{"id":414,"date":"2026-09-08T18:11:55","date_gmt":"2026-09-08T16:11:55","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=414"},"modified":"2026-09-16T15:49:13","modified_gmt":"2026-09-16T13:49:13","slug":"content-gap","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/luka-tresciowa\/","title":{"rendered":"Content gap"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-414-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-414-101 bde-text\" data-entrance=\"slideUp\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Content gap<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-414-102 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-103 bde-text\" data-entrance=\"slideUp\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-414-104 bde-heading\" data-entrance=\"slideUp\">\nContent gap\n<\/h1><div class=\"bde-text-414-105 bde-text\" data-entrance=\"slideUp\">\nCompetition\n<\/div><div class=\"bde-text-414-106 bde-text\" data-entrance=\"slideUp\">\n<span itemprop=\"description\">A content gap is a topic or question where your competitors feature in the models\u2019 responses, but your brand does not. It is the shortest route from measurement to a specific task.<\/span>\n<\/div><div class=\"bde-text-414-107 bde-text\" data-entrance=\"slideUp\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-414-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-414-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-414-111 bde-heading\" data-entrance=\"slideUp\">\nA gap isn\u2019t just a missing blog post\n<\/h2><div class=\"bde-text-414-112 bde-text\" data-entrance=\"slideUp\">\nA gap does not mean that you do not have any text on the subject. More often than not, you do have text, but it does not answer the question directly: it begins with an introduction, describes the service from the company\u2019s perspective rather than from the customer\u2019s problem, or lacks specific details that could be quoted.\n<\/div><div class=\"bde-text-414-113 bde-text\" data-entrance=\"slideUp\">\nThat is why the gap is read in conjunction with what the model provides instead of you. You can then see what the competitor has provided: comparisons, a price list, a list of terms and conditions. This is the content of the task, not a general recommendation. Related article: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/why-does-ai-recommend-the-competition\/\">Why does AI recommend the competition?<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><section id=\"faq\" class=\"bde-section-414-114 bde-section ae-faq\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-414-115 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-116 bde-text\" data-entrance=\"slideUp\">\nFAQ\n<\/div><h2 class=\"bde-heading-414-117 bde-heading\" data-entrance=\"slideUp\">\nQuestions about this concept\n<\/h2><div class=\"bde-text-414-118 bde-text\" data-entrance=\"slideUp\">\nThe questions most frequently asked in connection with this concept.\n<\/div>\n<\/div><div class=\"bde-text-414-119 bde-text\" data-entrance=\"slideUp\">\n<details class=\"fq\"><summary><span class=\"q\">How does Aelo find vulnerabilities?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>It compares responses to monitored search queries: it checks where the competitors identified in the Brand Identity are appearing, but your brand is not.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">Does every vulnerability need to be patched?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>No. Some of them relate to topics outside your range of services. It\u2019s worth choosing those that align with your content pillars.<\/p><\/div><\/details><details class=\"fq\"><summary><span class=\"q\">After how many scans can you see the results?<\/span><span class=\"s\" aria-hidden=\"true\"><\/span><\/summary><div class=\"a\"><p>Usually two or three, as the changes take several weeks to be rolled out to the models.<\/p><\/div><\/details>\n<\/div><\/div>\n<\/section><section class=\"bde-section-414-120 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-414-121 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-122 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-414-123 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-414-124 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-414-125 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-126 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-pillars\/\"><span class=\"n\">Content pillars<\/span><span class=\"d\">The brand\u2019s main thematic areas.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-414-127 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-128 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/brief\/\"><span class=\"n\">Brief<\/span><span class=\"d\">Description of a single content task.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-414-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-414-130 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/share-of-voice\/\"><span class=\"n\">Proportion of responses<\/span><span class=\"d\">Some of the posts in the category that belongs to you.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-414-131 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-414-132 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-414-133 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-414-134 bde-heading\" data-entrance=\"slideUp\">\nIdentify the gaps where your competitors are succeeding\n<\/h2><div class=\"bde-text-414-135 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to run a scan and test the modules. Once you\u2019ve used them up, you switch to a paid plan. The first scan highlights the queries where the brand doesn\u2019t appear at all.\n<\/div><div class=\"bde-button-414-136 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/rejestracja\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Create an account<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-414-137 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/methodology\/\">methodology<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/visibility-in-ai\/\">Monitoring<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Strona g\u0142\u00f3wna\/Wiedza\/S\u0142ownik\/Luka tre\u015bciowa S\u0142ownik poj\u0119\u0107 Luka tre\u015bciowa Konkurencja Luka tre\u015bciowa to temat lub pytanie, przy kt\u00f3rym konkurencja jest obecna w odpowiedziach modeli, a Wasza marka nie. To najkr\u00f3tsza droga od pomiaru do konkretnego zadania. Ostatnia aktualizacja: 8 wrze\u015bnia 2026 Co to znaczy Luka to nie brak wpisu na blogu Luka nie oznacza, \u017ce nie macie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-414","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Luka tre\u015bciowa (content gap): jak j\u0105 znale\u017a\u0107 | Aelo<\/title>\n<meta name=\"description\" content=\"Luka tre\u015bciowa to temat, o kt\u00f3ry pytaj\u0105 klienci i modele AI, a na kt\u00f3rym Twoja strona nic nie m\u00f3wi. Konkurencja t\u0119 tre\u015b\u0107 ma, wi\u0119c to j\u0105 modele cytuj\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luka tre\u015bciowa\" \/>\n<meta property=\"og:description\" content=\"Luka tre\u015bciowa to temat, o kt\u00f3ry pytaj\u0105 klienci i modele AI, a na kt\u00f3rym Twoja strona nic nie m\u00f3wi. Konkurencja t\u0119 tre\u015b\u0107 ma, wi\u0119c to j\u0105 modele cytuj\u0105.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Aelo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T13:49:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/luka-tresciowa\\\/\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/luka-tresciowa\\\/\",\"name\":\"Luka tre\u015bciowa (content gap): jak j\u0105 znale\u017a\u0107 | Aelo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#website\"},\"datePublished\":\"2026-09-08T16:11:55+00:00\",\"dateModified\":\"2026-09-16T13:49:13+00:00\",\"description\":\"Luka tre\u015bciowa to temat, o kt\u00f3ry pytaj\u0105 klienci i modele AI, a na kt\u00f3rym Twoja strona nic nie m\u00f3wi. Konkurencja t\u0119 tre\u015b\u0107 ma, wi\u0119c to j\u0105 modele cytuj\u0105.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/luka-tresciowa\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/luka-tresciowa\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/luka-tresciowa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/aeloapp.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wiedza\",\"item\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"S\u0142ownik\",\"item\":\"https:\\\/\\\/aeloapp.io\\\/wiedza\\\/slownik\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Luka tre\u015bciowa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/\",\"name\":\"Aelo\",\"description\":\"Widoczno\u015b\u0107 marki w AI: pomiar, diagnoza, plan, dzia\u0142anie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aeloapp.io\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content gap: how to identify it | Aelo","description":"A content gap is a topic that customers and AI models ask about, but which your website doesn\u2019t cover at all. Your competitors do cover this content, so that\u2019s what the models cite.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/","og_locale":"en_GB","og_type":"article","og_title":"Luka tre\u015bciowa","og_description":"Luka tre\u015bciowa to temat, o kt\u00f3ry pytaj\u0105 klienci i modele AI, a na kt\u00f3rym Twoja strona nic nie m\u00f3wi. Konkurencja t\u0119 tre\u015b\u0107 ma, wi\u0119c to j\u0105 modele cytuj\u0105.","og_url":"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/content-gap\/","og_site_name":"Aelo","article_modified_time":"2026-09-16T13:49:13+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aeloapp.io\/wiedza\/slownik\/luka-tresciowa\/","url":"https:\/\/aeloapp.io\/wiedza\/slownik\/luka-tresciowa\/","name":"Content gap: how to identify it | Aelo","isPartOf":{"@id":"https:\/\/aeloapp.io\/en\/#website"},"datePublished":"2026-09-08T16:11:55+00:00","dateModified":"2026-09-16T13:49:13+00:00","description":"A content gap is a topic that customers and AI models ask about, but which your website doesn\u2019t cover at all. Your competitors do cover this content, so that\u2019s what the models cite.","breadcrumb":{"@id":"https:\/\/aeloapp.io\/wiedza\/slownik\/luka-tresciowa\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aeloapp.io\/wiedza\/slownik\/luka-tresciowa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aeloapp.io\/wiedza\/slownik\/luka-tresciowa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/aeloapp.io\/"},{"@type":"ListItem","position":2,"name":"Wiedza","item":"https:\/\/aeloapp.io\/wiedza\/"},{"@type":"ListItem","position":3,"name":"S\u0142ownik","item":"https:\/\/aeloapp.io\/wiedza\/slownik\/"},{"@type":"ListItem","position":4,"name":"Luka tre\u015bciowa"}]},{"@type":"WebSite","@id":"https:\/\/aeloapp.io\/en\/#website","url":"https:\/\/aeloapp.io\/en\/","name":"Aelo","description":"Brand visibility in AI: measurement, diagnosis, plan, action","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aeloapp.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/pages\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":4,"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/pages\/414\/revisions"}],"predecessor-version":[{"id":700,"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/pages\/414\/revisions\/700"}],"up":[{"embeddable":true,"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/pages\/171"}],"wp:attachment":[{"href":"https:\/\/aeloapp.io\/en\/wp-json\/wp\/v2\/media?parent=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}