{"id":508,"date":"2026-09-08T23:04:27","date_gmt":"2026-09-08T21:04:27","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=508"},"modified":"2026-10-25T00:52:07","modified_gmt":"2026-10-24T22:52:07","slug":"brand-aliases","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/aliasy-marki\/","title":{"rendered":"Brand aliases"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-508-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-508-101 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Brand aliases<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-508-102 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-103 bde-text\" data-entrance=\"slideUp\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-508-104 bde-heading\" data-entrance=\"slideUp\">\nBrand aliases\n<\/h1><div class=\"bde-text-508-105 bde-text\" data-entrance=\"slideUp\">\nVisibility in AI\n<\/div><div class=\"bde-text-508-106 bde-text\" data-entrance=\"slideUp\">\n<span itemprop=\"description\">Brand aliases are all the different forms of the name under which models might refer to you: abbreviations, informal variants, misspelled versions, former names and foreign-language versions. Unless these are specified, some mentions will be lost in the analysis.<\/span>\n<\/div><div class=\"bde-text-508-107 bde-text\" data-entrance=\"slideUp\">\nLast updated: 7 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-508-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-508-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-508-111 bde-heading\" data-entrance=\"slideUp\">\nOne company, a dozen or so entries\n<\/h2><div class=\"bde-text-508-112 bde-text\" data-entrance=\"slideUp\">\nThe model does not recognise that \u201eNowak Instalacje\u201d and \u201eInstalacje Nowak\u201d are the same company. It compares strings of characters, not entities. If you specify only one form, mentions written differently will not be included in the result.\n<\/div>\n<\/div><div class=\"bde-code-block-508-113 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"al\">\n  <span class=\"al-lab\">Example: a company registered as \u201eNowak Instalacje sp. z o.o.\u201d<\/span>\n  <div class=\"al-list\">\n    <div class=\"al-i\"><b>Nowak Installations<\/b><span>A name without a legal form, the most common response<\/span><\/div>\n    <div class=\"al-i\"><b>Nowak Instalacje Ltd.<\/b><span>Full registered name<\/span><\/div>\n    <div class=\"al-i\"><b>Nowak Installations<\/b><span>Reversed order, common in reviews<\/span><\/div>\n    <div class=\"al-i\"><b>Nowak Installations<\/b><span>Entry without spaces, including the domain and profiles<\/span><\/div>\n    <div class=\"al-i\"><b>Nowak-Installations<\/b><span>A compound word<\/span><\/div>\n    <div class=\"al-i al-old\"><b>Nowak Service<\/b><span>Former name, prior to the rebranding<\/span><\/div>\n  <\/div>\n  <p class=\"al-note\">The model treats each of these variants as a separate string of characters. Including them in the Brand Identity means that they all count as mentions of your organisation.<\/p>\n<\/div>\n<style>\n.al{max-width:900px;font-family:'Nunito Sans',sans-serif}\n.al-lab{display:block;font:800 10px\/1.5 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8A8F9A;margin-bottom:16px}\n.al-list{display:grid;grid-template-columns:1fr 1fr;gap:10px}\n.al-i{background:#F1F2F5;border-radius:12px;padding:14px 16px}\n.al-old{background:#F7F1F2}\n.al-i b{display:block;font:800 14.5px\/1.35 'Nunito Sans';color:#25272D}\n.al-i span{display:block;font:400 13px\/1.6 'Nunito Sans';color:#6B6E78;margin-top:4px}\n.al-note{margin:16px 0 0;font:400 13.5px\/1.7 'Nunito Sans';color:#6B6E78}\n@media (max-width:700px){ .al-list{grid-template-columns:1fr} }\n<\/style>\n\n\n<\/div><div class=\"bde-text-508-114 bde-text\" data-entrance=\"slideUp\">\nA former name is a special case. After a rebrand, people tend to remember the old name for a long time, as it still appears in catalogues and reviews. It\u2019s worth entering it to see how many mentions still appear under the outdated name.\n<\/div><div class=\"bde-text-508-115 bde-text\" data-entrance=\"slideUp\">\nBe careful with aliases that are too general. If a brand shares its name with a common word, simply entering that word will inflate the result, as mentions of something else will be counted. It\u2019s better to enter the name along with the industry or city.\n<\/div><\/div>\n<\/section><section class=\"bde-section-508-116 bde-section ae-hs-where\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-508-117 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-118 bde-text\" data-entrance=\"slideUp\">\nIn the product\n<\/div><h2 class=\"bde-heading-508-119 bde-heading\" data-entrance=\"slideUp\">\nWhere can you see this in Aelo?\n<\/h2>\n<\/div><div class=\"bde-code-block-508-120 bde-code-block\" data-entrance=\"slideUp\">\n\n  <div class=\"gd\">\n  <span class=\"gd-lab\">Where do you set up aliases in Aelo?<\/span>\n  <div class=\"gd-list\">\n    <div class=\"gd-i\"><i class=\"a\"><\/i><div><b>\u2018Visibility\u2019 Tile in the Monitoring System<\/b>\n      <span>The proportion of queries in which the brand is mentioned, showing the change between scans and broken down across four models.<\/span><\/div><\/div>\n    <div class=\"gd-i\"><i class=\"b\"><\/i><div><b>Brand awareness<\/b>\n      <span>The graph combines all the variants into a single node, so you can see which sources use which form.<\/span><\/div><\/div>\n    <div class=\"gd-i\"><i class=\"c\"><\/i><div><b>Report from the scan<\/b>\n      <span>Each reference makes it clear which variant of the name the model used.<\/span><\/div><\/div>\n  <\/div>\n<\/div>\n<style>\n.gd{background:#25272D;border-radius:20px;padding:26px;font-family:'Nunito Sans',sans-serif;max-width:900px}\n.gd-lab{display:block;font:800 10px\/1 'Nunito Sans';letter-spacing:.1em;text-transform:uppercase;color:#8E93A0;margin-bottom:18px}\n.gd-list{display:flex;flex-direction:column;gap:10px}\n.gd-i{display:flex;gap:13px;align-items:flex-start;background:rgba(245,246,248,.05);border:1px solid rgba(245,246,248,.12);border-radius:12px;padding:14px 15px}\n.gd-i i{width:8px;height:8px;border-radius:50%;flex-shrink:0;margin-top:6px}\n.gd-i .a{background:#B79CFF}.gd-i .b{background:#7FB3F0}.gd-i .c{background:#E0B872}\n.gd-i b{display:block;font:800 13.5px\/1.35 'Nunito Sans';color:#F5F6F8}\n.gd-i span{display:block;font:400 12.5px\/1.65 'Nunito Sans';color:#9AA0AB;margin-top:4px}\n<\/style>\n\n\n<\/div><div class=\"bde-text-508-121 bde-text\" data-entrance=\"slideUp\">\nWe explain how to complete the Brand Identity section in this article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-508-122 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-508-123 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-124 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-508-125 bde-heading\" data-entrance=\"slideUp\">\nQuestions about brand aliases\n<\/h2><div class=\"bde-text-508-126 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-508-127 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">What are brand aliases?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>These are the different forms of the name under which models may refer to your company: abbreviations, the name without a legal form, reversed word order, the name written without spaces, the former name and the foreign-language version.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Why point them out?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>This is because the model compares strings, not entities. Unless you specify variants, some mentions of your company will not be counted in the result.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Where do you enter them?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>In \u2018Brand Identity\u2019, under the brand settings after registration. We explain this in the article <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\">How to describe a brand on Aelo<\/a>.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Is it worth entering the former name?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Yes. After a rebrand, models retain their old name for a long time, as it still appears in catalogues and reviews. Typing it in shows how many mentions are associated with the outdated name.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-508-128 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-508-129 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-130 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-508-131 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-508-132 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-508-133 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-134 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/reference\/\"><span class=\"n\">mention<\/span><span class=\"d\">Replacement of the brand name in the text of the model\u2019s response.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-508-135 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-136 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brand\/\"><span class=\"n\">Brand<\/span><span class=\"d\">The entity whose visibility we measure in Aelo.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-508-137 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-508-138 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/knowledge-graph\/\"><span class=\"n\">The knowledge graph<\/span><span class=\"d\">A network of connections from which models draw their knowledge of the brand.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-508-139 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Brand aliases are name variants AI models may use: abbreviations, former names, spellings without Polish characters. Without them mentions are missed.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"aliasy marki","_yoast_wpseo_title":"Aliasy marki: warianty nazwy w pomiarze AI | Aelo","_yoast_wpseo_metadesc":"Aliasy marki to warianty nazwy, pod kt\u00f3rymi modele AI mog\u0105 wymienia\u0107 firm\u0119: skr\u00f3ty, dawne nazwy, zapis bez polskich znak\u00f3w. Bez nich pomiar gubi wzmianki.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"warianty nazwy marki, alternatywne nazwy marki, brand aliases\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"nazwa marki w AI\",\"score\":56},{\"keyword\":\"warianty nazwy firmy\",\"score\":56},{\"keyword\":\"skr\u00f3t nazwy firmy\",\"score\":56},{\"keyword\":\"pisownia nazwy marki\",\"score\":56}]","footnotes":""},"class_list":["post-508","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aliasy marki: warianty nazwy w pomiarze AI | Aelo<\/title>\n<meta name=\"description\" content=\"Aliasy marki to warianty nazwy, pod kt\u00f3rymi modele AI mog\u0105 wymienia\u0107 firm\u0119: skr\u00f3ty, dawne nazwy, zapis bez polskich znak\u00f3w. 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