i patrzymy na trend.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-176 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-177 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Nie kontrolujemy odpowiedzi<\/span><span class=\"ld\">Nikt nie kontroluje tego, co model wygeneruje. Mierzymy zmian\u0119 liczby wzmianek mi\u0119dzy <a href=\"https:\/\/aeloapp.io\/blog\/producent-wapna-trzeci-pomiar-widocznosc-ai\/\">skanem przed wdro\u017ceniem a skanem po nim<\/a>, bez obietnicy terminu i bez procentu.<\/span><\/span>\n<\/div>\n<\/div><div class=\"bde-column-75-178 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-179 bde-text\" data-entrance=\"slideUp\">\n<span class=\"l\"><span class=\"lt\">Widoczno\u015b\u0107 to nie rekomendacja<\/span><span class=\"ld\">Marka mo\u017ce by\u0107 <a href=\"https:\/\/aeloapp.io\/wiedza\/zna-ale-nie-poleca\/\">rozpoznawana i mimo to niepolecana<\/a>. <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/rozpoznanie-i-rekomendacja\/\">Rozpoznanie<\/a> buduje si\u0119 <a href=\"https:\/\/aeloapp.io\/studio\/\">tre\u015bci\u0105 na w\u0142asnej domenie<\/a>, <a href=\"https:\/\/aeloapp.io\/blog\/jak-sprawic-zeby-ai-polecalo-firme\/\">rekomendacj\u0119 sygna\u0142ami spoza niej<\/a>, i to trwa d\u0142u\u017cej.<\/span><\/span>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-75-260 bde-section ae-met-summary\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-261 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-262 bde-text\" data-entrance=\"slideUp\">\nW skr\u00f3cie\n<\/div><h2 class=\"bde-heading-75-263 bde-heading\" data-entrance=\"slideUp\">\nNajwa\u017cniejsze o metodzie\n<\/h2>\n<\/div><div class=\"bde-text-75-264 bde-text\" data-entrance=\"slideUp\">\n<ol><li>Neutralny skan: pytamy jak klient, bez podawania nazwy marki.<\/li><li>Cztery modele, wynik osobno dla ka\u017cdego i zbiorczo. Obecno\u015b\u0107 na X mierzona osobnym modu\u0142em.<\/li><li>Zamro\u017cony zestaw zapyta\u0144, a ka\u017cda jego zmiana odnotowana w raporcie.<\/li><li>Metryki: wzmianki, pozycja, udzia\u0142 w odpowiedziach, cytowania i sentyment.<\/li><li>Pe\u0142ny skan raz w miesi\u0105cu. Liczy si\u0119 trend, nie pojedynczy pomiar.<\/li><\/ol>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-75-277 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-278 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-75-279 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-75-280 bde-heading\" data-entrance=\"slideUp\">\nPytania o metod\u0119\n<\/h2><div class=\"bde-text-75-281 bde-text\" data-entrance=\"slideUp\">\nPytania, kt\u00f3re dostajemy najcz\u0119\u015bciej przy rozmowie o pomiarze.\n<\/div>\n<\/div><div class=\"bde-text-75-282 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Czy Aelo podaje modelom nazw\u0119 mojej marki?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Nie przy pomiarze widoczno\u015bci spontanicznej. Zapytania dotycz\u0105 kategorii, a model musi sam wymieni\u0107 mark\u0119. Nazw\u0119 podajemy celowo tylko w pozycji por\u00f3wnawczej, kt\u00f3r\u0105 raportujemy osobno.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Co si\u0119 stanie, je\u015bli zmieni\u0119 tematy w karcie marki?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Zestaw zapyta\u0144 zmieni si\u0119 razem z nimi, a raport to odnotuje. Por\u00f3wnywalno\u015b\u0107 z wcze\u015bniejszymi skanami zostaje wtedy przerwana, bo zmienia si\u0119 miara, a nie wynik.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czym r\u00f3\u017cni si\u0119 wzmianka od cytowania?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Wzmianka to wymienienie marki z nazwy w tre\u015bci odpowiedzi. Cytowanie to powo\u0142anie si\u0119 na Twoj\u0105 domen\u0119 jako \u017ar\u00f3d\u0142o. Marka bywa wymieniana i nigdy cytowana. Poj\u0119cia zbieramy w <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/\">s\u0142owniku<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Dlaczego wyniki potrafi\u0105 si\u0119 waha\u0107?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Bo modele nie s\u0105 deterministyczne: to samo zapytanie mo\u017ce da\u0107 nieco inn\u0105 odpowied\u017a, a same modele zmieniaj\u0105 si\u0119 wraz z aktualizacjami. Dlatego liczy si\u0119 trend z wielu skan\u00f3w, nie pojedynczy wynik. Wi\u0119cej w artykule <a href=\"https:\/\/aeloapp.io\/wiedza\/dlaczego-zmiany-wymagaja-czasu\/\">dlaczego zmian nie wida\u0107 od razu<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czy mog\u0119 sam sprawdzi\u0107, co czat AI m\u00f3wi o mojej marce?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Tak, ale r\u0119czny test pokazuje wynik jednego modelu w jednej chwili. Ta sama marka potrafi w jednym czacie pojawia\u0107 si\u0119 w ka\u017cdej odpowiedzi, a w innym w mniej ni\u017c po\u0142owie, dlatego skan obejmuje cztery modele i sta\u0142y zestaw zapyta\u0144. Jak zrobi\u0107 to porz\u0105dnie, opisujemy w <a href=\"https:\/\/aeloapp.io\/wiedza\/jak-sprawdzic-czy-ai-wymienia-marke\/\">r\u0119cznym te\u015bcie<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Czy metoda pomiaru zale\u017cy od planu?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Nie. Metoda jest taka sama w ka\u017cdym planie. Pe\u0142ny raport jest ju\u017c na koncie Free, a ceny plan\u00f3w s\u0105 w <a href=\"https:\/\/aeloapp.io\/cennik\/\">cenniku<\/a>.<\/p><\/div><\/details><h2 id=\"zrodla\" style=\"margin:56px 0 16px;font-family:'DM Serif Display',Georgia,serif;font-weight:400;font-size:clamp(26px,3vw,34px);line-height:1.15;color:#25272D\">Na jakich \u017ar\u00f3d\u0142ach opiera si\u0119 ten tekst?<\/h2><ul style=\"margin:0;padding-left:20px;line-height:1.6;color:#3B3E47\"><li><a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\">Aggarwal i in. (Princeton University, IIT Delhi), GEO: Generative Engine Optimization<\/a>: metryki widoczno\u015bci w odpowiedziach generatywnych.<\/li><li><a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\" target=\"_blank\" rel=\"noopener\">SparkToro i Gumshoe.ai: powtarzalno\u015b\u0107 rekomendacji marek w ChatGPT, Claude i AI Google<\/a>: odsetek obecno\u015bci z wielu odpowiedzi jest wiarygodniejszy ni\u017c pozycja (stycze\u0144 2026).<\/li><li><a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">OpenAI: roboty i ich user-agenty<\/a>: OAI-SearchBot pobiera strony do wyszukiwania w ChatGPT.<\/li><li><a href=\"https:\/\/ai.google.dev\/gemini-api\/docs\/google-search\" target=\"_blank\" rel=\"noopener\">Google: Grounding with Google Search (Gemini API)<\/a>: Gemini \u0142\u0105czy odpowied\u017a z bie\u017c\u0105cymi wynikami wyszukiwania.<\/li><li><a href=\"https:\/\/claude.com\/blog\/web-search\" target=\"_blank\" rel=\"noopener\">Anthropic: wyszukiwanie w sieci w Claude<\/a>: odpowiedzi z cytowaniami \u017ar\u00f3de\u0142 (marzec 2025).<\/li><li><a href=\"https:\/\/www.perplexity.ai\/hub\/blog\/getting-started-with-perplexity\" target=\"_blank\" rel=\"noopener\">Perplexity: jak zacz\u0105\u0107<\/a>: odpowiedzi z wyszukiwania w czasie rzeczywistym, ze \u017ar\u00f3d\u0142ami.<\/li><li>Pomiary Aelo: badanie jednej marki z czerwca, lipca i wrze\u015bnia 2026 roku (opisane w <a href=\"https:\/\/aeloapp.io\/wiedza\/badania\/\">badaniach<\/a>).<\/li><\/ul><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"@id\": \"https:\/\/aeloapp.io\/wiedza\/metodologia\/#faq\",\n  \"inLanguage\": \"pl-PL\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Czy Aelo podaje modelom nazw\u0119 mojej marki?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nie przy pomiarze widoczno\u015bci spontanicznej. Zapytania dotycz\u0105 kategorii, a model musi sam wymieni\u0107 mark\u0119. Nazw\u0119 podajemy celowo tylko w pozycji por\u00f3wnawczej, kt\u00f3r\u0105 raportujemy osobno.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Co si\u0119 stanie, je\u015bli zmieni\u0119 tematy w karcie marki?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Zestaw zapyta\u0144 zmieni si\u0119 razem z nimi, a raport to odnotuje. Por\u00f3wnywalno\u015b\u0107 z wcze\u015bniejszymi skanami zostaje wtedy przerwana, bo zmienia si\u0119 miara, a nie wynik.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Czym r\u00f3\u017cni si\u0119 wzmianka od cytowania?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Wzmianka to wymienienie marki z nazwy w tre\u015bci odpowiedzi. Cytowanie to powo\u0142anie si\u0119 na Twoj\u0105 domen\u0119 jako \u017ar\u00f3d\u0142o. Marka bywa wymieniana i nigdy cytowana. Poj\u0119cia zbieramy w s\u0142owniku.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Dlaczego wyniki potrafi\u0105 si\u0119 waha\u0107?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Bo modele nie s\u0105 deterministyczne: to samo zapytanie mo\u017ce da\u0107 nieco inn\u0105 odpowied\u017a, a same modele zmieniaj\u0105 si\u0119 wraz z aktualizacjami. Dlatego liczy si\u0119 trend z wielu skan\u00f3w, nie pojedynczy wynik. Wi\u0119cej w artykule dlaczego zmian nie wida\u0107 od razu.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Czy mog\u0119 sam sprawdzi\u0107, co czat AI m\u00f3wi o mojej marce?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Tak, ale r\u0119czny test pokazuje wynik jednego modelu w jednej chwili. Ta sama marka potrafi w jednym czacie pojawia\u0107 si\u0119 w ka\u017cdej odpowiedzi, a w innym w mniej ni\u017c po\u0142owie, dlatego skan obejmuje cztery modele i sta\u0142y zestaw zapyta\u0144. Jak zrobi\u0107 to porz\u0105dnie, opisujemy w r\u0119cznym te\u015bcie.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Czy metoda pomiaru zale\u017cy od planu?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nie. Metoda jest taka sama w ka\u017cdym planie. Pe\u0142ny raport jest ju\u017c na koncie Free, a ceny plan\u00f3w s\u0105 w cenniku.\"\n      }\n    }\n  ]\n}\n<\/script>\n<\/div><\/div>\n<\/section><section class=\"bde-section-75-289 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-75-290 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-75-291 bde-heading\" data-entrance=\"slideUp\">\nZmierz swoj\u0105 widoczno\u015b\u0107 w AI\n<\/h2><div class=\"bde-text-75-292 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/blog\/bezplatny-pomiar-widocznosci-marki-w-ai\/\">Konto Free<\/a> nie wymaga karty: na start dostajesz <a href=\"https:\/\/aeloapp.io\/wiedza\/slownik\/aelocoins\/\">250 AeloCoins<\/a> i pe\u0142ny raport widoczno\u015bci Twojej marki w ChatGPT, Claude, Gemini i Perplexity. Metodologia jest ta sama w ka\u017cdym planie.\n<\/div><div class=\"bde-button-75-293 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Wypr\u00f3buj za darmo<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-75-294 bde-text\" data-entrance=\"slideUp\">\nPowi\u0105zane: <a href=\"https:\/\/aeloapp.io\/wiedza\/czym-jest-geo\/\">czym jest GEO<\/a>, <a href=\"https:\/\/aeloapp.io\/wiedza\/czym-jest-aeo\/\">czym jest AEO<\/a>, <a href=\"https:\/\/aeloapp.io\/widocznosc-w-ai\/\">modu\u0142 Widoczno\u015b\u0107<\/a>, <a href=\"https:\/\/aeloapp.io\/wiedza\/badania\/\">badania<\/a>, <a href=\"https:\/\/aeloapp.io\/cennik\/\">cennik<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Methodology for measuring visibility in AI at Aelo: a fixed set of queries, a neutral scan without brand names, four models and a monthly full scan.<\/p>","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"metodologia pomiaru widoczno\u015bci w AI","_yoast_wpseo_title":"Metodologia pomiaru widoczno\u015bci w AI: jak liczymy | Aelo","_yoast_wpseo_metadesc":"Metodologia pomiaru widoczno\u015bci w AI w Aelo: zamro\u017cony zestaw zapyta\u0144, neutralny skan bez nazwy marki, cztery modele i miesi\u0119czny pe\u0142ny skan.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"jak mierzymy widoczno\u015b\u0107 w AI, metoda pomiaru widoczno\u015bci w czatach AI, spos\u00f3b pomiaru widoczno\u015bci w AI\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"jak mierzy\u0107 widoczno\u015b\u0107 w AI\",\"score\":56},{\"keyword\":\"powtarzalno\u015b\u0107 pomiaru AI\",\"score\":56},{\"keyword\":\"zestaw zapyta\u0144 do modeli\",\"score\":56},{\"keyword\":\"por\u00f3wnywalno\u015b\u0107 skan\u00f3w\",\"score\":56}]","footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - 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