{"id":413,"date":"2026-09-08T18:10:59","date_gmt":"2026-09-08T16:10:59","guid":{"rendered":"https:\/\/aeloapp.io\/?page_id=413"},"modified":"2026-10-26T06:53:37","modified_gmt":"2026-10-26T05:53:37","slug":"creation","status":"publish","type":"page","link":"https:\/\/aeloapp.io\/en\/wiedza\/slownik\/kreacja\/","title":{"rendered":"Creation"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-413-100 bde-section ae-hs-head\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-text-413-101 bde-text\">\n<nav class=\"bc\" aria-label=\"Crumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/\"><span itemprop=\"name\">Knowledge<\/span><\/a><meta itemprop=\"position\" content=\"2\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\"><span itemprop=\"name\">Glossary<\/span><\/a><meta itemprop=\"position\" content=\"3\"><i aria-hidden=\"true\">\/<\/i><\/li><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" aria-current=\"page\">Creation<\/span><meta itemprop=\"position\" content=\"4\"><\/li><\/ol><\/nav>\n<\/div><div class=\"bde-div-413-102 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-103 bde-text\">\nGlossary of terms\n<\/div><h1 class=\"bde-heading-413-104 bde-heading\">\nAdvertising design\n<\/h1><div class=\"bde-text-413-105 bde-text\">\nAdvertising and campaigns\n<\/div><div class=\"bde-text-413-106 bde-text\">\n<span itemprop=\"description\">A creative is a finished piece of advertising material used to produce campaign formats: graphics, videos or a set of texts. At Aelo, creatives are put together by the Studio, based on brand knowledge.<\/span>\n<\/div><div class=\"bde-text-413-107 bde-text\">\nLast updated: 8 September 2026\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-413-108 bde-section ae-hs-what\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-413-109 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-110 bde-text\" data-entrance=\"slideUp\">\nWhat does that mean?\n<\/div><h2 class=\"bde-heading-413-111 bde-heading\" data-entrance=\"slideUp\">\nWhere does a work of art draw its meaning from?\n<\/h2><div class=\"bde-text-413-112 bde-text\" data-entrance=\"slideUp\">\nThe creative is based on what the system knows about the brand: the description from the Brand Identity, the results of the latest scan and the barriers identified by the models. This ensures that the content addresses what is missing from the responses, rather than simply repeating the slogans from the homepage.\n<\/div><div class=\"bde-text-413-113 bde-text\" data-entrance=\"slideUp\">\nCreations are deducted from your AeloCoins balance because they require generative work. Publication remains your responsibility: Aelo has no access to your content management system or advertising accounts.\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-413-120 bde-section ae-hs-related\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-413-121 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-122 bde-text\" data-entrance=\"slideUp\">\nRelated\n<\/div><h2 class=\"bde-heading-413-123 bde-heading\" data-entrance=\"slideUp\">\nSee also\n<\/h2>\n<\/div><div class=\"bde-columns-413-124 bde-columns\" data-entrance=\"slideUp\"><div class=\"bde-column-413-125 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-126 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/studio\/\"><span class=\"n\">Studio<\/span><span class=\"d\">The module where the brand\u2019s content and graphics are created.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-413-127 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-128 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/aelocoins\/\"><span class=\"n\">AeloCoins<\/span><span class=\"d\">A billing unit included in the subscription.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><div class=\"bde-column-413-129 bde-column\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-413-130 bde-text\" data-entrance=\"slideUp\">\n<a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/corporate-identity\/\"><span class=\"n\">Visual identity<\/span><span class=\"d\">Brand identity: logo, colours, typography.<\/span><span class=\"g\">See <i>\u2192<\/i><\/span><\/a>\n<\/div>\n<\/div><\/div><div class=\"bde-button-413-131 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--text bde-button__button\" href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Back to the glossary \u2192<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-413-132 bde-section ae-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-413-133 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-413-134 bde-heading\" data-entrance=\"slideUp\">\nSee what Studio will do with the measurement results\n<\/h2><div class=\"bde-text-413-135 bde-text\" data-entrance=\"slideUp\">\nTo start with, you get 250 AeloCoins, without a card. That\u2019s enough to start a measurement and test the modules. Once you\u2019ve used them up, you\u2019ll switch to a paid plan. The Free account gives you 250 credits, so you can submit your first samples without paying.\n<\/div><div class=\"bde-button-413-136 bde-button\" data-entrance=\"slideUp\">\n        \n    \n    \n    \n                            \n            \n                    \n            \n            \n\n    \n    \n    \n    \n                            \n    <a class=\"breakdance-link button-atom button-atom--secondary bde-button__button\" href=\"https:\/\/panel.aeloapp.io\/register?plan=free\" target=\"_self\" data-type=\"url\"  rel=\"follow\" >\n\n    \n        <span class=\"button-atom__text\">Try it for free<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-text-413-137 bde-text\" data-entrance=\"slideUp\">\nRelated: <a href=\"https:\/\/aeloapp.io\/en\/knowledge\/dictionary\/\">glossary of terms<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/studio\/\">Studio<\/a>, <a href=\"https:\/\/aeloapp.io\/en\/brand-awareness\/\">Brand awareness<\/a>.\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>An advertising creative is a finished message: a graphic, text, video or banner. It is based on a brief and has one measurable goal.<\/p>","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"kreacja reklamowa","_yoast_wpseo_title":"Kreacja reklamowa: co to jest | Aelo","_yoast_wpseo_metadesc":"Kreacja reklamowa to gotowy materia\u0142 z przekazem: grafika, tekst, wideo albo baner. Powstaje z briefu i ma jeden cel, kt\u00f3ry da si\u0119 zmierzy\u0107.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_yoast_wpseo_keywordsynonyms":"[\"kreacja, kreacja marketingowa, materia\u0142 reklamowy\",\"\",\"\",\"\",\"\"]","_yoast_wpseo_focuskeywords":"[{\"keyword\":\"kreacja graficzna\",\"score\":56},{\"keyword\":\"projekt reklamy\",\"score\":56},{\"keyword\":\"kreacja w social media\",\"score\":56},{\"keyword\":\"baner reklamowy\",\"score\":56}]","footnotes":""},"class_list":["post-413","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kreacja reklamowa: co to jest | Aelo<\/title>\n<meta name=\"description\" content=\"Kreacja reklamowa to gotowy materia\u0142 z przekazem: grafika, tekst, wideo albo baner. 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