{"id":417,"date":"2026-09-08T18:14:22","date_gmt":"2026-09-08T16:14:22","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=417"},"modified":"2026-10-25T08:19:59","modified_gmt":"2026-10-25T07:19:59","slug":"tone-of-communication","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/ton-komunikacji\/","title":{"rendered":"Tone of communication"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-417-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-417-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Tone of communication<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-417-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-417-104 bde-heading\">\nTone of voice\n<\/h1><div class=\"bde-text-417-105 bde-text\">\nBrand and positioning\n<\/div><div class=\"bde-text-417-106 bde-text\">\n<span itemprop=\"description\">The tone of communication refers to the way in which a brand speaks to its audience: the language, level of formality and style of expression. At Aelo, this feeds into the Brand Identity and, from there, into the materials produced in the Studio.<\/span>\n<\/div><div class=\"bde-text-417-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-417-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-417-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-417-111 bde-heading\" data-entrance=\"slideUp\">\nA tone is a set of decisions, not an adjective\n<\/h2><div class=\"bde-text-417-112 bde-text\" data-entrance=\"slideUp\">\nA phrase such as \u201eprofessional yet friendly\u201d is meaningless, as everyone interprets it differently. A useful description of tone involves making decisions: whether to use the formal or informal \u2018you\u2019, whether to use industry abbreviations or explain them, whether to allow humour or not, and how long the sentences should be.\n<\/div><div class=\"bde-text-417-113 bde-text\" data-entrance=\"slideUp\">\nThe tone does not affect whether the model will mention the brand. It does, however, affect what the audience finds when they visit the website and whether they recognise the same company that the model described to them.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-417-114 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-417-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-116 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-417-117 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-417-118 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-417-119 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">Does tone affect visibility in AI?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Not directly. It affects the consistency of the content and whether the visitor will recognise the company when they visit the website.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">How can we describe tone in a way that is useful?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Decisions, not adjectives: the form of address, attitude towards jargon, sentence length, and the acceptability of humour.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Where do you set the pitch on the Aelo?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>In \u2018Brand Identity\u2019, under \u2018Brand settings\u2019. Studio and the advisers access it from there.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-417-120 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-417-121 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-122 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-417-123 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-417-124 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-417-125 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-126 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/identity\/\"><span class=\"n\">Brand identity<\/span><span class=\"d\">A form in which you describe your company in your own words.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-417-127 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-128 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/corporate-identity\/\"><span class=\"n\">Visual identity<\/span><span class=\"d\">Brand identity: logo, colours, typography.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-417-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-417-130 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/studio\/\"><span class=\"n\">Studio<\/span><span class=\"d\">The module where the brand\u2019s content and graphics are created.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-417-131 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-417-132 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-417-133 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-417-134 bde-heading\" data-entrance=\"slideUp\">\nDescribe the brand once and use that description in your materials\n<\/h2><div class=\"bde-text-417-135 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to start a measurement and test the modules. Once you\u2019ve used them up, you switch to a paid plan. You fill in your personal details after registering, and Studio uses them to determine your tone and vocabulary.\n<\/div><div class=\"bde-button-417-136 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-417-137 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Tone of voice is how a brand speaks: formal or casual, brief or detailed. A written guide keeps content consistent, including AI output.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"ton komunikacji","_yoast_wpseo_title":"Ton komunikacji (tone of voice) marki | Aelo","_yoast_wpseo_metadesc":"Ton komunikacji to spos\u00f3b, w jaki marka m\u00f3wi: formalnie lub swobodnie, kr\u00f3tko lub obszernie. 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